Template:Short description

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    <comment>remove categories for several more namespaces, see [[Wikipedia:Categories for discussion/Log/2022 December 15#Pages with short description]]</comment>
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== Welcome to {{SITENAME}}! ==
This Main Page was created automatically and it seems it hasn't been replaced yet.

=== For the bureaucrat(s) of this wiki ===
Hello, and welcome to your new wiki! Thank you for choosing Miraheze for the hosting of your wiki, we hope you will enjoy our hosting.

You can immediately start working on your wiki or whenever you want.

Need help? No problem! We will help you with your wiki as needed. To start, try checking out these helpful links:
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=== For visitors of this wiki ===
Hello, the default Main Page of this wiki (this page) has not yet been replaced by the bureaucrat(s) of this wiki. The bureaucrat(s) might still be working on a Main Page, so please check again later!</text>
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    <text bytes="2432" xml:space="preserve">= Welcome to Encyclopedia =

'''Encyclopedia''' is an online collaborative knowledge repository, dedicated to providing accurate and reliable information on a wide range of topics. With a community of passionate contributors, we strive to create a valuable resource for learning and exploration.

== Featured Article ==

[[File:E.png|thumb|right|300px|Logo]]

[[Featured Article Title]] is our current featured article. It offers an in-depth exploration of a fascinating subject and serves as an excellent starting point for diving into the vast knowledge available on our wiki.

== Explore Our Categories ==

# need to Create Please Help Us
* [[Category:Category 1|Category 1]]
* [[Category:Category 2|Category 2]]
* [[Category:Category 3|Category 3]]
* [[Category:Category 4|Category 4]]

Browse through our extensive categories to discover articles on various topics. From history and science to arts and technology, we have something for everyone.

== How to Contribute ==

We encourage all users to contribute to Encyclopedia and help expand our knowledge base. Here's how you can get involved:

* Create an account: [[Special:CreateAccount|Sign up]] to become a registered user and gain access to additional editing features.
* Edit and improve articles: Feel free to edit existing articles for accuracy, clarity, and completeness.
* Create new articles: If you have knowledge on a topic not covered yet, create a new article and share your expertise with the community.

== Community Portal ==

Visit our [[Community Portal]] to engage with fellow contributors, seek assistance, and stay updated with the latest discussions and projects happening on the wiki.

== Contact Us ==

If you have any questions, suggestions, or feedback, please don't hesitate to [[Special:Contact|contact us]]. We value your input and are always striving to improve Encyclopedia.

== Featured Image ==

[[File:E.png|thumb|center|400px|Our LoGo]]

Explore our featured image, showcasing the beauty and diversity of our world.

== Did You Know? ==

* Did you know We Are Free to Use
* Did you know We Are Free to Edit
* Did you know We Are Free To Made

Discover interesting tidbits and expand your knowledge with our collection of intriguing facts.

== Latest News ==

Stay up-to-date with the latest news and updates from Encyclopedia.

== Random Article ==

[[Special:Random|Click here]] to explore a random article from our extensive collection.</text>
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    <text bytes="2440" xml:space="preserve">== Welcome to '''Encyclopedia''' ==

'''Encyclopedia''' is an online collaborative knowledge repository, dedicated to providing accurate and reliable information on a wide range of topics. With a community of passionate contributors, we strive to create a valuable resource for learning and exploration.

== Featured Article ==

[[File:E.png|thumb|right|300px|Logo]]

[[Featured Article Title]] is our current featured article. It offers an in-depth exploration of a fascinating subject and serves as an excellent starting point for diving into the vast knowledge available on our wiki.

== Explore Our Categories ==

# need to Create Please Help Us
* [[Category:Category 1|Category 1]]
* [[Category:Category 2|Category 2]]
* [[Category:Category 3|Category 3]]
* [[Category:Category 4|Category 4]]

Browse through our extensive categories to discover articles on various topics. From history and science to arts and technology, we have something for everyone.

== How to Contribute ==

We encourage all users to contribute to Encyclopedia and help expand our knowledge base. Here's how you can get involved:

* Create an account: [[Special:CreateAccount|Sign up]] to become a registered user and gain access to additional editing features.
* Edit and improve articles: Feel free to edit existing articles for accuracy, clarity, and completeness.
* Create new articles: If you have knowledge on a topic not covered yet, create a new article and share your expertise with the community.

== Community Portal ==

Visit our [[Community Portal]] to engage with fellow contributors, seek assistance, and stay updated with the latest discussions and projects happening on the wiki.

== Contact Us ==

If you have any questions, suggestions, or feedback, please don't hesitate to [[Special:Contact|contact us]]. We value your input and are always striving to improve Encyclopedia.

== Featured Image ==

[[File:E.png|thumb|center|400px|Our LoGo]]

Explore our featured image, showcasing the beauty and diversity of our world.

== Did You Know? ==

* Did you know We Are Free to Use
* Did you know We Are Free to Edit
* Did you know We Are Free To Made

Discover interesting tidbits and expand your knowledge with our collection of intriguing facts.

== Latest News ==

Stay up-to-date with the latest news and updates from Encyclopedia.

== Random Article ==

[[Special:Random|Click here]] to explore a random article from our extensive collection.</text>
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    <text bytes="2443" xml:space="preserve">&lt;h1&gt;Welcome to '''Encyclopedia'''&lt;/h1&gt;

'''Encyclopedia''' is an online collaborative knowledge repository, dedicated to providing accurate and reliable information on a wide range of topics. With a community of passionate contributors, we strive to create a valuable resource for learning and exploration.

== Featured Article ==

[[File:E.png|thumb|right|300px|Logo]]

[[Featured Article Title]] is our current featured article. It offers an in-depth exploration of a fascinating subject and serves as an excellent starting point for diving into the vast knowledge available on our wiki.

== Explore Our Categories ==

# need to Create Please Help Us
* [[Category:Category 1|Category 1]]
* [[Category:Category 2|Category 2]]
* [[Category:Category 3|Category 3]]
* [[Category:Category 4|Category 4]]

Browse through our extensive categories to discover articles on various topics. From history and science to arts and technology, we have something for everyone.

== How to Contribute ==

We encourage all users to contribute to Encyclopedia and help expand our knowledge base. Here's how you can get involved:

* Create an account: [[Special:CreateAccount|Sign up]] to become a registered user and gain access to additional editing features.
* Edit and improve articles: Feel free to edit existing articles for accuracy, clarity, and completeness.
* Create new articles: If you have knowledge on a topic not covered yet, create a new article and share your expertise with the community.

== Community Portal ==

Visit our [[Community Portal]] to engage with fellow contributors, seek assistance, and stay updated with the latest discussions and projects happening on the wiki.

== Contact Us ==

If you have any questions, suggestions, or feedback, please don't hesitate to [[Special:Contact|contact us]]. We value your input and are always striving to improve Encyclopedia.

== Featured Image ==

[[File:E.png|thumb|center|400px|Our LoGo]]

Explore our featured image, showcasing the beauty and diversity of our world.

== Did You Know? ==

* Did you know We Are Free to Use
* Did you know We Are Free to Edit
* Did you know We Are Free To Made

Discover interesting tidbits and expand your knowledge with our collection of intriguing facts.

== Latest News ==

Stay up-to-date with the latest news and updates from Encyclopedia.

== Random Article ==

[[Special:Random|Click here]] to explore a random article from our extensive collection.</text>
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    <text bytes="2434" xml:space="preserve">Welcome to '''Encyclopedia'''

'''Encyclopedia''' is an online collaborative knowledge repository, dedicated to providing accurate and reliable information on a wide range of topics. With a community of passionate contributors, we strive to create a valuable resource for learning and exploration.

== Featured Article ==

[[File:E.png|thumb|right|300px|Logo]]

[[Featured Article Title]] is our current featured article. It offers an in-depth exploration of a fascinating subject and serves as an excellent starting point for diving into the vast knowledge available on our wiki.

== Explore Our Categories ==

# need to Create Please Help Us
* [[Category:Category 1|Category 1]]
* [[Category:Category 2|Category 2]]
* [[Category:Category 3|Category 3]]
* [[Category:Category 4|Category 4]]

Browse through our extensive categories to discover articles on various topics. From history and science to arts and technology, we have something for everyone.

== How to Contribute ==

We encourage all users to contribute to Encyclopedia and help expand our knowledge base. Here's how you can get involved:

* Create an account: [[Special:CreateAccount|Sign up]] to become a registered user and gain access to additional editing features.
* Edit and improve articles: Feel free to edit existing articles for accuracy, clarity, and completeness.
* Create new articles: If you have knowledge on a topic not covered yet, create a new article and share your expertise with the community.

== Community Portal ==

Visit our [[Community Portal]] to engage with fellow contributors, seek assistance, and stay updated with the latest discussions and projects happening on the wiki.

== Contact Us ==

If you have any questions, suggestions, or feedback, please don't hesitate to [[Special:Contact|contact us]]. We value your input and are always striving to improve Encyclopedia.

== Featured Image ==

[[File:E.png|thumb|center|400px|Our LoGo]]

Explore our featured image, showcasing the beauty and diversity of our world.

== Did You Know? ==

* Did you know We Are Free to Use
* Did you know We Are Free to Edit
* Did you know We Are Free To Made

Discover interesting tidbits and expand your knowledge with our collection of intriguing facts.

== Latest News ==

Stay up-to-date with the latest news and updates from Encyclopedia.

== Random Article ==

[[Special:Random|Click here]] to explore a random article from our extensive collection.</text>
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    <text bytes="2505" xml:space="preserve">Welcome to '''Encyclopedia'''

'''Encyclopedia''' is an online collaborative knowledge repository, dedicated to providing accurate and reliable information on a wide range of topics. With a community of passionate contributors, we strive to create a valuable resource for learning and exploration.

Full Information About Wiki[[Special:SpecialPages|Special Pages]]

== Featured Article ==

[[File:E.png|thumb|right|300px|Logo]]

[[Featured Article Title]] is our current featured article. It offers an in-depth exploration of a fascinating subject and serves as an excellent starting point for diving into the vast knowledge available on our wiki.

== Explore Our Categories ==

# need to Create Please Help Us
* [[Category:Main Page|Main Page]]
* [[Category:First Page|First Page]]
* [[Category:Central Wiki|Central Wiki]]
* [[Category:Global Wiki|Global Wiki]]

Browse through our extensive categories to discover articles on various topics. From history and science to arts and technology, we have something for everyone.

== How to Contribute ==

We encourage all users to contribute to Encyclopedia and help expand our knowledge base. Here's how you can get involved:

* Create an account: [[Special:CreateAccount|Sign up]] to become a registered user and gain access to additional editing features.
* Edit and improve articles: Feel free to edit existing articles for accuracy, clarity, and completeness.
* Create new articles: If you have knowledge on a topic not covered yet, create a new article and share your expertise with the community.

== Community Portal ==

Visit our [[Community Portal]] to engage with fellow contributors, seek assistance, and stay updated with the latest discussions and projects happening on the wiki.

== Contact Us ==

If you have any questions, suggestions, or feedback, please don't hesitate to [[Special:Contact|contact us]]. We value your input and are always striving to improve Encyclopedia.

== Featured Image ==

[[File:E.png|thumb|center|400px|Our LoGo]]

Explore our featured image, showcasing the beauty and diversity of our world.

== Did You Know? ==

* Did you know We Are Free to Use
* Did you know We Are Free to Edit
* Did you know We Are Free To Made

Discover interesting tidbits and expand your knowledge with our collection of intriguing facts.

== Latest News ==

Stay up-to-date with the latest news and updates from Encyclopedia.

== Random Article ==

[[Special:Random|Click here]] to explore a random article from our extensive collection.</text>
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    <comment>Created page with "Encyclopedia Is Created by Hiren Rathod. This Is Swadeshi Wikipedia By Hiren Rathod for Indian People."</comment>
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    <comment>Created page with "Main Page for The Encyclopedia"</comment>
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    <comment>Created page with "Hiren Rathod Is Indian Student And Software Engineer. He is Owner of the Wikipedia."</comment>
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    <comment>Protected "[[Hiren Rathod]]": Owner's Page ([Edit=Allow only administrators] (indefinite) [Move=Allow only administrators] (indefinite))</comment>
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    <timestamp>2023-07-10T03:21:13Z</timestamp>
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    <text bytes="335" xml:space="preserve">Hiren Rathod Is Indian Student And Software Engineer. He is Owner of this Wiki. he wants to made this Wiki for indian community. 

Official Username of this Encyclopedia is [[https://encyclopedia.eu.org/wiki/User:Hiren-512 Hiren-512]]

Administrator Account Of This Encyclopedia is [[https://encyclopedia.eu.org/wiki/User:Hiren Hiren]]</text>
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  <title>User:Hiren-512</title>
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    <timestamp>2023-06-26T14:46:45Z</timestamp>
    <contributor>
      <username>Hiren-512</username>
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    <comment>Created page with "owner of this wiki"</comment>
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    <timestamp>2023-07-09T17:04:52Z</timestamp>
    <contributor>
      <username>Hiren-512</username>
      <id>2</id>
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    <minor/>
    <comment>Protected "[[User:Hiren-512]]" ([Move=Allow only administrators] (indefinite))</comment>
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    <text bytes="18" xml:space="preserve">owner of this wiki</text>
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    <id>13</id>
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    <timestamp>2023-07-10T03:26:46Z</timestamp>
    <contributor>
      <username>2402:3A80:1C18:D6DF:CF29:5292:5209:22F5</username>
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    <text bytes="29" xml:space="preserve">owner of this wiki Go Fucking</text>
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    <id>14</id>
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    <timestamp>2023-07-10T03:28:04Z</timestamp>
    <contributor>
      <username>Hiren</username>
      <id>7</id>
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    <comment>Reverted edits by [[Special:Contributions/2402:3A80:1C18:D6DF:CF29:5292:5209:22F5|2402:3A80:1C18:D6DF:CF29:5292:5209:22F5]] ([[User talk:2402:3A80:1C18:D6DF:CF29:5292:5209:22F5|talk]]) to last revision by [[User:Hiren-512|Hiren-512]]</comment>
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    <timestamp>2023-07-10T03:34:47Z</timestamp>
    <contributor>
      <username>Hiren</username>
      <id>7</id>
    </contributor>
    <minor/>
    <comment>Changed protection settings for "[[User:Hiren-512]]" ([Edit=Allow only administrators] (indefinite) [Move=Allow only administrators] (indefinite))</comment>
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  <title>Testing</title>
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  <id>7</id>
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    <id>10</id>
    <timestamp>2023-07-09T17:19:57Z</timestamp>
    <contributor>
      <username>Hiren</username>
      <id>7</id>
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    <comment>Created page with "Test is a use for make Testing in encyclopedia.eu.org"</comment>
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    <text bytes="53" xml:space="preserve">Test is a use for make Testing in encyclopedia.eu.org</text>
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  <revision>
    <id>11</id>
    <parentid>10</parentid>
    <timestamp>2023-07-10T03:12:28Z</timestamp>
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    <text bytes="85" xml:space="preserve">Test is a use for make Testing in [[https://encyclopedia.eu.org Encyclopedia.eu.org]]</text>
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<page arvcontinue="">
  <title>User:Hiren</title>
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  <id>8</id>
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    <id>16</id>
    <timestamp>2023-07-10T03:39:40Z</timestamp>
    <contributor>
      <username>Hiren</username>
      <id>7</id>
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    <comment>Created Page For User</comment>
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    <text bytes="211" xml:space="preserve">This is Another Account Of Hiren Rathod Who is Owner of this Wikipedia This Account have rights to Grant Permission Like Rollbacker, Administrator, Etc.

Please Contribute in This Wiki For Without Any Hesitation</text>
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      <username>2402:3A80:1C1C:94C:F54E:D2B7:1C2C:1F01</username>
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    <timestamp>2023-09-01T09:12:07Z</timestamp>
    <contributor>
      <username>Hiren</username>
      <id>7</id>
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    <minor/>
    <comment>Reverted edits by [[Special:Contributions/2402:3A80:1C1C:94C:F54E:D2B7:1C2C:1F01|2402:3A80:1C1C:94C:F54E:D2B7:1C2C:1F01]] ([[User talk:2402:3A80:1C1C:94C:F54E:D2B7:1C2C:1F01|talk]]) to last revision by [[User:Hiren|Hiren]]</comment>
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    <text bytes="211" xml:space="preserve">This is Another Account Of Hiren Rathod Who is Owner of this Wikipedia This Account have rights to Grant Permission Like Rollbacker, Administrator, Etc.

Please Contribute in This Wiki For Without Any Hesitation</text>
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      <username>2402:3A80:1C1C:94C:F54E:D2B7:1C2C:1F01</username>
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    <comment>Replaced content with "$"</comment>
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    <parentid>33</parentid>
    <timestamp>2023-09-01T09:12:41Z</timestamp>
    <contributor>
      <username>Hiren</username>
      <id>7</id>
    </contributor>
    <minor/>
    <comment>Reverted edits by [[Special:Contributions/2402:3A80:1C1C:94C:F54E:D2B7:1C2C:1F01|2402:3A80:1C1C:94C:F54E:D2B7:1C2C:1F01]] ([[User talk:2402:3A80:1C1C:94C:F54E:D2B7:1C2C:1F01|talk]]) to last revision by [[User:Hiren|Hiren]]</comment>
    <model>wikitext</model>
    <format>text/x-wiki</format>
    <text bytes="211" xml:space="preserve">This is Another Account Of Hiren Rathod Who is Owner of this Wikipedia This Account have rights to Grant Permission Like Rollbacker, Administrator, Etc.

Please Contribute in This Wiki For Without Any Hesitation</text>
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  <revision>
    <id>35</id>
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    <timestamp>2023-09-01T09:13:20Z</timestamp>
    <contributor>
      <username>2402:3A80:1C1C:94C:F54E:D2B7:1C2C:1F01</username>
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    <comment>Replaced content with "₹"</comment>
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    <text bytes="3" xml:space="preserve">₹</text>
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    <id>36</id>
    <parentid>35</parentid>
    <timestamp>2023-09-01T09:13:39Z</timestamp>
    <contributor>
      <username>Hiren</username>
      <id>7</id>
    </contributor>
    <minor/>
    <comment>Reverted edits by [[Special:Contributions/2402:3A80:1C1C:94C:F54E:D2B7:1C2C:1F01|2402:3A80:1C1C:94C:F54E:D2B7:1C2C:1F01]] ([[User talk:2402:3A80:1C1C:94C:F54E:D2B7:1C2C:1F01|talk]]) to last revision by [[User:Hiren|Hiren]]</comment>
    <model>wikitext</model>
    <format>text/x-wiki</format>
    <text bytes="211" xml:space="preserve">This is Another Account Of Hiren Rathod Who is Owner of this Wikipedia This Account have rights to Grant Permission Like Rollbacker, Administrator, Etc.

Please Contribute in This Wiki For Without Any Hesitation</text>
    <sha1>f7f59a5b9b0903e26e8f38db75de80c8075b4bee</sha1>
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<page arvcontinue="">
  <title>User talk:MacFan4000</title>
  <ns>3</ns>
  <id>9</id>
  <revision>
    <id>17</id>
    <timestamp>2023-07-10T04:06:57Z</timestamp>
    <contributor>
      <username>Hiren</username>
      <id>7</id>
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    <comment>Created page with "I am Granting You Administrator Right For This Wiki. For Connecting The domain and wiki. Thank You Very much --~~~~"</comment>
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    <text bytes="184" xml:space="preserve">I am Granting You Administrator Right For This Wiki. For Connecting The domain and wiki. Thank You Very much --[[User:Hiren|Hiren]] ([[User talk:Hiren|talk]]) 04:06, 10 July 2023 (UTC)</text>
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<page arvcontinue="">
  <title>User talk:Hiren</title>
  <ns>3</ns>
  <id>10</id>
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    <id>18</id>
    <timestamp>2023-07-10T04:23:14Z</timestamp>
    <contributor>
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    <comment>Created page with "''--~~~~Italic text''"</comment>
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    <text bytes="90" xml:space="preserve">''--[[User:Hiren|Hiren]] ([[User talk:Hiren|talk]]) 04:23, 10 July 2023 (UTC)Italic text''</text>
    <sha1>cef5e030dfb8286fd6825a03237b6bfe2deb317a</sha1>
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  <title>User talk:GopiRathod</title>
  <ns>3</ns>
  <id>11</id>
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    <id>19</id>
    <timestamp>2023-07-10T04:24:35Z</timestamp>
    <contributor>
      <username>Hiren</username>
      <id>7</id>
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    <comment>Created page with "Welcome To This Encyclopedia--~~~~"</comment>
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    <text bytes="103" xml:space="preserve">Welcome To This Encyclopedia--[[User:Hiren|Hiren]] ([[User talk:Hiren|talk]]) 04:24, 10 July 2023 (UTC)</text>
    <sha1>a8b531474efd8845d75d0edbe1ffe3f912121c6a</sha1>
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<page arvcontinue="">
  <title>Google</title>
  <ns>0</ns>
  <id>13</id>
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    <id>27</id>
    <timestamp>2023-07-11T15:19:23Z</timestamp>
    <contributor>
      <username>wikipedia&gt;ToadetteEdit</username>
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    <comment>/* Asia-Pacific */  Updated list</comment>
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    <text bytes="220774" xml:space="preserve">{{Short description|American multinational technology company}}
{{for|the parent company with the stock tickers GOOG and GOOGL|Alphabet Inc.}}
{{About|the company|the search engine provided by the company|Google Search|other uses}}
{{pp-vandalism|small=yes}}
{{pp-move-indef}}
{{Merge from|Google AI|discuss=Talk:Google#Proposed merge of Google AI into Google|date=May 2023}}
{{Use American English|date=July 2022}}
{{Use mdy dates|date=August 2022}}
{{Infobox company
| name = Google LLC
| logo = Google 2015 logo.svg
| logo_caption = The [[Google logo]] used since 2015
| logo_size = 
| logo_alt = Each letter of "Google" is colored (from left to right) in blue, red, yellow, blue, green, and red.
| image = Googleplex HQ (cropped).jpg
| image_size = 250px
| image_caption = Google's headquarters, the [[Googleplex]]
| former_name = Google Inc. (1998–2017)
| type = [[Subsidiary]] ([[Limited liability company|LLC]])
| industry = {{Unbulleted list
| [[Artificial intelligence]]
| [[Advertising]]
| [[Cloud computing]]
| [[Computer software]]
| [[Computer hardware]]
| [[Internet]]
}}
| founded = {{Start date and age|1998|09|04|mf=yes}}{{efn|Google was incorporated on September 4, 1998, however, since 2002, the company has celebrated its anniversaries on various days in September, most frequently on September 27.&lt;ref&gt;{{Cite magazine |last=Fitzpatrick |first=Alex |date=September 4, 2014 |title=Google Used to Be the Company That Did 'Nothing But Search' |url=https://time.com/3250807/google-anniversary/ |magazine=[[Time (magazine)|Time]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=September 27, 2019 |title=When is Google's birthday – and why are people confused? |url=https://www.telegraph.co.uk/technology/2019/09/27/when-is-googles-21st-birthday-doodle/ |archive-url=https://ghostarchive.org/archive/20220110/https://www.telegraph.co.uk/technology/2019/09/27/when-is-googles-21st-birthday-doodle/ |archive-date=January 10, 2022 |url-access=subscription |url-status=live |website=[[The Daily Telegraph|The Telegraph]]}}{{cbignore}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Griffin |first=Andrew |date=September 27, 2019 |title=Google birthday: The one big problem with the company's celebratory doodle |url=https://www.independent.co.uk/life-style/gadgets-and-tech/google-birthday-surprise-spinner-date-problem-start-company-a7968951.html |website=[[The Independent]]}}&lt;/ref&gt; The shift in dates reportedly happened to celebrate index-size milestones in tandem with the birthday.&lt;ref&gt;{{Cite web |last=Wray |first=Richard |date=September 5, 2008 |title=Happy birthday Google |url=https://www.theguardian.com/business/2008/sep/05/google.mediabusiness |website=[[The Guardian]]}}&lt;/ref&gt;}} in [[Menlo Park, California|Menlo Park]], [[California]], United States
| founders = {{Unbulleted list
| [[Larry Page]]
| [[Sergey Brin]]
}}
| hq_location = [[Googleplex|1600 Amphitheatre Parkway]]
| hq_location_city = [[Mountain View, California]]
| hq_location_country = U.S.
| area_served = Worldwide
| key_people = [[Sundar Pichai]] ([[Chief executive officer|CEO]])&lt;br&gt;[[Ruth Porat]] ([[CFO]])&lt;br&gt;[[Thomas Kurian]] ([[CEO]] of [[Google Cloud Platform|Google Cloud]])
| products = [[Google Workspace|Workspace]]&lt;br&gt;[[Android (operating system)|Android]]&lt;br&gt;[[Waze]]&lt;br&gt;[[Google Pixel|Pixel]]&lt;br&gt;[[Google Nest|Nest]]&lt;br&gt;[[List of Google products|Full list]]
| parent = [[Alphabet Inc.]]
| subsid = [[YouTube]]
| website = {{URL|https://about.google/|about.google}}&lt;br&gt;{{URL|https://www.google.com/|google.com}}
| footnotes = &lt;ref&gt;{{Cite web |date=January 16, 2015 |title=Company – Google |url=https://www.google.com/intl/en/about/company/ |url-status=dead |archive-url=https://web.archive.org/web/20150116073513/https://www.google.com/intl/en/about/company/ |archive-date=January 16, 2015 |access-date=September 13, 2018}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Claburn |first=Thomas |date=September 24, 2008 |title=Google Founded By Sergey Brin, Larry Page... And Hubert Chang?!? |url=https://www.informationweek.com/applications/google-founded-by-sergey-brin-larry-page-and-hubert-chang!/d/d-id/1072309 |url-status=live |archive-url=https://web.archive.org/web/20110628231125/http://www.informationweek.com/news/internet/google/210603678 |archive-date=June 28, 2011 |access-date=January 22, 2017 |website=[[InformationWeek]] |publisher=[[UBM plc]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |title=Locations— Google Jobs |url=https://www.google.com/about/jobs/locations/ |url-status=live |archive-url=https://web.archive.org/web/20130930200600/http://www.google.com/about/jobs/locations/ |archive-date=September 30, 2013 |access-date=September 27, 2013}}&lt;/ref&gt;&lt;ref name=":0" /&gt;
}}
[[File:Schmidt-Brin-Page-20080520.jpg|thumb|Then Chairman and CEO [[Eric Schmidt]] with co-founders [[Sergey Brin]] and [[Larry Page]] (left to right) in 2008|alt=Eric Schmidt, Sergey Brin, and Larry Page sitting together]]
'''Google LLC''' ({{IPAc-en|audio=en-us-googol.ogg|ˈ|ɡ|uː|ɡ|ə|l|}}) is an American [[Multinational corporation|multinational]] [[technology company]] focusing on [[artificial intelligence]],&lt;ref&gt;{{Cite web |last=Condon |first=Stephanie |date=7 May 2019 |title=Google I/O: From 'AI first' to AI working for everyone |url=https://www.zdnet.com/article/google-io-from-ai-first-to-ai-working-for-everyone/ |url-status=live |access-date=April 2, 2022 |website=ZDNet |language=en-US}}&lt;/ref&gt; [[online advertising]], [[Search Engine|search engine technology]], [[cloud computing]], [[software|computer software]], [[quantum computing]], [[e-commerce]], and [[Computer hardware|consumer electronics]]. It has been referred to as "the most powerful company in the world"&lt;ref&gt;{{Cite news |last=Jack |first=Simon |date=November 21, 2017 |title=Google - powerful and responsible? |language=en-GB |work=[[BBC News]] |url=https://www.bbc.com/news/business-42060091 |url-status=live |access-date=March 29, 2022}}&lt;/ref&gt; and as one of the world's [[List of most valuable brands|most valuable brands]] due to its market dominance, data collection, and technological advantages in the field of artificial intelligence.&lt;ref&gt;{{Cite web |last=McCormick |first=Rich |date=June 2, 2016 |title=Elon Musk: There's only one AI company that worries me |url=https://www.theverge.com/2016/6/2/11837566/elon-musk-one-ai-company-that-worries-me |url-status=live |access-date=March 29, 2022 |website=[[The Verge]] |language=en}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=October 20, 2020 |title=Justice Department Sues Monopolist Google For Violating Antitrust Laws |url=https://www.justice.gov/opa/pr/justice-department-sues-monopolist-google-violating-antitrust-laws |url-status=live |access-date=March 29, 2022 |website=www.justice.gov |language=en}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |title=Land of the Giants: The Titans of Tech {{!}} CNN+ |url=https://plus.cnn.com/plus/title-2244411 |access-date=April 18, 2022 |website=plus.cnn.com |language=en}}&lt;/ref&gt; Google's parent company [[Alphabet Inc.]] is one of the [[Big Tech]] companies, alongside [[Amazon (company)|Amazon]], [[Apple Inc.]], [[Meta Platforms]], and [[Microsoft]].

Google was founded on September 4, 1998, by computer scientists [[Larry Page]] and [[Sergey Brin]] while they were [[Doctor of Philosophy|PhD]] students at [[Stanford University]] in [[California]]. Together they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through [[super-voting stock]]. The company went [[public company|public]] via an [[initial public offering]] (IPO) in 2004. In 2015, Google was reorganized as a wholly owned subsidiary of Alphabet Inc. Google is Alphabet's largest subsidiary and is a [[holding company]] for Alphabet's internet properties and interests. [[Sundar Pichai]] was appointed CEO of Google on October 24, 2015, replacing Larry Page, who became the CEO of Alphabet. On December 3, 2019, Pichai also became the CEO of Alphabet.&lt;ref&gt;{{Cite web |last=Feiner |first=Lauren |date=December 3, 2019 |title=Larry Page steps down as CEO of Alphabet, Sundar Pichai to take over |url=https://www.cnbc.com/2019/12/03/larry-page-steps-down-as-ceo-of-alphabet.html |url-status=live |access-date=June 16, 2021 |website=[[CNBC]]|language=en}}&lt;/ref&gt;

The company has since rapidly grown to offer [[List of Google products|a multitude of products and services]] beyond [[Google Search]], many of which hold dominant market positions. These products address a wide range of use cases, including &lt;!-- Notable products only! --&gt;email ([[Gmail]]), navigation ([[Waze]] &amp; [[Google Maps|Maps]]), cloud computing ([[Google Cloud Platform|Cloud]]), web browsing ([[Google Chrome|Chrome]]), video sharing ([[YouTube]]), productivity ([[Google Workspace|Workspace]]), operating systems ([[Android (operating system)|Android]]), cloud storage ([[Google Drive|Drive]]), language translation ([[Google Translate|Translate]]), photo storage ([[Google Photos|Photos]]), video calling ([[Google Meet|Meet]]), smart home ([[Google Nest|Nest]]), smartphones ([[Google Pixel|Pixel]]), wearable technology ([[Pixel Watch]] &amp; [[Fitbit]]), music streaming ([[YouTube Music]]), video on demand ([[YouTube TV]]), artificial intelligence ([[Google Assistant]]), machine learning APIs ([[TensorFlow]]), AI chips ([[Tensor Processing Unit|TPU]]), and more. [[List of Google products#Discontinued products and services|Discontinued Google products]] include gaming ([[Google Stadia|Stadia]]), [[Google Glass|Glass]], [[Google+]], [[Google Reader|Reader]], [[Google Play Music|Play Music]], [[Google Nexus|Nexus]], [[Google Hangouts|Hangouts]], and [[Inbox by Gmail]]&lt;!-- Notable products only! --&gt;.&lt;ref&gt;{{cite web | title= The Google Graveyard | first1= Heather | last1= Brady | first2= Chris | last2= Kirk | date= March 15, 2013 | url= http://www.slate.com/articles/technology/map_of_the_week/2013/03/google_reader_joins_graveyard_of_dead_google_products.html | magazine= [[Slate (magazine)|Slate]] | access-date= March 16, 2013 | archive-url= https://web.archive.org/web/20130316085610/http://www.slate.com/articles/technology/map_of_the_week/2013/03/google_reader_joins_graveyard_of_dead_google_products.html | archive-date= March 16, 2013 | url-status= live }}&lt;/ref&gt;&lt;ref&gt;{{cite web |last1=Booker |first1=Logan |date=March 17, 2013 |title=Google Graveyard Does Exist |url=https://www.gizmodo.com.au/2013/03/google-graveyard-does-exist-you-can-even-place-flowers-on-your-deceased-favourites/ |url-status=live |archive-url=https://web.archive.org/web/20180518055717/https://www.gizmodo.com.au/2013/03/google-graveyard-does-exist-you-can-even-place-flowers-on-your-deceased-favourites/ |archive-date=May 18, 2018 |access-date=May 17, 2018 |website=gizmodo |publisher=[[Gizmodo]]}}&lt;/ref&gt;

Google's other ventures outside of Internet services and consumer electronics include quantum computing ([[Sycamore processor|Sycamore]]), self-driving cars ([[Waymo]], formerly the Google Self-Driving Car Project), smart cities ([[Sidewalk Labs]]), and transformer models ([[Google Brain]]).&lt;ref&gt;{{Cite magazine |title=Inside X, Google's top-secret moonshot factory |language=en-GB |magazine=Wired UK |url=https://www.wired.co.uk/article/ten-years-of-google-x |access-date=May 17, 2022 |issn=1357-0978}}&lt;/ref&gt;

Google and YouTube are the two [[List of most visited websites|most visited websites]] worldwide followed by [[Facebook]] and [[Twitter]]. Google is also the largest search engine, mapping and navigation application, email provider, office suite, video sharing platform, photo and cloud storage provider, mobile operating system, web browser, ML framework, and AI virtual assistant provider in the world as measured by market share. On the list of most valuable brands, Google is ranked second by [[Forbes]]&lt;ref&gt;{{Cite web |last=Swant |first=Marty |title=THE WORLD'S VALUABLE BRANDS |url=https://www.forbes.com/the-worlds-most-valuable-brands/ |url-status=live |access-date=19 January 2022 |website=[[Forbes]] |language=en-US}}&lt;/ref&gt; and fourth by Interbrand.&lt;ref&gt;{{Cite web |title=BEST GLOBAL BRANDS |url=https://interbrand.com/best-global-brands/ |url-status=live |access-date=7 March 2011 |publisher=Interbrand |language=en-US}}&lt;/ref&gt; It has [[Criticism of Google|received significant criticism]] involving issues such as [[Privacy concerns regarding Google|privacy concerns]], [[#Tax avoidance strategies|tax avoidance]], [[Censorship by Google|censorship]], [[search neutrality]], [[antitrust]] and abuse of its [[monopoly]] position.

== History ==
{{Main|History of Google|List of mergers and acquisitions by Alphabet}}
{{See also|Alphabet Inc.}}

=== Early years ===
[[File:Google page brin.jpg|thumb|[[Larry Page]] and [[Sergey Brin]] in 2003|alt=|left]]
Google began in January 1996 as a research project by [[Larry Page]] and [[Sergey Brin]] when they were both PhD students at [[Stanford University]] in [[California]].&lt;ref name="howwestarted"&gt;{{Cite web |title=How we started and where we are today – Google |url=https://about.google/our-story/ |url-status=live |archive-url=https://archive.today/20200422134018/https://about.google/our-story/ |archive-date=April 22, 2020 |access-date=April 24, 2021 |website=about.google |language=en}}&lt;/ref&gt;&lt;ref name="Coronabook"&gt;{{Cite book |last=Brezina |first=Corona |title=Sergey Brin, Larry Page, Eric Schmidt, and Google |publisher=Rosen Publishing Group |year=2013 |isbn=978-1-4488-6911-4 |edition=1st |location=New York |pages=18 |lccn=2011039480}}&lt;/ref&gt;&lt;ref name="milestones"&gt;{{Cite web |title=Our history in depth |url=https://www.google.com/about/company/history/ |url-status=dead |archive-url=https://web.archive.org/web/20120401005940/http://www.google.com/about/company/history/ |archive-date=April 1, 2012 |access-date=July 15, 2017 |website=Google Company}}&lt;/ref&gt; The project initially involved an unofficial "third founder", [[Scott Hassan]], the original lead programmer who wrote much of the code for the original [[Google Search]] engine, but he left before Google was officially founded as a company;&lt;ref name="vanityfair"&gt;{{Cite web |last=Fisher |first=Adam |date=July 10, 2018 |title=Brin, Page, and Mayer on the Accidental Birth of the Company that Changed Everything |url=https://www.vanityfair.com/news/2018/07/valley-of-genius-excerpt-google |url-status=live |archive-url=https://web.archive.org/web/20190704184309/https://www.vanityfair.com/news/2018/07/valley-of-genius-excerpt-google |archive-date=July 4, 2019 |access-date=August 23, 2019 |website=[[Vanity Fair (magazine)|Vanity Fair]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite magazine |last=McHugh |first=Josh |date=January 1, 2003 |title=Google vs. Evil |url=https://www.wired.com/2003/01/google-10/ |url-status=live |archive-url=https://web.archive.org/web/20190602064540/https://www.wired.com/2003/01/google-10/ |archive-date=June 2, 2019 |access-date=August 24, 2019 |magazine=[[Wired (magazine)|Wired]]}}&lt;/ref&gt; Hassan went on to pursue a career in [[robotics]] and founded the company [[Willow Garage]] in 2006.&lt;ref&gt;{{Cite news |date=September 5, 2014 |title=Willow Garage Founder Scott Hassan Aims To Build A Startup Village |work=[[IEEE Spectrum]] |url=https://spectrum.ieee.org/view-from-the-valley/at-work/start-ups/willow-garage-founder-scott-hassan-aims-to-build-a-startup-village |url-status=live |access-date=September 1, 2019 |archive-url=https://web.archive.org/web/20190824075356/https://spectrum.ieee.org/view-from-the-valley/at-work/start-ups/willow-garage-founder-scott-hassan-aims-to-build-a-startup-village |archive-date=August 24, 2019}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=D'Onfro |first=Jillian |date=February 13, 2016 |title=How a billionaire who wrote Google's original code created a robot revolution |work=[[Business Insider]] |url=https://www.businessinsider.com/a-look-back-at-willow-garage-2016-2 |url-status=live |access-date=August 24, 2019 |archive-url=https://web.archive.org/web/20190824075346/https://www.businessinsider.com/a-look-back-at-willow-garage-2016-2 |archive-date=August 24, 2019}}&lt;/ref&gt;

While conventional search engines ranked results by counting how many times the search terms appeared on the page, they theorized about a better system that analyzed the relationships among websites.&lt;ref&gt;{{Cite web |last1=Page |first1=Lawrence |author-link=Larry Page |last2=Brin |first2=Sergey |author-link2=Sergey Brin |last3=Motwani |first3=Rajeev |last4=Winograd |first4=Terry |date=November 11, 1999 |title=The PageRank Citation Ranking: Bringing Order to the Web |url=http://ilpubs.stanford.edu:8090/422/ |url-status=live |archive-url=https://web.archive.org/web/20091118014915/http://ilpubs.stanford.edu:8090/422/ |archive-date=November 18, 2009 |website=Stanford University}}&lt;/ref&gt; They called this algorithm [[PageRank]]; it determined a website's [[Relevance (information retrieval)|relevance]] by the number of pages, and the importance of those pages that linked back to the original site.&lt;ref&gt;{{Cite web |title=Helpful products. For everyone. |url=https://about.google/products/ |url-status=live |archive-url=https://web.archive.org/web/20100210175913/http://www.google.com/corporate/tech.html |archive-date=February 10, 2010 |website=Google, Inc.}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Page |first=Larry |author-link=Larry Page |date=August 18, 1997 |title=PageRank: Bringing Order to the Web |url=http://ilpubs.stanford.edu:8090/422/ |url-status=live |archive-url=https://web.archive.org/web/20020506051802/http://www-diglib.stanford.edu/cgi-bin/WP/get/SIDL-WP-1997-0072?1 |archive-date=May 6, 2002 |access-date=November 27, 2010 |website=Stanford Digital Library Project}}&lt;/ref&gt; Page told his ideas to Hassan, who began writing the code to implement Page's ideas.&lt;ref name="vanityfair" /&gt;

Page and Brin originally nicknamed the new search engine "[[BackRub (search engine)|BackRub]]", because the system checked backlinks to estimate the importance of a site.&lt;ref name="howwestarted" /&gt;&lt;ref&gt;{{Cite news |last=Battelle |first=John |date=August 2005 |title=The Birth of Google |magazine=Wired |url=https://www.wired.com/wired/archive/13.08/battelle.html |url-status=live |access-date=October 12, 2010 |archive-url=https://web.archive.org/web/20121107160749/http://www.wired.com/wired/archive/13.08/battelle.html?tw=wn_tophead_4 |archive-date=November 7, 2012}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |title=Backrub search engine at Stanford University |url=http://huron.stanford.edu |archive-url=https://web.archive.org/web/19961224105215/http://huron.stanford.edu/ |archive-date=December 24, 1996 |access-date=March 12, 2011}}&lt;/ref&gt; Hassan as well as Alan Steremberg were cited by Page and Brin as being critical to the development of Google. [[Rajeev Motwani]] and [[Terry Winograd]] later co-authored with Page and Brin the first paper about the project, describing PageRank and the initial prototype of the Google search engine, published in 1998. [[Héctor García-Molina]] and [[Jeff Ullman]] were also cited as contributors to the project.&lt;ref name="originalpaper" /&gt; PageRank was influenced by a similar page-ranking and site-scoring algorithm earlier used for [[RankDex]], developed by [[Robin Li]] in 1996, with Larry Page's PageRank patent including a citation to Li's earlier RankDex patent; Li later went on to create the Chinese search engine [[Baidu]].&lt;ref&gt;{{Cite web |title="About: RankDex" |url=http://www.rankdex.com/about.html |access-date=September 29, 2010 |archive-date=January 20, 2012 |archive-url=https://web.archive.org/web/20120120002301/http://www.rankdex.com/about.html |url-status=dead }}, ''[[RankDex]]''&lt;/ref&gt;&lt;ref&gt;{{Cite web |title=Method for node ranking in a linked database |url=https://patents.google.com/patent/US6285999 |url-status=live |archive-url=https://web.archive.org/web/20151015185034/http://www.google.com/patents/US6285999 |archive-date=October 15, 2015 |access-date=October 19, 2015 |publisher=Google Patents}}&lt;/ref&gt;

Eventually, they changed the name to ''Google''; the name of the search engine was a misspelling of the word ''[[googol]]'',&lt;ref name="howwestarted" /&gt;&lt;ref&gt;{{Cite web |last=Koller |first=David |date=January 2004 |title=Origin of the name "Google" |url=http://graphics.stanford.edu/~dk/google_name_origin.html |url-status=live |archive-url=https://web.archive.org/web/20120627081942/http://graphics.stanford.edu/~dk/google_name_origin.html |archive-date=June 27, 2012 |website=Stanford University}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Hanley |first=Rachael |date=February 12, 2003 |title=From Googol to Google |work=The Stanford Daily |publisher=Stanford University |url=http://www.stanforddaily.com/2003/02/12/from-googol-to-google |access-date=February 15, 2010 |archive-url=https://web.archive.org/web/20100327141327/http://www.stanforddaily.com/2003/02/12/from-googol-to-google |archive-date=March 27, 2010}}&lt;/ref&gt; a very [[large number]] written '''10&lt;sup&gt;100&lt;/sup&gt;''' (1 followed by 100 zeros), picked to signify that the search engine was intended to provide large quantities of information.&lt;ref&gt;{{Cite web |title=Google! Beta website |url=https://www.google.com/company.html |url-status=dead |archive-url=https://web.archive.org/web/19990221202430/https://www.google.com/company.html |archive-date=February 21, 1999 |access-date=October 12, 2010 |website=Google, Inc.}}&lt;/ref&gt;

[[File:Google1998.png|thumb|upright=1.15|Google's original homepage had a simple design because the company founders had little experience in [[HTML]], the [[markup language]] used for designing web pages.&lt;ref&gt;{{Cite web |last=Williamson |first=Alan |date=January 12, 2005 |title=An evening with Google's Marissa Mayer |url=http://alan.blog-city.com/an_evening_with_googles_marissa_mayer.htm |url-status=dead |archive-url=https://web.archive.org/web/20110930021302/http://alan.blog-city.com/an_evening_with_googles_marissa_mayer.htm |archive-date=September 30, 2011 |access-date=July 5, 2010 |website=Alan Williamson}}&lt;/ref&gt;|alt=Google's homepage in 1998]]

Google was initially funded by an August 1998 investment of $100,000 from [[Andy Bechtolsheim]],&lt;ref name="howwestarted" /&gt; co-founder of [[Sun Microsystems]]. This initial investment served as a motivation to incorporate the company to be able to use the funds.&lt;ref&gt;{{Cite news |last=Long |first=Tony |date=September 7, 2007 |title=Sept. 7, 1998: If the Check Says 'Google Inc.,' We're 'Google Inc.' |magazine=[[Wired (magazine)|Wired]] |url=https://www.wired.com/2007/09/dayintech-0907/ |url-access=limited}}&lt;/ref&gt;&lt;ref name="Bechtolsheim"&gt;{{Cite news |last=Kopytoff |first=Verne |date=April 29, 2004 |title=For early Googlers, key word is $ |work=[[San Francisco Chronicle]] |url=https://www.sfgate.com/news/article/For-early-Googlers-key-word-is-Founders-2786378.php |url-status=live |archive-url=https://web.archive.org/web/20090919030812/http://www.sfgate.com/cgi-bin/article.cgi?file=%2Fchronicle%2Farchive%2F2004%2F04%2F29%2FMNGLD6CFND34.DTL |archive-date=September 19, 2009}}&lt;/ref&gt; Page and Brin initially approached [[David Cheriton]] for advice because he had a nearby office in Stanford, and they knew he had startup experience, having recently sold the company he co-founded, Granite Systems, to [[Cisco]] for $220 million. David arranged a meeting with Page and Brin and his Granite co-founder Andy Bechtolsheim. The meeting was set for 8 a.m. at the front porch of David's home in Palo Alto and it had to be brief because Andy had another meeting at Cisco, where he now worked after the acquisition, at 9 a.m. Andy briefly tested a demo of the website, liked what he saw, and then went back to his car to grab the check. David Cheriton later also joined in with a $250,000 investment.&lt;ref&gt;{{cite web |last1=Jolis |first1=Jacob |title=Frugal after Google |url=https://stanforddaily.com/2010/04/16/frugal-after-google/ |website=The Stanford Daily |date=April 16, 2010 |access-date=June 3, 2022}}&lt;/ref&gt;&lt;ref&gt;{{cite web |title=The Invention And History Of Google {{!}} Silicon Valley: The Untold Story |url=https://www.youtube.com/watch?v=85Nyi4Xb9PY&amp;t=262s |website=[[YouTube]] |publisher=Discovery UK |access-date=June 3, 2022}}&lt;/ref&gt;

Google received money from two other [[angel investor]]s in 1998: [[Amazon.com]] founder [[Jeff Bezos]], and entrepreneur [[Ram Shriram]].&lt;ref name="endofworld"&gt;{{Cite book |last=Auletta |first=Ken |title=Googled: The End of the World as We Know It |publisher=Penguin Books |year=2010 |isbn=978-0-14-311804-6 |edition=Reprint |location=New York |oclc=515456623 |quote=On September 7, 1998, the day Google officially incorporated, he [Shriram] wrote out a check for just over $250,000, one of four of this size the founders received. |author-link=Ken Auletta}}&lt;/ref&gt; Page and Brin had first approached Shriram, who was a venture capitalist, for funding and counsel, and Shriram invested $250,000 in Google in February 1998. Shriram knew Bezos because Amazon had acquired Junglee, at which Shriram was the president. It was Shriram who told Bezos about Google. Bezos asked Shriram to meet Google's founders and they met six months after Shriram had made his investment when Bezos and his wife were on a vacation trip to the Bay Area. Google's initial funding round had already formally closed but Bezos' status as CEO of Amazon was enough to persuade Page and Brin to extend the round and accept his investment.&lt;ref&gt;{{cite web |last1=Canales |first1=Katie |title=The unlikely way Jeff Bezos became one of the first investors in Google, which probably made him a billionaire outside of Amazon |url=https://www.businessinsider.com/how-jeff-bezos-became-first-investors-in-google-2018-4?r=US&amp;IR=T |website=[[Business Insider]]|access-date=June 3, 2022}}&lt;/ref&gt;&lt;ref&gt;{{cite web |last1=Bhagat |first1=Rasheeda |title=The sherpa who funded Google's ascent |url=https://www.thehindubusinessline.com/opinion/columns/rasheeda-bhagat/the-sherpa-who-funded-googles-ascent/article64554661.ece |website=The Hindu Business Line|date=January 12, 2012 }}&lt;/ref&gt;

Between these initial investors, friends, and family Google raised around $1,000,000, which is what allowed them to open up their original shop in [[Menlo Park, California]].&lt;ref name="Google Inc"&gt;{{Cite web |last1=Hosch |first1=William L. |last2=Hall |first2=Mark |title=Google Inc. |url=https://www.britannica.com/topic/Google-Inc |url-status=live |archive-url=https://web.archive.org/web/20190220013941/https://www.britannica.com/topic/Google-Inc |archive-date=February 20, 2019 |access-date=March 17, 2019 |website=Britannica |publisher=Britannica}}&lt;/ref&gt;
[[Craig Silverstein]], a fellow PhD student at Stanford, was hired as the first employee.&lt;ref name="milestones" /&gt;&lt;ref&gt;{{Cite web |title=Craig Silverstein's website |url=http://www-cs-students.stanford.edu/~csilvers/ |url-status=dead |archive-url=https://web.archive.org/web/19991002122809/http://www-cs-students.stanford.edu/~csilvers/ |archive-date=October 2, 1999 |access-date=October 12, 2010 |website=Stanford University}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Kopytoff |first=Verne |date=September 7, 2008 |title=Craig Silverstein grew a decade with Google |work=[[San Francisco Chronicle]] |url=https://www.sfgate.com/news/article/Craig-Silverstein-grew-a-decade-with-Google-3270079.php |url-status=live |archive-url=https://web.archive.org/web/20121107075029/http://www.sfgate.com/news/article/Craig-Silverstein-grew-a-decade-with-Google-3270079.php |archive-date=November 7, 2012}}&lt;/ref&gt;

After some additional, small investments through the end of 1998 to early 1999,&lt;ref name=endofworld /&gt; a new $25 million round of funding was announced on June 7, 1999,&lt;ref&gt;{{Cite press release |title=Google Receives $25&amp;nbsp;Million in Equity Funding |date=June 7, 1999 |location=Palo Alto, Calif. |url=https://www.google.com/pressrel/pressrelease1.html |access-date=February 16, 2009 |url-status=live |archive-url=https://web.archive.org/web/20010212052759/http://www.google.com/pressrel/pressrelease1.html |archive-date=February 12, 2001}}&lt;/ref&gt; with major investors including the [[venture capital]] firms [[Kleiner Perkins]] and [[Sequoia Capital]].&lt;ref name="Bechtolsheim" /&gt; Both firms were initially reticent about investing jointly in Google, as each wanted to retain a larger percentage of control over the company to themselves. Larry and Sergey however insisted in taking investments from both. Both venture companies finally agreed to investing jointly $12.5 million each due to their belief in Google's great potential and through the mediation of earlier angel investors Ron Conway and Ram Shriram who had contacts in the venture companies.&lt;ref&gt;{{cite book |last1=Vise |first1=David |last2=Malseed |first2=Mark |title=The Google Story |date=2005 |chapter=Chapter 5. Divide and Conquer}}&lt;/ref&gt;

=== Growth ===
In March 1999, the company moved its offices to [[Palo Alto, California]],&lt;ref&gt;{{Cite web |last=Weinberger |first=Matt |date=October 12, 2015 |title=Google's cofounders are stepping down from their company. Here are 43 photos showing Google's rise from a Stanford dorm room to global internet superpower |url=https://www.businessinsider.com/google-history-in-photos-2015-10 |url-status=live |archive-url=https://web.archive.org/web/20170819101107/http://www.businessinsider.com/google-history-in-photos-2015-10 |archive-date=August 19, 2017 |website=[[Business Insider]] |publisher=[[Axel Springer SE]]}}&lt;/ref&gt; which is home to several prominent [[Silicon Valley]] technology start-ups.&lt;ref&gt;{{Cite web |title=A building blessed with tech success |url=https://www.cnet.com/news/a-building-blessed-with-tech-success/ |url-status=live |archive-url=https://web.archive.org/web/20170523115134/https://www.cnet.com/news/a-building-blessed-with-tech-success/ |archive-date=May 23, 2017 |access-date=July 15, 2017 |website=[[CNET]] |publisher=[[CBS Interactive]]}}&lt;/ref&gt; The next year, Google began selling advertisements associated with search keywords against Page and Brin's initial opposition toward an advertising-funded search engine.&lt;ref&gt;{{Cite book |last=Stross |first=Randall |url=https://books.google.com/books?id=xOk3EIUW9VgC |title=Planet Google: One Company's Audacious Plan to Organize Everything We Know |date=September 2008 |publisher=Free Press |isbn=978-1-4165-4691-7 |location=New York |pages=3–4 |chapter=Introduction |access-date=February 14, 2010 |chapter-url=https://books.google.com/books?id=xOk3EIUW9VgC}}&lt;/ref&gt;&lt;ref name="milestones" /&gt; To maintain an uncluttered page design, advertisements were solely text-based.&lt;ref&gt;{{Cite web |date=October 23, 2000 |title=Google Launches Self-Service Advertising Program |url=https://www.google.com/press/pressrel/pressrelease39.html |archive-url=https://web.archive.org/web/20120401005413/http://www.google.com/press/pressrel/pressrelease39.html |archive-date=April 1, 2012 |access-date=July 15, 2017 |website=News from Google}}&lt;/ref&gt; In June 2000, it was announced that Google would become the default search engine provider for [[Yahoo!]], one of the most popular websites at the time, replacing [[Inktomi]].&lt;ref&gt;{{Cite news |last=Naughton |first=John |date=July 2, 2000 |title=Why's Yahoo gone to Google? Search me |work=[[The Guardian]] |url=https://www.theguardian.com/technology/2000/jul/02/searchengines.columnists |url-status=live |access-date=January 30, 2019 |archive-url=https://web.archive.org/web/20190131040317/https://www.theguardian.com/technology/2000/jul/02/searchengines.columnists |archive-date=January 31, 2019 |via=www.theguardian.com}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |title=Yahoo! Selects Google as its Default Search Engine Provider – News announcements – News from Google – Google |url=https://googlepress.blogspot.com/2000/06/yahoo-selects-google-as-its-default.html |url-status=live |archive-url=https://web.archive.org/web/20190131041155/https://googlepress.blogspot.com/2000/06/yahoo-selects-google-as-its-default.html |archive-date=January 31, 2019 |access-date=January 30, 2019 |website=googlepress.blogspot.com}}&lt;/ref&gt;

[[File:Google’s First Production Server.jpg|upright|thumb|Google's first production server&lt;ref&gt;{{Cite book |url=http://www.computerhistory.org/collections/accession/102662167 |title=Google Server Assembly |work=Computer History Museum |year=1999 |access-date=July 4, 2010 |archive-url=https://web.archive.org/web/20100722083804/http://www.computerhistory.org/collections/accession/102662167 |archive-date=July 22, 2010 |url-status=live}}&lt;/ref&gt;|alt=Google's first servers, showing lots of exposed wiring and circuit boards]]

In 2003, after outgrowing two other locations, the company leased an office complex from [[Silicon Graphics]], at 1600 Amphitheatre Parkway in [[Mountain View, California]].&lt;ref name="sgibldg"&gt;{{Cite news |last=Olsen |first=Stephanie |date=July 11, 2003 |title=Google's movin' on up |work=[[CNET]] |publisher=CBS Interactive |url=http://news.cnet.com/Googles-movin-on-up/2110-1032_3-1025111.html |url-status=live |access-date=February 15, 2010 |archive-url=https://web.archive.org/web/20121102053103/http://news.cnet.com/Googles-movin-on-up/2110-1032_3-1025111.html |archive-date=November 2, 2012}}&lt;/ref&gt; The complex became known as the [[Googleplex]], a play on the word [[googolplex]], the number one followed by a googol zeroes. Three years later, Google bought the property from SGI for $319&amp;nbsp;million.&lt;ref name="googleplexpurchase"&gt;{{Cite news |date=June 16, 2006 |title=Google to buy headquarters building from Silicon Graphics |work=[[American City Business Journals]] |url=https://www.bizjournals.com/sanjose/stories/2006/06/19/newscolumn3.html |url-status=live |archive-url=https://web.archive.org/web/20100418071152/http://sanjose.bizjournals.com/sanjose/stories/2006/06/19/newscolumn3.html |archive-date=April 18, 2010}}&lt;/ref&gt; By that time, the name "Google" had found its way into everyday language, causing the verb "[[google (verb)|google]]" to be added to the ''[[Merriam-Webster Collegiate Dictionary]]'' and the ''[[Oxford English Dictionary]]'', denoted as: "to use the Google search engine to obtain information on the Internet".&lt;ref&gt;{{Cite web |last=Krantz |first=Michael |date=October 25, 2006 |title=Do You "Google"? |url=http://googleblog.blogspot.com/2006/10/do-you-google.html |url-status=live |archive-url=https://archive.today/20120530/http://googleblog.blogspot.com/2006/10/do-you-google.html |archive-date=May 30, 2012 |access-date=February 17, 2010 |website=Google, Inc.}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Bylund |first=Anders |date=July 5, 2006 |title=To Google or Not to Google |url=http://msnbc.msn.com/id/13720643/ |url-status=dead |archive-url=https://archive.today/20060707062623/http://msnbc.msn.com/id/13720643/ |archive-date=July 7, 2006 |access-date=February 17, 2010 |website=msnbc.com}}&lt;/ref&gt; The first use of the verb on television appeared in an October 2002 episode of ''[[Buffy the Vampire Slayer]]''.&lt;ref&gt;{{Cite web |last=Meyer |first=Robinson |date=June 27, 2014 |title=The First Use of 'to Google' on Television? Buffy the Vampire Slayer |url=https://www.theatlantic.com/technology/archive/2014/06/the-first-use-of-the-verb-to-google-on-television-buffy-the-vampire-slayer/373599/ |access-date=June 30, 2021 |website=[[The Atlantic]]}}&lt;/ref&gt;

Additionally, in 2001 Google's investors felt the need to have a strong internal management, and they agreed to hire [[Eric Schmidt]] as the chairman and CEO of Google.&lt;ref name="Google Inc" /&gt; Eric was proposed by [[John Doerr]] from Kleiner Perkins. He had been trying to find a CEO that Sergey and Larry would accept for several months, but they rejected several candidates because they wanted to retain control over the company. [[Michael Moritz]] from Sequoia Capital at one point even menaced requesting Google to immediately pay back Sequoia's $12.5m investment if they did not fulfill their promise to hire a chief executive officer, which had been made verbally during investment negotiations. Eric wasn't initially enthusiastic about joining Google either, as the company's full potential hadn't yet been widely recognized at the time, and as he was occupied with his responsibilities at [[Novell]] where he was CEO. As part of him joining, Eric agreed to buy $1 million of Google preferred stocks as a way to show his commitment and to provide funds Google needed.&lt;ref&gt;{{cite book |last1=Vise |first1=David |last2=Malseed |first2=Mark |title=The Google Story |date=2005 |chapter=Chapter 9. Hiring a Pilot}}&lt;/ref&gt;

=== Initial public offering ===
On August 19, 2004, Google became a [[public company]] via an [[initial public offering]]. At that time [[Larry Page]], [[Sergey Brin]], and [[Eric Schmidt]] agreed to work together at Google for 20 years, until the year 2024.&lt;ref&gt;{{Cite news |last=Lashinsky |first=Adam |date=January 29, 2008 |title=Google wins again |work=[[Fortune (magazine)|Fortune]] |publisher=Time Warner |url=https://money.cnn.com/2008/01/18/news/companies/google.fortune/index.htm |url-status=live |access-date=January 22, 2011 |archive-url=https://web.archive.org/web/20121022200031/http://money.cnn.com/2008/01/18/news/companies/google.fortune/index.htm |archive-date=October 22, 2012}}&lt;/ref&gt; The company offered 19,605,052 shares at a price of $85 per share.&lt;ref name="IPO"&gt;{{Cite web |title=GOOG Stock |url=https://markets.businessinsider.com/stocks/goog-stock |publisher=[[Business Insider]]}}&lt;/ref&gt;&lt;ref name=":1"&gt;{{Cite web |year=2004 |title=2004 Annual Report |url=http://investor.google.com/pdf/2004_AnnualReport.pdf |url-status=live |archive-url=https://web.archive.org/web/20120114064401/http://investor.google.com/pdf/2004_AnnualReport.pdf |archive-date=January 14, 2012 |access-date=February 19, 2010 |website=Google, Inc. |location=Mountain View, California |page=29}}&lt;/ref&gt; Shares were sold in an online auction format using a system built by [[Morgan Stanley]] and [[Credit Suisse]], underwriters for the deal.&lt;ref&gt;{{Cite news |last=La Monica |first=Paul R. |date=April 30, 2004 |title=Google sets $2.7&amp;nbsp;billion IPO |work=[[CNN]] Money |url=https://money.cnn.com/2004/04/29/technology/google/ |url-status=live |access-date=February 19, 2010 |archive-url=https://web.archive.org/web/20121022154717/http://money.cnn.com/2004/04/29/technology/google/ |archive-date=October 22, 2012}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Kawamoto |first=Dawn |date=April 29, 2004 |title=Want In on Google's IPO? |url=http://www.zdnet.com/news/want-in-on-googles-ipo/135799 |url-status=live |archive-url=https://web.archive.org/web/20111228131306/http://www.zdnet.com/news/want-in-on-googles-ipo/135799 |archive-date=December 28, 2011 |access-date=February 19, 2010 |website=ZDNet}}&lt;/ref&gt; The sale of $1.67 billion gave Google a [[market capitalization]] of more than $23 billion.&lt;ref name="washpost"&gt;{{Cite news |last=Webb |first=Cynthia L. |date=August 19, 2004 |title=Google's IPO: Grate Expectations |newspaper=[[The Washington Post]] |location=Washington, D.C. |url=https://www.washingtonpost.com/wp-dyn/articles/A14939-2004Aug19.html |url-status=live |access-date=February 19, 2010 |archive-url=https://web.archive.org/web/20121112172750/http://www.washingtonpost.com/wp-dyn/articles/A14939-2004Aug19.html |archive-date=November 12, 2012}}&lt;/ref&gt;

[[File:Eric Schmidt at the 37th G8 Summit in Deauville 037.jpg|thumb|upright|left|[[Eric Schmidt]], CEO of Google from 2001 to 2011]]
On November 13, 2006, Google acquired [[YouTube]] for $1.65 billion in Google stock,&lt;ref&gt;{{Cite web |last=Arrington |first=Michael |date=October 9, 2006 |title=Google Has Acquired YouTube |url=https://techcrunch.com/2006/10/09/google-has-acquired-youtube/ |url-status=live |archive-url=https://web.archive.org/web/20170316024815/https://techcrunch.com/2006/10/09/google-has-acquired-youtube/ |archive-date=March 16, 2017 |access-date=March 15, 2017 |website=[[TechCrunch]] |publisher=[[AOL]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last1=Sorkin |first1=Andrew Ross |last2=Peters |first2=Jeremy W. |date=October 9, 2006 |title=Google to Acquire YouTube for $1.65 Billion |url=https://www.nytimes.com/2006/10/09/business/09cnd-deal.html |url-status=live |archive-url=https://web.archive.org/web/20170609080519/http://www.nytimes.com/2006/10/09/business/09cnd-deal.html |archive-date=June 9, 2017 |access-date=March 15, 2017 |website=[[The New York Times]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Arrington |first=Michael |date=November 13, 2006 |title=Google Closes YouTube Acquisition |url=https://techcrunch.com/2006/11/13/google-closes-youtube-acquisition/ |url-status=live |archive-url=https://web.archive.org/web/20170316024500/https://techcrunch.com/2006/11/13/google-closes-youtube-acquisition/ |archive-date=March 16, 2017 |access-date=March 15, 2017 |website=[[TechCrunch]] |publisher=[[AOL]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Auchard |first=Eric |date=November 14, 2006 |title=Google closes YouTube deal |url=https://www.reuters.com/article/us-google-idUSWEN973120061114 |url-status=live |archive-url=https://web.archive.org/web/20170316113147/http://www.reuters.com/article/us-google-idUSWEN973120061114 |archive-date=March 16, 2017 |access-date=March 15, 2017 |website=[[Reuters]] |publisher=[[Thomson Reuters]]}}&lt;/ref&gt; On March 11, 2008, Google acquired [[DoubleClick]] for $3.1&amp;nbsp;billion, transferring to Google valuable relationships that DoubleClick had with Web publishers and advertising agencies.&lt;ref&gt;{{Cite news |last=Lawsky |first=David |date=March 11, 2008 |title=Google closes DoubleClick merger after EU approval |work=[[Reuters]] |url=https://www.reuters.com/article/us-google-doubleclick-eu-idUSBFA00058020080311}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last1=Story |first1=Louise |last2=Helft |first2=Miguel |date=April 14, 2007 |title=Google Buys DoubleClick for $3.1 Billion |url=https://www.nytimes.com/2007/04/14/technology/14DoubleClick.html |url-status=live |archive-url=https://web.archive.org/web/20170404014741/http://www.nytimes.com/2007/04/14/technology/14DoubleClick.html |archive-date=April 4, 2017 |access-date=March 9, 2017 |website=[[The New York Times]]}}&lt;/ref&gt;

By 2011, Google was handling approximately 3 billion searches per day. To handle this workload, Google built 11 [[data centers]] around the world with several thousand servers in each. These data centers allowed Google to handle the ever-changing workload more efficiently.&lt;ref name="Google Inc" /&gt;

In May 2011, the number of monthly unique visitors to Google surpassed one billion for the first time.&lt;ref&gt;{{Cite news |last=Worstall |first=Tim |date=June 22, 2011 |title=Google Hits One Billion Visitors in Only One Month |work=[[Forbes]] |url=https://www.forbes.com/sites/timworstall/2011/06/22/google-hits-one-billion-visitors-in-only-one-month/ |url-access=limited}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Efrati |first=Amir |date=June 21, 2011 |title=Google Notches One Billion Unique Visitors Per Month |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/BL-DGB-22656 |url-access=subscription}}&lt;/ref&gt;

In May 2012, Google acquired [[Motorola Mobility]] for $12.5&amp;nbsp;billion, in its largest acquisition to date.&lt;ref&gt;{{Cite news |date=May 22, 2012 |title=Google Completes Takeover of Motorola Mobility |publisher=[[IndustryWeek]] |agency=[[Agence France-Presse]] |url=https://www.industryweek.com/finance/governance-risk-compliance/article/21957658/google-completes-takeover-of-motorola-mobility}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Tsukayama |first=Hayley |date=August 15, 2011 |title=Google agrees to acquire Motorola Mobility |newspaper=[[The Washington Post]] |url=https://www.washingtonpost.com/blogs/faster-forward/post/google-agrees-to-acquire-motorola-mobility/2011/08/15/gIQABmTkGJ_blog.html |url-status=live |archive-url=https://web.archive.org/web/20121113035358/http://www.washingtonpost.com/blogs/faster-forward/post/google-agrees-to-acquire-motorola-mobility/2011/08/15/gIQABmTkGJ_blog.html |archive-date=November 13, 2012}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |title=Google to Acquire Motorola Mobility&amp;nbsp;— Google Investor Relations |url=http://investor.google.com/releases/2011/0815.html |url-status=live |archive-url=https://web.archive.org/web/20110817101741/http://investor.google.com/releases/2011/0815.html |archive-date=August 17, 2011 |access-date=August 17, 2011 |website=Google}}&lt;/ref&gt; This purchase was made in part to help Google gain Motorola's considerable patent portfolio on mobile phones and wireless technologies, to help protect Google in its ongoing patent disputes with other companies,&lt;ref&gt;{{Cite web |last=Page |first=Larry |author-link=Larry Page |date=August 15, 2011 |title=Official Google Blog: Supercharging Android: Google to Acquire Motorola Mobility |url=https://googleblog.blogspot.com/2011/08/supercharging-android-google-to-acquire.html |url-status=live |archive-url=https://web.archive.org/web/20110921134344/https://googleblog.blogspot.com/2011/08/supercharging-android-google-to-acquire.html |archive-date=September 21, 2011 |website=Official Google Blog}}&lt;/ref&gt; mainly [[Apple Inc.|Apple]] and [[Microsoft]],&lt;ref&gt;{{Cite web |last=Hughes |first=Neil |date=August 15, 2011 |title=Google CEO: 'Anticompetitive' Apple, Microsoft forced Motorola deal |url=https://appleinsider.com/articles/11/08/15/google_ceo_anticompetitive_apple_microsoft_forced_motorola_deal.html |url-status=live |archive-url=https://web.archive.org/web/20111210181127/http://www.appleinsider.com/articles/11/08/15/google_ceo_anticompetitive_apple_microsoft_forced_motorola_deal.html |archive-date=December 10, 2011 |website=[[AppleInsider]]}}&lt;/ref&gt; and to allow it to continue to freely offer Android.&lt;ref name="cnet"&gt;{{Cite web |last=Cheng |first=Roger |date=August 15, 2011 |title=Google to buy Motorola Mobility for $12.5B |url=http://news.cnet.com/8301-1035_3-20092362-94/google-to-buy-motorola-mobility-for-$12.5b/ |url-status=live |archive-url=https://web.archive.org/web/20111006062539/http://news.cnet.com/8301-1035_3-20092362-94/google-to-buy-motorola-mobility-for-$12.5b/ |archive-date=October 6, 2011 |access-date=August 15, 2011 |website=CNet News}}&lt;/ref&gt;

=== 2012 onward ===
In June 2013, Google acquired [[Waze]], a $966 million deal.&lt;ref&gt;{{Cite web |last=Kerr |first=Dara |date=July 25, 2013 |title=Google reveals it spent $966 million in Waze acquisition |url=https://www.cnet.com/news/google-reveals-it-spent-966-million-in-waze-acquisition/ |url-status=live |archive-url=https://web.archive.org/web/20170216011658/https://www.cnet.com/news/google-reveals-it-spent-966-million-in-waze-acquisition/ |archive-date=February 16, 2017 |access-date=June 12, 2017 |website=[[CNET]] |publisher=CBS Interactive}}&lt;/ref&gt; While Waze would remain an independent entity, its social features, such as its crowdsourced location platform, were reportedly valuable integrations between Waze and [[Google Maps]], Google's own mapping service.&lt;ref&gt;{{Cite web |last=Lunden |first=Ingrid |date=June 11, 2013 |title=Google Bought Waze For $1.1B, Giving A Social Data Boost To Its Mapping Business |url=https://techcrunch.com/2013/06/11/its-official-google-buys-waze-giving-a-social-data-boost-to-its-location-and-mapping-business/ |url-status=live |archive-url=https://web.archive.org/web/20170706051802/https://techcrunch.com/2013/06/11/its-official-google-buys-waze-giving-a-social-data-boost-to-its-location-and-mapping-business/ |archive-date=July 6, 2017 |access-date=June 12, 2017 |website=[[TechCrunch]] |publisher=[[AOL]]}}&lt;/ref&gt;

Google announced the launch of a new company, called [[Calico (company)|Calico]], on September 19, 2013, to be led by [[Apple Inc.]] chairman [[Arthur D. Levinson|Arthur Levinson]]. In the official public statement, Page explained that the "health and well-being" company would focus on "the challenge of ageing and associated diseases".&lt;ref&gt;{{Cite news |last=Wakefield |first=Jane |date=September 19, 2013 |title=Google spin-off Calico to search for answers to ageing |work=[[BBC News]] |url=https://www.bbc.co.uk/news/technology-24158924 |url-status=live |access-date=September 20, 2013 |archive-url=https://web.archive.org/web/20130919201510/http://www.bbc.co.uk/news/technology-24158924 |archive-date=September 19, 2013}}&lt;/ref&gt;

[[File:Google-Deep Mind headquarters in London, 6 Pancras Square.jpg|thumb|upright|Entrance of building where Google and its subsidiary Deep Mind are located at 6 Pancras Square, London|alt=]]
On January 26, 2014, Google announced it had agreed to acquire [[DeepMind Technologies]], a privately held artificial intelligence company from [[London]].&lt;ref&gt;{{Cite news |last=Chowdhry |first=Amit |date=January 27, 2014 |title=Google To Acquire Artificial Intelligence Company DeepMind |work=[[Forbes]] |url=https://www.forbes.com/sites/amitchowdhry/2014/01/27/google-to-acquire-artificial-intelligence-company-deepmind/ |url-status=live |access-date=January 27, 2014 |archive-url=https://web.archive.org/web/20140129142153/http://www.forbes.com/sites/amitchowdhry/2014/01/27/google-to-acquire-artificial-intelligence-company-deepmind/ |archive-date=January 29, 2014}}&lt;/ref&gt; Technology news website ''[[Recode]]'' reported that the company was purchased for $400 million, yet the source of the information was not disclosed. A Google spokesperson declined to comment on the price.&lt;ref name="Helgren- DeepMind"&gt;{{Cite news |last=Helgren |first=Chris |date=January 27, 2014 |title=Google to buy artificial intelligence company DeepMind |work=[[Reuters]] |url=https://www.reuters.com/article/us-google-deepmind-idUSBREA0Q03220140127 |url-status=live |access-date=January 27, 2014 |archive-url=https://web.archive.org/web/20140127042513/http://www.reuters.com/article/2014/01/27/us-google-deepmind-idUSBREA0Q03220140127 |archive-date=January 27, 2014}}&lt;/ref&gt;&lt;ref name="Ribeiro- DeepMind"&gt;{{Cite news |last=Ribeiro |first=Jon |date=January 27, 2014 |title=Google buys artificial intelligence company DeepMind |work=PC World |url=http://www.pcworld.com/article/2091500/google-acquires-artificial-intelligence-company-deepmind.html |url-status=live |access-date=January 27, 2014 |archive-url=https://web.archive.org/web/20140130042946/http://www.pcworld.com/article/2091500/google-acquires-artificial-intelligence-company-deepmind.html |archive-date=January 30, 2014}}&lt;/ref&gt; The purchase of DeepMind aids in Google's recent growth in the artificial intelligence and robotics community.&lt;ref&gt;{{Cite web |last=Opam |first=Kwame |date=January 26, 2014 |title=Google buying AI startup DeepMind for a reported $400 million |url=https://www.theverge.com/2014/1/26/5348640/google-deepmind-acquisition-robotics-ai |url-status=live |archive-url=https://web.archive.org/web/20170708161602/https://www.theverge.com/2014/1/26/5348640/google-deepmind-acquisition-robotics-ai |archive-date=July 8, 2017 |access-date=March 9, 2017 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt;

According to Interbrand's annual Best Global Brands report, Google has been the second most valuable brand in the world (behind [[Apple Inc.]]) in 2013,&lt;ref&gt;{{Cite web |title=Rankings – 2013 – Best Global Brands – Interbrand |url=http://interbrand.com/best-brands/best-global-brands/2013/ranking/#?listFormat=ls |url-status=live |archive-url=https://web.archive.org/web/20161022013506/http://interbrand.com/best-brands/best-global-brands/2013/ranking/#?listFormat=ls |archive-date=October 22, 2016 |access-date=October 23, 2016 |website=Interbrand}}&lt;/ref&gt; 2014,&lt;ref&gt;{{Cite web |title=Rankings – 2014 – Best Global Brands – Interbrand |url=http://interbrand.com/best-brands/best-global-brands/2014/ranking/#?listFormat=ls |url-status=live |archive-url=https://web.archive.org/web/20161103140119/http://interbrand.com/best-brands/best-global-brands/2014/ranking/#?listFormat=ls |archive-date=November 3, 2016 |access-date=October 23, 2016 |website=Interbrand}}&lt;/ref&gt; 2015,&lt;ref&gt;{{Cite web |title=Rankings – 2015 – Best Global Brands – Interbrand |url=http://interbrand.com/best-brands/best-global-brands/2015/ranking/#?listFormat=ls |url-status=live |archive-url=https://web.archive.org/web/20161021100708/http://interbrand.com/best-brands/best-global-brands/2015/ranking/#?listFormat=ls |archive-date=October 21, 2016 |access-date=October 23, 2016 |website=Interbrand}}&lt;/ref&gt; and 2016, with a valuation of $133 billion.&lt;ref&gt;{{Cite web |title=Rankings – 2016 – Best Global Brands |url=http://interbrand.com/best-brands/best-global-brands/2016/ranking/#?listFormat=ls |url-status=live |archive-url=https://archive.today/20161220191226/http://interbrand.com/best-brands/best-global-brands/2016/ranking/#?listFormat=ls |archive-date=December 20, 2016 |access-date=October 23, 2016 |website=Interbrand}}&lt;/ref&gt;

On August 10, 2015, Google announced plans to reorganize its various interests as a [[Conglomerate (company)|conglomerate]] named [[Alphabet Inc.|Alphabet Inc]]. Google became Alphabet's largest subsidiary and the [[umbrella company]] for Alphabet's Internet interests. Upon completion of the restructuring, [[Sundar Pichai]] became [[Chief executive officer|CEO]] of Google, replacing [[Larry Page]], who became CEO of Alphabet.&lt;ref&gt;{{Cite web |last=Womack |first=Brian |date=August 10, 2015 |title=Google Rises After Creating Holding Company Called Alphabet |url=https://www.bloomberg.com/news/articles/2015-08-10/google-to-adopt-new-holding-structure-under-name-alphabet- |url-status=live |archive-url=https://web.archive.org/web/20161123054841/https://www.bloomberg.com/news/articles/2015-08-10/google-to-adopt-new-holding-structure-under-name-alphabet- |archive-date=November 23, 2016 |access-date=November 22, 2016 |publisher=[[Bloomberg L.P.]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last1=Barr |first1=Alistair |last2=Winkler |first2=Rolf |date=August 10, 2015 |title=Google Creates Parent Company Called Alphabet in Restructuring |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/google-creates-new-company-alphabet-1439240645 |url-status=live |access-date=November 22, 2016 |archive-url=https://web.archive.org/web/20161128112043/http://www.wsj.com/articles/google-creates-new-company-alphabet-1439240645 |archive-date=November 28, 2016}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Dougherty |first=Conor |date=August 10, 2015 |title=Google to Reorganize as Alphabet to Keep Its Lead as an Innovator |url=https://www.nytimes.com/2015/08/11/technology/google-alphabet-restructuring.html |url-status=live |archive-url=https://web.archive.org/web/20161019164806/http://www.nytimes.com/2015/08/11/technology/google-alphabet-restructuring.html |archive-date=October 19, 2016 |access-date=November 22, 2016 |website=[[The New York Times]]}}&lt;/ref&gt;
[[File:The CEO of Google, Mr. Sundar Pichai calls on the Prime Minister, Shri Narendra Modi, in New Delhi on December 17, 2015 (1).jpg|thumb|Current Google CEO, [[Sundar Pichai]], with [[Prime Minister of India]], [[Narendra Modi]]]]
On August 8, 2017, Google fired employee James Damore after he distributed a memo throughout the company that argued bias and "[[Google's Ideological Echo Chamber]]" clouded their thinking about diversity and inclusion, and that it is also biological factors, not discrimination alone, that cause the average woman to be less interested than men in technical positions.&lt;ref&gt;{{Cite news|title="Google Fires Engineer Who Wrote Memo Questioning Women in Tech"|website=[[The New York Times]]|date=August 8, 2017|url=https://www.nytimes.com/2017/08/07/business/google-women-engineer-fired-memo.html|last1=Wakabayashi|first1=Daisuke|access-date=August 10, 2017|archive-date=August 10, 2017|archive-url=https://web.archive.org/web/20170810185646/https://www.nytimes.com/2017/08/07/business/google-women-engineer-fired-memo.html|url-status=dead}}. ''[[The New York Times]]'', August 7, 2017&lt;/ref&gt; Google CEO Sundar Pichai accused Damore of violating company policy by "advancing harmful gender stereotypes in our workplace", and he was fired on the same day.&lt;ref&gt;{{Cite news|title=Contentious Memo Strikes Nerve Inside Google and Out|website=[[The New York Times]]|date=August 8, 2017|url=https://www.nytimes.com/2017/08/08/technology/google-engineer-fired-gender-memo.html|last1=Wakabayashi|first1=Daisuke|access-date=August 10, 2017|archive-date=August 9, 2017|archive-url=https://web.archive.org/web/20170809012140/https://www.nytimes.com/2017/08/08/technology/google-engineer-fired-gender-memo.html|url-status=dead}}. ''[[The New York Times]]'', August 8, 2017&lt;/ref&gt;&lt;ref&gt;diversitymemo.com&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Friedersdorf |first=Conor |date=August 8, 2017 |title=The Most Common Error in Media Coverage of the Google Memo |url=https://www.theatlantic.com/politics/archive/2017/08/the-most-common-error-in-coverage-of-the-google-memo/536181/ |url-status=live |archive-url=https://web.archive.org/web/20170808230220/https://www.theatlantic.com/politics/archive/2017/08/the-most-common-error-in-coverage-of-the-google-memo/536181/ |archive-date=August 8, 2017 |access-date=August 9, 2017 |website=[[The Atlantic]]}}&lt;/ref&gt;

Between 2018 and 2019, [[Google worker organization|tensions between the company's leadership and its workers escalated]] as staff protested company decisions on internal sexual harassment, [[Dragonfly (search engine)|Dragonfly]], a censored Chinese search engine, and [[Project Maven]], a military drone artificial intelligence, which had been seen as areas of revenue growth for the company.&lt;ref&gt;{{Cite news |last=Bergen |first=Mark |date=November 22, 2019 |title=Google Workers Protest Company's 'Brute Force Intimidation' |language=en |work=[[Bloomberg.com]] |url=https://www.bloomberg.com/news/articles/2019-11-22/google-workers-protest-company-s-brute-force-intimidation}}&lt;/ref&gt;&lt;ref name="Verge busting"&gt;{{Cite web |last=Hollister |first=Sean |date=November 25, 2019 |title=Google is accused of union busting after firing four employees |url=https://www.theverge.com/2019/11/25/20983053/google-fires-four-employees-memo-rebecca-rivers-laurence-berland-union-busting-accusation-walkout |access-date=November 26, 2019 |website=[[The Verge]] |language=en}}&lt;/ref&gt; On October 25, 2018, ''[[The New York Times]]'' published the ''exposé'', "How Google Protected [[Andy Rubin]], the 'Father of Android'". The company subsequently announced that "48 employees have been fired over the last two years" for sexual misconduct.&lt;ref&gt;{{Cite web |last=Welch |first=Chris |date=October 25, 2018 |title=Google says 48 people have been fired for sexual harassment in the last two years |url=https://www.theverge.com/2018/10/25/18024486/google-sexual-harassment-people-fired-rubin-2-years-ceo |url-status=live |archive-url=https://web.archive.org/web/20181031133020/https://www.theverge.com/2018/10/25/18024486/google-sexual-harassment-people-fired-rubin-2-years-ceo |archive-date=October 31, 2018 |access-date=October 31, 2018 |website=[[The Verge]]}}&lt;/ref&gt; On November 1, 2018, more than 20,000 Google employees and contractors staged a global walk-out to protest the company's handling of sexual harassment complaints.&lt;ref&gt;{{Cite web |last=Hamilton |first=Isobel Asher |display-authors=etal |date=November 1, 2018 |title=PHOTOS: Google employees all over the world left their desk and walked out in protest over sexual misconduct |url=https://www.businessinsider.com/google-walkout-live-pictures-of-protesting-google-workers-2018-11 |url-status=live |archive-url=https://web.archive.org/web/20181102174328/https://www.businessinsider.com/google-walkout-live-pictures-of-protesting-google-workers-2018-11 |archive-date=November 2, 2018 |access-date=November 6, 2018 |website=[[Business Insider]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Segarra |first=Lisa Marie |date=November 3, 2018 |title=More Than 20,000 Google Employees Participated in Walkout Over Sexual Harassment Policy |publisher=[[Fortune (magazine)|Fortune]]|url=http://fortune.com/2018/11/03/google-employees-walkout-demands/ |url-status=live |access-date=November 6, 2018 |archive-url=https://web.archive.org/web/20181107013331/http://fortune.com/2018/11/03/google-employees-walkout-demands/ |archive-date=November 7, 2018}}&lt;/ref&gt; CEO Sundar Pichai was reported to be in support of the protests.&lt;ref&gt;{{Cite news |last=Liedtke |first=Michael |date=November 1, 2018 |title=Google workers walk out to protest sexual misconduct |publisher=Akron Beacon/Journal |agency=[[Associated Press]] |location=San Francisco, Calf. |url=https://www.ohio.com/news/20181101/google-workers-walk-out-to-protest-sexual-misconduct |access-date=November 6, 2018}}&lt;/ref&gt; Later in 2019, some workers accused the company of retaliating against internal activists.{{r|Verge busting}}

On March 19, 2019, Google announced that it would enter the video game market, launching a [[cloud gaming]] platform called [[Google Stadia]].&lt;ref name=unveils /&gt;

On June 3, 2019, the [[United States Department of Justice]] reported that it would investigate Google for [[antitrust]] violations.&lt;ref&gt;{{Cite web |title=Google shares take a dive with reports of US DoJ 'competition' probe |url=https://www.theregister.com/2019/06/03/google_shares_take_a_dive_on_doj_reports/ |website=www.theregister.com}}&lt;/ref&gt; This led to the filing of an antitrust lawsuit in October 2020, on the grounds the company had abused a monopoly position in the [[Web search engine|search]] and [[search advertising]] markets.&lt;ref&gt;{{Cite news |title=U.S. Files Antitrust Suit Against Google |work=[[NPR]] |url=https://www.npr.org/2020/10/20/925895658/u-s-files-antitrust-suit-against-google}}&lt;/ref&gt;

In December 2019, former [[PayPal]] [[chief operating officer]] Bill Ready became Google's new commerce chief. Ready's role will not be directly involved with [[Google Pay (2018–2022)|Google Pay]].&lt;ref&gt;{{Cite web |last=Perez |first=Sarah |date=December 11, 2019 |title=PayPal's exiting COO Bill Ready to join Google as its new president of Commerce |url=https://techcrunch.com/2019/12/11/paypals-exiting-coo-bill-ready-to-join-google-as-its-new-president-of-commerce/ |website=[[TechCrunch]]}}&lt;/ref&gt;

In April 2020, due to the [[COVID-19 pandemic]], Google announced several cost-cutting measures. Such measures included slowing down hiring for the remainder of 2020, except for a small number of strategic areas, recalibrating the focus and pace of investments in areas like data centers and machines, and non-business essential marketing and travel.&lt;ref&gt;{{Cite web |date=April 15, 2020 |title=Bloomberg – Google to Slow Hiring for Rest of 2020, CEO Tells Staff |url=https://www.bloomberg.com/news/articles/2020-04-15/google-to-slow-hiring-for-rest-of-2020-ceo-pichai-tells-staff |access-date=April 16, 2020 |website=www.bloomberg.com}}&lt;/ref&gt; Most employees were also working from home due to the [[COVID-19 pandemic]] and the success of it even led to Google announcing that they would be permanently converting some of their jobs to work from home &lt;ref&gt;{{Cite journal |last1=Bonacini |first1=Luca |last2=Gallo |first2=Giovanni |last3=Scicchitano |first3=Sergio |date=2021 |title=Working from home and income inequality: risks of a 'new normal' with COVID-19 |journal=Journal of Population Economics |language=en |volume=34 |issue=1 |pages=303–360 |doi=10.1007/s00148-020-00800-7 |issn=0933-1433 |pmc=7486597 |pmid=32952308}}&lt;/ref&gt;

The [[2020 Google services outages]] disrupted Google services: one in August that affected [[Google Drive]] among others, another in November affecting [[YouTube]], and a third in December affecting the entire suite of Google applications. All three outages were resolved within hours.&lt;ref&gt;{{Cite web |title=Google services including Gmail hit by serious disruption |url=https://news.sky.com/story/google-services-including-gmail-hit-by-serious-disruption-12052892 |website=Sky News}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Li |first=Abner |date=November 12, 2020 |title=YouTube is currently down amid widespread outage |url=https://9to5google.com/2020/11/11/youtube-tv-down-2/}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=December 14, 2020 |title=YouTube back online, all services restored as Google apologizes for 'system outage' &amp;#124; TechRadar |url=https://www.techradar.com/amp/news/google-suite-youtube-and-other-services-are-down&amp;ved=0ahUKEwjT_qTet83tAhVJJzQIHcFXB-kQyM8BCCgwAQ&amp;usg=AOvVaw0HFBmVnTnarPXLRK7ok2jE&amp;ampcf=1 |website=www.techradar.com |access-date=February 23, 2022 |archive-date=December 14, 2020 |archive-url=https://web.archive.org/web/20201214235555/https://www.techradar.com/amp/news/google-suite-youtube-and-other-services-are-down%26ved%3D0ahUKEwjT_qTet83tAhVJJzQIHcFXB-kQyM8BCCgwAQ%26usg%3DAOvVaw0HFBmVnTnarPXLRK7ok2jE%26ampcf%3D1 |url-status=dead }}&lt;/ref&gt;

In 2021, the [[Alphabet Workers Union]] was founded, composed mostly of Google employees.&lt;ref&gt;{{Cite web |date=January 4, 2021 |title=Google employees are forming a union |url=https://www.androidpolice.com/2021/01/04/google-employees-are-forming-a-union/ |access-date=March 26, 2022 |website=Android Police |language=en-US}}&lt;/ref&gt;

In January 2021, the [[Australian Government]] proposed legislation that would require Google and Facebook to pay media companies for the right to use their content. In response, Google threatened to close off access to its search engine in Australia.&lt;ref&gt;{{Cite news |last=Jose |first=Renju |date=January 22, 2021 |title=Google says to block search engine in Australia if forced to pay for news |language=en |work=[[Reuters]] |url=https://www.reuters.com/article/us-australia-media-google-idUSKBN29R04O |access-date=January 22, 2021}}&lt;/ref&gt;

In March 2021, Google reportedly paid $20 million for [[Ubisoft]] ports on [[Google Stadia]].&lt;ref&gt;{{Cite web |title=Google reportedly paid $20m for Ubisoft ports on Stadia |url=https://www.gamesindustry.biz/articles/2021-03-01-google-reportedly-paid-usd20m-for-ubisoft-ports-on-stadia |access-date=March 1, 2021 |website=GamesIndustry.biz |date=March 2021 |language=en}}&lt;/ref&gt; Google spent "tens of millions of dollars" on getting major publishers such as [[Ubisoft]] and Take-Two to bring some of their biggest games to Stadia.&lt;ref&gt;{{Cite web|last=Schreier|first=Jason|date=February 28, 2021|title=Google had big video game ambitions. Then reality hit|url=https://fortune.com/2021/02/27/google-stadia-video-game-streaming-reality-check-consoles/|access-date=February 3, 2022|website=[[Fortune (magazine)|Fortune]]|language=en}}&lt;/ref&gt;

In April 2021, ''[[The Wall Street Journal]]'' reported that Google ran a years-long program called "Project Bernanke" that used data from past advertising bids to gain an advantage over competing for ad services. This was revealed in documents concerning the antitrust lawsuit filed by ten US states against Google in December.&lt;ref&gt;{{Cite web |date=April 11, 2021 |title=Google's Secret 'Project Bernanke' Revealed in Texas Antitrust Case |url=https://www.wsj.com/articles/googles-secret-project-bernanke-revealed-in-texas-antitrust-case-11618097760 |access-date=April 13, 2021 |website=[[The Wall Street Journal]] |language=en}}&lt;/ref&gt;

In September 2021, the Australian government announced plans to curb Google's capability to sell targeted ads, claiming that the company has a monopoly on the market harming publishers, advertisers, and consumers.&lt;ref&gt;{{Cite web |date=September 28, 2021 |title=Australian Government Plans to Curb Google's Capability to Sell Targeted Ads – September 28, 2021 |url=https://dailynewsbrief.com/2021/09/28/australian-government-plans-to-curb-googles-capability-to-sell-targeted-ads/ |access-date=October 4, 2021 |website=Daily News Brief |language=en-US}}&lt;/ref&gt;

In 2022, Google began accepting requests for the removal of phone numbers, physical addresses and email addresses from its search results. It had previously accepted requests for removing confidential data only, such as Social Security numbers, bank account and credit card numbers, personal signatures, and medical records. Even with the new policy, Google may remove information from only certain but not all search queries. It would not remove content that is "broadly useful", such as news articles, or already part of the public record.&lt;ref&gt;{{cite news |last1=Picchi |first1=Aimee |title=Google will now remove your phone number and other info from search results. Here's how to do it. |url=https://www.cbsnews.com/news/google-search-remove-phone-number-personal-information/ |work=[[CBS News]] |date=April 28, 2022}}&lt;/ref&gt;

In May 2022, Google announced that the company had acquired California based, MicroLED display technology development and manufacturing Start-up Raxium. Raxium is set to join Google's Devices and Services team to aid in the development of micro-optics, monolithic integration, and system integration.&lt;ref&gt;{{cite web|date=May 5, 2022|url=https://www.devdiscourse.com/article/technology/2025894-google-announces-acquisition-of-microled-startup-raxium|title=Google announces acquisition of MicroLED startup Raxium|website=Devdiscourse|access-date=May 6, 2022|url-status=live|archive-url=https://web.archive.org/web/20220506121844/https://www.devdiscourse.com/article/technology/2025894-google-announces-acquisition-of-microled-startup-raxium|archive-date=May 6, 2022}}&lt;/ref&gt;&lt;ref&gt;{{cite web|url=https://www.computerworld.com/article/3646533/noteworthy-tech-acquisitions-2022.html|title=Noteworthy tech acquisitions 2022|website=Computer World|date=July 6, 2022|author=Charlotte Trueman|access-date=July 24, 2022}}&lt;/ref&gt;

In early 2023, following the success of [[ChatGPT]] and concerns that Google was falling behind in the AI race, Google's senior management issued a "code red" and a "directive that all of its most important products—those with more than a billion users—must incorporate generative AI within months".&lt;ref&gt;{{Cite news |last1=Love |first1=Julia |last2=Alba |first2=Davey |date=2023-03-08 |title=Google's Plan to Catch ChatGPT Is to Stuff AI Into Everything |language=en |work=[[Bloomberg News|Bloomberg]] Businessweek |url=https://www.bloomberg.com/news/articles/2023-03-08/chatgpt-success-drives-google-to-put-ai-in-all-its-products |access-date=2023-03-14}}&lt;/ref&gt;

In early May 2023, Google announced its plans to build two additional data centers in Ohio. These centers, which will be built in Columbus and Lancaster, will power up the company’s tools, including AI technology. The said data hub will add to the already operational center near Columbus, bringing Google's total investment in Ohio to over $2 billion.&lt;ref&gt;{{Cite news|url=https://abcnews.go.com/Technology/wireStory/google-open-data-centers-ohio-99041576 |title=Google to open two more data centers in Ohio |work=[[ABC News]]}}&lt;/ref&gt;

== Products and services ==
{{Main|List of Google products}}

=== Search engine ===
{{Main|Google Search|Google Images}}
Google [[search engine indexing|indexes]] billions of web pages to allow users to search for the information they desire through the use of keywords and [[Operator (computer programming)|operators]].&lt;ref&gt;{{Cite web |last=Arrington |first=Michael |date=July 25, 2008 |title=Google's Misleading Blog Post: The Size Of The Web And The Size Of Their Index Are Very Different |url=https://techcrunch.com/2008/07/25/googles-misleading-blog-post-on-the-size-of-the-web/ |url-status=live |archive-url=https://web.archive.org/web/20170312042335/https://techcrunch.com/2008/07/25/googles-misleading-blog-post-on-the-size-of-the-web/ |archive-date=March 12, 2017 |access-date=March 9, 2017 |website=[[TechCrunch]] |publisher=[[AOL]]}}&lt;/ref&gt; According to [[comScore]] market research from November 2009, Google Search is the dominant search engine in the United States market, with a [[market share]] of 65.6%.&lt;ref name="comscore"&gt;{{Cite news |date=December 16, 2006 |title=comScore Releases November 2009 U.S. Search Engine Rankings |url=http://www.comscore.com/Press_Events/Press_Releases/2009/12/comScore_Releases_November_2009_U.S._Search_Engine_Rankings |url-status=live |access-date=July 5, 2010 |archive-url=https://web.archive.org/web/20100225142724/http://www.comscore.com/Press_Events/Press_Releases/2009/12/comScore_Releases_November_2009_U.S._Search_Engine_Rankings |archive-date=February 25, 2010}}&lt;/ref&gt; In May 2017, Google enabled a new "Personal" tab in Google Search, letting users search for content in their Google accounts' various services, including email messages from Gmail and photos from [[Google Photos]].&lt;ref&gt;{{Cite web |last=Schwartz |first=Barry |date=May 26, 2017 |title=Google Adds Personal Tab To Search Filters |url=https://www.seroundtable.com/google-personal-tab-search-23912.html |url-status=live |archive-url=https://web.archive.org/web/20170527140309/https://www.seroundtable.com/google-personal-tab-search-23912.html |archive-date=May 27, 2017 |access-date=May 27, 2017 |website=Search Engine Roundtable |publisher=RustyBrick}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Gartenberg |first=Chaim |date=May 26, 2017 |title=Google adds new Personal tab to search results to show Gmail and Photos content |url=https://www.theverge.com/2017/5/26/15701778/google-personal-tab-search-results-gmail-photos-images-maps-news-filter |url-status=live |archive-url=https://web.archive.org/web/20170526215945/https://www.theverge.com/2017/5/26/15701778/google-personal-tab-search-results-gmail-photos-images-maps-news-filter |archive-date=May 26, 2017 |access-date=May 27, 2017 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt;

Google launched its [[Google News]] service in 2002, an automated service which summarizes news articles from various websites.&lt;ref&gt;{{Cite news |last=Macht |first=Joshua |date=September 30, 2002 |title=Automatic for the People |magazine=Time |url=http://www.time.com/time/business/article/0,8599,356152,00.html |url-status=dead |access-date=June 7, 2010 |archive-url=https://web.archive.org/web/20101022094519/http://www.time.com/time/business/article/0,8599,356152,00.html |archive-date=October 22, 2010}}&lt;/ref&gt; Google also hosts [[Google Books]], a service which searches the text found in books in its database and shows limited previews or and the full book where allowed.&lt;ref&gt;{{Cite web |last=Martin |first=China |date=November 26, 2007 |title=Google hit with second lawsuit over Library project |url=http://www.infoworld.com/t/platforms/google-hit-second-lawsuit-over-library-project-722 |url-status=live |archive-url=https://web.archive.org/web/20110510022853/http://www.infoworld.com/t/platforms/google-hit-second-lawsuit-over-library-project-722 |archive-date=May 10, 2011 |access-date=July 5, 2010 |publisher=[[InfoWorld]]}}&lt;/ref&gt;

Google has added several features in recent years.{{clarify timeframe|date=January 2023}} Such options includes Flights, Shopping,  and Finance.

=== Advertising ===
[[File:Ad-tech London 2010 (2).JPG|thumb|Google on ad-tech London, 2010]]

Google generates most of its revenues from advertising. This includes sales of apps, purchases made in-app, digital content products on Google and YouTube, Android and licensing and service fees, including fees received for Google Cloud offerings. Forty-six percent of this profit was from clicks (cost per clicks), amounting to US$109,652 million in 2017. This includes three principal methods, namely [[AdMob]], [[AdSense]] (such as AdSense for Content, [[AdSense]] for Search, etc.) and [[DoubleClick]] AdExchange.&lt;ref name="agm2017"&gt;{{Cite book |url=https://abc.xyz/investor |title=Annualg report (Alphabet Inc.) – 2017 |date=March 1, 2018 |publisher=Alphabet Inc. Investor relations |access-date=December 3, 2018 |archive-url=https://web.archive.org/web/20160203091612/https://abc.xyz/investor/ |archive-date=February 3, 2016 |url-status=live}}&lt;/ref&gt;

In addition to its own algorithms for understanding search requests, Google uses technology its acquisition of [[DoubleClick]], to project user interest and target advertising to the search context and the user history.&lt;ref&gt;{{Cite news |last=Nakashima |first=Ellen |date=August 12, 2008 |title=Some Web Firms Say They Track Behavior Without Explicit Consent |newspaper=[[The Washington Post]] |url=https://www.washingtonpost.com/wp-dyn/content/article/2008/08/11/AR2008081102270_pf.html |url-status=live |archive-url=https://web.archive.org/web/20121112172756/http://www.washingtonpost.com/wp-dyn/content/article/2008/08/11/AR2008081102270_pf.html |archive-date=November 12, 2012}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Helft |first=Miguel |date=March 11, 2009 |title=Google to Offer Ads Based on Interests |url=https://www.nytimes.com/2009/03/11/technology/internet/11google.html |url-status=live |archive-url=https://web.archive.org/web/20170328214358/http://www.nytimes.com/2009/03/11/technology/internet/11google.html |archive-date=March 28, 2017 |access-date=March 9, 2017 |website=[[The New York Times]]}}&lt;/ref&gt;

In 2007, Google launched "[[AdSense for Mobile]]", taking advantage of the emerging mobile advertising market.&lt;ref name="adsense_mobile"&gt;{{Cite web |date=September 17, 2007 |title=Google AdSense for Mobile unlocks the potential of the mobile advertising market |url=https://www.google.com/intl/en/press/annc/20070917_mobileads.html |url-status=live |archive-url=https://web.archive.org/web/20120620042233/https://www.google.com/intl/en/press/annc/20070917_mobileads.html |archive-date=June 20, 2012 |access-date=February 26, 2010 |website=Google, Inc.}}&lt;/ref&gt;

[[Google Analytics]] allows website owners to track where and how people use their website, for example by examining click rates for all the links on a page.&lt;ref&gt;{{Cite web |last=Bright |first=Peter |date=August 27, 2008 |title=Surfing on the sly with IE8's new "InPrivate" Internet |url=https://arstechnica.com/information-technology/2008/08/surfing-on-the-sly-ie8s-inprivate-internet/ |url-status=live |archive-url=https://web.archive.org/web/20170312040931/https://arstechnica.com/information-technology/2008/08/surfing-on-the-sly-ie8s-inprivate-internet/ |archive-date=March 12, 2017 |access-date=March 9, 2017 |website=[[Ars Technica]] |publisher=[[Condé Nast]]}}&lt;/ref&gt; Google advertisements can be placed on third-party websites in a two-part program. [[Google Ads]] allows advertisers to display their advertisements in the Google content network, through a cost-per-click scheme.&lt;ref&gt;{{Cite web |last=Beal |first=Vangie |date=December 21, 2010 |title=AdWords – Google AdWords |url=http://www.webopedia.com/TERM/A/adwords.html |url-status=live |archive-url=https://web.archive.org/web/20170629163240/http://www.webopedia.com/TERM/A/adwords.html |archive-date=June 29, 2017 |access-date=May 27, 2017 |website=Webopedia |publisher=QuinStreet Inc.}}&lt;/ref&gt; The sister service, Google AdSense, allows website owners to display these advertisements on their website and earn money every time ads are clicked.&lt;ref&gt;{{Cite web |last=Beal |first=Vangie |date=December 20, 2010 |title=AdSense – Google AdSense |url=http://www.webopedia.com/TERM/A/adsense.html |url-status=live |archive-url=https://web.archive.org/web/20170502044751/http://www.webopedia.com/TERM/A/adsense.html |archive-date=May 2, 2017 |access-date=May 27, 2017 |website=Webopedia |publisher=QuinStreet Inc.}}&lt;/ref&gt; One of the criticisms of this program is the possibility of [[click fraud]], which occurs when a person or automated script clicks on advertisements without being interested in the product, causing the advertiser to pay money to Google unduly. Industry reports in 2006 claimed that approximately 14 to 20&amp;nbsp;percent of clicks were fraudulent or invalid.&lt;ref&gt;{{Cite news |last=Mills |first=Elinor |date=July 25, 2006 |title=Google to offer advertisers click fraud stats |work=news.cnet.com |publisher=[[CNET]] |url=http://news.cnet.com/Google-to-offer-advertisers-click-fraud-stats/2100-1024_3-6098469.html |url-status=live |access-date=July 29, 2006 |archive-url=https://web.archive.org/web/20110510075216/http://news.cnet.com/Google-to-offer-advertisers-click-fraud-stats/2100-1024_3-6098469.html |archive-date=May 10, 2011}}&lt;/ref&gt; [[Google Search Console]] (rebranded from Google Webmaster Tools in May 2015) allows [[webmasters]] to check the sitemap, crawl rate, and for security issues of their websites, as well as optimize their website's visibility.

=== Consumer services ===

==== Web-based services ====
Google offers [[Gmail]] for [[email]],&lt;ref&gt;{{Cite web |last=Gayomali |first=Chris |date=April 1, 2014 |title=When Gmail Launched On April 1, 2004, People Thought It Was A Joke |url=https://www.fastcompany.com/3028513/when-gmail-launched-on-april-1-2004-people-thought-it-was-a-joke |url-status=live |archive-url=https://web.archive.org/web/20171018201644/https://www.fastcompany.com/3028513/when-gmail-launched-on-april-1-2004-people-thought-it-was-a-joke |archive-date=October 18, 2017 |access-date=June 12, 2017 |website=[[Fast Company (magazine)|Fast Company]] |publisher=Mansueto Ventures}}&lt;/ref&gt; [[Google Calendar]] for time-management and scheduling,&lt;ref&gt;{{Cite web |last=Vincent |first=James |date=January 5, 2017 |title=Google Calendar update makes it easier to track your New Year's fitness goals |url=https://www.theverge.com/2017/1/5/14175830/google-calendar-track-fitness-goals-health-data |url-status=live |archive-url=https://web.archive.org/web/20170113025213/http://www.theverge.com/2017/1/5/14175830/google-calendar-track-fitness-goals-health-data |archive-date=January 13, 2017 |access-date=June 12, 2017 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt; [[Google Maps]] for mapping, navigation and [[satellite imagery]],&lt;ref&gt;{{Cite web |last=Broussard |first=Mitchel |date=March 22, 2017 |title=Google Maps Introduces New Location Sharing Feature With Real-Time Friend Tracking |url=https://www.macrumors.com/2017/03/22/google-maps-location-sharing/ |url-status=live |archive-url=https://web.archive.org/web/20170327173708/https://www.macrumors.com/2017/03/22/google-maps-location-sharing/ |archive-date=March 27, 2017 |access-date=June 12, 2017 |website=[[MacRumors]]}}&lt;/ref&gt; [[Google Drive]] for [[File hosting service|cloud storage]] of files,&lt;ref name="verge-drive-announced"&gt;{{Cite web |last=Sottek |first=T.C. |date=April 24, 2012 |title=Google Drive officially launches with 5&amp;nbsp;GB free storage, Google Docs integration |url=https://www.theverge.com/2012/4/24/2971025/google-drive-official-launch-features |url-status=live |archive-url=https://web.archive.org/web/20161226161807/http://www.theverge.com/2012/4/24/2971025/google-drive-official-launch-features |archive-date=December 26, 2016 |access-date=June 12, 2017 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt; [[Google Docs]], [[Google Sheets|Sheets]] and [[Google Slides|Slides]] for productivity,&lt;ref name="verge-drive-announced" /&gt; [[Google Photos]] for photo storage and sharing,&lt;ref&gt;{{Cite web |last=Perez |first=Sarah |date=May 28, 2015 |title=Google Photos Breaks Free Of Google+, Now Offers Free, Unlimited Storage |url=https://techcrunch.com/2015/05/28/google-photos-breaks-free-of-google-now-offers-free-unlimited-storage/ |url-status=live |archive-url=https://web.archive.org/web/20170706135643/https://techcrunch.com/2015/05/28/google-photos-breaks-free-of-google-now-offers-free-unlimited-storage/ |archive-date=July 6, 2017 |access-date=June 12, 2017 |website=[[TechCrunch]] |publisher=[[AOL]]}}&lt;/ref&gt; [[Google Keep]] for [[note-taking]],&lt;ref&gt;{{Cite web |last=Graziano |first=Dan |date=March 20, 2013 |title=Google launches Google Keep note-taking service [video] |url=http://bgr.com/2013/03/20/google-keep-annnounced-388095/ |url-status=live |archive-url=https://web.archive.org/web/20161008154306/http://bgr.com/2013/03/20/google-keep-annnounced-388095/ |archive-date=October 8, 2016 |access-date=June 12, 2017 |website=[[Boy Genius Report|BGR]] |publisher=[[Penske Media Corporation]]}}&lt;/ref&gt; [[Google Translate]] for language translation,&lt;ref&gt;{{Cite magazine |last=Eadicicco |first=Lisa |date=November 16, 2016 |title=Google's Translation App Is About To Get Much Better |url=http://time.com/4572942/google-translate-app-update-2016/ |url-status=live |magazine=[[Time (magazine)|Time]] |archive-url=https://web.archive.org/web/20170401152526/http://time.com/4572942/google-translate-app-update-2016/ |archive-date=April 1, 2017 |access-date=June 12, 2017}}&lt;/ref&gt; [[YouTube]] for video viewing and sharing,&lt;ref&gt;{{Cite web |last=Hamedy |first=Saba |date=February 28, 2017 |title=People now spend 1 billion hours watching YouTube every day |url=http://mashable.com/2017/02/27/youtube-one-billion-hours-of-video-daily/ |url-status=live |archive-url=https://web.archive.org/web/20170517233015/http://mashable.com/2017/02/27/youtube-one-billion-hours-of-video-daily/ |archive-date=May 17, 2017 |access-date=June 12, 2017 |website=[[Mashable]]}}&lt;/ref&gt; [[Google My Business]] for managing public business information,&lt;ref&gt;{{Cite web |title=Google My Business – Stand Out on Google for Free |url=https://www.google.com/business/ |url-status=live |archive-url=https://web.archive.org/web/20190207151521/https://www.google.com/business/ |archive-date=February 7, 2019 |access-date=February 6, 2019 |website=www.google.com}}&lt;/ref&gt; and [[Google Duo|Duo]] for social interaction.&lt;ref&gt;{{Cite magazine |last=Levy |first=Steven |date=June 28, 2011 |title=Inside Google+ - How the search giant plans to go social |url=https://www.wired.com/2011/06/inside-google-plus-social/ |url-status=live |magazine=[[Wired (website)|Wired]] |publisher=[[Condé Nast]] |archive-url=https://web.archive.org/web/20170405130052/https://www.wired.com/2011/06/inside-google-plus-social/ |archive-date=April 5, 2017 |access-date=June 12, 2017}}&lt;/ref&gt; In March 2019, Google unveiled a [[cloud gaming]] service named [[Google Stadia|Stadia]].&lt;ref name="unveils"&gt;{{Cite web |last=Warren |first=Tom |date=March 19, 2019 |title=Google unveils Stadia cloud gaming service, launches in 2019 |url=https://www.theverge.com/2019/3/19/18271702/google-stadia-cloud-gaming-service-announcement-gdc-2019 |url-status=live |archive-url=https://web.archive.org/web/20190319173136/https://www.theverge.com/2019/3/19/18271702/google-stadia-cloud-gaming-service-announcement-gdc-2019 |archive-date=March 19, 2019 |access-date=April 8, 2019 |website=[[The Verge]]}}&lt;/ref&gt; A job search product has also existed since before 2017,&lt;ref&gt;{{Cite web |last=Zakrasek |first=Nick |year=2017 |title=Connecting more Americans with jobs |url=https://www.blog.google/products/search/connecting-more-americans-jobs/ |website=blog.google}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |title=Job Search on Google – Get Your Job Postings on Google Today |url=https://jobs.google.com/about |website=jobs.google.com}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |title=Search Job Opportunities &amp; Expand Career Skills |url=https://grow.google/job-seekers/ |website=Grow With Google}}&lt;/ref&gt; Google for Jobs is an enhanced search feature that aggregates listings from [[job board]]s and career sites.&lt;ref&gt;{{Cite web |last=Ryan |first=Robin |year=2019 |title=How To Use Google's Job Search Feature To Land A Job |url=https://www.forbes.com/sites/robinryan/2019/08/06/how-to-use-googles-new-job-search-feature-to-land-a-job |archive-url=https://web.archive.org/web/20190806144615/https://www.forbes.com/sites/robinryan/2019/08/06/how-to-use-googles-new-job-search-feature-to-land-a-job/ |url-status=dead |archive-date=August 6, 2019 |website=forbes.com}}&lt;/ref&gt;

Some Google services are not web-based. [[Google Earth]], launched in 2005, allowed users to see high-definition satellite pictures from all over the world for free through a client software downloaded to their computers.&lt;ref&gt;{{Cite journal |last1=Clarke |first1=Philippa |last2=Ailshire |first2=Jennifer |last3=Melendez |first3=Robert |last4=Bader |first4=Michael |last5=Morenoff |first5=Jeffrey |year=2010 |title=Using Google Earth to conduct a neighborhood audit: reliability of a virtual audit instrument |journal=Health &amp; Place |volume=16 |issue=6 |pages=1224–1229 |doi=10.1016/j.healthplace.2010.08.007 |pmc=2952684 |pmid=20797897}}&lt;/ref&gt;

==== Software ====
Google develops the [[Android (operating system)|Android]] [[mobile operating system]],&lt;ref&gt;{{Cite web |last=Schonfeld |first=Erick |date=November 5, 2007 |title=Breaking: Google Announces Android and Open Handset Alliance |url=https://techcrunch.com/2007/11/05/breaking-google-announces-android-and-open-handset-alliance/ |url-status=live |archive-url=https://web.archive.org/web/20170622140334/https://techcrunch.com/2007/11/05/breaking-google-announces-android-and-open-handset-alliance/ |archive-date=June 22, 2017 |access-date=June 12, 2017 |website=[[TechCrunch]] |publisher=[[AOL]]}}&lt;/ref&gt; as well as its [[Wear OS|smartwatch]],&lt;ref&gt;{{Cite web |last=D'Orazio |first=Dante |date=March 18, 2014 |title=Google reveals Android Wear, an operating system for smartwatches |url=https://www.theverge.com/2014/3/18/5522226/google-reveals-android-wear-an-operating-system-designed-for |url-status=live |archive-url=https://web.archive.org/web/20170210034323/http://www.theverge.com/2014/3/18/5522226/google-reveals-android-wear-an-operating-system-designed-for |archive-date=February 10, 2017 |access-date=April 4, 2017 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt; [[Android TV|television]],&lt;ref&gt;{{Cite web |last=Ong |first=Josh |date=June 25, 2014 |title=Google announces Android TV to bring 'voice input, user experience and content' to the living room |url=https://thenextweb.com/google/2014/06/25/android-tv-google-io-2014/ |url-status=live |archive-url=https://web.archive.org/web/20170313130445/https://thenextweb.com/google/2014/06/25/android-tv-google-io-2014/ |archive-date=March 13, 2017 |access-date=April 4, 2017 |website=The Next Web}}&lt;/ref&gt; [[Android Auto|car]],&lt;ref&gt;{{Cite web |last=Wilhelm |first=Alex |date=June 25, 2014 |title=Google Announces Android Auto, Promises Enabled Cars By The End Of 2014 |url=https://techcrunch.com/2014/06/25/google-announces-android-auto-promises-enabled-cars-by-end-of-2014/ |url-status=live |archive-url=https://web.archive.org/web/20170622135917/https://techcrunch.com/2014/06/25/google-announces-android-auto-promises-enabled-cars-by-end-of-2014/ |archive-date=June 22, 2017 |access-date=April 4, 2017 |website=[[TechCrunch]] |publisher=[[AOL]]}}&lt;/ref&gt; and [[Internet of things]]-enabled [[Android Things|smart devices]] variations.&lt;ref&gt;{{Cite web |last=Kastrenakes |first=Jacob |date=December 13, 2016 |title=Android Things is Google's new OS for smart devices |url=https://www.theverge.com/2016/12/13/13924996/android-things-announced-smart-home-iot-operating-system |url-status=live |archive-url=https://web.archive.org/web/20170217131058/http://www.theverge.com/2016/12/13/13924996/android-things-announced-smart-home-iot-operating-system |archive-date=February 17, 2017 |access-date=April 4, 2017 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt;

It also develops the [[Google Chrome]] web browser,&lt;ref&gt;{{Cite web |last1=Pichai |first1=Sundar |last2=Upson |first2=Linus |date=September 1, 2008 |title=A fresh take on the browser |url=https://googleblog.blogspot.no/2008/09/fresh-take-on-browser.html |url-status=live |archive-url=https://web.archive.org/web/20160315022315/https://googleblog.blogspot.no/2008/09/fresh-take-on-browser.html |archive-date=March 15, 2016 |access-date=November 22, 2016 |website=Official Google Blog}}&lt;/ref&gt; and [[ChromeOS]], an operating system based on Chrome.&lt;ref&gt;{{Cite web |last1=Pichai |first1=Sundar |last2=Upson |first2=Linus |date=July 7, 2009 |title=Introducing the Google Chrome OS |url=https://googleblog.blogspot.no/2009/07/introducing-google-chrome-os.html |url-status=live |archive-url=https://web.archive.org/web/20161122222918/https://googleblog.blogspot.no/2009/07/introducing-google-chrome-os.html |archive-date=November 22, 2016 |access-date=November 22, 2016 |website=Official Google Blog}}&lt;/ref&gt;

==== Hardware ====
[[File:Pixel 3 と Pixel 3 XL を初触。本体をギュッと握ると Google Assistant が立ち上がるのがおもしろい。 ワシントンDC (44519013945).jpg|thumb|180px|Google Pixel smartphones on display in a store]]
In January 2010, Google released [[Nexus One]], the first Android phone under its own brand.&lt;ref&gt;{{Cite web |last=Siegler |first=MG |date=January 5, 2010 |title=The Droid You're Looking For: Live From The Nexus One Event |url=https://techcrunch.com/2010/01/05/nexus-one-event/ |url-status=live |archive-url=https://web.archive.org/web/20161123054909/https://techcrunch.com/2010/01/05/nexus-one-event/ |archive-date=November 23, 2016 |access-date=November 22, 2016 |website=[[TechCrunch]] |publisher=[[AOL]]}}&lt;/ref&gt; It spawned a number of phones and tablets under the "[[Google Nexus|Nexus]]" branding&lt;ref&gt;{{Cite web |last=Ion |first=Florence |date=May 15, 2013 |title=From Nexus One to Nexus 10: a brief history of Google's flagship devices |url=https://arstechnica.com/gadgets/2013/05/from-the-nexus-one-to-the-nexus-10-a-brief-history-of-nexus-devices/ |url-status=live |archive-url=https://web.archive.org/web/20170624004245/https://arstechnica.com/gadgets/2013/05/from-the-nexus-one-to-the-nexus-10-a-brief-history-of-nexus-devices/ |archive-date=June 24, 2017 |access-date=June 12, 2017 |website=[[Ars Technica]] |publisher=[[Condé Nast]]}}&lt;/ref&gt; until its eventual discontinuation in 2016, replaced by a new brand called [[Google Pixel|Pixel]].&lt;ref name="Pixel inside story"&gt;{{Cite web |last=Bohn |first=Dieter |date=October 4, 2016 |title=The Google Phone: The inside story of Google's bold bet on hardware |url=https://www.theverge.com/a/google-pixel-phone-new-hardware-interview-2016 |url-status=live |archive-url=https://web.archive.org/web/20170106213353/http://www.theverge.com/a/google-pixel-phone-new-hardware-interview-2016 |archive-date=January 6, 2017 |access-date=June 12, 2017 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt;

In 2011, the [[Chromebook]] was introduced, which runs on [[ChromeOS]].&lt;ref&gt;{{Cite web |last1=Pichai |first1=Sundar |last2=Upson |first2=Linus |date=May 11, 2011 |title=A new kind of computer: Chromebook |url=https://googleblog.blogspot.no/2011/05/new-kind-of-computer-chromebook.html |url-status=live |archive-url=https://web.archive.org/web/20161122222651/https://googleblog.blogspot.no/2011/05/new-kind-of-computer-chromebook.html |archive-date=November 22, 2016 |access-date=November 22, 2016 |website=Official Google Blog}}&lt;/ref&gt;

In July 2013, Google introduced the [[Chromecast]] dongle, which allows users to stream content from their smartphones to televisions.&lt;ref&gt;{{Cite web |last=Robertson |first=Adi |date=July 24, 2013 |title=Google reveals Chromecast: video streaming to your TV from any device for $35 |url=https://www.theverge.com/2013/7/24/4552204/google-reveals-chromecast-tv-streaming |url-status=live |archive-url=https://web.archive.org/web/20161226065215/http://www.theverge.com/2013/7/24/4552204/google-reveals-chromecast-tv-streaming |archive-date=December 26, 2016 |access-date=November 29, 2016 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=July 31, 2013 |title=Google Chromecast takes on streaming content to TV |url=https://www.bbc.com/news/technology-23514400 |url-status=live |archive-url=https://web.archive.org/web/20161129205929/http://www.bbc.com/news/technology-23514400 |archive-date=November 29, 2016 |access-date=November 29, 2016 |website=[[BBC News]] |publisher=[[BBC]]}}&lt;/ref&gt;

In June 2014, Google announced [[Google Cardboard]], a simple cardboard viewer that lets the user place their smartphone in a special front compartment to view [[virtual reality]] (VR) media.&lt;ref&gt;{{Cite web |last=O'Toole |first=James |date=June 26, 2014 |title=Google's cardboard virtual-reality goggles |url=https://money.cnn.com/2014/06/25/technology/innovation/google-cardboard/ |url-status=live |archive-url=https://web.archive.org/web/20161129145138/http://money.cnn.com/2014/06/25/technology/innovation/google-cardboard/ |archive-date=November 29, 2016 |access-date=November 29, 2016 |publisher=[[CNN]]}}&lt;/ref&gt;

Other hardware products include:
* [[Google Nest (smart speakers)|Nest]], a series of voice assistant smart speakers that can answer voice queries, play music, find information from apps (calendar, weather etc.), and control third-party smart home appliances (users can tell it to turn on the lights, for example). The Google Nest line includes the original [[Google Home]]&lt;ref&gt;{{Cite web |last=Bohn |first=Dieter |date=October 4, 2016 |title=Google Home is smart, loud, and kind of cute |url=https://www.theverge.com/2016/10/4/13156676/google-home-assistant-speaker-photos-video-device-hands-on |url-status=live |archive-url=https://web.archive.org/web/20161007204916/http://www.theverge.com/2016/10/4/13156676/google-home-assistant-speaker-photos-video-device-hands-on |archive-date=October 7, 2016 |access-date=October 8, 2016 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt; (later succeeded by the [[Nest Audio]]), the [[Google Home Mini]] (later succeeded by the [[Nest Mini]]), the [[Google Home Max]], the [[Google Home Hub]] (later rebranded as the Nest Hub), and the [[Nest Hub Max]].
* [[Google Nest Wifi|Nest Wifi]] (originally Google Wifi), a connected set of [[Wi-Fi]] routers to simplify and extend coverage of home Wi-Fi.&lt;ref&gt;{{Cite web |last=Bohn |first=Dieter |date=October 4, 2016 |title=The Google Wifi routers are little white pucks you can scatter throughout your house |url=https://www.theverge.com/2016/10/4/13157680/google-wifi-router-photos-hands-on |url-status=live |archive-url=https://web.archive.org/web/20161007180430/http://www.theverge.com/2016/10/4/13157680/google-wifi-router-photos-hands-on |archive-date=October 7, 2016 |access-date=October 8, 2016 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt;

=== Enterprise services{{anchor|Enterprise_products}} ===
{{Main|Google Workspace|Google Cloud Platform}}

[[Google Workspace]] (formerly G Suite until October 2020&lt;ref&gt;{{Cite web |title=Announcing Google Workspace, everything you need to get it done, in one location |url=https://cloud.google.com/blog/products/workspace/introducing-google-workspace/ |access-date=October 24, 2020 |website=Google Cloud Blog}}&lt;/ref&gt;) is a monthly subscription offering for organizations and businesses to get access to a collection of Google's services, including [[Gmail]], [[Google Drive]] and [[Google Docs]], [[Google Sheets]] and [[Google Slides]], with additional administrative tools, unique domain names, and 24/7 support.&lt;ref&gt;{{Cite web |title=Choose a Plan |url=https://gsuite.google.com/intl/en_ie/pricing.html |url-status=live |archive-url=https://web.archive.org/web/20161212231639/https://gsuite.google.com/intl/en_ie/pricing.html |archive-date=December 12, 2016 |access-date=December 2, 2016 |website=G Suite by Google Cloud}}&lt;/ref&gt;

On September 24, 2012,&lt;ref&gt;{{Cite web |date=September 24, 2012 |title=Celebrating the spirit of entrepreneurship with the new Google for Entrepreneurs |url=https://googleblog.blogspot.com/2012/09/celebrating-spirit-of-entrepreneurship.html |url-status=live |archive-url=https://web.archive.org/web/20180320171207/https://googleblog.blogspot.com/2012/09/celebrating-spirit-of-entrepreneurship.html |archive-date=March 20, 2018 |access-date=March 20, 2018 |website=Official Google Blog |language=en}}&lt;/ref&gt; Google launched [[Google for Entrepreneurs]], a largely not-for-profit [[business incubator]] providing startups with [[Coworking|co-working spaces]] known as Campuses, with assistance to startup founders that may include workshops, conferences, and mentorships.&lt;ref&gt;{{Cite news |last=Fell |first=Jason |date=September 27, 2012 |title=How Google Wants to Make Starting Up Easier for Entrepreneurs |language=en |work=Entrepreneur |url=https://www.entrepreneur.com/article/224522 |url-status=live |access-date=March 20, 2018 |archive-url=https://web.archive.org/web/20180320230407/https://www.entrepreneur.com/article/224522 |archive-date=March 20, 2018}}&lt;/ref&gt; Presently, there are seven Campus locations: [[Berlin]], [[London]], [[Madrid]], [[Seoul]], [[São Paulo]], [[Tel Aviv]], and [[Warsaw]].

On March 15, 2016, Google announced the introduction of Google Analytics 360 Suite, "a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers" which can be integrated with [[BigQuery]] on the Google Cloud Platform. Among other things, the suite is designed to help "enterprise class marketers" "see the complete [[customer journey]]", generate "useful insights", and "deliver engaging experiences to the right people".&lt;ref&gt;{{Cite web |last=Muret |first=Paul |date=March 15, 2016 |title=Introducing the Google Analytics 360 Suite |url=https://analytics.googleblog.com/2016/03/introducing-google-analytics-360-suite.html |url-status=live |archive-url=https://web.archive.org/web/20170112142850/https://analytics.googleblog.com/2016/03/introducing-google-analytics-360-suite.html |archive-date=January 12, 2017 |access-date=January 22, 2017}}&lt;/ref&gt; Jack Marshall of ''[[The Wall Street Journal]]'' wrote that the suite competes with existing marketing cloud offerings by companies including [[Adobe Systems|Adobe]], [[Oracle Corporation|Oracle]], [[Salesforce.com|Salesforce]], and [[IBM]].&lt;ref&gt;{{Cite news |last=Marshall |first=Jack |date=March 15, 2016 |title=Google Launches New Data Tools for Marketers |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/google-launches-new-data-tools-for-marketers-1458043217 |url-status=live |access-date=January 22, 2017 |archive-url=https://web.archive.org/web/20161113150024/http://www.wsj.com/articles/google-launches-new-data-tools-for-marketers-1458043217 |archive-date=November 13, 2016}}&lt;/ref&gt;

=== Internet services ===
In February 2010, Google announced the [[Google Fiber]] project, with experimental plans to build an ultra-high-speed broadband network for 50,000 to 500,000 customers in one or more American cities.&lt;ref&gt;{{Cite web |last1=Ingersoll |first1=Minnie |last2=Kelly |first2=James |date=February 10, 2010 |title=Think big with a gig: Our experimental fiber network |url=https://googleblog.blogspot.no/2010/02/think-big-with-gig-our-experimental.html |url-status=live |archive-url=https://web.archive.org/web/20161129150926/https://googleblog.blogspot.no/2010/02/think-big-with-gig-our-experimental.html |archive-date=November 29, 2016 |access-date=November 29, 2016 |website=Official Google Blog}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Schonfeld |first=Erick |date=February 10, 2010 |title=Google Plans To Deliver 1Gb/sec Fiber-Optic Broadband Network To More Than 50,000 Homes |url=https://techcrunch.com/2010/02/10/google-fiber-optic-network-home/ |url-status=live |archive-url=https://web.archive.org/web/20161129145628/https://techcrunch.com/2010/02/10/google-fiber-optic-network-home/ |archive-date=November 29, 2016 |access-date=November 29, 2016 |website=[[TechCrunch]] |publisher=[[AOL]]}}&lt;/ref&gt; Following Google's corporate restructure to make Alphabet Inc. its parent company, [[Google Fiber]] was moved to Alphabet's Access division.&lt;ref&gt;{{Cite web |last=McLaughlin |first=Kevin |date=August 25, 2016 |title=Inside the Battle Over Google Fiber |url=https://www.theinformation.com/articles/inside-the-battle-over-google-fiber |url-status=live |archive-url=https://web.archive.org/web/20161129144256/https://www.theinformation.com/articles/inside-the-battle-over-google-fiber |archive-date=November 29, 2016 |access-date=November 29, 2016 |website=The Information}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Statt |first=Nick |date=August 25, 2016 |title=Alphabet is putting serious pressure on Google Fiber to cut costs |url=https://www.theverge.com/2016/8/25/12652734/google-fiber-access-alphabet-layoffs-wireless-internet |url-status=live |archive-url=https://web.archive.org/web/20161129145849/http://www.theverge.com/2016/8/25/12652734/google-fiber-access-alphabet-layoffs-wireless-internet |archive-date=November 29, 2016 |access-date=November 29, 2016 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt;

In April 2015, Google announced [[Project Fi]], a mobile virtual network operator, that combines Wi-Fi and cellular networks from different telecommunication providers in an effort to enable seamless connectivity and fast Internet signal.&lt;ref&gt;{{Cite web |last=Fox |first=Nick |date=April 22, 2015 |title=Say hi to Fi: A new way to say hello |url=https://googleblog.blogspot.no/2015/04/project-fi.html |url-status=live |archive-url=https://web.archive.org/web/20161129150714/https://googleblog.blogspot.no/2015/04/project-fi.html |archive-date=November 29, 2016 |access-date=November 29, 2016 |website=Official Google Blog}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Goldman |first=David |date=April 22, 2015 |title=Google launches 'Project Fi' wireless service |url=https://money.cnn.com/2015/04/22/technology/google-project-fi-wireless-service/ |url-status=live |archive-url=https://web.archive.org/web/20161129150255/http://money.cnn.com/2015/04/22/technology/google-project-fi-wireless-service/ |archive-date=November 29, 2016 |access-date=November 29, 2016 |website=[[CNN]]}}&lt;/ref&gt;

== Corporate affairs ==
=== Stock price performance and quarterly earnings ===
Google's [[initial public offering]] (IPO) took place on August 19, 2004. At IPO, the company offered 19,605,052 shares at a price of $85 per share.&lt;ref name="IPO" /&gt;&lt;ref name=":1" /&gt; The sale of $1.67 billion gave Google a [[market capitalization]] of more than $23 billion.&lt;ref name="washpost" /&gt; The stock performed well after the IPO, with shares hitting $350 for the first time on October 31, 2007,&lt;ref&gt;{{Cite news |last=Hancock |first=Jay |date=October 31, 2007 |title=Google shares hit $700 |work=The Baltimore Sun |url=http://weblogs.baltimoresun.com/business/hancock/blog/2007/10/google_shares_hit_700.html |url-status=live |access-date=November 27, 2010 |archive-url=https://web.archive.org/web/20120202214534/http://weblogs.baltimoresun.com/business/hancock/blog/2007/10/google_shares_hit_700.html |archive-date=February 2, 2012}}&lt;/ref&gt; primarily because of strong sales and earnings in the [[online advertising]] market.&lt;ref name="bowlingforgoogle"&gt;{{Cite news |last=La Monica |first=Paul R. |date=May 25, 2005 |title=Bowling for Google |work=[[CNN]] |url=https://money.cnn.com/2005/05/25/technology/techinvestor/lamonica/index.htm |url-status=live |access-date=February 28, 2007 |archive-url=https://web.archive.org/web/20120304043014/http://money.cnn.com/2005/05/25/technology/techinvestor/lamonica/index.htm |archive-date=March 4, 2012}}&lt;/ref&gt; The surge in stock price was fueled mainly by individual investors, as opposed to large institutional investors and [[mutual fund]]s.&lt;ref name="bowlingforgoogle" /&gt; GOOG shares split into GOOG [[class C share]]s and GOOGL [[class A share]]s.&lt;ref&gt;{{Cite web |date=April 2, 2015 |title=This could cost Google more than $500 million |url=https://www.cnbc.com/2015/04/02/stock-split-could-cost-google-over-500-million.html |url-status=live |archive-url=https://web.archive.org/web/20151226080454/https://www.cnbc.com/2015/04/02/stock-split-could-cost-google-over-500-million.html |archive-date=December 26, 2015 |access-date=December 30, 2015 |website=[[CNBC]]}}&lt;/ref&gt; The company is listed on the [[NASDAQ]] stock exchange under the [[ticker symbol]]s GOOGL and GOOG, and on the [[Frankfurt Stock Exchange]] under the ticker symbol GGQ1. These ticker symbols now refer to Alphabet Inc., Google's holding company, {{as of|2015|8|10|alt=since the fourth quarter of 2015.}}&lt;ref&gt;{{Cite news |last=Pramuk |first=Jacob |date=August 10, 2015 |title=Google to become part of new company, Alphabet |work=[[CNBC]] |url=https://www.cnbc.com/2015/08/10/google-announces-plans-for-new-operating-structure.html |url-status=live |access-date=August 11, 2015 |archive-url=https://web.archive.org/web/20150811000128/https://www.cnbc.com/2015/08/10/google-announces-plans-for-new-operating-structure.html |archive-date=August 11, 2015}}&lt;/ref&gt;

In the third quarter of 2005, Google reported a 700% increase in profit, largely due to large companies shifting their advertising strategies from newspapers, magazines, and television to the Internet.&lt;ref&gt;{{Cite news |last=Vise |first=David |date=October 21, 2005 |title=Online Ads Give Google Huge Gain in Profit |newspaper=[[The Washington Post]] |url=https://www.washingtonpost.com/wp-dyn/content/article/2005/10/20/AR2005102002058.html |url-status=live |access-date=November 27, 2016 |archive-url=https://web.archive.org/web/20161020134416/http://www.washingtonpost.com/wp-dyn/content/article/2005/10/20/AR2005102002058.html |archive-date=October 20, 2016}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=La Monica |first=Paul R. |date=October 21, 2005 |title=All signals go for Google |work=[[CNN]] |url=https://money.cnn.com/2005/10/20/technology/google_analysis/index.htm}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |date=October 21, 2005 |title=Google shares jump on big profit increase |work=[[CBC News]] |url=https://www.cbc.ca/amp/1.558678}}&lt;/ref&gt;

For the 2006 fiscal year, the company reported $10.492 billion in total advertising revenues and only $112 million in licensing and other revenues.&lt;ref name="10-K"&gt;{{Cite web |title=Form 10-K{{nbsp}}– Annual Report |url=https://www.sec.gov/Archives/edgar/data/1288776/000119312507044494/d10k.htm |url-status=live |archive-url=https://web.archive.org/web/20101106152355/http://www.sec.gov/Archives/edgar/data/1288776/000119312507044494/d10k.htm |archive-date=November 6, 2010 |access-date=July 5, 2010 |publisher=SEC}}&lt;/ref&gt; In 2011, 96% of Google's revenue was derived from its advertising programs.&lt;ref name="Google-Inc-Jan-2012-10-K"&gt;{{Cite web |title=Google Inc, Form 10-K, Annual Report, Filing Date January 26, 2012 |url=http://pdf.secdatabase.com/44/0001193125-12-025336.pdf |url-status=live |archive-url=https://web.archive.org/web/20130502193637/http://pdf.secdatabase.com/44/0001193125-12-025336.pdf |archive-date=May 2, 2013 |access-date=March 8, 2013 |publisher=secdatabase.com}}&lt;/ref&gt;

Google generated $50 billion in annual revenue for the first time in 2012, generating $38 billion the previous year. In January 2013, then-CEO Larry Page commented, "We ended 2012 with a strong quarter ... Revenues were up 36% year-on-year, and 8% quarter-on-quarter. And we hit $50 billion in revenues for the first time last year – not a bad achievement in just a decade and a half."&lt;ref&gt;{{Cite web |last=Fiegerman |first=Seth |date=January 22, 2013 |title=Google Has Its First $50 Billion Year |url=http://mashable.com/2013/01/22/google-q4-earnings/#42cbeRCbSkqH |url-status=live |archive-url=https://web.archive.org/web/20161201014741/http://mashable.com/2013/01/22/google-q4-earnings/#42cbeRCbSkqH |archive-date=December 1, 2016 |access-date=November 30, 2016 |website=[[Mashable]]}}&lt;/ref&gt;

Google's consolidated revenue for the third quarter of 2013 was reported in mid-October 2013 as $14.89 billion, a 12 percent increase compared to the previous quarter.&lt;ref&gt;{{Cite web |last=Whitwam |first=Ryan |date=October 18, 2013 |title=Google Beats Analyst Estimates For Third Quarter Results, Stock Passes $1000 Per Share |url=http://www.androidpolice.com/2013/10/18/google-beats-analyst-estimates-for-third-quarter-results-stock-passes-1000-per-share/ |url-status=live |archive-url=https://web.archive.org/web/20170316025733/http://www.androidpolice.com/2013/10/18/google-beats-analyst-estimates-for-third-quarter-results-stock-passes-1000-per-share/ |archive-date=March 16, 2017 |access-date=March 15, 2017 |website=Android Police}}&lt;/ref&gt; Google's Internet business was responsible for $10.8 billion of this total, with an increase in the number of users' clicks on advertisements.&lt;ref&gt;{{Cite news |date=October 17, 2013 |title=Google earnings up 12% in third quarter even as Motorola losses deepen |work=[[The Guardian]] |agency=[[Reuters]] |url=https://www.theguardian.com/technology/2013/oct/17/google-q3-revenue-earnings-report |url-status=dead |access-date=October 18, 2013 |archive-url=https://web.archive.org/web/20131017221536/http://www.theguardian.com/technology/2013/oct/17/google-q3-revenue-earnings-report |archive-date=October 17, 2013}}&lt;/ref&gt; By January 2014, Google's market capitalization had grown to $397 billion.&lt;ref name="Marketwatch"&gt;{{Cite web |title=Google Overview |url=http://www.marketwatch.com/investing/stock/goog |url-status=live |archive-url=https://web.archive.org/web/20140202073406/http://www.marketwatch.com/investing/stock/GOOG |archive-date=February 2, 2014 |access-date=February 2, 2014 |website=Marketwatch}}&lt;/ref&gt;

=== Tax avoidance strategies ===
{{Further|Corporation tax in the Republic of Ireland#Multinational tax schemes|Google tax}}
Google uses various [[tax avoidance]] strategies. On the [[list of largest technology companies by revenue]], it pays the lowest taxes to the countries of origin of its revenues. Google between 2007 and 2010 saved $3.1 billion in taxes by shuttling non-U.S. profits through [[Ireland]] and the [[Netherlands]] and then to [[Bermuda]]. Such techniques lower its non-U.S. tax rate to 2.3 per cent, while normally the corporate tax rate in, for instance, the UK is 28 per cent.&lt;ref&gt;{{Cite web |last=Metz |first=Cade |date=October 22, 2010 |title=Google slips $3.1bn through 'Double Irish' tax loophole. |url=https://www.theregister.co.uk/2010/10/22/google_double_irish_tax_loophole/ |url-status=live |archive-url=https://web.archive.org/web/20170706132414/https://www.theregister.co.uk/2010/10/22/google_double_irish_tax_loophole/ |archive-date=July 6, 2017 |access-date=August 10, 2017 |website=The Register}}&lt;/ref&gt; This has reportedly sparked a French investigation into Google's [[transfer pricing]] practices.&lt;ref&gt;{{Cite web |last=Leach |first=Anna |date=October 31, 2012 |title=French gov 'plans to hand Google €1bn tax bill'&amp;nbsp;– report |url=https://www.theregister.co.uk/2012/10/31/google_france_tax_office_billion_euros/ |url-status=live |archive-url=https://web.archive.org/web/20130104002014/http://www.theregister.co.uk/2012/10/31/google_france_tax_office_billion_euros/ |archive-date=January 4, 2013 |access-date=January 2, 2013 |publisher=Theregister.co.uk}}&lt;/ref&gt;

In 2020, Google said it had overhauled its controversial global tax structure and consolidated all of its intellectual property holdings back to the US.&lt;ref&gt;{{Cite news |last=Waters |first=Richard |date=January 2, 2020 |title=Google to end use of 'double Irish' as tax loophole set to close |work=[[Financial Times]] |url=https://www.ft.com/content/991f11ae-2c51-11ea-bc77-65e4aa615551 |url-access=subscription}}&lt;/ref&gt;

Google Vice-president [[Matt Brittin]] testified to the [[Public Accounts Committee (United Kingdom)|Public Accounts Committee]] of the [[UK House of Commons]] that his UK sales team made no sales and hence owed no sales taxes to the UK.&lt;ref&gt;{{Cite web |last=Brid-Aine Parnell |date=May 17, 2013 |title=I think you DO do evil, using smoke and mirrors to avoid tax |url=https://www.theregister.co.uk/2013/05/17/quotw_ending_may_17/ |url-status=live |archive-url=https://web.archive.org/web/20131226090028/http://www.theregister.co.uk/2013/05/17/quotw_ending_may_17/ |archive-date=December 26, 2013 |access-date=March 13, 2014 |publisher=Theregister.co.uk}}&lt;/ref&gt; In January 2016, Google reached a settlement with the UK to pay £130m in back taxes plus higher taxes in future.&lt;ref&gt;{{Cite web |first=John |last=Gapper |date=January 23, 2016 |title=Google strikes £130m back tax deal |url=http://www.ft.com/cms/s/0/d50ad5f4-c125-11e5-9fdb-87b8d15baec2.html |url-status=live |archive-url=https://web.archive.org/web/20160124195612/http://www.ft.com/cms/s/0/d50ad5f4-c125-11e5-9fdb-87b8d15baec2.html |archive-date=January 24, 2016 |access-date=January 24, 2016 |publisher=FT.com}}&lt;/ref&gt; In 2017, Google channeled $22.7 billion from the Netherlands to Bermuda to reduce its tax bill.&lt;ref&gt;{{Cite news |first=Bart |last=Meijer |date=January 3, 2019 |title=Google shifted $23 billion to tax haven Bermuda in 2017: filing |work=[[Reuters]] |url=https://www.reuters.com/article/us-google-taxes-netherlands/google-shifted-23-billion-to-tax-haven-bermuda-in-2017-filing-idUSKCN1OX1G9 |url-status=live |access-date=January 3, 2019 |archive-url=https://web.archive.org/web/20190103215930/https://www.reuters.com/article/us-google-taxes-netherlands/google-shifted-23-billion-to-tax-haven-bermuda-in-2017-filing-idUSKCN1OX1G9 |archive-date=January 3, 2019 |quote=Google moved 19.9 billion euros ($22.7 billion) through a Dutch shell company to Bermuda in 2017, as part of an arrangement that allows it to reduce its foreign tax bill}}&lt;/ref&gt;

In 2013, Google ranked 5th in [[Lobbying in the United States|lobbying]] spending, up from 213th in 2003. In 2012, the company ranked 2nd in campaign donations of technology and Internet sections.&lt;ref name="lobby1"&gt;{{Cite news |last1=Hamburger |first1=Tom |last2=Gold |first2=Matea |date=April 13, 2014 |title=Google, once disdainful of lobbying, now a master of Washington influence |newspaper=[[The Washington Post]] |url=https://www.washingtonpost.com/politics/how-google-is-transforming-power-and-politicsgoogle-once-disdainful-of-lobbying-now-a-master-of-washington-influence/2014/04/12/51648b92-b4d3-11e3-8cb6-284052554d74_story.html |url-status=live |access-date=August 22, 2017 |archive-url=https://web.archive.org/web/20171027124925/https://www.washingtonpost.com/politics/how-google-is-transforming-power-and-politicsgoogle-once-disdainful-of-lobbying-now-a-master-of-washington-influence/2014/04/12/51648b92-b4d3-11e3-8cb6-284052554d74_story.html |archive-date=October 27, 2017}}&lt;/ref&gt;

=== Corporate identity ===
{{further|History of Google#Name|Google (verb)|Google logo|Google Doodle|List of Google April Fools' Day jokes|List of Google Easter eggs}}
[[File:Google 2013 logo.svg|thumb|200px|Google's logo from 2013 to 2015]]
The name "Google" originated from a misspelling of "[[googol]]",&lt;ref&gt;{{cite web|last=Koller |first=David|title=Origin of the name, "Google." |url=http://graphics.stanford.edu/~dk/google_name_origin.html |access-date=May 28, 2006 |archive-date=June 27, 2012 |archive-url=https://web.archive.org/web/20120627081942/http://graphics.stanford.edu/~dk/google_name_origin.html |url-status=dead  |website=[[Stanford University]] |date=January 2004}}&lt;/ref&gt;&lt;ref name="Hanley"&gt;Hanley, Rachael. "{{Cite web |title=From Googol to Google: Co-founder returns |url=http://www.stanforddaily.com/2003/02/12/from-googol-to-google/ |access-date=February 15, 2010 |archive-date=May 11, 2011 |archive-url=https://web.archive.org/web/20110511111017/http://www.stanforddaily.com/2003/02/12/from-googol-to-google/ |url-status=dead }}." ''[[The Stanford Daily]].'' February 12, 2003. Retrieved on August 26, 2010.&lt;/ref&gt; which refers to the number represented by a 1 followed by one-hundred zeros. Page and Brin write in their original paper on [[PageRank]]:&lt;ref name="originalpaper"&gt;{{Cite journal |last1=Brin |first1=Sergey |author-link=Sergey Brin |last2=Page |first2=Lawrence |author-link2=Larry Page |year=1998 |title=The anatomy of a large-scale hypertextual Web search engine |url=http://infolab.stanford.edu/pub/papers/google.pdf |url-status=live |journal=Computer Networks and ISDN Systems |volume=30 |issue=1–7 |pages=107–117 |citeseerx=10.1.1.115.5930 |doi=10.1016/S0169-7552(98)00110-X |s2cid=7587743 |issn=0169-7552 |archive-url=https://web.archive.org/web/20150927004511/http://infolab.stanford.edu/pub/papers/google.pdf |archive-date=September 27, 2015 |access-date=April 7, 2019}}&lt;/ref&gt; "We chose our systems name, Google, because it is a common spelling of googol, or 10&lt;sup&gt;100&lt;/sup&gt; and fits well with our goal of building very large-scale search engines." Having found its way increasingly into everyday language, the verb "google" was added to the ''[[Merriam-Webster Collegiate Dictionary|Merriam Webster Collegiate Dictionary]]'' and the ''[[Oxford English Dictionary]]'' in 2006, meaning "to use the Google search engine to obtain information on the Internet."&lt;ref&gt;{{Cite news |last=Harris |first=Scott D. |date=July 7, 2006 |title=Dictionary adds verb: to google |work=San Jose Mercury News |url=http://www.mercurynews.com/mld/mercurynews/business/14985574.htm |url-status=dead |access-date=July 7, 2006 |archive-url=https://web.archive.org/web/20070206065348/http://www.mercurynews.com/mld/mercurynews/business/14985574.htm |archive-date=February 6, 2007}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Bylund |first=Anders |date=July 5, 2006 |title=To Google or Not to Google |work=[[The Motley Fool]] |url=http://msnbc.msn.com/id/13720643/ |url-status=dead |access-date=July 7, 2006 |archive-url=https://archive.today/20060707062623/http://msnbc.msn.com/id/13720643/ |archive-date=July 7, 2006 |via=[[MSNBC]]}}&lt;/ref&gt; Google's [[mission statement]], from the outset, was "to organize the world's information and make it universally accessible and useful",&lt;ref&gt;{{Cite web |last=Gibbs |first=Samuel |date=November 3, 2014 |title=Google has 'outgrown' its 14-year old mission statement, says Larry Page |url=https://www.theguardian.com/technology/2014/nov/03/larry-page-google-dont-be-evil-sergey-brin |url-status=live |archive-url=https://web.archive.org/web/20170326053031/https://www.theguardian.com/technology/2014/nov/03/larry-page-google-dont-be-evil-sergey-brin |archive-date=March 26, 2017 |access-date=March 25, 2017 |website=[[The Guardian]]}}&lt;/ref&gt; and its unofficial slogan is "[[Don't be evil]]".&lt;ref&gt;{{Cite web |date=April 11, 2012 |title=Google Code of Conduct |url=https://abc.xyz/investor/other/google-code-of-conduct.html |url-status=live |archive-url=https://web.archive.org/web/20170211223917/https://abc.xyz/investor/other/google-code-of-conduct.html |archive-date=February 11, 2017 |access-date=March 25, 2017 |website=Alphabet Investor Relations |publisher=Alphabet Inc.}}&lt;/ref&gt; In October 2015, a related motto was adopted in the Alphabet corporate code of conduct by the phrase: "Do the right thing".&lt;ref&gt;{{Cite web |last=Lawler |first=Richard |date=October 2, 2015 |title=Alphabet replaces Google's 'Don't be evil' with 'Do the right thing' |url=https://www.engadget.com/2015/10/02/alphabet-do-the-right-thing/ |url-status=live |archive-url=https://web.archive.org/web/20170701225925/https://www.engadget.com/2015/10/02/alphabet-do-the-right-thing/ |archive-date=July 1, 2017 |access-date=March 25, 2017 |website=[[Engadget]] |publisher=[[AOL]]}}&lt;/ref&gt; The original motto was retained in the code of conduct of Google, now a subsidiary of Alphabet.

The original Google logo was designed by Sergey Brin.&lt;ref&gt;{{Cite news |title=Happy Birthday Google! |publisher=ndtv.com |agency=NDTV Convergence Limited |url=http://www.ndtv.com/photos/news/happy-birthday-google--8267#photo-99345 |url-status=live |access-date=April 28, 2016 |archive-url=https://web.archive.org/web/20190407042748/https://www.ndtv.com/photos/news/happy-birthday-google--8267#photo-99345 |archive-date=April 7, 2019}}&lt;/ref&gt; {{As of|1998|since=y|post=,}} Google has been designing special, temporary alternate logos to place on their homepage intended to celebrate holidays, events, achievements and people. The first Google Doodle was in honor of the [[Burning Man|Burning Man Festival]] of 1998.&lt;ref&gt;{{Cite web |title=Doodle 4 Google |url=https://www.google.com/doodle4google/history.html |url-status=live |archive-url=https://web.archive.org/web/20140427143948/http://www.google.com/doodle4google/history.html |archive-date=April 27, 2014 |access-date=April 23, 2014}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=August 30, 1998 |title=Burning Man Festival |url=https://www.google.com/doodles/burning-man-festival |url-status=live |archive-url=https://web.archive.org/web/20140425051111/https://www.google.com/doodles/burning-man-festival |archive-date=April 25, 2014 |access-date=April 23, 2014}}&lt;/ref&gt; The doodle was designed by [[Larry Page]] and [[Sergey Brin]] to notify users of their absence in case the servers crashed. Subsequent Google Doodles were designed by an outside contractor, until Larry and Sergey asked then-[[intern]] [[Dennis Hwang]] to design a logo for [[Bastille Day]] in 2000. From that point onward, Doodles have been organized and created by a team of employees termed "Doodlers".&lt;ref&gt;{{Cite news |date=April 12, 2014 |title=Meet the people behind the Google Doodles |work=[[The Guardian]] |url=https://www.theguardian.com/technology/2014/apr/12/meet-people-behind-google-doodles-logo |url-status=live |access-date=September 27, 2014 |archive-url=https://web.archive.org/web/20141006222909/http://www.theguardian.com/technology/2014/apr/12/meet-people-behind-google-doodles-logo |archive-date=October 6, 2014}}&lt;/ref&gt;

Google has a tradition of creating [[April Fools' Day]] jokes. Its first on April 1, 2000, was [[Google's hoaxes#2000|Google MentalPlex]] which allegedly featured the use of mental power to search the web.&lt;ref name="mentalplex"&gt;{{Cite web |date=April 1, 2000 |title=Google MentalPlex |url=https://www.google.com/mentalplex/ |url-status=live |archive-url=https://web.archive.org/web/20100921223048/http://www.google.com/mentalplex/ |archive-date=September 21, 2010 |access-date=July 5, 2010 |publisher=Google, Inc.}}&lt;/ref&gt; In 2007, Google announced a free Internet service called [[TiSP]], or Toilet Internet Service Provider, where one obtained a connection by flushing one end of a [[optical fiber|fiber-optic]] cable down their toilet.&lt;ref name="TiSP"&gt;{{Cite web |date=April 1, 2007 |title=Welcome to Google TiSP |url=https://www.google.com/tisp/ |url-status=live |archive-url=https://web.archive.org/web/20100709034300/http://www.google.com/tisp/ |archive-date=July 9, 2010 |access-date=July 5, 2010 |publisher=Google, Inc.}}&lt;/ref&gt;

Google's services contain [[Easter egg (media)|easter eggs]], such as the [[Swedish Chef]]'s "Bork bork bork," [[Pig Latin]], "Hacker" or [[leet]]speak, [[Elmer Fudd]], [[International Talk Like a Pirate Day|Pirate]], and [[Klingon language|Klingon]] as language selections for its search engine.&lt;ref&gt;{{Cite web |title=Language Tools |url=https://www.google.com/language_tools |url-status=dead |archive-url=https://web.archive.org/web/20090522220537/http://www.google.com/language_tools |archive-date=May 22, 2009 |access-date=July 4, 2010 |publisher=Google, Inc.}}&lt;/ref&gt; When searching for the word "[[anagram]]," meaning a rearrangement of letters from one word to form other valid words, Google's suggestion feature displays "Did you mean: nag a ram?"&lt;ref&gt;{{Cite web |title=anagram search |url=https://www.google.com/search?q=anagram |url-status=live |archive-url=https://web.archive.org/web/20130624205429/http://www.google.com/search?q=anagram |archive-date=June 24, 2013 |access-date=September 22, 2010 |publisher=Google, Inc.}}&lt;/ref&gt; Since 2019, Google runs free online courses to help engineers learn how to plan and author [[technical documentation]] better.&lt;ref&gt;{{cite web|url=https://developers.google.com/tech-writing|website=developers.google.com|title=Technical Writing Courses}}&lt;/ref&gt;

=== Workplace culture{{Anchor|Innovation Time Off|Employees}} ===
[[File:Pride in London 2016 - Google participating in the parade.png|alt=|left|thumb|Google employees marching in the [[Pride in London]] parade in 2016]]
On ''[[Fortune (magazine)|Fortune]]'' magazine's list of the best companies to work for, Google ranked first in 2007, 2008 and 2012,&lt;ref name="best_company"&gt;{{Cite journal |last1=Levering |first1=Robert |last2=Moskowitz |first2=Milton |date=January 22, 2007 |editor-last=Serwer |editor-first=Andrew |title=In good company |url=https://money.cnn.com/magazines/fortune/fortune_archive/2007/01/22/8398125/index.htm |url-status=live |journal=Fortune Magazine |volume=155 |issue=1 |pages=94–6, 100, 102 passim |pmid=17256628 |archive-url=https://web.archive.org/web/20100301175257/http://money.cnn.com/magazines/fortune/fortune_archive/2007/01/22/8398125/index.htm |archive-date=March 1, 2010 |access-date=June 19, 2010 |editor1-link=Andrew Serwer}}&lt;/ref&gt;&lt;ref&gt;{{Cite journal |last1=Levering |first1=Robert |last2=Moskowitz |first2=Milton |date=February 4, 2008 |editor-last=Serwer |editor-first=Andrew |title=The 2008 list |url=https://money.cnn.com/magazines/fortune/bestcompanies/2008/full_list/index.html |url-status=live |journal=Fortune Magazine |volume=157 |issue=2 |archive-url=https://web.archive.org/web/20100723223729/http://money.cnn.com/magazines/fortune/bestcompanies/2008/full_list/index.html |archive-date=July 23, 2010 |access-date=June 19, 2010 |editor1-link=Andrew Serwer}}&lt;/ref&gt;&lt;ref&gt;{{Cite journal |title=The 2012 list |url=https://money.cnn.com/magazines/fortune/best-companies/2012/full_list/ |url-status=live |journal=Fortune Magazine |archive-url=https://web.archive.org/web/20121031135647/http://money.cnn.com/magazines/fortune/best-companies/2012/full_list/ |archive-date=October 31, 2012 |access-date=February 26, 2012}}&lt;/ref&gt; and fourth in 2009 and 2010.&lt;ref&gt;{{Cite journal |last1=Levering |first1=Robert |last2=Moskowitz |first2=Milton |date=February 2, 2009 |editor-last=Serwer |editor-first=Andrew |title=The 2009 list |url=https://money.cnn.com/magazines/fortune/bestcompanies/2009/full_list/index.html |url-status=live |journal=Fortune Magazine |volume=159 |issue=2 |archive-url=https://web.archive.org/web/20100726042849/http://money.cnn.com/magazines/fortune/bestcompanies/2009/full_list/index.html |archive-date=July 26, 2010 |access-date=June 19, 2010 |editor1-link=Andrew Serwer}}&lt;/ref&gt;&lt;ref&gt;{{Cite journal |last1=Levering |first1=Robert |last2=Moskowitz |first2=Milton |date=February 8, 2010 |editor-last=Serwer |editor-first=Andrew |title=The 2010 list |url=https://money.cnn.com/magazines/fortune/bestcompanies/2010/full_list/ |url-status=live |journal=Fortune Magazine |volume=161 |issue=2 |archive-url=https://web.archive.org/web/20100618125312/http://money.cnn.com/magazines/fortune/bestcompanies/2010/full_list/ |archive-date=June 18, 2010 |access-date=June 19, 2010 |editor1-link=Andrew Serwer}}&lt;/ref&gt; Google was also nominated in 2010 to be the world's most attractive employer to graduating students in the Universum Communications talent attraction index.&lt;ref&gt;{{Cite web |date=September 28, 2010 |title=The World's Most Attractive Employers 2010 |url=http://www.universumglobal.com/IDEAL-Employer-Rankings/Global-Top-50 |url-status=dead |archive-url=https://web.archive.org/web/20101112131208/http://www.universumglobal.com/IDEAL-Employer-Rankings/Global-Top-50 |archive-date=November 12, 2010 |access-date=October 28, 2010 |publisher=Universum Global}}&lt;/ref&gt; Google's corporate philosophy includes principles such as "you can make money without doing evil," "you can be serious without a suit," and "work should be challenging and the challenge should be fun."&lt;ref&gt;{{Cite web |title=Our Philosophy |url=https://www.google.com/corporate/tenthings.html |url-status=live |archive-url=https://web.archive.org/web/20100709041157/http://www.google.com/corporate/tenthings.html |archive-date=July 9, 2010 |access-date=June 20, 2010 |publisher=Google, Inc.}}&lt;/ref&gt;

{{As of|2020|9|30|alt=As of September 30, 2020,}} Alphabet Inc. had 132,121 employees,&lt;ref&gt;{{Cite web |title=Alphabet Q3 2020 10-Q Report |url=https://abc.xyz/investor/static/pdf/20201030_alphabet_10Q.pdf |url-status=live |archive-url=https://archive.today/20201230042646/https://abc.xyz/investor/static/pdf/20201030_alphabet_10Q.pdf |archive-date=December 30, 2020 |access-date=December 30, 2020 |website=Alphabet Inc.}}&lt;/ref&gt; of which more than 100,000 worked for Google.&lt;ref name=":0"&gt;{{Cite news |last=Wakabayashi |first=Daisuke |date=May 28, 2019 |title=Google's Shadow Work Force: Temps Who Outnumber Full-Time Employees (Published 2019) |language=en-US |work=[[The New York Times]] |url=https://www.nytimes.com/2019/05/28/technology/google-temp-workers.html |url-status=live |access-date=December 30, 2020 |archive-url=https://web.archive.org/web/20201218055115/https://www.nytimes.com/2019/05/28/technology/google-temp-workers.html |archive-date=December 18, 2020 |issn=0362-4331}}&lt;/ref&gt; Google's {{as of|2020|||alt=2020}} diversity report states that 32 percent of its workforce are women and 68 percent are men, with the ethnicity of its workforce being predominantly white (51.7%) and Asian (41.9%).&lt;ref&gt;{{Cite web |last1=Nieva |first1=Richard |last2=Carson |first2=Erin |date=May 5, 2020 |title=Google's diversity numbers show incremental progress |url=https://www.cnet.com/news/googles-diversity-numbers-show-incremental-progress/ |access-date=January 1, 2021 |website=CNET |language=en}}&lt;/ref&gt; Within tech roles, 23.6 percent were women; and 26.7 percent of leadership roles were held by women.&lt;ref&gt;{{Cite web |date=2020 |title=Google Diversity Annual Report 2020 |url=https://kstatic.googleusercontent.com/files/25badfc6b6d1b33f3b87372ff7545d79261520d821e6ee9a82c4ab2de42a01216be2156bc5a60ae3337ffe7176d90b8b2b3000891ac6e516a650ecebf0e3f866 |url-status=live |archive-url=https://web.archive.org/web/20201216005455/https://kstatic.googleusercontent.com/files/25badfc6b6d1b33f3b87372ff7545d79261520d821e6ee9a82c4ab2de42a01216be2156bc5a60ae3337ffe7176d90b8b2b3000891ac6e516a650ecebf0e3f866 |archive-date=December 16, 2020 |access-date=January 1, 2021 |website=Google}}&lt;/ref&gt; In addition to its 100,000+ full-time employees, Google used about 121,000 temporary workers and contractors, {{As of|2019|March|lc=y}}.&lt;ref name=":0" /&gt;

Google's employees are hired based on a hierarchical system. Employees are split into six hierarchies based on experience and can range "from entry-level data center workers at level one to managers and experienced engineers at level six."&lt;ref&gt;{{Cite news |last=Wakabayashi |first=Daisuke |date=September 8, 2017 |title=Google workers collected data showing their male colleagues make more than women |work=[[CNBC]]|url=https://www.cnbc.com/2017/09/08/google-gender-pay-gap-spreadsheet-finds-men-paid-more-than-women.html |url-status=live |access-date=September 25, 2017 |archive-url=https://web.archive.org/web/20170926095602/https://www.cnbc.com/2017/09/08/google-gender-pay-gap-spreadsheet-finds-men-paid-more-than-women.html |archive-date=September 26, 2017}}&lt;/ref&gt; As a motivation technique, Google uses a policy known as [[Innovation Time Off]], where Google engineers are encouraged to spend 20% of their work time on projects that interest them. Some of Google's services, such as Gmail, [[Google News]], [[Orkut]], and [[AdSense]] originated from these independent endeavors.&lt;ref&gt;{{Cite web |last1=Mediratta |first1=Bharat |last2=Bick |first2=Julie |date=October 21, 2007 |title=The Google Way: Give Engineers Room |url=https://www.nytimes.com/2007/10/21/jobs/21pre.html |url-status=live |archive-url=https://web.archive.org/web/20170402201354/http://www.nytimes.com/2007/10/21/jobs/21pre.html |archive-date=April 2, 2017 |access-date=March 9, 2017 |website=[[The New York Times]]}}&lt;/ref&gt; In a talk at Stanford University, [[Marissa Mayer]], Google's vice-president of Search Products and User Experience until July 2012, showed that half of all new product launches in the second half of 2005 had originated from the Innovation Time Off.&lt;ref&gt;{{Cite AV media |url=https://www.youtube.com/watch?v=soYKFWqVVzg |title=Marissa Mayer at Stanford University |date=June 30, 2006 |last=Mayer |first=Marissa (speaker) |type=Seminar |publisher=Martin Lafrance |time=11:33 |access-date=June 20, 2010 |archive-url=https://web.archive.org/web/20100816150501/http://www.youtube.com//watch?v=soYKFWqVVzg |archive-date=August 16, 2010 |url-status=live |quote=Fifty percent of what Google launched in the second half of 2005 actually got built out of 20% time.}}&lt;/ref&gt;

In 2005, articles in ''[[The New York Times]]''&lt;ref&gt;{{Cite web |last=Rivlin |first=Gary |date=August 24, 2005 |title=Relax, Bill Gates; It's Google's Turn as the Villain |url=https://www.nytimes.com/2005/08/24/technology/relax-bill-gates-its-googles-turn-as-the-villain.html |url-status=live |archive-url=https://web.archive.org/web/20170403014314/http://www.nytimes.com/2005/08/24/technology/relax-bill-gates-its-googles-turn-as-the-villain.html |archive-date=April 3, 2017 |access-date=March 9, 2017 |website=[[The New York Times]]}}&lt;/ref&gt; and other sources began suggesting that Google had lost its anti-corporate, no evil philosophy.&lt;ref&gt;{{Cite journal |last=Utz |first=Richard |date=2013 |title=The Good Corporation? Google's Medievalism and Why It Matters |journal=Studies in Medievalism |volume=23 |pages=21–28}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last1=Gibson |first1=Owen |last2=Wray |first2=Richard |date=August 25, 2005 |title=Search giant may outgrow its fans |work=The Sydney Morning Herald |url=https://www.smh.com.au/news/technology/search-giant-may-outgrow-its-fans/2005/08/25/1124562975596.html3001.asp |url-status=live |access-date=November 27, 2010 |archive-url=https://web.archive.org/web/20100517075346/http://www.smh.com.au/news/technology/search-giant-may-outgrow-its-fans/2005/08/25/1124562975596.html3001.asp |archive-date=May 17, 2010}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Ranka |first=Mohit |date=May 17, 2007 |title=Google&amp;nbsp;– Don't Be Evil |url=http://www.osnews.com/story/17928/Google--Dont-Be-Evil |url-status=live |archive-url=https://web.archive.org/web/20100706224751/http://www.osnews.com/story/17928/Google--Dont-Be-Evil |archive-date=July 6, 2010 |access-date=November 27, 2010 |publisher=OSNews}}&lt;/ref&gt; In an effort to maintain the company's unique culture, Google designated a Chief Culture Officer whose purpose was to develop and maintain the culture and work on ways to keep true to the core values that the company was founded on.&lt;ref name="CCO"&gt;{{Cite web |last=Mills |first=Elinor |date=April 30, 2007 |title=Google's culture czar |url=http://www.zdnet.com.au/meet-google-s-culture-czar-339275147.htm |url-status=dead |archive-url=https://web.archive.org/web/20101031155723/http://www.zdnet.com.au/meet-google-s-culture-czar-339275147.htm |archive-date=October 31, 2010 |access-date=November 27, 2010 |website=ZDNet}}&lt;/ref&gt; Google has also faced allegations of [[sexism]] and [[ageism]] from former employees.&lt;ref&gt;{{Cite news |last=Kawamoto |first=Dawn |date=July 27, 2005 |title=Google hit with job discrimination lawsuit |work=[[CNET]] |publisher=CBS Interactive |url=http://news.cnet.com/Google-hit-with-job-discrimination-lawsuit/2100-1030_3-5807158.html?tag=nl |access-date=November 27, 2010}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=October 6, 2007 |title=Google accused of ageism in reinstated lawsuit |url=https://www.ctvnews.ca/google-accused-of-ageism-in-reinstated-lawsuit-1.259152 |url-status=live |archive-url=https://web.archive.org/web/20071011205140/http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20071006/google_old_071006/20071006 |archive-date=October 11, 2007 |access-date=January 22, 2017 |website=ctv.ca}}&lt;/ref&gt; In 2013, a [[High-Tech Employee Antitrust Litigation|class action against]] several [[Silicon Valley]] companies, including Google, was filed for alleged "no cold call" agreements which restrained the recruitment of high-tech employees.&lt;ref&gt;{{Cite web |last=Rosenblatt |first=Seth |date=May 16, 2014 |title=Judge approves first payout in antitrust wage-fixing lawsuit |url=https://www.cnet.com/news/judge-approves-first-payout-in-antitrust-wage-fixing-lawsuit/ |url-status=live |archive-url=https://web.archive.org/web/20170202030937/https://www.cnet.com/news/judge-approves-first-payout-in-antitrust-wage-fixing-lawsuit/ |archive-date=February 2, 2017 |access-date=January 22, 2017 |website=[[CNET]] |publisher=CBS Interactive}}&lt;/ref&gt; In a lawsuit filed January 8, 2018, multiple employees and job applicants alleged Google discriminated against a class defined by their "conservative political views[,] male gender[,] and/or [...] Caucasian or Asian race".&lt;ref name=":4"&gt;{{Cite web |title=Damore, et al. v. Google – FAC |url=https://www.dhillonlaw.com/wp-content/uploads/2018/04/20180418-Damore-et-al.-v.-Google-FAC_Endorsed.pdf |access-date=December 12, 2020 |website=www.dhillonlaw.com}}&lt;/ref&gt;

On January 25, 2020, the formation of an international workers union of Google employees, Alpha Global, was announced.&lt;ref&gt;{{Cite web |title=Google Unions Announce Global Alliance: "Together, we will change Alphabet" |url=https://www.uniglobalunion.org/AlphaGlobal |access-date=January 25, 2021 |website=UNI Global Union |language=en |archive-date=January 25, 2021 |archive-url=https://web.archive.org/web/20210125135902/https://www.uniglobalunion.org/AlphaGlobal |url-status=dead }}&lt;/ref&gt; The coalition is made up of "13 different unions representing workers in 10 countries, including the United States, United Kingdom, and Switzerland."&lt;ref name=":5"&gt;{{Cite web |last=Schiffer |first=Zoe |date=January 25, 2021 |title=Exclusive: Google workers across the globe announce international union alliance to hold Alphabet accountable |url=https://www.theverge.com/2021/1/25/22243138/google-union-alphabet-workers-europe-announce-global-alliance |access-date=January 25, 2021 |website=[[The Verge]] |language=en}}&lt;/ref&gt; The group is affiliated with [[UNI Global Union]], which represents nearly 20 million international workers from various unions and federations. The formation of the union is in response to persistent allegations of mistreatment of Google employees and a toxic workplace culture.&lt;ref name=":5" /&gt;&lt;ref&gt;{{Cite web |last=Ghaffary |first=Shirin |date=September 9, 2019 |title=Dozens of Google employees say they were retaliated against for reporting harassment |url=https://www.vox.com/recode/2019/9/9/20853647/google-employee-retaliation-harassment-me-too-exclusive |access-date=January 25, 2021 |website=[[Vox (website)|Vox]]|language=en}}&lt;/ref&gt;&lt;ref name=":4" /&gt; Google had previously been accused of surveilling and firing employees who were suspected of organizing a workers union.&lt;ref&gt;{{Cite web |last=Rahman |first=Rema |date=December 2, 2020 |title=Google illegally surveilled and fired organizers, NLRB complaint alleges |url=https://thehill.com/policy/technology/528513-google-illegally-surveilled-and-fired-organizers-nlrb-complaint |access-date=January 25, 2021 |website=[[The Hill (newspaper)|The Hill]]|language=en}}&lt;/ref&gt; In 2021 court documents revealed that between 2018 and 2020 Google ran an anti-union campaign called Project Vivian to "convince them (employees) that unions suck".&lt;ref&gt;{{Cite web|title=Google Had Secret Project to 'Convince' Employees 'That Unions Suck'|url=https://www.vice.com/en/article/v7d7j9/google-had-secret-project-to-convince-employees-that-unions-suck|access-date=January 10, 2022|website=www.vice.com|language=en}}&lt;/ref&gt;

=== Office locations&lt;span class="anchor" id="Office locations and headquarters"&gt;&lt;/span&gt; ===
{{Further|Googleplex}}
[[File:111 Eighth Avenue.jpg|alt=|thumb|Google's New York City office building houses its largest advertising sales team.]]
[[File:Google at 111 Richmond Street West in Toronto (cropped).jpg|thumb|Google's [[Toronto]] office]]

Google's headquarters in [[Mountain View, California|Mountain View]], California is referred to as "the [[Googleplex]]", a play on words on the number [[googolplex]] and the headquarters itself being a ''complex'' of buildings. Internationally, Google has over 78 offices in more than 50 countries.&lt;ref&gt;{{Cite web |title=Google: Our Offices |url=https://www.google.com/intl/en/about/locations/?region=north-america |url-status=live |archive-url=https://web.archive.org/web/20180726014216/https://www.google.com/intl/en/about/locations/?region=north-america |archive-date=July 26, 2018 |access-date=April 19, 2018}}&lt;/ref&gt;

In 2006, Google moved into about {{convert|300000|sqft|m2|-2}} of office space at [[111 Eighth Avenue]] in [[Manhattan]], [[New York City]]. The office was designed and built specially for Google, and houses its largest advertising sales team.&lt;ref&gt;{{Cite web |last=Reardon |first=Marguerite |date=October 11, 2006 |title=Google takes a bigger bite of Big Apple |url=https://www.cnet.com/news/google-takes-a-bigger-bite-of-big-apple/ |url-status=live |archive-url=https://web.archive.org/web/20161012171317/https://www.cnet.com/news/google-takes-a-bigger-bite-of-big-apple/ |archive-date=October 12, 2016 |access-date=June 13, 2017 |website=[[CNET]] |publisher=[[CBS Interactive]]}}&lt;/ref&gt; In 2010, Google bought the building housing the headquarter, in a deal that valued the property at around $1.9 billion.&lt;ref&gt;{{Cite news |last=Grant |first=Peter |date=December 3, 2010 |title=Google to Buy New York Office Building |work=[[The Wall Street Journal]] |publisher=[[Dow Jones &amp; Company]] |url=https://www.wsj.com/articles/SB10001424052748704377004575651380545769418 |url-status=live |url-access=subscription |archive-url=https://web.archive.org/web/20161010041640/http://www.wsj.com/articles/SB10001424052748704377004575651380545769418 |archive-date=October 10, 2016}}&lt;/ref&gt;&lt;ref&gt;{{Cite journal |last=Gustin |first=Sam |date=December 22, 2010 |title=Google buys giant New York building for $1.9 billion |url=https://www.wired.com/2010/12/google-nyc/ |url-status=live |journal=[[Wired (website)|Wired]] |publisher=[[Condé Nast]] |archive-url=https://web.archive.org/web/20170102101149/https://www.wired.com/2010/12/google-nyc/ |archive-date=January 2, 2017 |access-date=June 13, 2017}}&lt;/ref&gt; In March 2018, Google's parent company Alphabet bought the nearby [[Chelsea Market]] building for $2.4 billion. The sale is touted as one of the most expensive real estate transactions for a single building in the history of New York.&lt;ref&gt;{{Cite news |title=Google buys NYC's Chelsea Market building for $2.4 bn |url=https://phys.org/news/2018-03-google-nyc-chelsea-bn.html |url-status=live |access-date=June 1, 2018 |archive-url=https://web.archive.org/web/20180613184159/https://phys.org/news/2018-03-google-nyc-chelsea-bn.html |archive-date=June 13, 2018}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |title=Google bought Manhattan's Chelsea Market building for $2.4 billion – TechCrunch |url=https://techcrunch.com/2018/03/20/google-bought-manhattans-chelsea-market-building-for-2-4-billion/ |url-status=live |archive-url=https://web.archive.org/web/20180608214250/https://techcrunch.com/2018/03/20/google-bought-manhattans-chelsea-market-building-for-2-4-billion/ |archive-date=June 8, 2018 |access-date=June 1, 2018 |website=techcrunch.com |date=March 20, 2018 |language=en-US}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |agency=[[Reuters]] |title=Google closes $2.4 billion Chelsea Market deal to expand New York... |language=en-US |work=[[Reuters]] |url=https://www.reuters.com/article/us-new-york-property-google-chelseamarke/google-closes-2-4-billion-chelsea-market-deal-to-expand-new-york-campus-idUSKBN1GW35U |url-status=live |access-date=June 1, 2018 |archive-url=https://web.archive.org/web/20180527003159/https://www.reuters.com/article/us-new-york-property-google-chelseamarke/google-closes-2-4-billion-chelsea-market-deal-to-expand-new-york-campus-idUSKBN1GW35U |archive-date=May 27, 2018}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |date=February 9, 2018 |title=Report: Alphabet Is Buying Chelsea Market for Over $2B |language=en-GB |work=PCMag UK |url=http://uk.pcmag.com/news/93278/report-alphabet-is-buying-chelsea-market-for-over-2b |url-status=live |access-date=June 1, 2018 |archive-url=https://web.archive.org/web/20180613210609/http://uk.pcmag.com/news/93278/report-alphabet-is-buying-chelsea-market-for-over-2b |archive-date=June 13, 2018}}&lt;/ref&gt; In November 2018, Google announced its plan to expand its New York City office to a capacity of 12,000 employees.&lt;ref&gt;{{Cite news |first1=Douglas |last1=MacMillan |first2=Eliot |last2=Brown |first3=Peter |last3=Grant |title=Google Plans Large New York City Expansion |language=en-US |work=[[The Wall Street Journal]]|url=https://www.wsj.com/articles/google-plans-large-new-york-city-expansion-1541636579 |url-status=live |access-date=November 8, 2018 |archive-url=https://web.archive.org/web/20181108182715/https://www.wsj.com/articles/google-plans-large-new-york-city-expansion-1541636579 |archive-date=November 8, 2018}}&lt;/ref&gt; The same December, it was announced that a $1 billion, {{convert|1,700,000|ft2|m2|adj=on}} headquarters for Google would be built in Manhattan's [[Hudson Square]] neighborhood.&lt;ref&gt;{{Cite web |date=December 17, 2018 |title=Google To Build New $1 Billion Campus In NYC |url=https://newyork.cbslocal.com/2018/12/17/google-to-build-new-1-billion-campus-in-nyc/ |url-status=live |archive-url=https://web.archive.org/web/20181217165433/https://newyork.cbslocal.com/2018/12/17/google-to-build-new-1-billion-campus-in-nyc/ |archive-date=December 17, 2018 |access-date=December 17, 2018 |website=CBS New York}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Gartenberg |first=Chaim |date=December 17, 2018 |title=Google announces a new $1 billion NYC campus in Hudson Square |url=https://www.theverge.com/2018/12/17/18144448/google-nyc-campus-hudson-square-location-cost-open-date |url-status=live |archive-url=https://web.archive.org/web/20181217203157/https://www.theverge.com/2018/12/17/18144448/google-nyc-campus-hudson-square-location-cost-open-date |archive-date=December 17, 2018 |access-date=December 17, 2018 |website=[[The Verge]]}}&lt;/ref&gt; Called Google Hudson Square, the new campus is projected to more than double the number of Google employees working in New York City.&lt;ref&gt;{{Cite news |last=Chappell |first=Bill |date=December 17, 2018 |title=Google Will Spend $1 Billion For New York City Campus On Hudson River |language=en |work=[[NPR]] |url=https://www.npr.org/2018/12/17/677450467/google-will-spend-1-billion-for-new-york-city-campus-on-hudson-river |url-status=live |access-date=December 17, 2018 |archive-url=https://web.archive.org/web/20181217211911/https://www.npr.org/2018/12/17/677450467/google-will-spend-1-billion-for-new-york-city-campus-on-hudson-river |archive-date=December 17, 2018}}&lt;/ref&gt;

By late 2006, Google established a new headquarters for its AdWords division in [[Ann Arbor, Michigan]].&lt;ref&gt;{{Cite web |last=Weier |first=Mary Hayes |date=October 24, 2007 |title=Inside Google's Michigan Office |url=http://www.informationweek.com/news/internet/webdev/showArticle.jhtml?articleID=202600809 |url-status=dead |archive-url=https://web.archive.org/web/20080503233009/http://www.informationweek.com/news/internet/webdev/showArticle.jhtml?articleID=202600809 |archive-date=May 3, 2008 |access-date=January 22, 2017 |website=[[InformationWeek]] |publisher=[[UBM plc]]}}&lt;/ref&gt; In November 2006, Google opened offices on [[Carnegie Mellon]]'s campus in [[Pittsburgh]], focusing on shopping-related advertisement coding and [[smartphone applications]] and programs.&lt;ref&gt;{{Cite news |date=November 17, 2006 |title=Google Completes Pittsburgh Office, Holds Open House |publisher=[[WTAE TV|WTAE]] |url=http://www.thepittsburghchannel.com/technology/10346550/detail.html |url-status=dead |access-date=January 13, 2008 |archive-url=https://web.archive.org/web/20090515115505/http://www.thepittsburghchannel.com/technology/10346550/detail.html |archive-date=May 15, 2009}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Olson |first=Thomas |date=December 8, 2010 |title=Google search: Tech-minded workers |url=http://triblive.com/x/pittsburghtrib/business/s_712700.html |url-status=live |archive-url=https://web.archive.org/web/20130603080308/http://triblive.com/x/pittsburghtrib/business/s_712700.html |archive-date=June 3, 2013 |access-date=December 8, 2010 |publisher=[[Trib Total Media]]}}&lt;/ref&gt; Other office locations in the U.S. include [[Atlanta, Georgia]]; [[Austin, Texas]]; [[Boulder, Colorado]]; [[Cambridge, Massachusetts]]; [[San Francisco]], [[California]]; [[Seattle, Washington]]; [[Kirkland, Washington]]; [[Birmingham, Michigan]]; [[Reston, Virginia]], [[Washington, D.C.]],&lt;ref&gt;{{Cite web |title=Google locations |url=https://www.google.com/about/company/facts/locations/ |url-status=live |archive-url=https://web.archive.org/web/20130815024220/https://www.google.com/about/company/facts/locations/ |archive-date=August 15, 2013 |access-date=March 16, 2016}}&lt;/ref&gt; and [[Madison, Wisconsin]].&lt;ref&gt;{{Cite web |date=January 31, 2019 |title=Xconomy: Google's Madison Expansion to Triple Size of Local Offices |url=https://xconomy.com/wisconsin/2019/01/31/googles-madison-expansion-to-triple-size-of-local-offices/ |access-date=August 5, 2021 |website=Xconomy |language=en}}&lt;/ref&gt;
[[File:Google Headquarters in Ireland Building Sign.jpg|thumb|Google's Dublin Ireland office, headquarters of Google Ads for Europe]]
It also has product research and development operations in cities around the world, namely [[Sydney]] (birthplace location of [[Google Maps]])&lt;ref&gt;{{Cite web |title=Sydney |url=https://careers.google.com/locations/sydney/ |url-status=live |archive-url=https://web.archive.org/web/20170505110757/https://careers.google.com/locations/sydney/ |archive-date=May 5, 2017 |access-date=June 4, 2017 |website=Google Careers}}&lt;/ref&gt; and [[London]] (part of Android development).&lt;ref&gt;{{Cite web |title=London |url=https://careers.google.com/locations/london/ |url-status=live |archive-url=https://web.archive.org/web/20170214074855/https://careers.google.com/locations/london/ |archive-date=February 14, 2017 |access-date=June 4, 2017 |website=Google Careers}}&lt;/ref&gt; In November 2013, Google announced plans for a new [[London]] headquarter, a 1 million square foot office able to accommodate 4,500 employees. Recognized as one of the biggest ever commercial property acquisitions at the time of the deal's announcement in January,&lt;ref&gt;{{Cite web |last=Mirani |first=Leo |date=November 1, 2013 |title=Inside Google's new 1-million-square-foot London office—three years before it's ready |url=https://qz.com/139794/inside-googles-new-1-million-square-foot-london-office-three-years-before-its-ready/ |url-status=live |archive-url=https://web.archive.org/web/20170316025208/https://qz.com/139794/inside-googles-new-1-million-square-foot-london-office-three-years-before-its-ready/ |archive-date=March 16, 2017 |access-date=March 15, 2017 |website=[[Quartz (publication)|Quartz]] |publisher=[[Atlantic Media]]}}&lt;/ref&gt; Google submitted plans for the new headquarter to the [[Camden London Borough Council|Camden Council]] in June 2017.&lt;ref&gt;{{Cite web |last=Vincent |first=James |date=June 1, 2017 |title=Google's new London HQ is a 'landscraper' with a rooftop garden |url=https://www.theverge.com/2017/6/1/15723642/google-london-office-pictures-headquarters-kings-cross |url-status=live |archive-url=https://web.archive.org/web/20170603164958/https://www.theverge.com/2017/6/1/15723642/google-london-office-pictures-headquarters-kings-cross |archive-date=June 3, 2017 |access-date=June 4, 2017 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Brian |first=Matt |date=June 1, 2017 |title=Google's 'innovative' new London HQ features giant moving blinds |url=https://www.engadget.com/2017/06/01/google-london-kings-cross-hq-plans-photos/ |url-status=live |archive-url=https://web.archive.org/web/20170604003356/https://www.engadget.com/2017/06/01/google-london-kings-cross-hq-plans-photos/ |archive-date=June 4, 2017 |access-date=June 4, 2017 |website=[[Engadget]] |publisher=[[AOL]]}}&lt;/ref&gt; In May 2015, Google announced its intention to create its own campus in [[Hyderabad]], India. The new campus, reported to be the company's largest outside the United States, will accommodate 13,000 employees.&lt;ref&gt;{{Cite web |date=May 12, 2015 |title=Google to build biggest campus outside US in Hyderabad |url=http://indianexpress.com/article/india/google-to-build-biggest-campus-outside-us-in-hyderabad/ |url-status=live |archive-url=https://web.archive.org/web/20151118040601/http://indianexpress.com/article/india/google-to-build-biggest-campus-outside-us-in-hyderabad/ |archive-date=November 18, 2015 |access-date=June 13, 2017 |website=[[The Indian Express]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=May 13, 2015 |title=Google's upcoming campus in Hyderabad to be its biggest outside the US |url=http://tech.firstpost.com/news-analysis/googles-upcoming-campus-in-hyderabad-to-be-its-biggest-outside-the-us-267059.html |url-status=live |archive-url=https://web.archive.org/web/20161118003932/http://tech.firstpost.com/news-analysis/googles-upcoming-campus-in-hyderabad-to-be-its-biggest-outside-the-us-267059.html |archive-date=November 18, 2016 |access-date=June 13, 2017 |website=[[Firstpost]] |publisher=[[Network 18]]}}&lt;/ref&gt;

Google's Global Offices sum a total of 85 Locations worldwide,&lt;ref name="Google world office locations"&gt;{{Cite web |title=Google world office locations |url=https://about.google/locations/ |access-date=May 29, 2021 |website=Google}}&lt;/ref&gt; with 32 offices in North America, 3 of them in [[Canada]] and 29 in [[United States]] Territory, [[California]] being the state with the most Google's offices with 9 in total including the [[Googleplex]]. In the [[Latin America]] Region Google counts with 6 offices, in Europe 24 (3 of them in [[United Kingdom|UK]]), the [[Asia-Pacific|Asia Pacific]] region counts with 18 offices principally 4 in [[India]] and 3 in [[China]], and the [[Africa]] [[Middle East]] region counts 5 offices.

==== North America ====
{|class="wikitable sotable"
|-
! SN !! City !! US State/Country
|-
| 1. || [[Ann Arbor]] ||{{flag|Michigan}} 
|-
| 2. || [[Atlanta]] ||{{flag|Georgia (U.S. state)|name=Georgia}} 
|-
| 3. || [[Austin]] ||{{flag|Texas}} 
|-
| 4. || [[Boulder, Colorado|Boulder]] ||{{flag|Colorado}} 
|-
| 5. || Boulder – Pearl Place ||{{flag|Colorado}} 
|-
| 6. || Boulder – Walnut ||{{flag|Colorado}} 
|-
| 7. || [[Cambridge]] ||{{flag|Massachusetts}}
|-
| 8. || [[Chapel Hill, North Carolina|Chapel Hill]] ||{{flag|North Carolina}} 
|-
| 9. || [[Chicago]] – Carpenter ||{{flag|Illinois}}
|-
| 10.|| Chicago – Fulton Market ||{{flag|Illinois}}
|-
| 11.|| [[Detroit]] ||{{flag|Michigan}}
|-
| 12.|| [[Irvine, California|Irvine]] ||{{flag|California}}
|-
| 13.|| [[Kirkland, Washington|Kirkland]] ||{{flag|Washington}}
|-
| 14.|| [[Kitchener, Ontario|Kitchener]] ||{{CAN}}
|-
| 15.|| [[Los Angeles]] ||{{flag|California}}
|-
| 16.|| [[Madison, Wisconsin|Madison]] ||{{flag|Wisconsin}}
|-
| 17.|| [[Miami]] ||{{flag|Florida}} 
|-
| 18.|| [[Montreal]] ||{{CAN}}
|-
| 19.|| [[Mountain View, California|Mountain View]] ||{{flag|California}}
|-
| 20.|| [[New York City|New York]] ||{{flag|New York}}
|-
| 21.|| [[Pittsburgh]] ||{{flag|Pennsylvania}}
|-
| 22.|| [[Playa Vista]] ||{{flag|California}}
|-
| 23.|| [[Portland, Oregon|Portland]] ||{{flag|Oregon}}
|-
| 24.|| [[Redwood City]] ||{{flag|California}}
|-
| 25.|| [[Reston, Virginia|Reston]] ||{{flag|Virginia}}
|-
| 26.|| [[San Bruno]] ||{{flag|California}}
|-
| 27.|| [[San Diego]] ||{{flag|California}}
|-
| 28.|| [[San Francisco]] || {{flag|California}} ('''H''')
|-
| 29.|| [[Seattle]]  ||{{flag|Washington}}
|-
| 30.|| [[Sunnyvale]] ||{{flag|California}}
|-
| 31.|| [[Toronto]] || {{CAN}}
|-
| 32.|| [[Washington DC]] ||{{flag|District of Columbia}}
|}

==== Latin America ====
{|class="wikitable sotable"
|-
! SN !! City !! Country
|-
| 1. || [[Belo Horizonte]] || rowspan=2|{{BRA}}
|-
| 2. || [[São Paulo]] 
|-
| 3. || [[Bogotá]]  ||{{COL}}
|-
| 4. || [[Buenos Aires]] ||{{ARG}}
|-
| 5. || [[Mexico City]] ||{{MEX}}
|-
| 6. || [[Santiago de Chile]] ||{{CHI}}
|}

==== Europe ====
{|class="wikitable sotable"
|-
! SN !! City !! Country
|-
| 1. || [[Aarhus]] || rowspan=2|{{DNK}}
|-
| 2. || [[Copenhagen]] 
|-
| 3. || [[Amsterdam]] ||{{NED}}
|-
| 4. || [[Athens]] ||{{GRE}}
|-
| 5. || [[Berlin]] || rowspan=3|{{GER}}
|-
| 6. || [[Hamburg]] 
|-
| 7. || [[Munich]] 
|-
| 8. || [[Brussels]] ||{{BEL}}
|-
| 9. || [[Dublin]] ||{{IRL}}
|-
| 10.|| [[Lisbon]] ||{{POR}}
|-
| 11.|| [[London]] – 6PS || rowspan=3|{{UK}}
|-
| 12.|| London – BEL
|-
| 13.|| London – CSG 
|-
| 14.|| [[Madrid]] ||{{ESP}}
|-
| 15.|| [[Milan]] ||{{ITA}}
|-
| 16.|| [[Moscow]] ||{{RUS}}
|-
| 17.|| [[Oslo]] ||{{NOR}}
|-
| 18.|| [[Paris]] ||{{FRA}}
|-
| 19.|| [[Prague]] ||{{CZE}}
|-
| 20.|| [[Stockholm]] ||{{SWE}}
|-
| 21.|| [[Vienna]] ||{{AUT}}
|-
| 22.|| [[Warsaw]] || rowspan=2|{{POL}}
|-
| 23.|| [[Wroclaw]]
|-
| 24.|| [[Zurich]] &amp;ndash; BRA || rowspan=2|{{CHE}}
|-
| 25.|| Zurich &amp;ndash; EUR
|}

==== Asia-Pacific ====
{|class="wikitable sotable"
|-
! SN !! City !! Country
|-
| 1. || [[Auckland]] || {{NZL}}
|-
| 2. || [[Bangalore]] || rowspan=4|{{IND}}
|-
| 3. || [[Gurgaon]] 
|-
| 4. || [[Hyderabad]]
|-
| 5. || [[Mumbai]]
|-
| 6. || [[Bangkok]] ||{{THA}}
|-
| 7. || [[Beijing]] || rowspan=3|{{CHN}}
|-
| 8. || [[Guangzhou]] 
|-
| 9. || [[Shanghai]] 
|-
| 10. || [[Hong Kong]] ||{{HKG}}
|-
| 11.|| [[Jakarta]] ||{{IDN}}
|-
| 12.|| [[Kuala Lumpur]] ||{{MYS}}
|-
| 13.|| [[Manila]] || {{PHL}}
|-
| 14.|| [[Melbourne]] || rowspan=2|{{AUS}}
|-
| 15.|| [[Sydney]] 
|-
| 16.|| [[Seoul]] ||{{KOR}}
|-
| 17.|| [[Singapore]] ||{{SGP}}
|-
| 18.|| [[Taipei]] ||{{TWN}}
|-
| 19.|| [[Tokyo]] – RPG || rowspan=2|{{JPN}}
|-
| 20.|| Tokyo – STRM
|}

==== Africa and the Middle East ====
{|class="wikitable sotable"
|-
! SN !! City !! Country
|-
| 1.|| [[Dubai]] ||{{UAE}}
|-
| 2.|| [[Haifa]] || rowspan=2|{{ISR}}
|-
| 3.|| [[Tel Aviv]] 
|-
| 4.|| [[Istanbul]] ||{{TUR}}
|-
| 5.|| [[Johannesburg]] ||{{ZAF}}
|}

=== Infrastructure ===
{{Further|Google data centers}}

Google data centers are located in [[North America|North]] and [[South America]], [[Asia]], and [[Europe]].&lt;ref&gt;{{Cite web |title=Data center locations |url=https://www.google.com/about/datacenters/inside/locations/index.html |url-status=live |archive-url=https://web.archive.org/web/20180517162154/https://www.google.com/about/datacenters/inside/locations/index.html |archive-date=May 17, 2018 |access-date=May 17, 2018}}&lt;/ref&gt; There is no official data on the number of [[Server (computing)|servers]] in Google data centers; however, research and advisory firm [[Gartner]] estimated in a July 2016 report that Google at the time had 2.5 million servers.&lt;ref&gt;{{Cite web |date=March 16, 2017 |title=How Many Servers Does Google Have? |url=https://www.datacenterknowledge.com/archives/2017/03/16/google-data-center-faq |url-status=live |archive-url=https://web.archive.org/web/20190217073018/https://www.datacenterknowledge.com/archives/2017/03/16/google-data-center-faq |archive-date=February 17, 2019 |access-date=September 20, 2018 |website=Data Center Knowledge}}&lt;/ref&gt; Traditionally, Google relied on [[parallel computing]] on commodity hardware like mainstream [[x86]] computers (similar to home PCs) to keep costs per query low.&lt;ref&gt;{{Cite web |date=October 10, 2003 |title=Google's Secret: 'Cheap and Fast' Hardware |url=https://research.google.com/archive/googlecluster-ieee.pdf |url-status=live |archive-url=https://web.archive.org/web/20091214182753/http://research.google.com/archive/googlecluster-ieee.pdf |archive-date=December 14, 2009 |access-date=May 26, 2018 |website=PCWorld}}&lt;/ref&gt;&lt;ref&gt;{{Cite journal |last1=Barroso |first1=L.A. |last2=Dean |first2=J. |last3=Holzle |first3=U. |date=April 29, 2003 |title=Web search for a planet: the google cluster architecture |journal=IEEE Micro |volume=23 |issue=2 |pages=22–28 |doi=10.1109/mm.2003.1196112 |issn=0272-1732 |quote=We believe that the best price/performance tradeoff for our applications comes from fashioning a reliable computing infrastructure from clusters of unreliable commodity PCs. |s2cid=15886858}}&lt;/ref&gt;&lt;ref name="CNET2009"&gt;{{Cite news |date=April 1, 2009 |title=Google uncloaks once-secret server |work=CNET |url=https://www.cnet.com/news/google-uncloaks-once-secret-server-10209580/ |url-status=live |access-date=May 26, 2018 |archive-url=https://web.archive.org/web/20180606105133/https://www.cnet.com/news/google-uncloaks-once-secret-server-10209580/ |archive-date=June 6, 2018 |quote=Mainstream servers with x86 processors were the only option, he added. "Ten years ago...it was clear the only way to make (search) work as free product was to run on relatively cheap hardware. You can't run it on a [[mainframe server|mainframe]]. The margins just don't work out," he said.}}&lt;/ref&gt; In 2005, it started developing its own designs, which were only revealed in 2009.&lt;ref name="CNET2009" /&gt;

Google built its own private [[submarine communications cable]]s; the first, named Curie, connects California with [[Chile]] and was completed on November 15, 2019.&lt;ref&gt;{{Cite web |title=Home – Submarine Networks |url=https://www.submarinenetworks.com/en/systems/brazil-us/curie |access-date=July 14, 2020 |website=Submarine Networks}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |date=April 6, 2019 |title=Google and other tech giants are quietly buying up the most important part of the internet |language=en-US |work=VentureBeat |url=https://venturebeat.com/2019/04/06/google-and-other-tech-giants-are-quietly-buying-up-the-most-important-part-of-the-internet/ |url-status=live |access-date=April 25, 2019 |archive-url=https://web.archive.org/web/20190425024849/https://venturebeat.com/2019/04/06/google-and-other-tech-giants-are-quietly-buying-up-the-most-important-part-of-the-internet/ |archive-date=April 25, 2019}}&lt;/ref&gt; The second fully Google-owned undersea cable, named Dunant, connects the United States with France and is planned to begin operation in 2020.&lt;ref&gt;{{Cite web |last=Sawers |first=Paul |date=April 24, 2019 |title=How Google is building its huge subsea cable infrastructure |url=https://venturebeat.com/2019/04/24/how-google-is-building-its-huge-subsea-cable-infrastructure/ |url-status=live |archive-url=https://web.archive.org/web/20190425163121/https://venturebeat.com/2019/04/24/how-google-is-building-its-huge-subsea-cable-infrastructure/ |archive-date=April 25, 2019 |access-date=April 26, 2019 |website=VentureBeat}}&lt;/ref&gt; Google's third subsea cable, Equiano, will connect [[Lisbon]], [[Portugal]] with [[Lagos]], [[Nigeria]] and [[Cape Town]], [[South Africa]].&lt;ref&gt;{{Cite web |last=Sawers |first=Paul |date=June 28, 2019 |title=Google announces Equiano, a privately funded subsea cable that connects Europe with Africa |url=https://venturebeat.com/2019/06/28/google-announces-equiano-a-privately-funded-subsea-cable-that-connects-europe-with-africa/ |url-status=live |archive-url=https://web.archive.org/web/20201125060941/https://venturebeat.com/2019/06/28/google-announces-equiano-a-privately-funded-subsea-cable-that-connects-europe-with-africa/ |archive-date=November 25, 2020 |access-date=December 31, 2020 |website=VentureBeat |language=en-US}}&lt;/ref&gt; The company's fourth cable, named Grace Hopper, connects landing points in [[New York (state)|New York, US]], [[Bude]], [[United Kingdom|UK]] and [[Bilbao]], [[Spain]], and is expected to become operational in 2022.&lt;ref&gt;{{Cite web |last=Lardinois |first=Frederic |date=July 28, 2020 |title=Google is building a new private subsea cable between Europe and the US |url=https://social.techcrunch.com/2020/07/28/google-is-building-a-new-private-subsea-cable-between-europe-and-the-u-s/ |url-status=live |archive-url=https://web.archive.org/web/20201231052511/https://techcrunch.com/2020/07/28/google-is-building-a-new-private-subsea-cable-between-europe-and-the-u-s/ |archive-date=December 31, 2020 |access-date=December 31, 2020 |website=TechCrunch |language=en-US}}&lt;/ref&gt;

=== Environment ===
In October 2006, the company announced plans to install thousands of [[solar panel]]s to provide up to 1.6 [[MegaWatt|Megawatt]] of electricity, enough to satisfy approximately 30% of the campus' energy needs.&lt;ref name="solar"&gt;{{Cite news |last=Marshall |first=Matt |date=October 16, 2006 |title=Google builds largest solar installation in U.S. — oh, and bigger than Microsoft's |work=[[VentureBeat]] |url=https://venturebeat.com/2006/10/16/google-builds-largest-solar-installation-in-us-oh-and-bigger-than-microsofts/}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Thangham |first=Chris V. |date=June 19, 2007 |title=Google Solar Panels Produced 9,810 Kilowatt-hours of Electricity in 24 Hours |work=Digitaljournal.com |url=http://www.digitaljournal.com/article/197545}}&lt;/ref&gt; The system is the largest [[rooftop photovoltaic power station]] constructed on a U.S. corporate campus and one of the largest on any corporate site in the world.&lt;ref name="solar" /&gt; {{As of|2007|since=y|post=,}} Google has aimed for [[carbon neutrality]] in regard to its operations.&lt;ref&gt;{{Cite news |last=McGrath |first=Jack |date=May 18, 2011 |title=Google's Green Initiative: Environmentally Conscious Technology |url=http://www.technobuffalo.com/2011/05/18/googles-green-initiative-environmentally-conscious-technology/ |url-status=live |archive-url=https://web.archive.org/web/20161012172247/http://www.technobuffalo.com/2011/05/18/googles-green-initiative-environmentally-conscious-technology/ |archive-date=October 12, 2016 |access-date=January 22, 2017 |newspaper=TechnoBuffalo}}&lt;/ref&gt;

Google disclosed in September 2011 that it "continuously uses enough electricity to power 200,000 homes", almost 260 million watts or about a quarter of the output of a [[nuclear power plant]]. Total carbon emissions for 2010 were just under 1.5 million metric tons, mostly due to fossil fuels that provide electricity for the data centers. Google said that 25 percent of its energy was supplied by renewable fuels in 2010. An average search uses only 0.3 watt-hours of electricity, so all global searches are only 12.5 million watts or 5% of the total electricity consumption by Google.&lt;ref&gt;{{Cite web |last=Glanz |first=James |date=September 8, 2011 |title=Google Details, and Defends, Its Use of Electricity |url=https://www.nytimes.com/2011/09/09/technology/google-details-and-defends-its-use-of-electricity.html |url-status=live |archive-url=https://web.archive.org/web/20170312053616/http://www.nytimes.com/2011/09/09/technology/google-details-and-defends-its-use-of-electricity.html |archive-date=March 12, 2017 |access-date=March 9, 2017 |website=[[The New York Times]]}}&lt;/ref&gt;

In 2010, [[Google Energy]] made its first investment in a [[renewable energy]] project, putting $38.8&amp;nbsp;million into two [[wind farm]]s in [[North Dakota]]. The company announced the two locations will generate 169.5&amp;nbsp;megawatts of power, enough to supply 55,000 homes.&lt;ref&gt;{{Cite news |last1=Morrison |first1=Scott |last2=Sweet |first2=Cassandra |date=May 4, 2010 |title=Google Invests in Two Wind Farms |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/SB10001424052748704342604575222420304732394 |url-status=live |access-date=November 27, 2010 |archive-url=https://web.archive.org/web/20150213232857/http://www.wsj.com/articles/SB10001424052748704342604575222420304732394 |archive-date=February 13, 2015}}&lt;/ref&gt; In February 2010, the [[Federal Energy Regulatory Commission]] granted Google an authorization to buy and sell energy at market rates.&lt;ref&gt;{{Cite news |title=Google Energy can now buy and sell energy |work=Cnet.com |url=http://news.cnet.com/8301-11128_3-10456435-54.html |url-status=live |access-date=September 23, 2013 |archive-url=https://web.archive.org/web/20130919091407/http://news.cnet.com/8301-11128_3-10456435-54.html |archive-date=September 19, 2013}}&lt;/ref&gt; The corporation exercised this authorization in September 2013 when it announced it would purchase all the electricity produced by the not-yet-built 240-megawatt Happy Hereford wind farm.&lt;ref&gt;{{Cite news |first=Todd |last=Woody |date=September 18, 2013 |title=Google is on the way to quietly becoming an electric utility |work=Quartz |url=http://qz.com/125407/google-is-on-the-way-to-quietly-becoming-an-electric-utility/ |url-status=live |access-date=September 23, 2013 |archive-url=https://web.archive.org/web/20130921050811/http://qz.com/125407/google-is-on-the-way-to-quietly-becoming-an-electric-utility/ |archive-date=September 21, 2013}}&lt;/ref&gt;

In July 2010, Google signed an agreement with an Iowa wind farm to buy 114 megawatts of power for 20 years.&lt;ref name="wind energy"&gt;{{Cite web |date=July 21, 2010 |title=Google buys power from Iowa wind farm |url=http://news.techworld.com/green-it/3232690/google-buys-power-from-iowa-wind-farm/?olo=rss |url-status=dead |archive-url=https://web.archive.org/web/20120105061730/http://news.techworld.com/green-it/3232690/google-buys-power-from-iowa-wind-farm/?olo=rss |archive-date=January 5, 2012 |access-date=October 26, 2010 |website=News.techworld.com}}&lt;/ref&gt;

In December 2016, Google announced that—starting in 2017—it would purchase enough renewable energy to match 100% of the energy usage of its data centers and offices. The commitment will make Google "the world's largest corporate buyer of renewable power, with commitments reaching 2.6 gigawatts (2,600 megawatts) of wind and solar energy".&lt;ref&gt;{{Cite web |last=Hölzle |first=Urs |date=December 6, 2016 |title=We're set to reach 100% renewable energy — and it's just the beginning |url=https://blog.google/topics/environment/100-percent-renewable-energy/ |url-status=live |archive-url=https://web.archive.org/web/20161208102229/https://www.blog.google/topics/environment/100-percent-renewable-energy/ |archive-date=December 8, 2016 |access-date=December 28, 2020 |website=The Keyword Google Blog}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Statt |first=Nick |date=December 6, 2016 |title=Google just notched a big victory in the fight against climate change |url=https://www.theverge.com/2016/12/6/13852004/google-data-center-oklahoma-renewable-energy-climate-change |url-status=live |archive-url=https://web.archive.org/web/20161208001307/http://www.theverge.com/2016/12/6/13852004/google-data-center-oklahoma-renewable-energy-climate-change |archive-date=December 8, 2016 |access-date=December 28, 2020 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Etherington |first=Darrell |date=December 7, 2016 |title=Google says it will hit 100% renewable energy by 2017 |url=https://techcrunch.com/2016/12/06/google-says-it-will-hit-100-renewable-energy-by-2017/ |url-status=live |archive-url=https://web.archive.org/web/20161207164915/https://techcrunch.com/2016/12/06/google-says-it-will-hit-100-renewable-energy-by-2017/ |archive-date=December 7, 2016 |access-date=December 28, 2020 |website=[[TechCrunch]] |publisher=[[AOL]]}}&lt;/ref&gt;

In November 2017, Google bought 536 megawatts of wind power. The purchase made the firm reach [[100% renewable energy]]. The wind energy comes from two power plants in South Dakota, one in Iowa and one in Oklahoma.&lt;ref&gt;{{Cite news |last=Donnelly |first=Grace |date=November 30, 2017 |title=Google Just Bought Enough Wind Power to Run 100% On Renewable Energy |work=[[Fortune (magazine)|Fortune]] |url=http://fortune.com/2017/12/01/google-clean-energy/ |url-status=live |url-access=subscription |access-date=December 1, 2017 |archive-url=https://web.archive.org/web/20171201172833/http://fortune.com/2017/12/01/google-clean-energy/ |archive-date=December 1, 2017}}&lt;/ref&gt; In September 2019, Google's chief executive announced plans for a $2 billion wind and solar investment, the biggest renewable energy deal in corporate history. This will grow their green energy profile by 40%, giving them an extra 1.6 gigawatt of clean energy, the company said.&lt;ref&gt;{{Cite news |first=Jillian |last=Ambrose |date=September 20, 2019 |title=Google signs up to $2bn wind and solar investment |language=en-GB |work=[[The Guardian]] |url=https://www.theguardian.com/technology/2019/sep/20/google-says-its-energy-deals-will-lead-to-2bn-wind-and-solar-investment |access-date=September 25, 2019 |issn=0261-3077}}&lt;/ref&gt;

In September 2020, Google announced it had retroactively offset all of its carbon emissions since the company's foundation in 1998.&lt;ref&gt;{{Cite web |last=Hern |first=Alex |date=September 15, 2020 |title=Facebook and Google announce plans to become carbon neutral |url=http://www.theguardian.com/environment/2020/sep/15/facebook-and-google-announce-plans-become-carbon-neutral |url-status=live |archive-url=https://web.archive.org/web/20201209182453/https://www.theguardian.com/environment/2020/sep/15/facebook-and-google-announce-plans-become-carbon-neutral |archive-date=December 9, 2020 |access-date=December 28, 2020 |website=[[The Guardian]] |language=en}}&lt;/ref&gt; It also committed to operating its data centers and offices using only carbon-free energy by 2030.&lt;ref&gt;{{Cite web |date=September 14, 2020 |title=Google aims to run on carbon-free energy by 2030 |url=https://www.cnbc.com/2020/09/14/google-aims-to-run-on-carbon-free-energy-by-2030.html |url-status=live |archive-url=https://web.archive.org/web/20201210191711/https://www.cnbc.com/2020/09/14/google-aims-to-run-on-carbon-free-energy-by-2030.html |archive-date=December 10, 2020 |access-date=December 28, 2020 |website=[[CNBC]]|language=en}}&lt;/ref&gt; In October 2020, the company pledged to make the packaging for its hardware products 100% plastic-free and 100% recyclable by 2025. It also said that all its final assembly manufacturing sites will achieve a [[UL (safety organization)|UL]] 2799 [[Zero waste#Corporate initiatives|Zero Waste to Landfill]] certification by 2022 by ensuring that the vast majority of waste from the manufacturing process is recycled instead of ending up in a landfill.&lt;ref&gt;{{Cite web |last=Schoon |first=Ben |date=October 26, 2020 |title=Google will ditch plastic packaging by 2025 |url=https://9to5google.com/2020/10/26/google-plastic-packaging-sustainability/ |url-status=live |archive-url=https://web.archive.org/web/20201104130117/https://9to5google.com/2020/10/26/google-plastic-packaging-sustainability/ |archive-date=November 4, 2020 |access-date=December 28, 2020 |website=9to5Google |language=en-US}}&lt;/ref&gt;

==== Climate change denial and misinformation ====
Google donates to [[climate change denial]] political groups including the [[State Policy Network]] and the [[Competitive Enterprise Institute]].&lt;ref&gt;{{Cite news |last=Kirchgaessner |first=Stephanie |date=October 11, 2019 |title=Revealed: Google made large contributions to climate change deniers |language=en-GB |work=[[The Guardian]] |url=https://www.theguardian.com/environment/2019/oct/11/google-contributions-climate-change-deniers |access-date=February 7, 2020 |issn=0261-3077}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Kirchgaessner |first=Stephanie |date=October 11, 2019 |title=The obscure law that explains why Google backs climate deniers |language=en-GB |work=[[The Guardian]] |url=https://www.theguardian.com/environment/2019/oct/11/obscure-law-google-climate-deniers-section-230 |access-date=February 7, 2020 |issn=0261-3077}}&lt;/ref&gt; The company also actively funds and profits from climate [[disinformation]] by monetizing ad spaces on most of the largest climate disinformation sites.&lt;ref&gt;{{Cite web |title=Major Ad Platforms Profit Off Climate Disinformation (And Fund It, Too) |url=https://foe.org/news/dewey-ad-report/ |access-date=2022-11-02 |website=Friends of the Earth |language=en-US}}&lt;/ref&gt; Google continued to monetize and profit from sites propagating climate disinformation even after the company updated their policy to prohibit placing their ads on similar sites.&lt;ref&gt;{{Cite web |date=20 October 2022 |title=Briefing Note: Programmatic Digital Advertisements and Climate Disinformation |url=https://foeus.wpenginepowered.com/wp-content/uploads/2022/10/Briefing-Note-Programmatic-Digital-Ads-and-Disinfo.pdf |publisher=Climate Action Against Disinformation (CAAD)}}&lt;/ref&gt;

=== Philanthropy ===
{{Main|Google.org}}

In 2004, Google formed the not-for-profit philanthropic Google.org, with a start-up fund of $1&amp;nbsp;billion.&lt;ref name="philanthropy"&gt;{{Cite web |title=About the Foundation |url=http://www.google.org/about.html |url-status=dead |archive-url=https://web.archive.org/web/20100714080922/http://www.google.org/about.html |archive-date=July 14, 2010 |access-date=July 16, 2010 |publisher=Google, Inc.}}&lt;/ref&gt; The mission of the organization is to create [[Climate change education|awareness about climate change]], global public health, and global poverty. One of its first projects was to develop a viable [[plug-in hybrid]] [[electric vehicle]] that can attain 100 miles per gallon. Google hired [[Larry Brilliant]] as the program's executive director in 2004&lt;ref&gt;{{Cite web |last=Hafner |first=Katie |date=September 14, 2006 |title=Philanthropy Google's Way: Not the Usual |url=https://www.nytimes.com/2006/09/14/technology/14google.html |url-status=live |archive-url=https://web.archive.org/web/20160723065526/http://www.nytimes.com/2006/09/14/technology/14google.html |archive-date=July 23, 2016 |access-date=March 9, 2017 |website=[[The New York Times]]}}&lt;/ref&gt; and Megan Smith has {{as of|2009|2|23|alt=since}} replaced him as director.&lt;ref&gt;{{Cite web |last=Helft |first=Miguel |date=February 23, 2009 |title=Google Chief for Charity Steps Down on Revamp |url=https://www.nytimes.com/2009/02/24/technology/companies/24google.html |url-status=live |archive-url=https://web.archive.org/web/20170422112540/http://www.nytimes.com/2009/02/24/technology/companies/24google.html |archive-date=April 22, 2017 |access-date=March 9, 2017 |website=[[The New York Times]]}}&lt;/ref&gt;

In March 2007, in partnership with the [[Mathematical Sciences Research Institute]] (MSRI), Google hosted the first [[Julia Robinson Mathematics Festival]] at its headquarters in Mountain View.&lt;ref&gt;{{Cite web |title=The 2007 |website=[[YouTube]] |url=https://www.youtube.com/watch?v=qDL7yoz1TGQ |access-date=April 28, 2018 |archive-date=November 20, 2018 |archive-url=https://web.archive.org/web/20181120090220/https://www.youtube.com/watch?v=qDL7yoz1TGQ |url-status=dead }} [[Julia Robinson Mathematics Festival]] at Google was the founding of this event for middle school and high school students. video&lt;/ref&gt; In 2011, Google donated 1&amp;nbsp;million euros to [[International Mathematical Olympiad]] to support the next five annual International Mathematical Olympiads (2011–2015).&lt;ref&gt;{{Cite magazine |last=Duffy |first=Jill |date=January 21, 2011 |title=Mathletes Receive €1M Donation from Google |url=https://www.pcmag.com/article2/0,2817,2376099,00.asp |url-status=live |archive-url=https://web.archive.org/web/20170323234649/http://www.pcmag.com/article2/0,2817,2376099,00.asp |archive-date=March 23, 2017 |access-date=March 23, 2017 |magazine=[[PC Magazine]] |publisher=[[Ziff Davis]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=January 20, 2011 |title=Google donating 1&amp;nbsp;million euros to IMO |url=https://www.imo2011.nl/node/39 |url-status=dead |archive-url=https://web.archive.org/web/20110724154518/https://www.imo2011.nl/node/39 |archive-date=July 24, 2011 |access-date=February 4, 2011}}&lt;/ref&gt; In July 2012, Google launched a "[[Legalize Love]]" campaign in support of [[gay rights]].&lt;ref&gt;{{Cite web |date=July 8, 2012 |title=Google launches 'Legalise Love' gay rights campaign |url=http://www.pinknews.co.uk/2012/07/08/google-launches-legalise-love-gay-rights-campaign/ |url-status=live |archive-url=https://web.archive.org/web/20140819044558/http://www.pinknews.co.uk/2012/07/08/google-launches-legalise-love-gay-rights-campaign/ |archive-date=August 19, 2014 |access-date=September 9, 2014 |website=PinkNews.co.uk}}&lt;/ref&gt;

In 2008, Google announced its "project 10&lt;sup&gt;100&lt;/sup&gt;" which accepted ideas for how to help the community and then allowed Google users to vote on their favorites.&lt;ref&gt;{{Cite web |title=Project 10 to the 100th |url=http://www.project10tothe100.com/ |url-status=dead |archive-url=https://web.archive.org/web/20090728234553/http://www.project10tothe100.com/ |archive-date=July 28, 2009 |access-date=July 16, 2010 |publisher=Google, Inc.}}&lt;/ref&gt; After two years of silence, during which many wondered what had happened to the program,&lt;ref&gt;{{Cite news |last=Van Burskirk |first=Elliot |date=June 28, 2010 |title=Google Struggles to Give Away $10&amp;nbsp;million |work=[[Wired (website)|Wired]] |url=https://www.wired.com/epicenter/2010/06/google-struggles-to-give-away-10-million/ |url-status=live |access-date=September 26, 2010 |archive-url=https://web.archive.org/web/20100831172215/http://www.wired.com/epicenter/2010/06/google-struggles-to-give-away-10-million/ |archive-date=August 31, 2010}}&lt;/ref&gt; Google revealed the winners of the project, giving a total of ten million dollars to various ideas ranging from non-profit organizations that promote education to a website that intends to make all legal documents public and online.&lt;ref&gt;{{Cite web |last=Twohill |first=Lorraine |date=September 24, 2010 |title=$10&amp;nbsp;million for Project 10^100 winners |url=http://googleblog.blogspot.com/2010/09/10-million-for-project-10100-winners.html |url-status=live |archive-url=https://web.archive.org/web/20100926020623/http://googleblog.blogspot.com/2010/09/10-million-for-project-10100-winners.html |archive-date=September 26, 2010 |access-date=September 26, 2010 |publisher=Google, Inc.}}&lt;/ref&gt;

Responding to the humanitarian crisis after the [[2022 Russian invasion of Ukraine|Russian invasion of Ukraine]], Google announced a $15 million donation to support Ukrainian citizens.&lt;ref&gt;{{cite news |language      = en
 |url         = https://www.business-standard.com/article/international/google-donates-15-mn-in-relief-to-ukraine-blocks-rt-sputnik-on-youtube-122030200492_1.html
 |title       =Google donates $15 mn in relief to Ukraine, blocks RT, Sputnik on YouTube
 |newspaper = Business Standard India
 |publisher   =Business Standard 
 |date        = March 2, 2022
 |accessdate  = March 8, 2022}}&lt;/ref&gt; The company also decided to transform its office in Warsaw into a help center for refugees.&lt;ref&gt;{{cite web
 |author=Amiah Taylor
 |language      = en
 |url         = https://fortune.com/2022/03/07/google-poland-office-ukraine-aid-russia-invasion/
 |title       =Google transforms Poland office into help center for Ukrainian refugees
 |publisher   = Fortune
 |date        = March 7, 2022
 |accessdate  = March 8, 2022}}&lt;/ref&gt;

== Criticism and controversies ==
{{Main|Criticism of Google|Censorship by Google|Privacy concerns regarding Google}}{{summarize|from|Criticism of Google|better=y|section=y|date=April 2019}}

[[File:Google bus protest.jpg|thumb|San Francisco activists [[San Francisco tech bus protests|protest privately owned shuttle buses]] that transport workers for tech companies such as Google from their homes in San Francisco and Oakland to corporate campuses in Silicon Valley.]]

Google has had criticism over issues such as [[Google tax avoidance|aggressive tax avoidance]],&lt;ref&gt;{{Cite news |last=Drucker |first=Jesse |date=October 21, 2010 |title=Google 2.4% Rate Shows How $60 Billion Is Lost to Tax Loopholes |work=[[Bloomberg News]] |publisher=[[Bloomberg L.P.]] |url=https://www.bloomberg.com/news/articles/2010-10-21/google-2-4-rate-shows-how-60-billion-u-s-revenue-lost-to-tax-loopholes |url-status=live |url-access=subscription |archive-url=https://web.archive.org/web/20160922035532/http://www.bloomberg.com/news/articles/2010-10-21/google-2-4-rate-shows-how-60-billion-u-s-revenue-lost-to-tax-loopholes |archive-date=September 22, 2016}}&lt;/ref&gt; [[Criticism of Google#Page rank|search neutrality]], [[Criticism of Google#Copyright issues|copyright]], [[Censorship by Google|censorship]] of search results and content,&lt;ref&gt;{{Cite web |date=February 20, 2018 |title=The Case Against Google |url=https://www.nytimes.com/2018/02/20/magazine/the-case-against-google.html |url-status=live |archive-url=https://web.archive.org/web/20180319192049/https://www.nytimes.com/2018/02/20/magazine/the-case-against-google.html |archive-date=March 19, 2018 |access-date=March 21, 2018 |website=[[The New York Times]]}}&lt;/ref&gt; and [[Google privacy|privacy]].&lt;ref&gt;{{Cite news |date=June 11, 2007 |title=Google ranked 'worst' on privacy |work=[[BBC News]]|url=http://news.bbc.co.uk/2/hi/technology/6740075.stm |url-status=live |access-date=April 30, 2010 |archive-url=https://web.archive.org/web/20121027120902/http://news.bbc.co.uk/2/hi/technology/6740075.stm |archive-date=October 27, 2012}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Rosen |first=Jeffrey |date=November 28, 2008 |title=Google's Gatekeepers |url=https://www.nytimes.com/2008/11/30/magazine/30google-t.html |url-status=live |archive-url=https://web.archive.org/web/20170228140546/http://www.nytimes.com/2008/11/30/magazine/30google-t.html |archive-date=February 28, 2017 |access-date=March 9, 2017 |website=[[The New York Times]]}}&lt;/ref&gt;

Other criticisms are alleged misuse and manipulation of search results, its use of other people's [[intellectual property]], concerns that its [[Data collection|compilation of data]] may violate people's [[Internet privacy|privacy]], and the [[energy consumption]] of its servers, as well as concerns over traditional business issues such as [[monopoly]], [[restraint of trade]], [[anti-competitive practices]], and [[patent infringement]].

Google formerly complied with [[Internet censorship in the People's Republic of China|Internet censorship policies of the People's Republic of China]],&lt;ref&gt;{{Cite news |date=January 25, 2006 |title=Google censors itself for China |work=[[BBC News]]|url=http://news.bbc.co.uk/1/hi/technology/4645596.stm |url-status=live |access-date=August 4, 2018 |archive-url=https://web.archive.org/web/20181119073206/http://news.bbc.co.uk/1/hi/technology/4645596.stm |archive-date=November 19, 2018}}&lt;/ref&gt; enforced by means of filters colloquially known as "The [[Great Firewall of China]]", but [[Censorship by Google#China|no longer does so]]. As a result, all Google services except for Chinese Google Maps are blocked from access within mainland China without the aid of [[virtual private networks]], [[proxy server]]s, or other similar technologies.

=== 2018 ===
In July 2018, [[Mozilla]] program manager Chris Peterson accused Google of intentionally slowing down YouTube performance on [[Firefox]].&lt;ref&gt;{{Cite web |last=Kan |first=Michael |date=July 25, 2018 |title=Mozilla Developer Claims Google Is Slowing YouTube on Firefox |url=https://www.pcmag.com/news/mozilla-developer-claims-google-is-slowing-youtube-on-firefox |url-status=live |archive-url=https://web.archive.org/web/20190813134744/https://www.pcmag.com/news/362696/mozilla-developer-claims-google-is-slowing-youtube-on-firefo |archive-date=August 13, 2019 |website=[[PCMag]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Cimpanu |first=Catalin |date=April 15, 2019 |title=Former Mozilla exec: Google has sabotaged Firefox for years |work=[[ZDNet]] |url=https://www.zdnet.com/article/former-mozilla-exec-google-has-sabotaged-firefox-for-years/}}&lt;/ref&gt; In April 2019, former Mozilla executive Jonathan Nightingale accused Google of intentionally and systematically sabotaging the Firefox browser over the past decade in order to boost adoption of [[Google Chrome]].&lt;ref&gt;{{Cite web |last=Cimpanu |first=Catalin |title=Former Mozilla exec: Google has sabotaged Firefox for years |url=https://www.zdnet.com/article/former-mozilla-exec-google-has-sabotaged-firefox-for-years/ |url-status=live |archive-url=https://web.archive.org/web/20190819235446/https://www.zdnet.com/article/former-mozilla-exec-google-has-sabotaged-firefox-for-years/ |archive-date=August 19, 2019 |access-date=August 13, 2019 |website=ZDNet |language=en}}&lt;/ref&gt;

In August 2018, [[The Intercept]] reported that Google is developing for the People's Republic of China a censored version of its search engine (known as [[Dragonfly (search engine)|Dragonfly]]) "that will blacklist websites and search terms about human rights, democracy, religion, and peaceful protest".&lt;ref&gt;{{Cite news |last=Gallagher |first=Ryan |date=August 1, 2018 |title=Google Plans to Launch Censored Search Engine in China, Leaked Documents Reveal |work=The Intercept |url=https://theintercept.com/2018/08/01/google-china-search-engine-censorship/ |url-status=live |access-date=August 4, 2018 |archive-url=https://web.archive.org/web/20180801120009/https://theintercept.com/2018/08/01/google-china-search-engine-censorship/ |archive-date=August 1, 2018}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Disis |first=Jill |date=September 26, 2018 |title=Google grilled over 'Project Dragonfly' at Senate hearing on data privacy |work=[[CNN]] |url=https://money.cnn.com/2018/09/26/technology/google-dragonfly-senate-hearing/index.html |url-status=live |archive-url=https://web.archive.org/web/20180926222719/https://money.cnn.com/2018/09/26/technology/google-dragonfly-senate-hearing/index.html |archive-date=September 26, 2018}}&lt;/ref&gt; However, the project had been withheld due to privacy concerns.&lt;ref&gt;{{Cite web |last=Gallagher |first=Ryan |date=December 17, 2018 |title=Google's Secret China Project "Effectively Ended" After Internal Confrontation |url=https://theintercept.com/2018/12/17/google-china-censored-search-engine-2/ |url-status=live |archive-url=https://web.archive.org/web/20190321020856/https://theintercept.com/2018/12/17/google-china-censored-search-engine-2/ |archive-date=March 21, 2019 |access-date=December 17, 2018 |website=The Intercept |language=en-US}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=July 17, 2019 |title=Google's Project Dragonfly 'terminated' in China |url=https://www.bbc.com/news/technology-49015516 |access-date=June 18, 2022 |website=[[BBC News]] |language=en-GB}}&lt;/ref&gt;

=== 2019 ===
In 2019, a hub for critics of Google dedicated to abstaining from using Google products coalesced in the [[Reddit]] online [[subreddit|community]] /r/degoogle.&lt;ref&gt;{{Cite web |date=March 23, 2019 |title=Thousands of Reddit users are trying to delete Google from their lives, but they're finding it impossible because Google is everywhere |url=https://www.businessinsider.com/profile-reddit-de-google-community-2019-3 |url-status=live |archive-url=https://web.archive.org/web/20190325123426/https://www.businessinsider.com/profile-reddit-de-google-community-2019-3/ |archive-date=March 25, 2019 |access-date=April 24, 2019 |website=[[Business Insider]]}}&lt;/ref&gt; The [[DeGoogle]] [[grassroots campaign]] continues to grow as privacy activists highlight information about Google products, and the associated incursion on personal privacy rights by the company.

In November 2019, the Office for Civil Rights of the United States [[Department of Health and Human Services]] began investigation into [[Project Nightingale]], to assess whether the "mass collection of individuals' medical records" complied with [[Health Insurance Portability and Accountability Act|HIPAA]].&lt;ref&gt;{{Cite news |last=Copeland |first=Rob |date=November 12, 2019 |title=Google's 'Project Nightingale' Triggers Federal Inquiry |url=https://www.wsj.com/articles/behind-googles-project-nightingale-a-health-data-gold-mine-of-50-million-patients-11573571867 |access-date=November 18, 2019}}&lt;/ref&gt; According to ''The Wall Street Journal'', Google secretively began the project in 2018, with [[St. Louis]]-based [[healthcare]] company [[Ascension (company)|Ascension]].&lt;ref&gt;{{Cite news |last=Copeland |first=Rob |date=November 11, 2019 |title=Google's 'Project Nightingale' Gathers Personal Health Data on Millions of Americans |url=https://www.wsj.com/articles/google-s-secret-project-nightingale-gathers-personal-health-data-on-millions-of-americans-11573496790 |access-date=November 17, 2019}}&lt;/ref&gt;

=== 2022 ===
In a 2022 [[National Labor Relations Board]] ruling, court documents suggested that Google sponsored a secretive project -- ''Project Vivian'' to counsel its employees and to discourage them from forming unions.&lt;ref&gt;{{Cite web|title=Google Had Secret Project to 'Convince' Employees 'That Unions Suck'|url=https://www.vice.com/en/article/v7d7j9/google-had-secret-project-to-convince-employees-that-unions-suck|access-date=January 11, 2022|website=www.vice.com|language=en}}&lt;/ref&gt;

=== 2023 ===
On May 1, 2023, Google placed an ad against anti-[[disinformation]] [[Brazilian Congressional Bill No. 2630]], which was about to be approved, on its search homepage in Brazil, calling on its users to ask congressional representatives to oppose the legislation. The country's government and judiciary accused the company of undue interference in the congressional debate, saying it could amount to abuse of economic power and ordering the company to change the ad within two hours of notification or face fines of {{BRLConvert|1|m|year=2023|force=yes}} per non-compliance hour. The company then promptly removed the ad.&lt;ref&gt;{{cite news |title=Brazil receives pushback from tech companies on 'fake news' bill |url=https://www.theguardian.com/world/2023/may/03/alphabet-google-fake-news-law |access-date=10 May 2023 |work=[[The Guardian]] |date=3 May 2023}}&lt;/ref&gt;&lt;ref&gt;{{cite news |title=Brazil's 'fake news' bill sparks outcry from tech giants |url=https://www.aljazeera.com/news/2023/5/2/brazil-fake-news-bill-sparks-outcry-from-tech-giants |access-date=11 May 2023 |work=[[Al Jazeera]]|date=2 May 2023}}&lt;/ref&gt;

=== Racially-targeted surveillance ===

Google has aided controversial governments in mass surveillance projects, sharing with police and military the identities of those protesting racial injustice. In 2020, they shared with the [[FBI]] information collected from all Android users at a [[Black Lives Matter]] protest in Seattle,&lt;ref&gt;{{Cite web |last=Faife |first=Corin |date=2022-02-05 |title=FBI used geofence warrant in Seattle after BLM protest attack, new documents show |url=https://www.theverge.com/2022/2/5/22918487/fbi-geofence-seattle-blm-protest-police-guild-attack |access-date=2022-11-17 |website=[[The Verge]] |language=en-US}}&lt;/ref&gt; including those who had [[Opt-out|opted out]] of [[Location-based services|location data collection]].&lt;ref&gt;{{Cite web |last=Sonnemaker |first=Tyler |title='Apple is eating our lunch': Google employees admit in lawsuit that the company made it nearly impossible for users to keep their location private |url=https://www.businessinsider.com/unredacted-google-lawsuit-docs-detail-efforts-to-collect-user-location-2021-5 |access-date=2022-11-17 |website=[[Business Insider]] |language=en-US}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Doctorow |first=Cory |author-link=Cory Doctorow |date=2022-11-11 |title=Apple's business model made Chinese oppression inevitable |url=https://pluralistic.net/2022/11/11/foreseeable-consequences/#airdropped |access-date=2022-11-16 |website=Pluralistic: Daily links from Cory Doctorow}}&lt;/ref&gt;

Google is also part of [[Project Nimbus]], a $1.2 billion deal in which the technology companies Google and [[Amazon (company)|Amazon]] will provide [[Israel]] and [[Israel Defense Forces|its military]] with [[artificial intelligence]], [[machine learning]], and other [[cloud computing]] services, including building local [[Server farm|cloud sites]] that will "keep information within Israel's borders under strict security guidelines."&lt;ref name=":12"&gt;{{Cite news |last=Grant |first=Nico |date=2022-08-30 |title=Google Employee Who Played Key Role in Protest of Contract With Israel Quits |language=en-US |work=[[The New York Times]] |url=https://www.nytimes.com/2022/08/30/technology/google-employee-israel.html |access-date=2022-08-30 |issn=0362-4331}}&lt;/ref&gt;&lt;ref name=":02"&gt;{{Cite web |date=July 24, 2022 |first=Sam |last=Biddle |title=Documents Reveal Advanced AI Tools Google Is Selling to Israel |url=https://theintercept.com/2022/07/24/google-israel-artificial-intelligence-project-nimbus/ |access-date=2022-08-30 |website=The Intercept |language=en}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |agency=[[Reuters]] |date=2021-04-21 |title=Israel picks Amazon's AWS, Google for flagship cloud project |language=en |work=[[Reuters]] |url=https://www.reuters.com/world/middle-east/israel-picks-amazons-aws-google-flagship-cloud-project-2021-04-21/ |access-date=2022-08-31}}&lt;/ref&gt; The contract has been criticized by shareholders as well as their employees over concerns that the project will lead to further abuses of [[Palestinians|Palestinians']] human rights in the context of the ongoing [[Palestinian territories|illegal occupation]] and the [[Israeli–Palestinian conflict]].&lt;ref&gt;{{Cite web |date=May 18, 2022 |first=Sam |last=Biddle |title=Google and Amazon Face Shareholder Revolt Over Israeli Defense Work |url=https://theintercept.com/2022/05/18/google-amazon-israel-military-nimbus/ |access-date=2022-08-30 |website=The Intercept |language=en}}&lt;/ref&gt;&lt;ref name=":3"&gt;{{Cite web |date=2021-10-12 |title=We are Google and Amazon workers. We condemn Project Nimbus |url=https://www.theguardian.com/commentisfree/2021/oct/12/google-amazon-workers-condemn-project-nimbus-israeli-military-contract |access-date=2022-08-30 |website=[[The Guardian]]|language=en}}&lt;/ref&gt; Ariel Koren, a former marketing manager for Google's educational products and an outspoken critic of the project, wrote that Google "systematically silences Palestinian, Jewish, Arab and Muslim voices concerned about Google's complicity in violations of Palestinian human rights—to the point of formally retaliating against workers and creating an environment of fear," reflecting her view that the ultimatum came in retaliation for her opposition to and organization against the project.&lt;ref name=":12" /&gt;&lt;ref&gt;{{Cite web |last=Koren |first=Ariel |date=2022-08-30 |title=Google's Complicity in Israeli Apartheid: How Google Weaponizes "Diversity" to Silence Palestinians… |url=https://medium.com/@arielkoren/googles-complicity-in-israeli-apartheid-how-google-weaponizes-diversity-to-silence-palestinians-cb41b24ac423 |access-date=2022-08-30 |website=Medium |language=en}}&lt;/ref&gt;

=== Anti-trust, privacy, and other litigation ===
{{Main|Google litigation}}
[[File:Belgique - Bruxelles - Schuman - Berlaymont - 01.jpg|thumb|The European Commission, which imposed three fines on Google in 2017, 2018, and 2019]]

====Fines and lawsuits====

===== European Union =====
On June 27, 2017, the company received a record fine of {{€|2.42 billion|link=yes}} from the [[European Union]] for "promoting its own shopping comparison service at the top of search results."&lt;ref&gt;{{Cite web |last=Kelion |first=Leo |date=June 27, 2017 |title=Google hit with record EU fine over Shopping service |url=https://www.bbc.co.uk/news/technology-40406542 |url-status=live |archive-url=https://web.archive.org/web/20170627100311/https://www.bbc.co.uk/news/technology-40406542 |archive-date=June 27, 2017 |access-date=June 29, 2017 |publisher=bbc.co.uk}}&lt;/ref&gt;

On July 18, 2018,&lt;ref&gt;{{Cite web |date=July 18, 2018 |title=Antitrust: Commission fines Google €4.34 billion for illegal practices regarding Android mobile devices to strengthen dominance of Google's search engine |url=http://europa.eu/rapid/press-release_IP-17-685_hr.htm |url-status=live |archive-url=https://archive.today/20180718112553/http://europa.eu/rapid/press-release_IP-18-4581_en.htm |archive-date=July 18, 2018 |website=European Commission |location=Bruxelles}}&lt;/ref&gt; the [[European Commissioner for Competition|European Commission]] fined Google €4.34 billion for breaching EU antitrust rules. The abuse of dominant position has been referred to Google's constraint applied to Android device manufacturers and network operators to ensure that traffic on Android devices goes to the Google search engine. On October 9, 2018, Google confirmed&lt;ref&gt;{{Cite web |date=October 10, 2018 |title=Google appeals $5 billion EU fine in Android antitrust case |url=https://apnews.com/f9797e4935c1464f8f6010793ded7c1d |url-status=live |archive-url=https://web.archive.org/web/20181010101238/https://apnews.com/f9797e4935c1464f8f6010793ded7c1d |archive-date=October 10, 2018 |website=[[APNews.com]] |location=Bruxelles |language=en}}&lt;/ref&gt; that it had appealed the fine to the [[General Court (European Union)|General Court of the European Union]].&lt;ref&gt;{{Cite news |last=Foo Yun Chee |date=May 13, 2014 |title=Google challenges record $5 billion EU antitrust fine |work=[[Reuters]] |url=https://www.reuters.com/article/us-eu-alphabet-inc-antitrust/google-challenges-record-5-billion-eu-antitrust-fine-idUSKCN1MJ2CA |url-status=live |archive-url=https://web.archive.org/web/20181222061539/https://www.reuters.com/article/us-eu-google-dataprotection/european-court-says-google-must-respect-right-to-be-forgotten-idUSBREA4C07120140513 |archive-date=December 22, 2018}}&lt;/ref&gt;

On October 8, 2018, a class action lawsuit was filed against Google and Alphabet due to "non-public" [[Google+]] account data being exposed as a result of a bug that allowed app developers to gain access to the private information of users. The litigation was settled in July 2020 for $7.5 million with a payout to claimants of at least $5 each, with a maximum of $12 each.&lt;ref&gt;{{Cite news |last=Murdock |first=Jason |date=August 5, 2020 |title=Google+ Settlement: How to Submit a Claim over Privacy Bug and Get a Payout |work=[[Newsweek]] |url=https://www.newsweek.com/google-plus-privacy-bug-settlement-claim-money-1522967 |access-date=August 5, 2020 |archive-url=https://web.archive.org/web/20200806080428/https://www.newsweek.com/google-plus-privacy-bug-settlement-claim-money-1522967 |archive-date=August 6, 2020}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Graham |first=Jefferson |date=August 4, 2020 |title=Did you use Google+? You may be owed some money from class-action privacy settlement |work=[[USA Today]] |url=https://www.usatoday.com/story/tech/2020/08/04/google-privacy-settlement-how-much-money-how-to-get/3290508001/ |access-date=August 5, 2020 |archive-url=https://web.archive.org/web/20200806014134/https://www.usatoday.com/story/tech/2020/08/04/google-privacy-settlement-how-much-money-how-to-get/3290508001/ |archive-date=August 6, 2020}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=July 22, 2020 |title=In re Google Plus Profile Litigation District Court ND of California |url=https://www.courtlistener.com/docket/7999009/in-re-google-plus-profile-litigation/ |archive-url=https://web.archive.org/web/20200806003928/https://www.courtlistener.com/docket/7999009/in-re-google-plus-profile-litigation/ |archive-date=August 6, 2020 |access-date=August 5, 2020 |website=courtlistener.com |publisher=[[Free Law Project]]}}&lt;/ref&gt;

On March 20, 2019, the European Commission imposed a €1.49 billion ($1.69 billion) fine on Google for preventing rivals from being able to "compete and innovate fairly" in the online advertising market. European Union competition commissioner Margrethe Vestager said Google had violated EU antitrust rules by "imposing anti-competitive contractual restrictions on third-party websites" that required them to exclude search results from Google's rivals.&lt;ref&gt;{{Cite web |last=Reid |first=David |date=March 20, 2019 |title=EU regulators hit Google with $1.7 billion fine for blocking ad rivals |url=https://www.cnbc.com/2019/03/20/eu-vestager-hits-google-with-fine-for.html |url-status=live |archive-url=https://web.archive.org/web/20190320155204/https://www.cnbc.com/2019/03/20/eu-vestager-hits-google-with-fine-for.html |archive-date=March 20, 2019 |access-date=March 20, 2019 |website=[[CNBC]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=March 20, 2019 |title=Europe hits Google with a third, $1.7 billion antitrust fine |url=https://www.cnn.com/2019/03/20/tech/google-eu-antitrust/index.html |url-status=live |archive-url=https://web.archive.org/web/20190320133734/https://www.cnn.com/2019/03/20/tech/google-eu-antitrust/index.html |archive-date=March 20, 2019 |access-date=March 21, 2019 |website=[[CNN]]}}&lt;/ref&gt;

On September 14, 2022, Google lost the appeal over €4.125bn (£3.5bn) fine, which was ruled to be paid after it was proved by the European Commission that Google forced Android phone-makers to carry Google's search and web browser apps. Since the initial accusations, Google changed its policy.&lt;ref&gt;{{cite news|url=https://www.bbc.com/news/technology-62888137 | title=Google loses appeal over record EU anti-trust Android fine | date=September 14, 2022 | publisher=[[BBC News]] |access-date=September 14, 2022 }}&lt;/ref&gt;

===== France =====
On January 21, 2019, French data regulator [[CNIL]] imposed a record €50 million fine on Google for breaching the European Union's [[General Data Protection Regulation]]. The judgment claimed Google had failed to sufficiently inform users of its methods for collecting data to personalize advertising. Google issued a statement saying it was "deeply committed" to transparency and was "studying the decision" before determining its response.&lt;ref&gt;{{Cite web |last=Fox |first=Chris |date=January 21, 2019 |title=Google hit with £44m GDPR fine |url=https://www.bbc.com/news/technology-46944696 |url-status=live |archive-url=https://web.archive.org/web/20190121231240/https://www.bbc.com/news/technology-46944696 |archive-date=January 21, 2019 |access-date=January 22, 2019 |website=[[BBC News]]}}&lt;/ref&gt;

On January 6, 2022, France's data privacy regulatory body [[CNIL]] fined Alphabet's Google 150 million euros (US$169 million) for not allowing its Internet users an easy refusal of  [[HTTP cookie|Cookies]] along with [[Facebook]].&lt;ref&gt;{{Cite news |last=Rosemain |first=Mathieu |date=January 6, 2022 |title=Google hit with 150 mln euro French fine for cookie breaches |language=en |work=[[Reuters]] |url=https://www.reuters.com/world/europe/france-imposes-fines-facebook-ireland-google-2022-01-06/ |access-date=January 6, 2022}}&lt;/ref&gt;

===== United States =====
After U.S. Congressional hearings in July 2020,&lt;ref&gt;{{Cite news |date=July 30, 2020 |title=Tech bosses grilled over claims of 'harmful' power |language=en-GB |work=[[BBC News]] |url=https://www.bbc.com/news/business-53583941 |access-date=July 30, 2020 |archive-url=https://web.archive.org/web/20200730020044/https://www.bbc.com/news/business-53583941 |archive-date=July 30, 2020}}&lt;/ref&gt; and a report from the U.S. House of Representatives' Antitrust Subcommittee released in early October&lt;ref&gt;{{Cite news |last1=Bond |first1=Shannon |last2=Selyukh |first2=Alina |last3=Allyn |first3=Bobby |date=October 6, 2020 |title=How Are Apple, Amazon, Facebook, Google Monopolies? House Report Counts The Ways |work=[[NPR]] |url=https://www.npr.org/2020/10/06/920882893/how-are-apple-amazon-facebook-google-monopolies-house-report-counts-the-ways}}&lt;/ref&gt; the [[United States Department of Justice]] filed an antitrust lawsuit against Google on October 20, 2020, asserting that it has illegally maintained its monopoly position in web search and search advertising.&lt;ref&gt;{{Cite web |last1=McCabe |first1=David |last2=Kang |first2=Cecilia |date=October 20, 2020 |title=U.S. Accuses Google of Illegally Protecting Monopoly |url=https://www.nytimes.com/2020/10/20/technology/google-antitrust.html |archive-url=https://web.archive.org/web/20201020123008/https://www.nytimes.com/2020/10/20/technology/google-antitrust.html |archive-date=October 20, 2020 |url-access=subscription |url-status=live |access-date=October 20, 2020 |website=[[The New York Times]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Allyn |first=Bobby |title=DOC |url=https://www.documentcloud.org/documents/7273448-DOC.html |website=www.documentcloud.org}}&lt;/ref&gt; The lawsuit alleged that Google engaged in anticompetitive behavior by paying Apple between $8 billion-$12 billion to be the default search engine on iPhones.&lt;ref&gt;{{Cite news |last=Ngo |first=Keach Hagey and Vivien |date=November 7, 2019 |title=How Google Edged Out Rivals and Built the World's Dominant Ad Machine: A Visual Guide |language=en-US |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/how-google-edged-out-rivals-and-built-the-worlds-dominant-ad-machine-a-visual-guide-11573142071 |access-date=December 25, 2020 |issn=0099-9660}}&lt;/ref&gt; Later that month, both [[Facebook]] and Alphabet agreed to "cooperate and assist one another" in the face of investigation into their online advertising practices.&lt;ref&gt;{{Cite news |last=McKinnon |first=Ryan Tracy and John D. |date=December 22, 2020 |title=WSJ News Exclusive {{!}} Google, Facebook Agreed to Team Up Against Possible Antitrust Action, Draft Lawsuit Says |language=en-US |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/google-facebook-agreed-to-team-up-against-possible-antitrust-action-draft-lawsuit-says-11608612219 |access-date=December 25, 2020 |issn=0099-9660}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Tracy |first=John D. McKinnon and Ryan |date=December 16, 2020 |title=Ten States Sue Google, Alleging Deal With Facebook to Rig Online Ad Market |language=en-US |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/states-sue-google-over-digital-ad-practices-11608146817 |access-date=December 25, 2020 |issn=0099-9660}}&lt;/ref&gt;

==== Private browsing lawsuit ====
{{See also|Private browsing}}
In early June 2020, a $5 billion class-action lawsuit was filed against Google by a group of consumers, alleging that [[Google Chrome|Chrome]]'s Incognito browsing mode still collects their user history.&lt;ref&gt;{{Cite web |date=March 13, 2021 |title=$5 billion class-action lawsuit against Google |url=https://www.theverge.com/2021/3/13/22329240/judge-rules-google-5-billion-lawsuit-tracking-chrome-incognito-privacy |access-date=October 4, 2021 |publisher=[[The Verge]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=March 15, 2021 |title=$5 billion class-action lawsuit against Google |url=https://www.searchenginejournal.com/google-to-face-5b-lawsuit-over-tracking-users-in-incognito-mode/399113/#close |access-date=October 4, 2021 |website=SearchEngineJournal}}&lt;/ref&gt; The lawsuit became known in March 2021 when a federal judge denied Google's request to dismiss the case, ruling that they must face the group's charges.&lt;ref&gt;{{Cite web |date=March 13, 2021 |title=$5 billion class-action lawsuit |url=https://www.bloomberg.com/news/articles/2021-03-13/google-must-face-suit-over-snooping-on-incognito-browsing |access-date=October 4, 2021 |publisher=[[Bloomberg News|Bloomberg]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=March 15, 2021 |title=Google gets sued |url=https://arstechnica.com/gadgets/2021/03/judge-rules-5-billion-google-chrome-incognito-mode-lawsuit-can-go-forward/ |access-date=October 4, 2021 |publisher=[[Ars Technica]]}}&lt;/ref&gt; [[Reuters]] reported that the lawsuit alleged that Google's CEO [[Sundar Pichai]] sought to keep the users unaware of this issue.&lt;ref&gt;{{Cite web |date=September 24, 2021 |title=$5 billion class-action lawsuit against Google |url=https://www.reuters.com/technology/google-ceo-sought-keep-incognito-mode-issues-out-spotlight-lawsuit-alleges-2021-09-24/ |access-date=October 4, 2021 |publisher=[[Reuters]]}}&lt;/ref&gt;

==== Gender discrimination lawsuit ====
In 2017, three women sued Google, accusing the company of violating California's Equal Pay Act by underpaying its female employees. The lawsuit cited the wage gap was around $17,000 and that Google locked women into lower career tracks, leading to smaller salaries and bonuses. In June 2022, Google agreed to pay a $118 million settlement to 15,550 female employees  working in California since 2013. As a part of the settlement, Google also agreed to hire a third party to analyze its hiring and compensation practices.&lt;ref&gt;{{Cite web |last=Roth |first=Emma |date=June 12, 2022 |title=Google to pay $118 million to settle gender discrimination lawsuit |url=https://www.theverge.com/2022/6/12/23164678/google-pay-118-million-settle-gender-discrimination-lawsuit |access-date=June 14, 2022 |website=[[The Verge]] |language=en}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Complex |first=Valerie |date=June 12, 2022 |title=Google Agrees to Pay Out $118 Million To Former Employees In Gender Discrimination And Pay Equity Suit |url=https://deadline.com/2022/06/google-agrees-to-pay-out-118-million-to-former-1235043474/ |access-date=June 14, 2022 |website=[[Deadline Hollywood|Deadline]]|language=en-US}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Grant |first=Nico |date=June 13, 2022 |title=Google Agrees to Pay $118 Million to Settle Pay Discrimination Case |language=en-US |work=[[The New York Times]] |url=https://www.nytimes.com/2022/06/12/business/google-discrimination-settlement-women.html |access-date=June 14, 2022 |issn=0362-4331}}&lt;/ref&gt;

====U.S. government contracts====

Following media reports about [[PRISM (surveillance program)|PRISM]], the [[National Security Agency|NSA's]] massive electronic [[Mass surveillance|surveillance program]], in June 2013, several technology companies were identified as participants, including Google.&lt;ref&gt;{{Cite web |date=January 17, 2014 |title=Edward Snowden: Leaks that exposed US spy programme |url=https://www.bbc.com/news/world-us-canada-23123964 |url-status=live |archive-url=https://web.archive.org/web/20170320171345/http://www.bbc.com/news/world-us-canada-23123964 |archive-date=March 20, 2017 |access-date=March 25, 2017 |website=[[BBC News]]}}&lt;/ref&gt; According to unnamed sources, Google joined the PRISM program in 2009, as [[YouTube]] in 2010.&lt;ref&gt;{{Cite web |last1=Greenwald |first1=Glenn |last2=MacAskill |first2=Ewen |date=June 7, 2013 |title=NSA Prism program taps in to user data of Apple, Google and others |url=https://www.theguardian.com/world/2013/jun/06/us-tech-giants-nsa-data |url-status=live |archive-url=https://web.archive.org/web/20060818114650/http://www.guardian.co.uk/world/2013/jun/06/us-tech-giants-nsa-data |archive-date=August 18, 2006 |access-date=April 17, 2021 |website=[[The Guardian]]}}&lt;/ref&gt;

Google has worked with the [[United States Department of Defense]] on drone software through the 2017 [[Project Maven]] that could be used to improve the accuracy of [[drone strike]]s.&lt;ref&gt;{{Cite news |last=Amadeo |first=Ron |date=April 4, 2018 |title=Google employees revolt, say company should shut down military drone project |work=Ars Technica |url=https://arstechnica.com/gadgets/2018/04/google-should-not-be-in-the-business-of-war-googlers-decry-pentagon-project/ |url-status=live |access-date=April 21, 2021 |archive-url=https://web.archive.org/web/20210202043739/https://arstechnica.com/gadgets/2018/04/google-should-not-be-in-the-business-of-war-googlers-decry-pentagon-project/ |archive-date=February 2, 2021}}&lt;/ref&gt; In April 2018, thousands of Google employees, including senior engineers, signed a letter urging Google CEO [[Sundar Pichai]] to end this controversial contract with the Pentagon.&lt;ref&gt;{{Cite news |last=Chapman |first=Ben |date=April 3, 2018 |title=Google staff protest company's involvement with Pentagon drones programme |work=[[The Independent]] |url=https://www.independent.co.uk/news/business/news/google-protest-pentagon-drones-programme-company-sundar-pichai-department-defense-a8290111.html |url-status=live |access-date=April 21, 2021 |archive-url=https://web.archive.org/web/20210214235047/https://www.independent.co.uk/news/business/news/google-protest-pentagon-drones-programme-company-sundar-pichai-department-defense-a8290111.html |archive-date=February 14, 2021}}&lt;/ref&gt; Google ultimately decided not to renew this [[United States Department of Defense|DoD]] contract, which was set to expire in 2019.&lt;ref&gt;{{Cite web |last1=Wakabayashi |first1=Daisuke |last2=Shane |first2=Scott |date=June 1, 2018 |title=Google Will Not Renew Pentagon Contract That Upset Employees |url=https://www.nytimes.com/2018/06/01/technology/google-pentagon-project-maven.html |url-status=live |archive-url=https://web.archive.org/web/20181016004020/https://www.nytimes.com/2018/06/01/technology/google-pentagon-project-maven.html |archive-date=October 16, 2018 |access-date=October 16, 2018 |website=[[The New York Times]]}}&lt;/ref&gt;

== See also ==
{{cols|colwidth=15em}}
* [[Outline of Google]]
* [[History of Google]]
* [[List of Google products]]
* [[Google China]]
* [[Google logo]]
* [[Googlization]]
* [[Google.org]]
* [[Google ATAP]]
* [[List of mergers and acquisitions by Alphabet]]
{{colend}}

== Notes ==
{{Notelist}}

== References ==
{{Reflist}}

== Further reading ==
* {{Cite book |last=Saylor |first=Michael |title=The Mobile Wave: How Mobile Intelligence Will Change Everything |publisher=Perseus Books/Vanguard Press |year=2012 |isbn=978-1-59315-720-3 |ref=none |author-link=Michael J. Saylor}}
*Vaidhyanathan, Siya. 2011. ''[https://www.jstor.org/stable/10.1525/j.ctt1pn9z8 The Googlization of Everything: (And Why We Should Worry)]''. University of California Press.

== External links ==
{{sisterlinks|n=Category:Google|s=no|b=Google Services And Products|voy=no|species=no|d=Q95|m=Google}}
* {{Official website}}
* [https://blog.google/ Official Blog]

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{{Google LLC}}
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[[Category:1998 establishments in California]]
[[Category:2004 initial public offerings]]
[[Category:Alphabet Inc.]]
[[Category:AI companies]]
[[Category:Cloud computing providers]]
[[Category:Companies based in Mountain View, California]]
[[Category:Companies in the PRISM network]]
[[Category:Computer companies established in 1998]]
[[Category:Computer-related introductions in 1998]]
[[Category:Internet properties established in 1998]]
[[Category:Mobile phone manufacturers]]
[[Category:Multinational companies headquartered in the United States]]
[[Category:Technology companies based in the San Francisco Bay Area]]
[[Category:Technology companies established in 1998]]
[[Category:University spin-offs]]
[[Category:Virtual reality companies]]
[[Category:Web portals]]
[[Category:Web service providers]]
[[Category:Webby Award winners]]
[[Category:American corporate subsidiaries]]</text>
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    <text bytes="220774" xml:space="preserve">{{Short description|American multinational technology company}}
{{for|the parent company with the stock tickers GOOG and GOOGL|Alphabet Inc.}}
{{About|the company|the search engine provided by the company|Google Search|other uses}}
{{pp-vandalism|small=yes}}
{{pp-move-indef}}
{{Merge from|Google AI|discuss=Talk:Google#Proposed merge of Google AI into Google|date=May 2023}}
{{Use American English|date=July 2022}}
{{Use mdy dates|date=August 2022}}
{{Infobox company
| name = Google LLC
| logo = Google 2015 logo.svg
| logo_caption = The [[Google logo]] used since 2015
| logo_size = 
| logo_alt = Each letter of "Google" is colored (from left to right) in blue, red, yellow, blue, green, and red.
| image = Googleplex HQ (cropped).jpg
| image_size = 250px
| image_caption = Google's headquarters, the [[Googleplex]]
| former_name = Google Inc. (1998–2017)
| type = [[Subsidiary]] ([[Limited liability company|LLC]])
| industry = {{Unbulleted list
| [[Artificial intelligence]]
| [[Advertising]]
| [[Cloud computing]]
| [[Computer software]]
| [[Computer hardware]]
| [[Internet]]
}}
| founded = {{Start date and age|1998|09|04|mf=yes}}{{efn|Google was incorporated on September 4, 1998, however, since 2002, the company has celebrated its anniversaries on various days in September, most frequently on September 27.&lt;ref&gt;{{Cite magazine |last=Fitzpatrick |first=Alex |date=September 4, 2014 |title=Google Used to Be the Company That Did 'Nothing But Search' |url=https://time.com/3250807/google-anniversary/ |magazine=[[Time (magazine)|Time]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=September 27, 2019 |title=When is Google's birthday – and why are people confused? |url=https://www.telegraph.co.uk/technology/2019/09/27/when-is-googles-21st-birthday-doodle/ |archive-url=https://ghostarchive.org/archive/20220110/https://www.telegraph.co.uk/technology/2019/09/27/when-is-googles-21st-birthday-doodle/ |archive-date=January 10, 2022 |url-access=subscription |url-status=live |website=[[The Daily Telegraph|The Telegraph]]}}{{cbignore}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Griffin |first=Andrew |date=September 27, 2019 |title=Google birthday: The one big problem with the company's celebratory doodle |url=https://www.independent.co.uk/life-style/gadgets-and-tech/google-birthday-surprise-spinner-date-problem-start-company-a7968951.html |website=[[The Independent]]}}&lt;/ref&gt; The shift in dates reportedly happened to celebrate index-size milestones in tandem with the birthday.&lt;ref&gt;{{Cite web |last=Wray |first=Richard |date=September 5, 2008 |title=Happy birthday Google |url=https://www.theguardian.com/business/2008/sep/05/google.mediabusiness |website=[[The Guardian]]}}&lt;/ref&gt;}} in [[Menlo Park, California|Menlo Park]], [[California]], United States
| founders = {{Unbulleted list
| [[Larry Page]]
| [[Sergey Brin]]
}}
| hq_location = [[Googleplex|1600 Amphitheatre Parkway]]
| hq_location_city = [[Mountain View, California]]
| hq_location_country = U.S.
| area_served = Worldwide
| key_people = [[Sundar Pichai]] ([[Chief executive officer|CEO]])&lt;br&gt;[[Ruth Porat]] ([[CFO]])&lt;br&gt;[[Thomas Kurian]] ([[CEO]] of [[Google Cloud Platform|Google Cloud]])
| products = [[Google Workspace|Workspace]]&lt;br&gt;[[Android (operating system)|Android]]&lt;br&gt;[[Waze]]&lt;br&gt;[[Google Pixel|Pixel]]&lt;br&gt;[[Google Nest|Nest]]&lt;br&gt;[[List of Google products|Full list]]
| parent = [[Alphabet Inc.]]
| subsid = [[YouTube]]
| website = {{URL|https://about.google/|about.google}}&lt;br&gt;{{URL|https://www.google.com/|google.com}}
| footnotes = &lt;ref&gt;{{Cite web |date=January 16, 2015 |title=Company – Google |url=https://www.google.com/intl/en/about/company/ |url-status=dead |archive-url=https://web.archive.org/web/20150116073513/https://www.google.com/intl/en/about/company/ |archive-date=January 16, 2015 |access-date=September 13, 2018}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Claburn |first=Thomas |date=September 24, 2008 |title=Google Founded By Sergey Brin, Larry Page... And Hubert Chang?!? |url=https://www.informationweek.com/applications/google-founded-by-sergey-brin-larry-page-and-hubert-chang!/d/d-id/1072309 |url-status=live |archive-url=https://web.archive.org/web/20110628231125/http://www.informationweek.com/news/internet/google/210603678 |archive-date=June 28, 2011 |access-date=January 22, 2017 |website=[[InformationWeek]] |publisher=[[UBM plc]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |title=Locations— Google Jobs |url=https://www.google.com/about/jobs/locations/ |url-status=live |archive-url=https://web.archive.org/web/20130930200600/http://www.google.com/about/jobs/locations/ |archive-date=September 30, 2013 |access-date=September 27, 2013}}&lt;/ref&gt;&lt;ref name=":0" /&gt;
}}
[[File:Schmidt-Brin-Page-20080520.jpg|thumb|Then Chairman and CEO [[Eric Schmidt]] with co-founders [[Sergey Brin]] and [[Larry Page]] (left to right) in 2008|alt=Eric Schmidt, Sergey Brin, and Larry Page sitting together]]
'''Google LLC''' ({{IPAc-en|audio=en-us-googol.ogg|ˈ|ɡ|uː|ɡ|ə|l|}}) is an American [[Multinational corporation|multinational]] [[technology company]] focusing on [[artificial intelligence]],&lt;ref&gt;{{Cite web |last=Condon |first=Stephanie |date=7 May 2019 |title=Google I/O: From 'AI first' to AI working for everyone |url=https://www.zdnet.com/article/google-io-from-ai-first-to-ai-working-for-everyone/ |url-status=live |access-date=April 2, 2022 |website=ZDNet |language=en-US}}&lt;/ref&gt; [[online advertising]], [[Search Engine|search engine technology]], [[cloud computing]], [[software|computer software]], [[quantum computing]], [[e-commerce]], and [[Computer hardware|consumer electronics]]. It has been referred to as "the most powerful company in the world"&lt;ref&gt;{{Cite news |last=Jack |first=Simon |date=November 21, 2017 |title=Google - powerful and responsible? |language=en-GB |work=[[BBC News]] |url=https://www.bbc.com/news/business-42060091 |url-status=live |access-date=March 29, 2022}}&lt;/ref&gt; and as one of the world's [[List of most valuable brands|most valuable brands]] due to its market dominance, data collection, and technological advantages in the field of artificial intelligence.&lt;ref&gt;{{Cite web |last=McCormick |first=Rich |date=June 2, 2016 |title=Elon Musk: There's only one AI company that worries me |url=https://www.theverge.com/2016/6/2/11837566/elon-musk-one-ai-company-that-worries-me |url-status=live |access-date=March 29, 2022 |website=[[The Verge]] |language=en}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=October 20, 2020 |title=Justice Department Sues Monopolist Google For Violating Antitrust Laws |url=https://www.justice.gov/opa/pr/justice-department-sues-monopolist-google-violating-antitrust-laws |url-status=live |access-date=March 29, 2022 |website=www.justice.gov |language=en}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |title=Land of the Giants: The Titans of Tech {{!}} CNN+ |url=https://plus.cnn.com/plus/title-2244411 |access-date=April 18, 2022 |website=plus.cnn.com |language=en}}&lt;/ref&gt; Google's parent company [[Alphabet Inc.]] is one of the [[Big Tech]] companies, alongside [[Amazon (company)|Amazon]], [[Apple Inc.]], [[Meta Platforms]], and [[Microsoft]].

Google was founded on September 4, 1998, by computer scientists [[Larry Page]] and [[Sergey Brin]] while they were [[Doctor of Philosophy|PhD]] students at [[Stanford University]] in [[California]]. Together they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through [[super-voting stock]]. The company went [[public company|public]] via an [[initial public offering]] (IPO) in 2004. In 2015, Google was reorganized as a wholly owned subsidiary of Alphabet Inc. Google is Alphabet's largest subsidiary and is a [[holding company]] for Alphabet's internet properties and interests. [[Sundar Pichai]] was appointed CEO of Google on October 24, 2015, replacing Larry Page, who became the CEO of Alphabet. On December 3, 2019, Pichai also became the CEO of Alphabet.&lt;ref&gt;{{Cite web |last=Feiner |first=Lauren |date=December 3, 2019 |title=Larry Page steps down as CEO of Alphabet, Sundar Pichai to take over |url=https://www.cnbc.com/2019/12/03/larry-page-steps-down-as-ceo-of-alphabet.html |url-status=live |access-date=June 16, 2021 |website=[[CNBC]]|language=en}}&lt;/ref&gt;

The company has since rapidly grown to offer [[List of Google products|a multitude of products and services]] beyond [[Google Search]], many of which hold dominant market positions. These products address a wide range of use cases, including &lt;!-- Notable products only! --&gt;email ([[Gmail]]), navigation ([[Waze]] &amp; [[Google Maps|Maps]]), cloud computing ([[Google Cloud Platform|Cloud]]), web browsing ([[Google Chrome|Chrome]]), video sharing ([[YouTube]]), productivity ([[Google Workspace|Workspace]]), operating systems ([[Android (operating system)|Android]]), cloud storage ([[Google Drive|Drive]]), language translation ([[Google Translate|Translate]]), photo storage ([[Google Photos|Photos]]), video calling ([[Google Meet|Meet]]), smart home ([[Google Nest|Nest]]), smartphones ([[Google Pixel|Pixel]]), wearable technology ([[Pixel Watch]] &amp; [[Fitbit]]), music streaming ([[YouTube Music]]), video on demand ([[YouTube TV]]), artificial intelligence ([[Google Assistant]]), machine learning APIs ([[TensorFlow]]), AI chips ([[Tensor Processing Unit|TPU]]), and more. [[List of Google products#Discontinued products and services|Discontinued Google products]] include gaming ([[Google Stadia|Stadia]]), [[Google Glass|Glass]], [[Google+]], [[Google Reader|Reader]], [[Google Play Music|Play Music]], [[Google Nexus|Nexus]], [[Google Hangouts|Hangouts]], and [[Inbox by Gmail]]&lt;!-- Notable products only! --&gt;.&lt;ref&gt;{{cite web | title= The Google Graveyard | first1= Heather | last1= Brady | first2= Chris | last2= Kirk | date= March 15, 2013 | url= http://www.slate.com/articles/technology/map_of_the_week/2013/03/google_reader_joins_graveyard_of_dead_google_products.html | magazine= [[Slate (magazine)|Slate]] | access-date= March 16, 2013 | archive-url= https://web.archive.org/web/20130316085610/http://www.slate.com/articles/technology/map_of_the_week/2013/03/google_reader_joins_graveyard_of_dead_google_products.html | archive-date= March 16, 2013 | url-status= live }}&lt;/ref&gt;&lt;ref&gt;{{cite web |last1=Booker |first1=Logan |date=March 17, 2013 |title=Google Graveyard Does Exist |url=https://www.gizmodo.com.au/2013/03/google-graveyard-does-exist-you-can-even-place-flowers-on-your-deceased-favourites/ |url-status=live |archive-url=https://web.archive.org/web/20180518055717/https://www.gizmodo.com.au/2013/03/google-graveyard-does-exist-you-can-even-place-flowers-on-your-deceased-favourites/ |archive-date=May 18, 2018 |access-date=May 17, 2018 |website=gizmodo |publisher=[[Gizmodo]]}}&lt;/ref&gt;

Google's other ventures outside of Internet services and consumer electronics include quantum computing ([[Sycamore processor|Sycamore]]), self-driving cars ([[Waymo]], formerly the Google Self-Driving Car Project), smart cities ([[Sidewalk Labs]]), and transformer models ([[Google Brain]]).&lt;ref&gt;{{Cite magazine |title=Inside X, Google's top-secret moonshot factory |language=en-GB |magazine=Wired UK |url=https://www.wired.co.uk/article/ten-years-of-google-x |access-date=May 17, 2022 |issn=1357-0978}}&lt;/ref&gt;

Google and YouTube are the two [[List of most visited websites|most visited websites]] worldwide followed by [[Facebook]] and [[Twitter]]. Google is also the largest search engine, mapping and navigation application, email provider, office suite, video sharing platform, photo and cloud storage provider, mobile operating system, web browser, ML framework, and AI virtual assistant provider in the world as measured by market share. On the list of most valuable brands, Google is ranked second by [[Forbes]]&lt;ref&gt;{{Cite web |last=Swant |first=Marty |title=THE WORLD'S VALUABLE BRANDS |url=https://www.forbes.com/the-worlds-most-valuable-brands/ |url-status=live |access-date=19 January 2022 |website=[[Forbes]] |language=en-US}}&lt;/ref&gt; and fourth by Interbrand.&lt;ref&gt;{{Cite web |title=BEST GLOBAL BRANDS |url=https://interbrand.com/best-global-brands/ |url-status=live |access-date=7 March 2011 |publisher=Interbrand |language=en-US}}&lt;/ref&gt; It has [[Criticism of Google|received significant criticism]] involving issues such as [[Privacy concerns regarding Google|privacy concerns]], [[#Tax avoidance strategies|tax avoidance]], [[Censorship by Google|censorship]], [[search neutrality]], [[antitrust]] and abuse of its [[monopoly]] position.

== History ==
{{Main|History of Google|List of mergers and acquisitions by Alphabet}}
{{See also|Alphabet Inc.}}

=== Early years ===
[[File:Google page brin.jpg|thumb|[[Larry Page]] and [[Sergey Brin]] in 2003|alt=|left]]
Google began in January 1996 as a research project by [[Larry Page]] and [[Sergey Brin]] when they were both PhD students at [[Stanford University]] in [[California]].&lt;ref name="howwestarted"&gt;{{Cite web |title=How we started and where we are today – Google |url=https://about.google/our-story/ |url-status=live |archive-url=https://archive.today/20200422134018/https://about.google/our-story/ |archive-date=April 22, 2020 |access-date=April 24, 2021 |website=about.google |language=en}}&lt;/ref&gt;&lt;ref name="Coronabook"&gt;{{Cite book |last=Brezina |first=Corona |title=Sergey Brin, Larry Page, Eric Schmidt, and Google |publisher=Rosen Publishing Group |year=2013 |isbn=978-1-4488-6911-4 |edition=1st |location=New York |pages=18 |lccn=2011039480}}&lt;/ref&gt;&lt;ref name="milestones"&gt;{{Cite web |title=Our history in depth |url=https://www.google.com/about/company/history/ |url-status=dead |archive-url=https://web.archive.org/web/20120401005940/http://www.google.com/about/company/history/ |archive-date=April 1, 2012 |access-date=July 15, 2017 |website=Google Company}}&lt;/ref&gt; The project initially involved an unofficial "third founder", [[Scott Hassan]], the original lead programmer who wrote much of the code for the original [[Google Search]] engine, but he left before Google was officially founded as a company;&lt;ref name="vanityfair"&gt;{{Cite web |last=Fisher |first=Adam |date=July 10, 2018 |title=Brin, Page, and Mayer on the Accidental Birth of the Company that Changed Everything |url=https://www.vanityfair.com/news/2018/07/valley-of-genius-excerpt-google |url-status=live |archive-url=https://web.archive.org/web/20190704184309/https://www.vanityfair.com/news/2018/07/valley-of-genius-excerpt-google |archive-date=July 4, 2019 |access-date=August 23, 2019 |website=[[Vanity Fair (magazine)|Vanity Fair]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite magazine |last=McHugh |first=Josh |date=January 1, 2003 |title=Google vs. Evil |url=https://www.wired.com/2003/01/google-10/ |url-status=live |archive-url=https://web.archive.org/web/20190602064540/https://www.wired.com/2003/01/google-10/ |archive-date=June 2, 2019 |access-date=August 24, 2019 |magazine=[[Wired (magazine)|Wired]]}}&lt;/ref&gt; Hassan went on to pursue a career in [[robotics]] and founded the company [[Willow Garage]] in 2006.&lt;ref&gt;{{Cite news |date=September 5, 2014 |title=Willow Garage Founder Scott Hassan Aims To Build A Startup Village |work=[[IEEE Spectrum]] |url=https://spectrum.ieee.org/view-from-the-valley/at-work/start-ups/willow-garage-founder-scott-hassan-aims-to-build-a-startup-village |url-status=live |access-date=September 1, 2019 |archive-url=https://web.archive.org/web/20190824075356/https://spectrum.ieee.org/view-from-the-valley/at-work/start-ups/willow-garage-founder-scott-hassan-aims-to-build-a-startup-village |archive-date=August 24, 2019}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=D'Onfro |first=Jillian |date=February 13, 2016 |title=How a billionaire who wrote Google's original code created a robot revolution |work=[[Business Insider]] |url=https://www.businessinsider.com/a-look-back-at-willow-garage-2016-2 |url-status=live |access-date=August 24, 2019 |archive-url=https://web.archive.org/web/20190824075346/https://www.businessinsider.com/a-look-back-at-willow-garage-2016-2 |archive-date=August 24, 2019}}&lt;/ref&gt;

While conventional search engines ranked results by counting how many times the search terms appeared on the page, they theorized about a better system that analyzed the relationships among websites.&lt;ref&gt;{{Cite web |last1=Page |first1=Lawrence |author-link=Larry Page |last2=Brin |first2=Sergey |author-link2=Sergey Brin |last3=Motwani |first3=Rajeev |last4=Winograd |first4=Terry |date=November 11, 1999 |title=The PageRank Citation Ranking: Bringing Order to the Web |url=http://ilpubs.stanford.edu:8090/422/ |url-status=live |archive-url=https://web.archive.org/web/20091118014915/http://ilpubs.stanford.edu:8090/422/ |archive-date=November 18, 2009 |website=Stanford University}}&lt;/ref&gt; They called this algorithm [[PageRank]]; it determined a website's [[Relevance (information retrieval)|relevance]] by the number of pages, and the importance of those pages that linked back to the original site.&lt;ref&gt;{{Cite web |title=Helpful products. For everyone. |url=https://about.google/products/ |url-status=live |archive-url=https://web.archive.org/web/20100210175913/http://www.google.com/corporate/tech.html |archive-date=February 10, 2010 |website=Google, Inc.}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Page |first=Larry |author-link=Larry Page |date=August 18, 1997 |title=PageRank: Bringing Order to the Web |url=http://ilpubs.stanford.edu:8090/422/ |url-status=live |archive-url=https://web.archive.org/web/20020506051802/http://www-diglib.stanford.edu/cgi-bin/WP/get/SIDL-WP-1997-0072?1 |archive-date=May 6, 2002 |access-date=November 27, 2010 |website=Stanford Digital Library Project}}&lt;/ref&gt; Page told his ideas to Hassan, who began writing the code to implement Page's ideas.&lt;ref name="vanityfair" /&gt;

Page and Brin originally nicknamed the new search engine "[[BackRub (search engine)|BackRub]]", because the system checked backlinks to estimate the importance of a site.&lt;ref name="howwestarted" /&gt;&lt;ref&gt;{{Cite news |last=Battelle |first=John |date=August 2005 |title=The Birth of Google |magazine=Wired |url=https://www.wired.com/wired/archive/13.08/battelle.html |url-status=live |access-date=October 12, 2010 |archive-url=https://web.archive.org/web/20121107160749/http://www.wired.com/wired/archive/13.08/battelle.html?tw=wn_tophead_4 |archive-date=November 7, 2012}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |title=Backrub search engine at Stanford University |url=http://huron.stanford.edu |archive-url=https://web.archive.org/web/19961224105215/http://huron.stanford.edu/ |archive-date=December 24, 1996 |access-date=March 12, 2011}}&lt;/ref&gt; Hassan as well as Alan Steremberg were cited by Page and Brin as being critical to the development of Google. [[Rajeev Motwani]] and [[Terry Winograd]] later co-authored with Page and Brin the first paper about the project, describing PageRank and the initial prototype of the Google search engine, published in 1998. [[Héctor García-Molina]] and [[Jeff Ullman]] were also cited as contributors to the project.&lt;ref name="originalpaper" /&gt; PageRank was influenced by a similar page-ranking and site-scoring algorithm earlier used for [[RankDex]], developed by [[Robin Li]] in 1996, with Larry Page's PageRank patent including a citation to Li's earlier RankDex patent; Li later went on to create the Chinese search engine [[Baidu]].&lt;ref&gt;{{Cite web |title="About: RankDex" |url=http://www.rankdex.com/about.html |access-date=September 29, 2010 |archive-date=January 20, 2012 |archive-url=https://web.archive.org/web/20120120002301/http://www.rankdex.com/about.html |url-status=dead }}, ''[[RankDex]]''&lt;/ref&gt;&lt;ref&gt;{{Cite web |title=Method for node ranking in a linked database |url=https://patents.google.com/patent/US6285999 |url-status=live |archive-url=https://web.archive.org/web/20151015185034/http://www.google.com/patents/US6285999 |archive-date=October 15, 2015 |access-date=October 19, 2015 |publisher=Google Patents}}&lt;/ref&gt;

Eventually, they changed the name to ''Google''; the name of the search engine was a misspelling of the word ''[[googol]]'',&lt;ref name="howwestarted" /&gt;&lt;ref&gt;{{Cite web |last=Koller |first=David |date=January 2004 |title=Origin of the name "Google" |url=http://graphics.stanford.edu/~dk/google_name_origin.html |url-status=live |archive-url=https://web.archive.org/web/20120627081942/http://graphics.stanford.edu/~dk/google_name_origin.html |archive-date=June 27, 2012 |website=Stanford University}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Hanley |first=Rachael |date=February 12, 2003 |title=From Googol to Google |work=The Stanford Daily |publisher=Stanford University |url=http://www.stanforddaily.com/2003/02/12/from-googol-to-google |access-date=February 15, 2010 |archive-url=https://web.archive.org/web/20100327141327/http://www.stanforddaily.com/2003/02/12/from-googol-to-google |archive-date=March 27, 2010}}&lt;/ref&gt; a very [[large number]] written '''10&lt;sup&gt;100&lt;/sup&gt;''' (1 followed by 100 zeros), picked to signify that the search engine was intended to provide large quantities of information.&lt;ref&gt;{{Cite web |title=Google! Beta website |url=https://www.google.com/company.html |url-status=dead |archive-url=https://web.archive.org/web/19990221202430/https://www.google.com/company.html |archive-date=February 21, 1999 |access-date=October 12, 2010 |website=Google, Inc.}}&lt;/ref&gt;

[[File:Google1998.png|thumb|upright=1.15|Google's original homepage had a simple design because the company founders had little experience in [[HTML]], the [[markup language]] used for designing web pages.&lt;ref&gt;{{Cite web |last=Williamson |first=Alan |date=January 12, 2005 |title=An evening with Google's Marissa Mayer |url=http://alan.blog-city.com/an_evening_with_googles_marissa_mayer.htm |url-status=dead |archive-url=https://web.archive.org/web/20110930021302/http://alan.blog-city.com/an_evening_with_googles_marissa_mayer.htm |archive-date=September 30, 2011 |access-date=July 5, 2010 |website=Alan Williamson}}&lt;/ref&gt;|alt=Google's homepage in 1998]]

Google was initially funded by an August 1998 investment of $100,000 from [[Andy Bechtolsheim]],&lt;ref name="howwestarted" /&gt; co-founder of [[Sun Microsystems]]. This initial investment served as a motivation to incorporate the company to be able to use the funds.&lt;ref&gt;{{Cite news |last=Long |first=Tony |date=September 7, 2007 |title=Sept. 7, 1998: If the Check Says 'Google Inc.,' We're 'Google Inc.' |magazine=[[Wired (magazine)|Wired]] |url=https://www.wired.com/2007/09/dayintech-0907/ |url-access=limited}}&lt;/ref&gt;&lt;ref name="Bechtolsheim"&gt;{{Cite news |last=Kopytoff |first=Verne |date=April 29, 2004 |title=For early Googlers, key word is $ |work=[[San Francisco Chronicle]] |url=https://www.sfgate.com/news/article/For-early-Googlers-key-word-is-Founders-2786378.php |url-status=live |archive-url=https://web.archive.org/web/20090919030812/http://www.sfgate.com/cgi-bin/article.cgi?file=%2Fchronicle%2Farchive%2F2004%2F04%2F29%2FMNGLD6CFND34.DTL |archive-date=September 19, 2009}}&lt;/ref&gt; Page and Brin initially approached [[David Cheriton]] for advice because he had a nearby office in Stanford, and they knew he had startup experience, having recently sold the company he co-founded, Granite Systems, to [[Cisco]] for $220 million. David arranged a meeting with Page and Brin and his Granite co-founder Andy Bechtolsheim. The meeting was set for 8 a.m. at the front porch of David's home in Palo Alto and it had to be brief because Andy had another meeting at Cisco, where he now worked after the acquisition, at 9 a.m. Andy briefly tested a demo of the website, liked what he saw, and then went back to his car to grab the check. David Cheriton later also joined in with a $250,000 investment.&lt;ref&gt;{{cite web |last1=Jolis |first1=Jacob |title=Frugal after Google |url=https://stanforddaily.com/2010/04/16/frugal-after-google/ |website=The Stanford Daily |date=April 16, 2010 |access-date=June 3, 2022}}&lt;/ref&gt;&lt;ref&gt;{{cite web |title=The Invention And History Of Google {{!}} Silicon Valley: The Untold Story |url=https://www.youtube.com/watch?v=85Nyi4Xb9PY&amp;t=262s |website=[[YouTube]] |publisher=Discovery UK |access-date=June 3, 2022}}&lt;/ref&gt;

Google received money from two other [[angel investor]]s in 1998: [[Amazon.com]] founder [[Jeff Bezos]], and entrepreneur [[Ram Shriram]].&lt;ref name="endofworld"&gt;{{Cite book |last=Auletta |first=Ken |title=Googled: The End of the World as We Know It |publisher=Penguin Books |year=2010 |isbn=978-0-14-311804-6 |edition=Reprint |location=New York |oclc=515456623 |quote=On September 7, 1998, the day Google officially incorporated, he [Shriram] wrote out a check for just over $250,000, one of four of this size the founders received. |author-link=Ken Auletta}}&lt;/ref&gt; Page and Brin had first approached Shriram, who was a venture capitalist, for funding and counsel, and Shriram invested $250,000 in Google in February 1998. Shriram knew Bezos because Amazon had acquired Junglee, at which Shriram was the president. It was Shriram who told Bezos about Google. Bezos asked Shriram to meet Google's founders and they met six months after Shriram had made his investment when Bezos and his wife were on a vacation trip to the Bay Area. Google's initial funding round had already formally closed but Bezos' status as CEO of Amazon was enough to persuade Page and Brin to extend the round and accept his investment.&lt;ref&gt;{{cite web |last1=Canales |first1=Katie |title=The unlikely way Jeff Bezos became one of the first investors in Google, which probably made him a billionaire outside of Amazon |url=https://www.businessinsider.com/how-jeff-bezos-became-first-investors-in-google-2018-4?r=US&amp;IR=T |website=[[Business Insider]]|access-date=June 3, 2022}}&lt;/ref&gt;&lt;ref&gt;{{cite web |last1=Bhagat |first1=Rasheeda |title=The sherpa who funded Google's ascent |url=https://www.thehindubusinessline.com/opinion/columns/rasheeda-bhagat/the-sherpa-who-funded-googles-ascent/article64554661.ece |website=The Hindu Business Line|date=January 12, 2012 }}&lt;/ref&gt;

Between these initial investors, friends, and family Google raised around $1,000,000, which is what allowed them to open up their original shop in [[Menlo Park, California]].&lt;ref name="Google Inc"&gt;{{Cite web |last1=Hosch |first1=William L. |last2=Hall |first2=Mark |title=Google Inc. |url=https://www.britannica.com/topic/Google-Inc |url-status=live |archive-url=https://web.archive.org/web/20190220013941/https://www.britannica.com/topic/Google-Inc |archive-date=February 20, 2019 |access-date=March 17, 2019 |website=Britannica |publisher=Britannica}}&lt;/ref&gt;
[[Craig Silverstein]], a fellow PhD student at Stanford, was hired as the first employee.&lt;ref name="milestones" /&gt;&lt;ref&gt;{{Cite web |title=Craig Silverstein's website |url=http://www-cs-students.stanford.edu/~csilvers/ |url-status=dead |archive-url=https://web.archive.org/web/19991002122809/http://www-cs-students.stanford.edu/~csilvers/ |archive-date=October 2, 1999 |access-date=October 12, 2010 |website=Stanford University}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Kopytoff |first=Verne |date=September 7, 2008 |title=Craig Silverstein grew a decade with Google |work=[[San Francisco Chronicle]] |url=https://www.sfgate.com/news/article/Craig-Silverstein-grew-a-decade-with-Google-3270079.php |url-status=live |archive-url=https://web.archive.org/web/20121107075029/http://www.sfgate.com/news/article/Craig-Silverstein-grew-a-decade-with-Google-3270079.php |archive-date=November 7, 2012}}&lt;/ref&gt;

After some additional, small investments through the end of 1998 to early 1999,&lt;ref name=endofworld /&gt; a new $25 million round of funding was announced on June 7, 1999,&lt;ref&gt;{{Cite press release |title=Google Receives $25&amp;nbsp;Million in Equity Funding |date=June 7, 1999 |location=Palo Alto, Calif. |url=https://www.google.com/pressrel/pressrelease1.html |access-date=February 16, 2009 |url-status=live |archive-url=https://web.archive.org/web/20010212052759/http://www.google.com/pressrel/pressrelease1.html |archive-date=February 12, 2001}}&lt;/ref&gt; with major investors including the [[venture capital]] firms [[Kleiner Perkins]] and [[Sequoia Capital]].&lt;ref name="Bechtolsheim" /&gt; Both firms were initially reticent about investing jointly in Google, as each wanted to retain a larger percentage of control over the company to themselves. Larry and Sergey however insisted in taking investments from both. Both venture companies finally agreed to investing jointly $12.5 million each due to their belief in Google's great potential and through the mediation of earlier angel investors Ron Conway and Ram Shriram who had contacts in the venture companies.&lt;ref&gt;{{cite book |last1=Vise |first1=David |last2=Malseed |first2=Mark |title=The Google Story |date=2005 |chapter=Chapter 5. Divide and Conquer}}&lt;/ref&gt;

=== Growth ===
In March 1999, the company moved its offices to [[Palo Alto, California]],&lt;ref&gt;{{Cite web |last=Weinberger |first=Matt |date=October 12, 2015 |title=Google's cofounders are stepping down from their company. Here are 43 photos showing Google's rise from a Stanford dorm room to global internet superpower |url=https://www.businessinsider.com/google-history-in-photos-2015-10 |url-status=live |archive-url=https://web.archive.org/web/20170819101107/http://www.businessinsider.com/google-history-in-photos-2015-10 |archive-date=August 19, 2017 |website=[[Business Insider]] |publisher=[[Axel Springer SE]]}}&lt;/ref&gt; which is home to several prominent [[Silicon Valley]] technology start-ups.&lt;ref&gt;{{Cite web |title=A building blessed with tech success |url=https://www.cnet.com/news/a-building-blessed-with-tech-success/ |url-status=live |archive-url=https://web.archive.org/web/20170523115134/https://www.cnet.com/news/a-building-blessed-with-tech-success/ |archive-date=May 23, 2017 |access-date=July 15, 2017 |website=[[CNET]] |publisher=[[CBS Interactive]]}}&lt;/ref&gt; The next year, Google began selling advertisements associated with search keywords against Page and Brin's initial opposition toward an advertising-funded search engine.&lt;ref&gt;{{Cite book |last=Stross |first=Randall |url=https://books.google.com/books?id=xOk3EIUW9VgC |title=Planet Google: One Company's Audacious Plan to Organize Everything We Know |date=September 2008 |publisher=Free Press |isbn=978-1-4165-4691-7 |location=New York |pages=3–4 |chapter=Introduction |access-date=February 14, 2010 |chapter-url=https://books.google.com/books?id=xOk3EIUW9VgC}}&lt;/ref&gt;&lt;ref name="milestones" /&gt; To maintain an uncluttered page design, advertisements were solely text-based.&lt;ref&gt;{{Cite web |date=October 23, 2000 |title=Google Launches Self-Service Advertising Program |url=https://www.google.com/press/pressrel/pressrelease39.html |archive-url=https://web.archive.org/web/20120401005413/http://www.google.com/press/pressrel/pressrelease39.html |archive-date=April 1, 2012 |access-date=July 15, 2017 |website=News from Google}}&lt;/ref&gt; In June 2000, it was announced that Google would become the default search engine provider for [[Yahoo!]], one of the most popular websites at the time, replacing [[Inktomi]].&lt;ref&gt;{{Cite news |last=Naughton |first=John |date=July 2, 2000 |title=Why's Yahoo gone to Google? Search me |work=[[The Guardian]] |url=https://www.theguardian.com/technology/2000/jul/02/searchengines.columnists |url-status=live |access-date=January 30, 2019 |archive-url=https://web.archive.org/web/20190131040317/https://www.theguardian.com/technology/2000/jul/02/searchengines.columnists |archive-date=January 31, 2019 |via=www.theguardian.com}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |title=Yahoo! Selects Google as its Default Search Engine Provider – News announcements – News from Google – Google |url=https://googlepress.blogspot.com/2000/06/yahoo-selects-google-as-its-default.html |url-status=live |archive-url=https://web.archive.org/web/20190131041155/https://googlepress.blogspot.com/2000/06/yahoo-selects-google-as-its-default.html |archive-date=January 31, 2019 |access-date=January 30, 2019 |website=googlepress.blogspot.com}}&lt;/ref&gt;

[[File:Google’s First Production Server.jpg|upright|thumb|Google's first production server&lt;ref&gt;{{Cite book |url=http://www.computerhistory.org/collections/accession/102662167 |title=Google Server Assembly |work=Computer History Museum |year=1999 |access-date=July 4, 2010 |archive-url=https://web.archive.org/web/20100722083804/http://www.computerhistory.org/collections/accession/102662167 |archive-date=July 22, 2010 |url-status=live}}&lt;/ref&gt;|alt=Google's first servers, showing lots of exposed wiring and circuit boards]]

In 2003, after outgrowing two other locations, the company leased an office complex from [[Silicon Graphics]], at 1600 Amphitheatre Parkway in [[Mountain View, California]].&lt;ref name="sgibldg"&gt;{{Cite news |last=Olsen |first=Stephanie |date=July 11, 2003 |title=Google's movin' on up |work=[[CNET]] |publisher=CBS Interactive |url=http://news.cnet.com/Googles-movin-on-up/2110-1032_3-1025111.html |url-status=live |access-date=February 15, 2010 |archive-url=https://web.archive.org/web/20121102053103/http://news.cnet.com/Googles-movin-on-up/2110-1032_3-1025111.html |archive-date=November 2, 2012}}&lt;/ref&gt; The complex became known as the [[Googleplex]], a play on the word [[googolplex]], the number one followed by a googol zeroes. Three years later, Google bought the property from SGI for $319&amp;nbsp;million.&lt;ref name="googleplexpurchase"&gt;{{Cite news |date=June 16, 2006 |title=Google to buy headquarters building from Silicon Graphics |work=[[American City Business Journals]] |url=https://www.bizjournals.com/sanjose/stories/2006/06/19/newscolumn3.html |url-status=live |archive-url=https://web.archive.org/web/20100418071152/http://sanjose.bizjournals.com/sanjose/stories/2006/06/19/newscolumn3.html |archive-date=April 18, 2010}}&lt;/ref&gt; By that time, the name "Google" had found its way into everyday language, causing the verb "[[google (verb)|google]]" to be added to the ''[[Merriam-Webster Collegiate Dictionary]]'' and the ''[[Oxford English Dictionary]]'', denoted as: "to use the Google search engine to obtain information on the Internet".&lt;ref&gt;{{Cite web |last=Krantz |first=Michael |date=October 25, 2006 |title=Do You "Google"? |url=http://googleblog.blogspot.com/2006/10/do-you-google.html |url-status=live |archive-url=https://archive.today/20120530/http://googleblog.blogspot.com/2006/10/do-you-google.html |archive-date=May 30, 2012 |access-date=February 17, 2010 |website=Google, Inc.}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Bylund |first=Anders |date=July 5, 2006 |title=To Google or Not to Google |url=http://msnbc.msn.com/id/13720643/ |url-status=dead |archive-url=https://archive.today/20060707062623/http://msnbc.msn.com/id/13720643/ |archive-date=July 7, 2006 |access-date=February 17, 2010 |website=msnbc.com}}&lt;/ref&gt; The first use of the verb on television appeared in an October 2002 episode of ''[[Buffy the Vampire Slayer]]''.&lt;ref&gt;{{Cite web |last=Meyer |first=Robinson |date=June 27, 2014 |title=The First Use of 'to Google' on Television? Buffy the Vampire Slayer |url=https://www.theatlantic.com/technology/archive/2014/06/the-first-use-of-the-verb-to-google-on-television-buffy-the-vampire-slayer/373599/ |access-date=June 30, 2021 |website=[[The Atlantic]]}}&lt;/ref&gt;

Additionally, in 2001 Google's investors felt the need to have a strong internal management, and they agreed to hire [[Eric Schmidt]] as the chairman and CEO of Google.&lt;ref name="Google Inc" /&gt; Eric was proposed by [[John Doerr]] from Kleiner Perkins. He had been trying to find a CEO that Sergey and Larry would accept for several months, but they rejected several candidates because they wanted to retain control over the company. [[Michael Moritz]] from Sequoia Capital at one point even menaced requesting Google to immediately pay back Sequoia's $12.5m investment if they did not fulfill their promise to hire a chief executive officer, which had been made verbally during investment negotiations. Eric wasn't initially enthusiastic about joining Google either, as the company's full potential hadn't yet been widely recognized at the time, and as he was occupied with his responsibilities at [[Novell]] where he was CEO. As part of him joining, Eric agreed to buy $1 million of Google preferred stocks as a way to show his commitment and to provide funds Google needed.&lt;ref&gt;{{cite book |last1=Vise |first1=David |last2=Malseed |first2=Mark |title=The Google Story |date=2005 |chapter=Chapter 9. Hiring a Pilot}}&lt;/ref&gt;

=== Initial public offering ===
On August 19, 2004, Google became a [[public company]] via an [[initial public offering]]. At that time [[Larry Page]], [[Sergey Brin]], and [[Eric Schmidt]] agreed to work together at Google for 20 years, until the year 2024.&lt;ref&gt;{{Cite news |last=Lashinsky |first=Adam |date=January 29, 2008 |title=Google wins again |work=[[Fortune (magazine)|Fortune]] |publisher=Time Warner |url=https://money.cnn.com/2008/01/18/news/companies/google.fortune/index.htm |url-status=live |access-date=January 22, 2011 |archive-url=https://web.archive.org/web/20121022200031/http://money.cnn.com/2008/01/18/news/companies/google.fortune/index.htm |archive-date=October 22, 2012}}&lt;/ref&gt; The company offered 19,605,052 shares at a price of $85 per share.&lt;ref name="IPO"&gt;{{Cite web |title=GOOG Stock |url=https://markets.businessinsider.com/stocks/goog-stock |publisher=[[Business Insider]]}}&lt;/ref&gt;&lt;ref name=":1"&gt;{{Cite web |year=2004 |title=2004 Annual Report |url=http://investor.google.com/pdf/2004_AnnualReport.pdf |url-status=live |archive-url=https://web.archive.org/web/20120114064401/http://investor.google.com/pdf/2004_AnnualReport.pdf |archive-date=January 14, 2012 |access-date=February 19, 2010 |website=Google, Inc. |location=Mountain View, California |page=29}}&lt;/ref&gt; Shares were sold in an online auction format using a system built by [[Morgan Stanley]] and [[Credit Suisse]], underwriters for the deal.&lt;ref&gt;{{Cite news |last=La Monica |first=Paul R. |date=April 30, 2004 |title=Google sets $2.7&amp;nbsp;billion IPO |work=[[CNN]] Money |url=https://money.cnn.com/2004/04/29/technology/google/ |url-status=live |access-date=February 19, 2010 |archive-url=https://web.archive.org/web/20121022154717/http://money.cnn.com/2004/04/29/technology/google/ |archive-date=October 22, 2012}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Kawamoto |first=Dawn |date=April 29, 2004 |title=Want In on Google's IPO? |url=http://www.zdnet.com/news/want-in-on-googles-ipo/135799 |url-status=live |archive-url=https://web.archive.org/web/20111228131306/http://www.zdnet.com/news/want-in-on-googles-ipo/135799 |archive-date=December 28, 2011 |access-date=February 19, 2010 |website=ZDNet}}&lt;/ref&gt; The sale of $1.67 billion gave Google a [[market capitalization]] of more than $23 billion.&lt;ref name="washpost"&gt;{{Cite news |last=Webb |first=Cynthia L. |date=August 19, 2004 |title=Google's IPO: Grate Expectations |newspaper=[[The Washington Post]] |location=Washington, D.C. |url=https://www.washingtonpost.com/wp-dyn/articles/A14939-2004Aug19.html |url-status=live |access-date=February 19, 2010 |archive-url=https://web.archive.org/web/20121112172750/http://www.washingtonpost.com/wp-dyn/articles/A14939-2004Aug19.html |archive-date=November 12, 2012}}&lt;/ref&gt;

[[File:Eric Schmidt at the 37th G8 Summit in Deauville 037.jpg|thumb|upright|left|[[Eric Schmidt]], CEO of Google from 2001 to 2011]]
On November 13, 2006, Google acquired [[YouTube]] for $1.65 billion in Google stock,&lt;ref&gt;{{Cite web |last=Arrington |first=Michael |date=October 9, 2006 |title=Google Has Acquired YouTube |url=https://techcrunch.com/2006/10/09/google-has-acquired-youtube/ |url-status=live |archive-url=https://web.archive.org/web/20170316024815/https://techcrunch.com/2006/10/09/google-has-acquired-youtube/ |archive-date=March 16, 2017 |access-date=March 15, 2017 |website=[[TechCrunch]] |publisher=[[AOL]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last1=Sorkin |first1=Andrew Ross |last2=Peters |first2=Jeremy W. |date=October 9, 2006 |title=Google to Acquire YouTube for $1.65 Billion |url=https://www.nytimes.com/2006/10/09/business/09cnd-deal.html |url-status=live |archive-url=https://web.archive.org/web/20170609080519/http://www.nytimes.com/2006/10/09/business/09cnd-deal.html |archive-date=June 9, 2017 |access-date=March 15, 2017 |website=[[The New York Times]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Arrington |first=Michael |date=November 13, 2006 |title=Google Closes YouTube Acquisition |url=https://techcrunch.com/2006/11/13/google-closes-youtube-acquisition/ |url-status=live |archive-url=https://web.archive.org/web/20170316024500/https://techcrunch.com/2006/11/13/google-closes-youtube-acquisition/ |archive-date=March 16, 2017 |access-date=March 15, 2017 |website=[[TechCrunch]] |publisher=[[AOL]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Auchard |first=Eric |date=November 14, 2006 |title=Google closes YouTube deal |url=https://www.reuters.com/article/us-google-idUSWEN973120061114 |url-status=live |archive-url=https://web.archive.org/web/20170316113147/http://www.reuters.com/article/us-google-idUSWEN973120061114 |archive-date=March 16, 2017 |access-date=March 15, 2017 |website=[[Reuters]] |publisher=[[Thomson Reuters]]}}&lt;/ref&gt; On March 11, 2008, Google acquired [[DoubleClick]] for $3.1&amp;nbsp;billion, transferring to Google valuable relationships that DoubleClick had with Web publishers and advertising agencies.&lt;ref&gt;{{Cite news |last=Lawsky |first=David |date=March 11, 2008 |title=Google closes DoubleClick merger after EU approval |work=[[Reuters]] |url=https://www.reuters.com/article/us-google-doubleclick-eu-idUSBFA00058020080311}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last1=Story |first1=Louise |last2=Helft |first2=Miguel |date=April 14, 2007 |title=Google Buys DoubleClick for $3.1 Billion |url=https://www.nytimes.com/2007/04/14/technology/14DoubleClick.html |url-status=live |archive-url=https://web.archive.org/web/20170404014741/http://www.nytimes.com/2007/04/14/technology/14DoubleClick.html |archive-date=April 4, 2017 |access-date=March 9, 2017 |website=[[The New York Times]]}}&lt;/ref&gt;

By 2011, Google was handling approximately 3 billion searches per day. To handle this workload, Google built 11 [[data centers]] around the world with several thousand servers in each. These data centers allowed Google to handle the ever-changing workload more efficiently.&lt;ref name="Google Inc" /&gt;

In May 2011, the number of monthly unique visitors to Google surpassed one billion for the first time.&lt;ref&gt;{{Cite news |last=Worstall |first=Tim |date=June 22, 2011 |title=Google Hits One Billion Visitors in Only One Month |work=[[Forbes]] |url=https://www.forbes.com/sites/timworstall/2011/06/22/google-hits-one-billion-visitors-in-only-one-month/ |url-access=limited}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Efrati |first=Amir |date=June 21, 2011 |title=Google Notches One Billion Unique Visitors Per Month |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/BL-DGB-22656 |url-access=subscription}}&lt;/ref&gt;

In May 2012, Google acquired [[Motorola Mobility]] for $12.5&amp;nbsp;billion, in its largest acquisition to date.&lt;ref&gt;{{Cite news |date=May 22, 2012 |title=Google Completes Takeover of Motorola Mobility |publisher=[[IndustryWeek]] |agency=[[Agence France-Presse]] |url=https://www.industryweek.com/finance/governance-risk-compliance/article/21957658/google-completes-takeover-of-motorola-mobility}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Tsukayama |first=Hayley |date=August 15, 2011 |title=Google agrees to acquire Motorola Mobility |newspaper=[[The Washington Post]] |url=https://www.washingtonpost.com/blogs/faster-forward/post/google-agrees-to-acquire-motorola-mobility/2011/08/15/gIQABmTkGJ_blog.html |url-status=live |archive-url=https://web.archive.org/web/20121113035358/http://www.washingtonpost.com/blogs/faster-forward/post/google-agrees-to-acquire-motorola-mobility/2011/08/15/gIQABmTkGJ_blog.html |archive-date=November 13, 2012}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |title=Google to Acquire Motorola Mobility&amp;nbsp;— Google Investor Relations |url=http://investor.google.com/releases/2011/0815.html |url-status=live |archive-url=https://web.archive.org/web/20110817101741/http://investor.google.com/releases/2011/0815.html |archive-date=August 17, 2011 |access-date=August 17, 2011 |website=Google}}&lt;/ref&gt; This purchase was made in part to help Google gain Motorola's considerable patent portfolio on mobile phones and wireless technologies, to help protect Google in its ongoing patent disputes with other companies,&lt;ref&gt;{{Cite web |last=Page |first=Larry |author-link=Larry Page |date=August 15, 2011 |title=Official Google Blog: Supercharging Android: Google to Acquire Motorola Mobility |url=https://googleblog.blogspot.com/2011/08/supercharging-android-google-to-acquire.html |url-status=live |archive-url=https://web.archive.org/web/20110921134344/https://googleblog.blogspot.com/2011/08/supercharging-android-google-to-acquire.html |archive-date=September 21, 2011 |website=Official Google Blog}}&lt;/ref&gt; mainly [[Apple Inc.|Apple]] and [[Microsoft]],&lt;ref&gt;{{Cite web |last=Hughes |first=Neil |date=August 15, 2011 |title=Google CEO: 'Anticompetitive' Apple, Microsoft forced Motorola deal |url=https://appleinsider.com/articles/11/08/15/google_ceo_anticompetitive_apple_microsoft_forced_motorola_deal.html |url-status=live |archive-url=https://web.archive.org/web/20111210181127/http://www.appleinsider.com/articles/11/08/15/google_ceo_anticompetitive_apple_microsoft_forced_motorola_deal.html |archive-date=December 10, 2011 |website=[[AppleInsider]]}}&lt;/ref&gt; and to allow it to continue to freely offer Android.&lt;ref name="cnet"&gt;{{Cite web |last=Cheng |first=Roger |date=August 15, 2011 |title=Google to buy Motorola Mobility for $12.5B |url=http://news.cnet.com/8301-1035_3-20092362-94/google-to-buy-motorola-mobility-for-$12.5b/ |url-status=live |archive-url=https://web.archive.org/web/20111006062539/http://news.cnet.com/8301-1035_3-20092362-94/google-to-buy-motorola-mobility-for-$12.5b/ |archive-date=October 6, 2011 |access-date=August 15, 2011 |website=CNet News}}&lt;/ref&gt;

=== 2012 onward ===
In June 2013, Google acquired [[Waze]], a $966 million deal.&lt;ref&gt;{{Cite web |last=Kerr |first=Dara |date=July 25, 2013 |title=Google reveals it spent $966 million in Waze acquisition |url=https://www.cnet.com/news/google-reveals-it-spent-966-million-in-waze-acquisition/ |url-status=live |archive-url=https://web.archive.org/web/20170216011658/https://www.cnet.com/news/google-reveals-it-spent-966-million-in-waze-acquisition/ |archive-date=February 16, 2017 |access-date=June 12, 2017 |website=[[CNET]] |publisher=CBS Interactive}}&lt;/ref&gt; While Waze would remain an independent entity, its social features, such as its crowdsourced location platform, were reportedly valuable integrations between Waze and [[Google Maps]], Google's own mapping service.&lt;ref&gt;{{Cite web |last=Lunden |first=Ingrid |date=June 11, 2013 |title=Google Bought Waze For $1.1B, Giving A Social Data Boost To Its Mapping Business |url=https://techcrunch.com/2013/06/11/its-official-google-buys-waze-giving-a-social-data-boost-to-its-location-and-mapping-business/ |url-status=live |archive-url=https://web.archive.org/web/20170706051802/https://techcrunch.com/2013/06/11/its-official-google-buys-waze-giving-a-social-data-boost-to-its-location-and-mapping-business/ |archive-date=July 6, 2017 |access-date=June 12, 2017 |website=[[TechCrunch]] |publisher=[[AOL]]}}&lt;/ref&gt;

Google announced the launch of a new company, called [[Calico (company)|Calico]], on September 19, 2013, to be led by [[Apple Inc.]] chairman [[Arthur D. Levinson|Arthur Levinson]]. In the official public statement, Page explained that the "health and well-being" company would focus on "the challenge of ageing and associated diseases".&lt;ref&gt;{{Cite news |last=Wakefield |first=Jane |date=September 19, 2013 |title=Google spin-off Calico to search for answers to ageing |work=[[BBC News]] |url=https://www.bbc.co.uk/news/technology-24158924 |url-status=live |access-date=September 20, 2013 |archive-url=https://web.archive.org/web/20130919201510/http://www.bbc.co.uk/news/technology-24158924 |archive-date=September 19, 2013}}&lt;/ref&gt;

[[File:Google-Deep Mind headquarters in London, 6 Pancras Square.jpg|thumb|upright|Entrance of building where Google and its subsidiary Deep Mind are located at 6 Pancras Square, London|alt=]]
On January 26, 2014, Google announced it had agreed to acquire [[DeepMind Technologies]], a privately held artificial intelligence company from [[London]].&lt;ref&gt;{{Cite news |last=Chowdhry |first=Amit |date=January 27, 2014 |title=Google To Acquire Artificial Intelligence Company DeepMind |work=[[Forbes]] |url=https://www.forbes.com/sites/amitchowdhry/2014/01/27/google-to-acquire-artificial-intelligence-company-deepmind/ |url-status=live |access-date=January 27, 2014 |archive-url=https://web.archive.org/web/20140129142153/http://www.forbes.com/sites/amitchowdhry/2014/01/27/google-to-acquire-artificial-intelligence-company-deepmind/ |archive-date=January 29, 2014}}&lt;/ref&gt; Technology news website ''[[Recode]]'' reported that the company was purchased for $400 million, yet the source of the information was not disclosed. A Google spokesperson declined to comment on the price.&lt;ref name="Helgren- DeepMind"&gt;{{Cite news |last=Helgren |first=Chris |date=January 27, 2014 |title=Google to buy artificial intelligence company DeepMind |work=[[Reuters]] |url=https://www.reuters.com/article/us-google-deepmind-idUSBREA0Q03220140127 |url-status=live |access-date=January 27, 2014 |archive-url=https://web.archive.org/web/20140127042513/http://www.reuters.com/article/2014/01/27/us-google-deepmind-idUSBREA0Q03220140127 |archive-date=January 27, 2014}}&lt;/ref&gt;&lt;ref name="Ribeiro- DeepMind"&gt;{{Cite news |last=Ribeiro |first=Jon |date=January 27, 2014 |title=Google buys artificial intelligence company DeepMind |work=PC World |url=http://www.pcworld.com/article/2091500/google-acquires-artificial-intelligence-company-deepmind.html |url-status=live |access-date=January 27, 2014 |archive-url=https://web.archive.org/web/20140130042946/http://www.pcworld.com/article/2091500/google-acquires-artificial-intelligence-company-deepmind.html |archive-date=January 30, 2014}}&lt;/ref&gt; The purchase of DeepMind aids in Google's recent growth in the artificial intelligence and robotics community.&lt;ref&gt;{{Cite web |last=Opam |first=Kwame |date=January 26, 2014 |title=Google buying AI startup DeepMind for a reported $400 million |url=https://www.theverge.com/2014/1/26/5348640/google-deepmind-acquisition-robotics-ai |url-status=live |archive-url=https://web.archive.org/web/20170708161602/https://www.theverge.com/2014/1/26/5348640/google-deepmind-acquisition-robotics-ai |archive-date=July 8, 2017 |access-date=March 9, 2017 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt;

According to Interbrand's annual Best Global Brands report, Google has been the second most valuable brand in the world (behind [[Apple Inc.]]) in 2013,&lt;ref&gt;{{Cite web |title=Rankings – 2013 – Best Global Brands – Interbrand |url=http://interbrand.com/best-brands/best-global-brands/2013/ranking/#?listFormat=ls |url-status=live |archive-url=https://web.archive.org/web/20161022013506/http://interbrand.com/best-brands/best-global-brands/2013/ranking/#?listFormat=ls |archive-date=October 22, 2016 |access-date=October 23, 2016 |website=Interbrand}}&lt;/ref&gt; 2014,&lt;ref&gt;{{Cite web |title=Rankings – 2014 – Best Global Brands – Interbrand |url=http://interbrand.com/best-brands/best-global-brands/2014/ranking/#?listFormat=ls |url-status=live |archive-url=https://web.archive.org/web/20161103140119/http://interbrand.com/best-brands/best-global-brands/2014/ranking/#?listFormat=ls |archive-date=November 3, 2016 |access-date=October 23, 2016 |website=Interbrand}}&lt;/ref&gt; 2015,&lt;ref&gt;{{Cite web |title=Rankings – 2015 – Best Global Brands – Interbrand |url=http://interbrand.com/best-brands/best-global-brands/2015/ranking/#?listFormat=ls |url-status=live |archive-url=https://web.archive.org/web/20161021100708/http://interbrand.com/best-brands/best-global-brands/2015/ranking/#?listFormat=ls |archive-date=October 21, 2016 |access-date=October 23, 2016 |website=Interbrand}}&lt;/ref&gt; and 2016, with a valuation of $133 billion.&lt;ref&gt;{{Cite web |title=Rankings – 2016 – Best Global Brands |url=http://interbrand.com/best-brands/best-global-brands/2016/ranking/#?listFormat=ls |url-status=live |archive-url=https://archive.today/20161220191226/http://interbrand.com/best-brands/best-global-brands/2016/ranking/#?listFormat=ls |archive-date=December 20, 2016 |access-date=October 23, 2016 |website=Interbrand}}&lt;/ref&gt;

On August 10, 2015, Google announced plans to reorganize its various interests as a [[Conglomerate (company)|conglomerate]] named [[Alphabet Inc.|Alphabet Inc]]. Google became Alphabet's largest subsidiary and the [[umbrella company]] for Alphabet's Internet interests. Upon completion of the restructuring, [[Sundar Pichai]] became [[Chief executive officer|CEO]] of Google, replacing [[Larry Page]], who became CEO of Alphabet.&lt;ref&gt;{{Cite web |last=Womack |first=Brian |date=August 10, 2015 |title=Google Rises After Creating Holding Company Called Alphabet |url=https://www.bloomberg.com/news/articles/2015-08-10/google-to-adopt-new-holding-structure-under-name-alphabet- |url-status=live |archive-url=https://web.archive.org/web/20161123054841/https://www.bloomberg.com/news/articles/2015-08-10/google-to-adopt-new-holding-structure-under-name-alphabet- |archive-date=November 23, 2016 |access-date=November 22, 2016 |publisher=[[Bloomberg L.P.]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last1=Barr |first1=Alistair |last2=Winkler |first2=Rolf |date=August 10, 2015 |title=Google Creates Parent Company Called Alphabet in Restructuring |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/google-creates-new-company-alphabet-1439240645 |url-status=live |access-date=November 22, 2016 |archive-url=https://web.archive.org/web/20161128112043/http://www.wsj.com/articles/google-creates-new-company-alphabet-1439240645 |archive-date=November 28, 2016}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Dougherty |first=Conor |date=August 10, 2015 |title=Google to Reorganize as Alphabet to Keep Its Lead as an Innovator |url=https://www.nytimes.com/2015/08/11/technology/google-alphabet-restructuring.html |url-status=live |archive-url=https://web.archive.org/web/20161019164806/http://www.nytimes.com/2015/08/11/technology/google-alphabet-restructuring.html |archive-date=October 19, 2016 |access-date=November 22, 2016 |website=[[The New York Times]]}}&lt;/ref&gt;
[[File:The CEO of Google, Mr. Sundar Pichai calls on the Prime Minister, Shri Narendra Modi, in New Delhi on December 17, 2015 (1).jpg|thumb|Current Google CEO, [[Sundar Pichai]], with [[Prime Minister of India]], [[Narendra Modi]]]]
On August 8, 2017, Google fired employee James Damore after he distributed a memo throughout the company that argued bias and "[[Google's Ideological Echo Chamber]]" clouded their thinking about diversity and inclusion, and that it is also biological factors, not discrimination alone, that cause the average woman to be less interested than men in technical positions.&lt;ref&gt;{{Cite news|title="Google Fires Engineer Who Wrote Memo Questioning Women in Tech"|website=[[The New York Times]]|date=August 8, 2017|url=https://www.nytimes.com/2017/08/07/business/google-women-engineer-fired-memo.html|last1=Wakabayashi|first1=Daisuke|access-date=August 10, 2017|archive-date=August 10, 2017|archive-url=https://web.archive.org/web/20170810185646/https://www.nytimes.com/2017/08/07/business/google-women-engineer-fired-memo.html|url-status=dead}}. ''[[The New York Times]]'', August 7, 2017&lt;/ref&gt; Google CEO Sundar Pichai accused Damore of violating company policy by "advancing harmful gender stereotypes in our workplace", and he was fired on the same day.&lt;ref&gt;{{Cite news|title=Contentious Memo Strikes Nerve Inside Google and Out|website=[[The New York Times]]|date=August 8, 2017|url=https://www.nytimes.com/2017/08/08/technology/google-engineer-fired-gender-memo.html|last1=Wakabayashi|first1=Daisuke|access-date=August 10, 2017|archive-date=August 9, 2017|archive-url=https://web.archive.org/web/20170809012140/https://www.nytimes.com/2017/08/08/technology/google-engineer-fired-gender-memo.html|url-status=dead}}. ''[[The New York Times]]'', August 8, 2017&lt;/ref&gt;&lt;ref&gt;diversitymemo.com&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Friedersdorf |first=Conor |date=August 8, 2017 |title=The Most Common Error in Media Coverage of the Google Memo |url=https://www.theatlantic.com/politics/archive/2017/08/the-most-common-error-in-coverage-of-the-google-memo/536181/ |url-status=live |archive-url=https://web.archive.org/web/20170808230220/https://www.theatlantic.com/politics/archive/2017/08/the-most-common-error-in-coverage-of-the-google-memo/536181/ |archive-date=August 8, 2017 |access-date=August 9, 2017 |website=[[The Atlantic]]}}&lt;/ref&gt;

Between 2018 and 2019, [[Google worker organization|tensions between the company's leadership and its workers escalated]] as staff protested company decisions on internal sexual harassment, [[Dragonfly (search engine)|Dragonfly]], a censored Chinese search engine, and [[Project Maven]], a military drone artificial intelligence, which had been seen as areas of revenue growth for the company.&lt;ref&gt;{{Cite news |last=Bergen |first=Mark |date=November 22, 2019 |title=Google Workers Protest Company's 'Brute Force Intimidation' |language=en |work=[[Bloomberg.com]] |url=https://www.bloomberg.com/news/articles/2019-11-22/google-workers-protest-company-s-brute-force-intimidation}}&lt;/ref&gt;&lt;ref name="Verge busting"&gt;{{Cite web |last=Hollister |first=Sean |date=November 25, 2019 |title=Google is accused of union busting after firing four employees |url=https://www.theverge.com/2019/11/25/20983053/google-fires-four-employees-memo-rebecca-rivers-laurence-berland-union-busting-accusation-walkout |access-date=November 26, 2019 |website=[[The Verge]] |language=en}}&lt;/ref&gt; On October 25, 2018, ''[[The New York Times]]'' published the ''exposé'', "How Google Protected [[Andy Rubin]], the 'Father of Android'". The company subsequently announced that "48 employees have been fired over the last two years" for sexual misconduct.&lt;ref&gt;{{Cite web |last=Welch |first=Chris |date=October 25, 2018 |title=Google says 48 people have been fired for sexual harassment in the last two years |url=https://www.theverge.com/2018/10/25/18024486/google-sexual-harassment-people-fired-rubin-2-years-ceo |url-status=live |archive-url=https://web.archive.org/web/20181031133020/https://www.theverge.com/2018/10/25/18024486/google-sexual-harassment-people-fired-rubin-2-years-ceo |archive-date=October 31, 2018 |access-date=October 31, 2018 |website=[[The Verge]]}}&lt;/ref&gt; On November 1, 2018, more than 20,000 Google employees and contractors staged a global walk-out to protest the company's handling of sexual harassment complaints.&lt;ref&gt;{{Cite web |last=Hamilton |first=Isobel Asher |display-authors=etal |date=November 1, 2018 |title=PHOTOS: Google employees all over the world left their desk and walked out in protest over sexual misconduct |url=https://www.businessinsider.com/google-walkout-live-pictures-of-protesting-google-workers-2018-11 |url-status=live |archive-url=https://web.archive.org/web/20181102174328/https://www.businessinsider.com/google-walkout-live-pictures-of-protesting-google-workers-2018-11 |archive-date=November 2, 2018 |access-date=November 6, 2018 |website=[[Business Insider]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Segarra |first=Lisa Marie |date=November 3, 2018 |title=More Than 20,000 Google Employees Participated in Walkout Over Sexual Harassment Policy |publisher=[[Fortune (magazine)|Fortune]]|url=http://fortune.com/2018/11/03/google-employees-walkout-demands/ |url-status=live |access-date=November 6, 2018 |archive-url=https://web.archive.org/web/20181107013331/http://fortune.com/2018/11/03/google-employees-walkout-demands/ |archive-date=November 7, 2018}}&lt;/ref&gt; CEO Sundar Pichai was reported to be in support of the protests.&lt;ref&gt;{{Cite news |last=Liedtke |first=Michael |date=November 1, 2018 |title=Google workers walk out to protest sexual misconduct |publisher=Akron Beacon/Journal |agency=[[Associated Press]] |location=San Francisco, Calf. |url=https://www.ohio.com/news/20181101/google-workers-walk-out-to-protest-sexual-misconduct |access-date=November 6, 2018}}&lt;/ref&gt; Later in 2019, some workers accused the company of retaliating against internal activists.{{r|Verge busting}}

On March 19, 2019, Google announced that it would enter the video game market, launching a [[cloud gaming]] platform called [[Google Stadia]].&lt;ref name=unveils /&gt;

On June 3, 2019, the [[United States Department of Justice]] reported that it would investigate Google for [[antitrust]] violations.&lt;ref&gt;{{Cite web |title=Google shares take a dive with reports of US DoJ 'competition' probe |url=https://www.theregister.com/2019/06/03/google_shares_take_a_dive_on_doj_reports/ |website=www.theregister.com}}&lt;/ref&gt; This led to the filing of an antitrust lawsuit in October 2020, on the grounds the company had abused a monopoly position in the [[Web search engine|search]] and [[search advertising]] markets.&lt;ref&gt;{{Cite news |title=U.S. Files Antitrust Suit Against Google |work=[[NPR]] |url=https://www.npr.org/2020/10/20/925895658/u-s-files-antitrust-suit-against-google}}&lt;/ref&gt;

In December 2019, former [[PayPal]] [[chief operating officer]] Bill Ready became Google's new commerce chief. Ready's role will not be directly involved with [[Google Pay (2018–2022)|Google Pay]].&lt;ref&gt;{{Cite web |last=Perez |first=Sarah |date=December 11, 2019 |title=PayPal's exiting COO Bill Ready to join Google as its new president of Commerce |url=https://techcrunch.com/2019/12/11/paypals-exiting-coo-bill-ready-to-join-google-as-its-new-president-of-commerce/ |website=[[TechCrunch]]}}&lt;/ref&gt;

In April 2020, due to the [[COVID-19 pandemic]], Google announced several cost-cutting measures. Such measures included slowing down hiring for the remainder of 2020, except for a small number of strategic areas, recalibrating the focus and pace of investments in areas like data centers and machines, and non-business essential marketing and travel.&lt;ref&gt;{{Cite web |date=April 15, 2020 |title=Bloomberg – Google to Slow Hiring for Rest of 2020, CEO Tells Staff |url=https://www.bloomberg.com/news/articles/2020-04-15/google-to-slow-hiring-for-rest-of-2020-ceo-pichai-tells-staff |access-date=April 16, 2020 |website=www.bloomberg.com}}&lt;/ref&gt; Most employees were also working from home due to the [[COVID-19 pandemic]] and the success of it even led to Google announcing that they would be permanently converting some of their jobs to work from home &lt;ref&gt;{{Cite journal |last1=Bonacini |first1=Luca |last2=Gallo |first2=Giovanni |last3=Scicchitano |first3=Sergio |date=2021 |title=Working from home and income inequality: risks of a 'new normal' with COVID-19 |journal=Journal of Population Economics |language=en |volume=34 |issue=1 |pages=303–360 |doi=10.1007/s00148-020-00800-7 |issn=0933-1433 |pmc=7486597 |pmid=32952308}}&lt;/ref&gt;

The [[2020 Google services outages]] disrupted Google services: one in August that affected [[Google Drive]] among others, another in November affecting [[YouTube]], and a third in December affecting the entire suite of Google applications. All three outages were resolved within hours.&lt;ref&gt;{{Cite web |title=Google services including Gmail hit by serious disruption |url=https://news.sky.com/story/google-services-including-gmail-hit-by-serious-disruption-12052892 |website=Sky News}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Li |first=Abner |date=November 12, 2020 |title=YouTube is currently down amid widespread outage |url=https://9to5google.com/2020/11/11/youtube-tv-down-2/}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=December 14, 2020 |title=YouTube back online, all services restored as Google apologizes for 'system outage' &amp;#124; TechRadar |url=https://www.techradar.com/amp/news/google-suite-youtube-and-other-services-are-down&amp;ved=0ahUKEwjT_qTet83tAhVJJzQIHcFXB-kQyM8BCCgwAQ&amp;usg=AOvVaw0HFBmVnTnarPXLRK7ok2jE&amp;ampcf=1 |website=www.techradar.com |access-date=February 23, 2022 |archive-date=December 14, 2020 |archive-url=https://web.archive.org/web/20201214235555/https://www.techradar.com/amp/news/google-suite-youtube-and-other-services-are-down%26ved%3D0ahUKEwjT_qTet83tAhVJJzQIHcFXB-kQyM8BCCgwAQ%26usg%3DAOvVaw0HFBmVnTnarPXLRK7ok2jE%26ampcf%3D1 |url-status=dead }}&lt;/ref&gt;

In 2021, the [[Alphabet Workers Union]] was founded, composed mostly of Google employees.&lt;ref&gt;{{Cite web |date=January 4, 2021 |title=Google employees are forming a union |url=https://www.androidpolice.com/2021/01/04/google-employees-are-forming-a-union/ |access-date=March 26, 2022 |website=Android Police |language=en-US}}&lt;/ref&gt;

In January 2021, the [[Australian Government]] proposed legislation that would require Google and Facebook to pay media companies for the right to use their content. In response, Google threatened to close off access to its search engine in Australia.&lt;ref&gt;{{Cite news |last=Jose |first=Renju |date=January 22, 2021 |title=Google says to block search engine in Australia if forced to pay for news |language=en |work=[[Reuters]] |url=https://www.reuters.com/article/us-australia-media-google-idUSKBN29R04O |access-date=January 22, 2021}}&lt;/ref&gt;

In March 2021, Google reportedly paid $20 million for [[Ubisoft]] ports on [[Google Stadia]].&lt;ref&gt;{{Cite web |title=Google reportedly paid $20m for Ubisoft ports on Stadia |url=https://www.gamesindustry.biz/articles/2021-03-01-google-reportedly-paid-usd20m-for-ubisoft-ports-on-stadia |access-date=March 1, 2021 |website=GamesIndustry.biz |date=March 2021 |language=en}}&lt;/ref&gt; Google spent "tens of millions of dollars" on getting major publishers such as [[Ubisoft]] and Take-Two to bring some of their biggest games to Stadia.&lt;ref&gt;{{Cite web|last=Schreier|first=Jason|date=February 28, 2021|title=Google had big video game ambitions. Then reality hit|url=https://fortune.com/2021/02/27/google-stadia-video-game-streaming-reality-check-consoles/|access-date=February 3, 2022|website=[[Fortune (magazine)|Fortune]]|language=en}}&lt;/ref&gt;

In April 2021, ''[[The Wall Street Journal]]'' reported that Google ran a years-long program called "Project Bernanke" that used data from past advertising bids to gain an advantage over competing for ad services. This was revealed in documents concerning the antitrust lawsuit filed by ten US states against Google in December.&lt;ref&gt;{{Cite web |date=April 11, 2021 |title=Google's Secret 'Project Bernanke' Revealed in Texas Antitrust Case |url=https://www.wsj.com/articles/googles-secret-project-bernanke-revealed-in-texas-antitrust-case-11618097760 |access-date=April 13, 2021 |website=[[The Wall Street Journal]] |language=en}}&lt;/ref&gt;

In September 2021, the Australian government announced plans to curb Google's capability to sell targeted ads, claiming that the company has a monopoly on the market harming publishers, advertisers, and consumers.&lt;ref&gt;{{Cite web |date=September 28, 2021 |title=Australian Government Plans to Curb Google's Capability to Sell Targeted Ads – September 28, 2021 |url=https://dailynewsbrief.com/2021/09/28/australian-government-plans-to-curb-googles-capability-to-sell-targeted-ads/ |access-date=October 4, 2021 |website=Daily News Brief |language=en-US}}&lt;/ref&gt;

In 2022, Google began accepting requests for the removal of phone numbers, physical addresses and email addresses from its search results. It had previously accepted requests for removing confidential data only, such as Social Security numbers, bank account and credit card numbers, personal signatures, and medical records. Even with the new policy, Google may remove information from only certain but not all search queries. It would not remove content that is "broadly useful", such as news articles, or already part of the public record.&lt;ref&gt;{{cite news |last1=Picchi |first1=Aimee |title=Google will now remove your phone number and other info from search results. Here's how to do it. |url=https://www.cbsnews.com/news/google-search-remove-phone-number-personal-information/ |work=[[CBS News]] |date=April 28, 2022}}&lt;/ref&gt;

In May 2022, Google announced that the company had acquired California based, MicroLED display technology development and manufacturing Start-up Raxium. Raxium is set to join Google's Devices and Services team to aid in the development of micro-optics, monolithic integration, and system integration.&lt;ref&gt;{{cite web|date=May 5, 2022|url=https://www.devdiscourse.com/article/technology/2025894-google-announces-acquisition-of-microled-startup-raxium|title=Google announces acquisition of MicroLED startup Raxium|website=Devdiscourse|access-date=May 6, 2022|url-status=live|archive-url=https://web.archive.org/web/20220506121844/https://www.devdiscourse.com/article/technology/2025894-google-announces-acquisition-of-microled-startup-raxium|archive-date=May 6, 2022}}&lt;/ref&gt;&lt;ref&gt;{{cite web|url=https://www.computerworld.com/article/3646533/noteworthy-tech-acquisitions-2022.html|title=Noteworthy tech acquisitions 2022|website=Computer World|date=July 6, 2022|author=Charlotte Trueman|access-date=July 24, 2022}}&lt;/ref&gt;

In early 2023, following the success of [[ChatGPT]] and concerns that Google was falling behind in the AI race, Google's senior management issued a "code red" and a "directive that all of its most important products—those with more than a billion users—must incorporate generative AI within months".&lt;ref&gt;{{Cite news |last1=Love |first1=Julia |last2=Alba |first2=Davey |date=2023-03-08 |title=Google's Plan to Catch ChatGPT Is to Stuff AI Into Everything |language=en |work=[[Bloomberg News|Bloomberg]] Businessweek |url=https://www.bloomberg.com/news/articles/2023-03-08/chatgpt-success-drives-google-to-put-ai-in-all-its-products |access-date=2023-03-14}}&lt;/ref&gt;

In early May 2023, Google announced its plans to build two additional data centers in Ohio. These centers, which will be built in Columbus and Lancaster, will power up the company’s tools, including AI technology. The said data hub will add to the already operational center near Columbus, bringing Google's total investment in Ohio to over $2 billion.&lt;ref&gt;{{Cite news|url=https://abcnews.go.com/Technology/wireStory/google-open-data-centers-ohio-99041576 |title=Google to open two more data centers in Ohio |work=[[ABC News]]}}&lt;/ref&gt;

== Products and services ==
{{Main|List of Google products}}

=== Search engine ===
{{Main|Google Search|Google Images}}
Google [[search engine indexing|indexes]] billions of web pages to allow users to search for the information they desire through the use of keywords and [[Operator (computer programming)|operators]].&lt;ref&gt;{{Cite web |last=Arrington |first=Michael |date=July 25, 2008 |title=Google's Misleading Blog Post: The Size Of The Web And The Size Of Their Index Are Very Different |url=https://techcrunch.com/2008/07/25/googles-misleading-blog-post-on-the-size-of-the-web/ |url-status=live |archive-url=https://web.archive.org/web/20170312042335/https://techcrunch.com/2008/07/25/googles-misleading-blog-post-on-the-size-of-the-web/ |archive-date=March 12, 2017 |access-date=March 9, 2017 |website=[[TechCrunch]] |publisher=[[AOL]]}}&lt;/ref&gt; According to [[comScore]] market research from November 2009, Google Search is the dominant search engine in the United States market, with a [[market share]] of 65.6%.&lt;ref name="comscore"&gt;{{Cite news |date=December 16, 2006 |title=comScore Releases November 2009 U.S. Search Engine Rankings |url=http://www.comscore.com/Press_Events/Press_Releases/2009/12/comScore_Releases_November_2009_U.S._Search_Engine_Rankings |url-status=live |access-date=July 5, 2010 |archive-url=https://web.archive.org/web/20100225142724/http://www.comscore.com/Press_Events/Press_Releases/2009/12/comScore_Releases_November_2009_U.S._Search_Engine_Rankings |archive-date=February 25, 2010}}&lt;/ref&gt; In May 2017, Google enabled a new "Personal" tab in Google Search, letting users search for content in their Google accounts' various services, including email messages from Gmail and photos from [[Google Photos]].&lt;ref&gt;{{Cite web |last=Schwartz |first=Barry |date=May 26, 2017 |title=Google Adds Personal Tab To Search Filters |url=https://www.seroundtable.com/google-personal-tab-search-23912.html |url-status=live |archive-url=https://web.archive.org/web/20170527140309/https://www.seroundtable.com/google-personal-tab-search-23912.html |archive-date=May 27, 2017 |access-date=May 27, 2017 |website=Search Engine Roundtable |publisher=RustyBrick}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Gartenberg |first=Chaim |date=May 26, 2017 |title=Google adds new Personal tab to search results to show Gmail and Photos content |url=https://www.theverge.com/2017/5/26/15701778/google-personal-tab-search-results-gmail-photos-images-maps-news-filter |url-status=live |archive-url=https://web.archive.org/web/20170526215945/https://www.theverge.com/2017/5/26/15701778/google-personal-tab-search-results-gmail-photos-images-maps-news-filter |archive-date=May 26, 2017 |access-date=May 27, 2017 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt;

Google launched its [[Google News]] service in 2002, an automated service which summarizes news articles from various websites.&lt;ref&gt;{{Cite news |last=Macht |first=Joshua |date=September 30, 2002 |title=Automatic for the People |magazine=Time |url=http://www.time.com/time/business/article/0,8599,356152,00.html |url-status=dead |access-date=June 7, 2010 |archive-url=https://web.archive.org/web/20101022094519/http://www.time.com/time/business/article/0,8599,356152,00.html |archive-date=October 22, 2010}}&lt;/ref&gt; Google also hosts [[Google Books]], a service which searches the text found in books in its database and shows limited previews or and the full book where allowed.&lt;ref&gt;{{Cite web |last=Martin |first=China |date=November 26, 2007 |title=Google hit with second lawsuit over Library project |url=http://www.infoworld.com/t/platforms/google-hit-second-lawsuit-over-library-project-722 |url-status=live |archive-url=https://web.archive.org/web/20110510022853/http://www.infoworld.com/t/platforms/google-hit-second-lawsuit-over-library-project-722 |archive-date=May 10, 2011 |access-date=July 5, 2010 |publisher=[[InfoWorld]]}}&lt;/ref&gt;

Google has added several features in recent years.{{clarify timeframe|date=January 2023}} Such options includes Flights, Shopping,  and Finance.

=== Advertising ===
[[File:Ad-tech London 2010 (2).JPG|thumb|Google on ad-tech London, 2010]]

Google generates most of its revenues from advertising. This includes sales of apps, purchases made in-app, digital content products on Google and YouTube, Android and licensing and service fees, including fees received for Google Cloud offerings. Forty-six percent of this profit was from clicks (cost per clicks), amounting to US$109,652 million in 2017. This includes three principal methods, namely [[AdMob]], [[AdSense]] (such as AdSense for Content, [[AdSense]] for Search, etc.) and [[DoubleClick]] AdExchange.&lt;ref name="agm2017"&gt;{{Cite book |url=https://abc.xyz/investor |title=Annualg report (Alphabet Inc.) – 2017 |date=March 1, 2018 |publisher=Alphabet Inc. Investor relations |access-date=December 3, 2018 |archive-url=https://web.archive.org/web/20160203091612/https://abc.xyz/investor/ |archive-date=February 3, 2016 |url-status=live}}&lt;/ref&gt;

In addition to its own algorithms for understanding search requests, Google uses technology its acquisition of [[DoubleClick]], to project user interest and target advertising to the search context and the user history.&lt;ref&gt;{{Cite news |last=Nakashima |first=Ellen |date=August 12, 2008 |title=Some Web Firms Say They Track Behavior Without Explicit Consent |newspaper=[[The Washington Post]] |url=https://www.washingtonpost.com/wp-dyn/content/article/2008/08/11/AR2008081102270_pf.html |url-status=live |archive-url=https://web.archive.org/web/20121112172756/http://www.washingtonpost.com/wp-dyn/content/article/2008/08/11/AR2008081102270_pf.html |archive-date=November 12, 2012}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Helft |first=Miguel |date=March 11, 2009 |title=Google to Offer Ads Based on Interests |url=https://www.nytimes.com/2009/03/11/technology/internet/11google.html |url-status=live |archive-url=https://web.archive.org/web/20170328214358/http://www.nytimes.com/2009/03/11/technology/internet/11google.html |archive-date=March 28, 2017 |access-date=March 9, 2017 |website=[[The New York Times]]}}&lt;/ref&gt;

In 2007, Google launched "[[AdSense for Mobile]]", taking advantage of the emerging mobile advertising market.&lt;ref name="adsense_mobile"&gt;{{Cite web |date=September 17, 2007 |title=Google AdSense for Mobile unlocks the potential of the mobile advertising market |url=https://www.google.com/intl/en/press/annc/20070917_mobileads.html |url-status=live |archive-url=https://web.archive.org/web/20120620042233/https://www.google.com/intl/en/press/annc/20070917_mobileads.html |archive-date=June 20, 2012 |access-date=February 26, 2010 |website=Google, Inc.}}&lt;/ref&gt;

[[Google Analytics]] allows website owners to track where and how people use their website, for example by examining click rates for all the links on a page.&lt;ref&gt;{{Cite web |last=Bright |first=Peter |date=August 27, 2008 |title=Surfing on the sly with IE8's new "InPrivate" Internet |url=https://arstechnica.com/information-technology/2008/08/surfing-on-the-sly-ie8s-inprivate-internet/ |url-status=live |archive-url=https://web.archive.org/web/20170312040931/https://arstechnica.com/information-technology/2008/08/surfing-on-the-sly-ie8s-inprivate-internet/ |archive-date=March 12, 2017 |access-date=March 9, 2017 |website=[[Ars Technica]] |publisher=[[Condé Nast]]}}&lt;/ref&gt; Google advertisements can be placed on third-party websites in a two-part program. [[Google Ads]] allows advertisers to display their advertisements in the Google content network, through a cost-per-click scheme.&lt;ref&gt;{{Cite web |last=Beal |first=Vangie |date=December 21, 2010 |title=AdWords – Google AdWords |url=http://www.webopedia.com/TERM/A/adwords.html |url-status=live |archive-url=https://web.archive.org/web/20170629163240/http://www.webopedia.com/TERM/A/adwords.html |archive-date=June 29, 2017 |access-date=May 27, 2017 |website=Webopedia |publisher=QuinStreet Inc.}}&lt;/ref&gt; The sister service, Google AdSense, allows website owners to display these advertisements on their website and earn money every time ads are clicked.&lt;ref&gt;{{Cite web |last=Beal |first=Vangie |date=December 20, 2010 |title=AdSense – Google AdSense |url=http://www.webopedia.com/TERM/A/adsense.html |url-status=live |archive-url=https://web.archive.org/web/20170502044751/http://www.webopedia.com/TERM/A/adsense.html |archive-date=May 2, 2017 |access-date=May 27, 2017 |website=Webopedia |publisher=QuinStreet Inc.}}&lt;/ref&gt; One of the criticisms of this program is the possibility of [[click fraud]], which occurs when a person or automated script clicks on advertisements without being interested in the product, causing the advertiser to pay money to Google unduly. Industry reports in 2006 claimed that approximately 14 to 20&amp;nbsp;percent of clicks were fraudulent or invalid.&lt;ref&gt;{{Cite news |last=Mills |first=Elinor |date=July 25, 2006 |title=Google to offer advertisers click fraud stats |work=news.cnet.com |publisher=[[CNET]] |url=http://news.cnet.com/Google-to-offer-advertisers-click-fraud-stats/2100-1024_3-6098469.html |url-status=live |access-date=July 29, 2006 |archive-url=https://web.archive.org/web/20110510075216/http://news.cnet.com/Google-to-offer-advertisers-click-fraud-stats/2100-1024_3-6098469.html |archive-date=May 10, 2011}}&lt;/ref&gt; [[Google Search Console]] (rebranded from Google Webmaster Tools in May 2015) allows [[webmasters]] to check the sitemap, crawl rate, and for security issues of their websites, as well as optimize their website's visibility.

=== Consumer services ===

==== Web-based services ====
Google offers [[Gmail]] for [[email]],&lt;ref&gt;{{Cite web |last=Gayomali |first=Chris |date=April 1, 2014 |title=When Gmail Launched On April 1, 2004, People Thought It Was A Joke |url=https://www.fastcompany.com/3028513/when-gmail-launched-on-april-1-2004-people-thought-it-was-a-joke |url-status=live |archive-url=https://web.archive.org/web/20171018201644/https://www.fastcompany.com/3028513/when-gmail-launched-on-april-1-2004-people-thought-it-was-a-joke |archive-date=October 18, 2017 |access-date=June 12, 2017 |website=[[Fast Company (magazine)|Fast Company]] |publisher=Mansueto Ventures}}&lt;/ref&gt; [[Google Calendar]] for time-management and scheduling,&lt;ref&gt;{{Cite web |last=Vincent |first=James |date=January 5, 2017 |title=Google Calendar update makes it easier to track your New Year's fitness goals |url=https://www.theverge.com/2017/1/5/14175830/google-calendar-track-fitness-goals-health-data |url-status=live |archive-url=https://web.archive.org/web/20170113025213/http://www.theverge.com/2017/1/5/14175830/google-calendar-track-fitness-goals-health-data |archive-date=January 13, 2017 |access-date=June 12, 2017 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt; [[Google Maps]] for mapping, navigation and [[satellite imagery]],&lt;ref&gt;{{Cite web |last=Broussard |first=Mitchel |date=March 22, 2017 |title=Google Maps Introduces New Location Sharing Feature With Real-Time Friend Tracking |url=https://www.macrumors.com/2017/03/22/google-maps-location-sharing/ |url-status=live |archive-url=https://web.archive.org/web/20170327173708/https://www.macrumors.com/2017/03/22/google-maps-location-sharing/ |archive-date=March 27, 2017 |access-date=June 12, 2017 |website=[[MacRumors]]}}&lt;/ref&gt; [[Google Drive]] for [[File hosting service|cloud storage]] of files,&lt;ref name="verge-drive-announced"&gt;{{Cite web |last=Sottek |first=T.C. |date=April 24, 2012 |title=Google Drive officially launches with 5&amp;nbsp;GB free storage, Google Docs integration |url=https://www.theverge.com/2012/4/24/2971025/google-drive-official-launch-features |url-status=live |archive-url=https://web.archive.org/web/20161226161807/http://www.theverge.com/2012/4/24/2971025/google-drive-official-launch-features |archive-date=December 26, 2016 |access-date=June 12, 2017 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt; [[Google Docs]], [[Google Sheets|Sheets]] and [[Google Slides|Slides]] for productivity,&lt;ref name="verge-drive-announced" /&gt; [[Google Photos]] for photo storage and sharing,&lt;ref&gt;{{Cite web |last=Perez |first=Sarah |date=May 28, 2015 |title=Google Photos Breaks Free Of Google+, Now Offers Free, Unlimited Storage |url=https://techcrunch.com/2015/05/28/google-photos-breaks-free-of-google-now-offers-free-unlimited-storage/ |url-status=live |archive-url=https://web.archive.org/web/20170706135643/https://techcrunch.com/2015/05/28/google-photos-breaks-free-of-google-now-offers-free-unlimited-storage/ |archive-date=July 6, 2017 |access-date=June 12, 2017 |website=[[TechCrunch]] |publisher=[[AOL]]}}&lt;/ref&gt; [[Google Keep]] for [[note-taking]],&lt;ref&gt;{{Cite web |last=Graziano |first=Dan |date=March 20, 2013 |title=Google launches Google Keep note-taking service [video] |url=http://bgr.com/2013/03/20/google-keep-annnounced-388095/ |url-status=live |archive-url=https://web.archive.org/web/20161008154306/http://bgr.com/2013/03/20/google-keep-annnounced-388095/ |archive-date=October 8, 2016 |access-date=June 12, 2017 |website=[[Boy Genius Report|BGR]] |publisher=[[Penske Media Corporation]]}}&lt;/ref&gt; [[Google Translate]] for language translation,&lt;ref&gt;{{Cite magazine |last=Eadicicco |first=Lisa |date=November 16, 2016 |title=Google's Translation App Is About To Get Much Better |url=http://time.com/4572942/google-translate-app-update-2016/ |url-status=live |magazine=[[Time (magazine)|Time]] |archive-url=https://web.archive.org/web/20170401152526/http://time.com/4572942/google-translate-app-update-2016/ |archive-date=April 1, 2017 |access-date=June 12, 2017}}&lt;/ref&gt; [[YouTube]] for video viewing and sharing,&lt;ref&gt;{{Cite web |last=Hamedy |first=Saba |date=February 28, 2017 |title=People now spend 1 billion hours watching YouTube every day |url=http://mashable.com/2017/02/27/youtube-one-billion-hours-of-video-daily/ |url-status=live |archive-url=https://web.archive.org/web/20170517233015/http://mashable.com/2017/02/27/youtube-one-billion-hours-of-video-daily/ |archive-date=May 17, 2017 |access-date=June 12, 2017 |website=[[Mashable]]}}&lt;/ref&gt; [[Google My Business]] for managing public business information,&lt;ref&gt;{{Cite web |title=Google My Business – Stand Out on Google for Free |url=https://www.google.com/business/ |url-status=live |archive-url=https://web.archive.org/web/20190207151521/https://www.google.com/business/ |archive-date=February 7, 2019 |access-date=February 6, 2019 |website=www.google.com}}&lt;/ref&gt; and [[Google Duo|Duo]] for social interaction.&lt;ref&gt;{{Cite magazine |last=Levy |first=Steven |date=June 28, 2011 |title=Inside Google+ - How the search giant plans to go social |url=https://www.wired.com/2011/06/inside-google-plus-social/ |url-status=live |magazine=[[Wired (website)|Wired]] |publisher=[[Condé Nast]] |archive-url=https://web.archive.org/web/20170405130052/https://www.wired.com/2011/06/inside-google-plus-social/ |archive-date=April 5, 2017 |access-date=June 12, 2017}}&lt;/ref&gt; In March 2019, Google unveiled a [[cloud gaming]] service named [[Google Stadia|Stadia]].&lt;ref name="unveils"&gt;{{Cite web |last=Warren |first=Tom |date=March 19, 2019 |title=Google unveils Stadia cloud gaming service, launches in 2019 |url=https://www.theverge.com/2019/3/19/18271702/google-stadia-cloud-gaming-service-announcement-gdc-2019 |url-status=live |archive-url=https://web.archive.org/web/20190319173136/https://www.theverge.com/2019/3/19/18271702/google-stadia-cloud-gaming-service-announcement-gdc-2019 |archive-date=March 19, 2019 |access-date=April 8, 2019 |website=[[The Verge]]}}&lt;/ref&gt; A job search product has also existed since before 2017,&lt;ref&gt;{{Cite web |last=Zakrasek |first=Nick |year=2017 |title=Connecting more Americans with jobs |url=https://www.blog.google/products/search/connecting-more-americans-jobs/ |website=blog.google}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |title=Job Search on Google – Get Your Job Postings on Google Today |url=https://jobs.google.com/about |website=jobs.google.com}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |title=Search Job Opportunities &amp; Expand Career Skills |url=https://grow.google/job-seekers/ |website=Grow With Google}}&lt;/ref&gt; Google for Jobs is an enhanced search feature that aggregates listings from [[job board]]s and career sites.&lt;ref&gt;{{Cite web |last=Ryan |first=Robin |year=2019 |title=How To Use Google's Job Search Feature To Land A Job |url=https://www.forbes.com/sites/robinryan/2019/08/06/how-to-use-googles-new-job-search-feature-to-land-a-job |archive-url=https://web.archive.org/web/20190806144615/https://www.forbes.com/sites/robinryan/2019/08/06/how-to-use-googles-new-job-search-feature-to-land-a-job/ |url-status=dead |archive-date=August 6, 2019 |website=forbes.com}}&lt;/ref&gt;

Some Google services are not web-based. [[Google Earth]], launched in 2005, allowed users to see high-definition satellite pictures from all over the world for free through a client software downloaded to their computers.&lt;ref&gt;{{Cite journal |last1=Clarke |first1=Philippa |last2=Ailshire |first2=Jennifer |last3=Melendez |first3=Robert |last4=Bader |first4=Michael |last5=Morenoff |first5=Jeffrey |year=2010 |title=Using Google Earth to conduct a neighborhood audit: reliability of a virtual audit instrument |journal=Health &amp; Place |volume=16 |issue=6 |pages=1224–1229 |doi=10.1016/j.healthplace.2010.08.007 |pmc=2952684 |pmid=20797897}}&lt;/ref&gt;

==== Software ====
Google develops the [[Android (operating system)|Android]] [[mobile operating system]],&lt;ref&gt;{{Cite web |last=Schonfeld |first=Erick |date=November 5, 2007 |title=Breaking: Google Announces Android and Open Handset Alliance |url=https://techcrunch.com/2007/11/05/breaking-google-announces-android-and-open-handset-alliance/ |url-status=live |archive-url=https://web.archive.org/web/20170622140334/https://techcrunch.com/2007/11/05/breaking-google-announces-android-and-open-handset-alliance/ |archive-date=June 22, 2017 |access-date=June 12, 2017 |website=[[TechCrunch]] |publisher=[[AOL]]}}&lt;/ref&gt; as well as its [[Wear OS|smartwatch]],&lt;ref&gt;{{Cite web |last=D'Orazio |first=Dante |date=March 18, 2014 |title=Google reveals Android Wear, an operating system for smartwatches |url=https://www.theverge.com/2014/3/18/5522226/google-reveals-android-wear-an-operating-system-designed-for |url-status=live |archive-url=https://web.archive.org/web/20170210034323/http://www.theverge.com/2014/3/18/5522226/google-reveals-android-wear-an-operating-system-designed-for |archive-date=February 10, 2017 |access-date=April 4, 2017 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt; [[Android TV|television]],&lt;ref&gt;{{Cite web |last=Ong |first=Josh |date=June 25, 2014 |title=Google announces Android TV to bring 'voice input, user experience and content' to the living room |url=https://thenextweb.com/google/2014/06/25/android-tv-google-io-2014/ |url-status=live |archive-url=https://web.archive.org/web/20170313130445/https://thenextweb.com/google/2014/06/25/android-tv-google-io-2014/ |archive-date=March 13, 2017 |access-date=April 4, 2017 |website=The Next Web}}&lt;/ref&gt; [[Android Auto|car]],&lt;ref&gt;{{Cite web |last=Wilhelm |first=Alex |date=June 25, 2014 |title=Google Announces Android Auto, Promises Enabled Cars By The End Of 2014 |url=https://techcrunch.com/2014/06/25/google-announces-android-auto-promises-enabled-cars-by-end-of-2014/ |url-status=live |archive-url=https://web.archive.org/web/20170622135917/https://techcrunch.com/2014/06/25/google-announces-android-auto-promises-enabled-cars-by-end-of-2014/ |archive-date=June 22, 2017 |access-date=April 4, 2017 |website=[[TechCrunch]] |publisher=[[AOL]]}}&lt;/ref&gt; and [[Internet of things]]-enabled [[Android Things|smart devices]] variations.&lt;ref&gt;{{Cite web |last=Kastrenakes |first=Jacob |date=December 13, 2016 |title=Android Things is Google's new OS for smart devices |url=https://www.theverge.com/2016/12/13/13924996/android-things-announced-smart-home-iot-operating-system |url-status=live |archive-url=https://web.archive.org/web/20170217131058/http://www.theverge.com/2016/12/13/13924996/android-things-announced-smart-home-iot-operating-system |archive-date=February 17, 2017 |access-date=April 4, 2017 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt;

It also develops the [[Google Chrome]] web browser,&lt;ref&gt;{{Cite web |last1=Pichai |first1=Sundar |last2=Upson |first2=Linus |date=September 1, 2008 |title=A fresh take on the browser |url=https://googleblog.blogspot.no/2008/09/fresh-take-on-browser.html |url-status=live |archive-url=https://web.archive.org/web/20160315022315/https://googleblog.blogspot.no/2008/09/fresh-take-on-browser.html |archive-date=March 15, 2016 |access-date=November 22, 2016 |website=Official Google Blog}}&lt;/ref&gt; and [[ChromeOS]], an operating system based on Chrome.&lt;ref&gt;{{Cite web |last1=Pichai |first1=Sundar |last2=Upson |first2=Linus |date=July 7, 2009 |title=Introducing the Google Chrome OS |url=https://googleblog.blogspot.no/2009/07/introducing-google-chrome-os.html |url-status=live |archive-url=https://web.archive.org/web/20161122222918/https://googleblog.blogspot.no/2009/07/introducing-google-chrome-os.html |archive-date=November 22, 2016 |access-date=November 22, 2016 |website=Official Google Blog}}&lt;/ref&gt;

==== Hardware ====
[[File:Pixel 3 と Pixel 3 XL を初触。本体をギュッと握ると Google Assistant が立ち上がるのがおもしろい。 ワシントンDC (44519013945).jpg|thumb|180px|Google Pixel smartphones on display in a store]]
In January 2010, Google released [[Nexus One]], the first Android phone under its own brand.&lt;ref&gt;{{Cite web |last=Siegler |first=MG |date=January 5, 2010 |title=The Droid You're Looking For: Live From The Nexus One Event |url=https://techcrunch.com/2010/01/05/nexus-one-event/ |url-status=live |archive-url=https://web.archive.org/web/20161123054909/https://techcrunch.com/2010/01/05/nexus-one-event/ |archive-date=November 23, 2016 |access-date=November 22, 2016 |website=[[TechCrunch]] |publisher=[[AOL]]}}&lt;/ref&gt; It spawned a number of phones and tablets under the "[[Google Nexus|Nexus]]" branding&lt;ref&gt;{{Cite web |last=Ion |first=Florence |date=May 15, 2013 |title=From Nexus One to Nexus 10: a brief history of Google's flagship devices |url=https://arstechnica.com/gadgets/2013/05/from-the-nexus-one-to-the-nexus-10-a-brief-history-of-nexus-devices/ |url-status=live |archive-url=https://web.archive.org/web/20170624004245/https://arstechnica.com/gadgets/2013/05/from-the-nexus-one-to-the-nexus-10-a-brief-history-of-nexus-devices/ |archive-date=June 24, 2017 |access-date=June 12, 2017 |website=[[Ars Technica]] |publisher=[[Condé Nast]]}}&lt;/ref&gt; until its eventual discontinuation in 2016, replaced by a new brand called [[Google Pixel|Pixel]].&lt;ref name="Pixel inside story"&gt;{{Cite web |last=Bohn |first=Dieter |date=October 4, 2016 |title=The Google Phone: The inside story of Google's bold bet on hardware |url=https://www.theverge.com/a/google-pixel-phone-new-hardware-interview-2016 |url-status=live |archive-url=https://web.archive.org/web/20170106213353/http://www.theverge.com/a/google-pixel-phone-new-hardware-interview-2016 |archive-date=January 6, 2017 |access-date=June 12, 2017 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt;

In 2011, the [[Chromebook]] was introduced, which runs on [[ChromeOS]].&lt;ref&gt;{{Cite web |last1=Pichai |first1=Sundar |last2=Upson |first2=Linus |date=May 11, 2011 |title=A new kind of computer: Chromebook |url=https://googleblog.blogspot.no/2011/05/new-kind-of-computer-chromebook.html |url-status=live |archive-url=https://web.archive.org/web/20161122222651/https://googleblog.blogspot.no/2011/05/new-kind-of-computer-chromebook.html |archive-date=November 22, 2016 |access-date=November 22, 2016 |website=Official Google Blog}}&lt;/ref&gt;

In July 2013, Google introduced the [[Chromecast]] dongle, which allows users to stream content from their smartphones to televisions.&lt;ref&gt;{{Cite web |last=Robertson |first=Adi |date=July 24, 2013 |title=Google reveals Chromecast: video streaming to your TV from any device for $35 |url=https://www.theverge.com/2013/7/24/4552204/google-reveals-chromecast-tv-streaming |url-status=live |archive-url=https://web.archive.org/web/20161226065215/http://www.theverge.com/2013/7/24/4552204/google-reveals-chromecast-tv-streaming |archive-date=December 26, 2016 |access-date=November 29, 2016 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=July 31, 2013 |title=Google Chromecast takes on streaming content to TV |url=https://www.bbc.com/news/technology-23514400 |url-status=live |archive-url=https://web.archive.org/web/20161129205929/http://www.bbc.com/news/technology-23514400 |archive-date=November 29, 2016 |access-date=November 29, 2016 |website=[[BBC News]] |publisher=[[BBC]]}}&lt;/ref&gt;

In June 2014, Google announced [[Google Cardboard]], a simple cardboard viewer that lets the user place their smartphone in a special front compartment to view [[virtual reality]] (VR) media.&lt;ref&gt;{{Cite web |last=O'Toole |first=James |date=June 26, 2014 |title=Google's cardboard virtual-reality goggles |url=https://money.cnn.com/2014/06/25/technology/innovation/google-cardboard/ |url-status=live |archive-url=https://web.archive.org/web/20161129145138/http://money.cnn.com/2014/06/25/technology/innovation/google-cardboard/ |archive-date=November 29, 2016 |access-date=November 29, 2016 |publisher=[[CNN]]}}&lt;/ref&gt;

Other hardware products include:
* [[Google Nest (smart speakers)|Nest]], a series of voice assistant smart speakers that can answer voice queries, play music, find information from apps (calendar, weather etc.), and control third-party smart home appliances (users can tell it to turn on the lights, for example). The Google Nest line includes the original [[Google Home]]&lt;ref&gt;{{Cite web |last=Bohn |first=Dieter |date=October 4, 2016 |title=Google Home is smart, loud, and kind of cute |url=https://www.theverge.com/2016/10/4/13156676/google-home-assistant-speaker-photos-video-device-hands-on |url-status=live |archive-url=https://web.archive.org/web/20161007204916/http://www.theverge.com/2016/10/4/13156676/google-home-assistant-speaker-photos-video-device-hands-on |archive-date=October 7, 2016 |access-date=October 8, 2016 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt; (later succeeded by the [[Nest Audio]]), the [[Google Home Mini]] (later succeeded by the [[Nest Mini]]), the [[Google Home Max]], the [[Google Home Hub]] (later rebranded as the Nest Hub), and the [[Nest Hub Max]].
* [[Google Nest Wifi|Nest Wifi]] (originally Google Wifi), a connected set of [[Wi-Fi]] routers to simplify and extend coverage of home Wi-Fi.&lt;ref&gt;{{Cite web |last=Bohn |first=Dieter |date=October 4, 2016 |title=The Google Wifi routers are little white pucks you can scatter throughout your house |url=https://www.theverge.com/2016/10/4/13157680/google-wifi-router-photos-hands-on |url-status=live |archive-url=https://web.archive.org/web/20161007180430/http://www.theverge.com/2016/10/4/13157680/google-wifi-router-photos-hands-on |archive-date=October 7, 2016 |access-date=October 8, 2016 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt;

=== Enterprise services{{anchor|Enterprise_products}} ===
{{Main|Google Workspace|Google Cloud Platform}}

[[Google Workspace]] (formerly G Suite until October 2020&lt;ref&gt;{{Cite web |title=Announcing Google Workspace, everything you need to get it done, in one location |url=https://cloud.google.com/blog/products/workspace/introducing-google-workspace/ |access-date=October 24, 2020 |website=Google Cloud Blog}}&lt;/ref&gt;) is a monthly subscription offering for organizations and businesses to get access to a collection of Google's services, including [[Gmail]], [[Google Drive]] and [[Google Docs]], [[Google Sheets]] and [[Google Slides]], with additional administrative tools, unique domain names, and 24/7 support.&lt;ref&gt;{{Cite web |title=Choose a Plan |url=https://gsuite.google.com/intl/en_ie/pricing.html |url-status=live |archive-url=https://web.archive.org/web/20161212231639/https://gsuite.google.com/intl/en_ie/pricing.html |archive-date=December 12, 2016 |access-date=December 2, 2016 |website=G Suite by Google Cloud}}&lt;/ref&gt;

On September 24, 2012,&lt;ref&gt;{{Cite web |date=September 24, 2012 |title=Celebrating the spirit of entrepreneurship with the new Google for Entrepreneurs |url=https://googleblog.blogspot.com/2012/09/celebrating-spirit-of-entrepreneurship.html |url-status=live |archive-url=https://web.archive.org/web/20180320171207/https://googleblog.blogspot.com/2012/09/celebrating-spirit-of-entrepreneurship.html |archive-date=March 20, 2018 |access-date=March 20, 2018 |website=Official Google Blog |language=en}}&lt;/ref&gt; Google launched [[Google for Entrepreneurs]], a largely not-for-profit [[business incubator]] providing startups with [[Coworking|co-working spaces]] known as Campuses, with assistance to startup founders that may include workshops, conferences, and mentorships.&lt;ref&gt;{{Cite news |last=Fell |first=Jason |date=September 27, 2012 |title=How Google Wants to Make Starting Up Easier for Entrepreneurs |language=en |work=Entrepreneur |url=https://www.entrepreneur.com/article/224522 |url-status=live |access-date=March 20, 2018 |archive-url=https://web.archive.org/web/20180320230407/https://www.entrepreneur.com/article/224522 |archive-date=March 20, 2018}}&lt;/ref&gt; Presently, there are seven Campus locations: [[Berlin]], [[London]], [[Madrid]], [[Seoul]], [[São Paulo]], [[Tel Aviv]], and [[Warsaw]].

On March 15, 2016, Google announced the introduction of Google Analytics 360 Suite, "a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers" which can be integrated with [[BigQuery]] on the Google Cloud Platform. Among other things, the suite is designed to help "enterprise class marketers" "see the complete [[customer journey]]", generate "useful insights", and "deliver engaging experiences to the right people".&lt;ref&gt;{{Cite web |last=Muret |first=Paul |date=March 15, 2016 |title=Introducing the Google Analytics 360 Suite |url=https://analytics.googleblog.com/2016/03/introducing-google-analytics-360-suite.html |url-status=live |archive-url=https://web.archive.org/web/20170112142850/https://analytics.googleblog.com/2016/03/introducing-google-analytics-360-suite.html |archive-date=January 12, 2017 |access-date=January 22, 2017}}&lt;/ref&gt; Jack Marshall of ''[[The Wall Street Journal]]'' wrote that the suite competes with existing marketing cloud offerings by companies including [[Adobe Systems|Adobe]], [[Oracle Corporation|Oracle]], [[Salesforce.com|Salesforce]], and [[IBM]].&lt;ref&gt;{{Cite news |last=Marshall |first=Jack |date=March 15, 2016 |title=Google Launches New Data Tools for Marketers |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/google-launches-new-data-tools-for-marketers-1458043217 |url-status=live |access-date=January 22, 2017 |archive-url=https://web.archive.org/web/20161113150024/http://www.wsj.com/articles/google-launches-new-data-tools-for-marketers-1458043217 |archive-date=November 13, 2016}}&lt;/ref&gt;

=== Internet services ===
In February 2010, Google announced the [[Google Fiber]] project, with experimental plans to build an ultra-high-speed broadband network for 50,000 to 500,000 customers in one or more American cities.&lt;ref&gt;{{Cite web |last1=Ingersoll |first1=Minnie |last2=Kelly |first2=James |date=February 10, 2010 |title=Think big with a gig: Our experimental fiber network |url=https://googleblog.blogspot.no/2010/02/think-big-with-gig-our-experimental.html |url-status=live |archive-url=https://web.archive.org/web/20161129150926/https://googleblog.blogspot.no/2010/02/think-big-with-gig-our-experimental.html |archive-date=November 29, 2016 |access-date=November 29, 2016 |website=Official Google Blog}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Schonfeld |first=Erick |date=February 10, 2010 |title=Google Plans To Deliver 1Gb/sec Fiber-Optic Broadband Network To More Than 50,000 Homes |url=https://techcrunch.com/2010/02/10/google-fiber-optic-network-home/ |url-status=live |archive-url=https://web.archive.org/web/20161129145628/https://techcrunch.com/2010/02/10/google-fiber-optic-network-home/ |archive-date=November 29, 2016 |access-date=November 29, 2016 |website=[[TechCrunch]] |publisher=[[AOL]]}}&lt;/ref&gt; Following Google's corporate restructure to make Alphabet Inc. its parent company, [[Google Fiber]] was moved to Alphabet's Access division.&lt;ref&gt;{{Cite web |last=McLaughlin |first=Kevin |date=August 25, 2016 |title=Inside the Battle Over Google Fiber |url=https://www.theinformation.com/articles/inside-the-battle-over-google-fiber |url-status=live |archive-url=https://web.archive.org/web/20161129144256/https://www.theinformation.com/articles/inside-the-battle-over-google-fiber |archive-date=November 29, 2016 |access-date=November 29, 2016 |website=The Information}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Statt |first=Nick |date=August 25, 2016 |title=Alphabet is putting serious pressure on Google Fiber to cut costs |url=https://www.theverge.com/2016/8/25/12652734/google-fiber-access-alphabet-layoffs-wireless-internet |url-status=live |archive-url=https://web.archive.org/web/20161129145849/http://www.theverge.com/2016/8/25/12652734/google-fiber-access-alphabet-layoffs-wireless-internet |archive-date=November 29, 2016 |access-date=November 29, 2016 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt;

In April 2015, Google announced [[Project Fi]], a mobile virtual network operator, that combines Wi-Fi and cellular networks from different telecommunication providers in an effort to enable seamless connectivity and fast Internet signal.&lt;ref&gt;{{Cite web |last=Fox |first=Nick |date=April 22, 2015 |title=Say hi to Fi: A new way to say hello |url=https://googleblog.blogspot.no/2015/04/project-fi.html |url-status=live |archive-url=https://web.archive.org/web/20161129150714/https://googleblog.blogspot.no/2015/04/project-fi.html |archive-date=November 29, 2016 |access-date=November 29, 2016 |website=Official Google Blog}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Goldman |first=David |date=April 22, 2015 |title=Google launches 'Project Fi' wireless service |url=https://money.cnn.com/2015/04/22/technology/google-project-fi-wireless-service/ |url-status=live |archive-url=https://web.archive.org/web/20161129150255/http://money.cnn.com/2015/04/22/technology/google-project-fi-wireless-service/ |archive-date=November 29, 2016 |access-date=November 29, 2016 |website=[[CNN]]}}&lt;/ref&gt;

== Corporate affairs ==
=== Stock price performance and quarterly earnings ===
Google's [[initial public offering]] (IPO) took place on August 19, 2004. At IPO, the company offered 19,605,052 shares at a price of $85 per share.&lt;ref name="IPO" /&gt;&lt;ref name=":1" /&gt; The sale of $1.67 billion gave Google a [[market capitalization]] of more than $23 billion.&lt;ref name="washpost" /&gt; The stock performed well after the IPO, with shares hitting $350 for the first time on October 31, 2007,&lt;ref&gt;{{Cite news |last=Hancock |first=Jay |date=October 31, 2007 |title=Google shares hit $700 |work=The Baltimore Sun |url=http://weblogs.baltimoresun.com/business/hancock/blog/2007/10/google_shares_hit_700.html |url-status=live |access-date=November 27, 2010 |archive-url=https://web.archive.org/web/20120202214534/http://weblogs.baltimoresun.com/business/hancock/blog/2007/10/google_shares_hit_700.html |archive-date=February 2, 2012}}&lt;/ref&gt; primarily because of strong sales and earnings in the [[online advertising]] market.&lt;ref name="bowlingforgoogle"&gt;{{Cite news |last=La Monica |first=Paul R. |date=May 25, 2005 |title=Bowling for Google |work=[[CNN]] |url=https://money.cnn.com/2005/05/25/technology/techinvestor/lamonica/index.htm |url-status=live |access-date=February 28, 2007 |archive-url=https://web.archive.org/web/20120304043014/http://money.cnn.com/2005/05/25/technology/techinvestor/lamonica/index.htm |archive-date=March 4, 2012}}&lt;/ref&gt; The surge in stock price was fueled mainly by individual investors, as opposed to large institutional investors and [[mutual fund]]s.&lt;ref name="bowlingforgoogle" /&gt; GOOG shares split into GOOG [[class C share]]s and GOOGL [[class A share]]s.&lt;ref&gt;{{Cite web |date=April 2, 2015 |title=This could cost Google more than $500 million |url=https://www.cnbc.com/2015/04/02/stock-split-could-cost-google-over-500-million.html |url-status=live |archive-url=https://web.archive.org/web/20151226080454/https://www.cnbc.com/2015/04/02/stock-split-could-cost-google-over-500-million.html |archive-date=December 26, 2015 |access-date=December 30, 2015 |website=[[CNBC]]}}&lt;/ref&gt; The company is listed on the [[NASDAQ]] stock exchange under the [[ticker symbol]]s GOOGL and GOOG, and on the [[Frankfurt Stock Exchange]] under the ticker symbol GGQ1. These ticker symbols now refer to Alphabet Inc., Google's holding company, {{as of|2015|8|10|alt=since the fourth quarter of 2015.}}&lt;ref&gt;{{Cite news |last=Pramuk |first=Jacob |date=August 10, 2015 |title=Google to become part of new company, Alphabet |work=[[CNBC]] |url=https://www.cnbc.com/2015/08/10/google-announces-plans-for-new-operating-structure.html |url-status=live |access-date=August 11, 2015 |archive-url=https://web.archive.org/web/20150811000128/https://www.cnbc.com/2015/08/10/google-announces-plans-for-new-operating-structure.html |archive-date=August 11, 2015}}&lt;/ref&gt;

In the third quarter of 2005, Google reported a 700% increase in profit, largely due to large companies shifting their advertising strategies from newspapers, magazines, and television to the Internet.&lt;ref&gt;{{Cite news |last=Vise |first=David |date=October 21, 2005 |title=Online Ads Give Google Huge Gain in Profit |newspaper=[[The Washington Post]] |url=https://www.washingtonpost.com/wp-dyn/content/article/2005/10/20/AR2005102002058.html |url-status=live |access-date=November 27, 2016 |archive-url=https://web.archive.org/web/20161020134416/http://www.washingtonpost.com/wp-dyn/content/article/2005/10/20/AR2005102002058.html |archive-date=October 20, 2016}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=La Monica |first=Paul R. |date=October 21, 2005 |title=All signals go for Google |work=[[CNN]] |url=https://money.cnn.com/2005/10/20/technology/google_analysis/index.htm}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |date=October 21, 2005 |title=Google shares jump on big profit increase |work=[[CBC News]] |url=https://www.cbc.ca/amp/1.558678}}&lt;/ref&gt;

For the 2006 fiscal year, the company reported $10.492 billion in total advertising revenues and only $112 million in licensing and other revenues.&lt;ref name="10-K"&gt;{{Cite web |title=Form 10-K{{nbsp}}– Annual Report |url=https://www.sec.gov/Archives/edgar/data/1288776/000119312507044494/d10k.htm |url-status=live |archive-url=https://web.archive.org/web/20101106152355/http://www.sec.gov/Archives/edgar/data/1288776/000119312507044494/d10k.htm |archive-date=November 6, 2010 |access-date=July 5, 2010 |publisher=SEC}}&lt;/ref&gt; In 2011, 96% of Google's revenue was derived from its advertising programs.&lt;ref name="Google-Inc-Jan-2012-10-K"&gt;{{Cite web |title=Google Inc, Form 10-K, Annual Report, Filing Date January 26, 2012 |url=http://pdf.secdatabase.com/44/0001193125-12-025336.pdf |url-status=live |archive-url=https://web.archive.org/web/20130502193637/http://pdf.secdatabase.com/44/0001193125-12-025336.pdf |archive-date=May 2, 2013 |access-date=March 8, 2013 |publisher=secdatabase.com}}&lt;/ref&gt;

Google generated $50 billion in annual revenue for the first time in 2012, generating $38 billion the previous year. In January 2013, then-CEO Larry Page commented, "We ended 2012 with a strong quarter ... Revenues were up 36% year-on-year, and 8% quarter-on-quarter. And we hit $50 billion in revenues for the first time last year – not a bad achievement in just a decade and a half."&lt;ref&gt;{{Cite web |last=Fiegerman |first=Seth |date=January 22, 2013 |title=Google Has Its First $50 Billion Year |url=http://mashable.com/2013/01/22/google-q4-earnings/#42cbeRCbSkqH |url-status=live |archive-url=https://web.archive.org/web/20161201014741/http://mashable.com/2013/01/22/google-q4-earnings/#42cbeRCbSkqH |archive-date=December 1, 2016 |access-date=November 30, 2016 |website=[[Mashable]]}}&lt;/ref&gt;

Google's consolidated revenue for the third quarter of 2013 was reported in mid-October 2013 as $14.89 billion, a 12 percent increase compared to the previous quarter.&lt;ref&gt;{{Cite web |last=Whitwam |first=Ryan |date=October 18, 2013 |title=Google Beats Analyst Estimates For Third Quarter Results, Stock Passes $1000 Per Share |url=http://www.androidpolice.com/2013/10/18/google-beats-analyst-estimates-for-third-quarter-results-stock-passes-1000-per-share/ |url-status=live |archive-url=https://web.archive.org/web/20170316025733/http://www.androidpolice.com/2013/10/18/google-beats-analyst-estimates-for-third-quarter-results-stock-passes-1000-per-share/ |archive-date=March 16, 2017 |access-date=March 15, 2017 |website=Android Police}}&lt;/ref&gt; Google's Internet business was responsible for $10.8 billion of this total, with an increase in the number of users' clicks on advertisements.&lt;ref&gt;{{Cite news |date=October 17, 2013 |title=Google earnings up 12% in third quarter even as Motorola losses deepen |work=[[The Guardian]] |agency=[[Reuters]] |url=https://www.theguardian.com/technology/2013/oct/17/google-q3-revenue-earnings-report |url-status=dead |access-date=October 18, 2013 |archive-url=https://web.archive.org/web/20131017221536/http://www.theguardian.com/technology/2013/oct/17/google-q3-revenue-earnings-report |archive-date=October 17, 2013}}&lt;/ref&gt; By January 2014, Google's market capitalization had grown to $397 billion.&lt;ref name="Marketwatch"&gt;{{Cite web |title=Google Overview |url=http://www.marketwatch.com/investing/stock/goog |url-status=live |archive-url=https://web.archive.org/web/20140202073406/http://www.marketwatch.com/investing/stock/GOOG |archive-date=February 2, 2014 |access-date=February 2, 2014 |website=Marketwatch}}&lt;/ref&gt;

=== Tax avoidance strategies ===
{{Further|Corporation tax in the Republic of Ireland#Multinational tax schemes|Google tax}}
Google uses various [[tax avoidance]] strategies. On the [[list of largest technology companies by revenue]], it pays the lowest taxes to the countries of origin of its revenues. Google between 2007 and 2010 saved $3.1 billion in taxes by shuttling non-U.S. profits through [[Ireland]] and the [[Netherlands]] and then to [[Bermuda]]. Such techniques lower its non-U.S. tax rate to 2.3 per cent, while normally the corporate tax rate in, for instance, the UK is 28 per cent.&lt;ref&gt;{{Cite web |last=Metz |first=Cade |date=October 22, 2010 |title=Google slips $3.1bn through 'Double Irish' tax loophole. |url=https://www.theregister.co.uk/2010/10/22/google_double_irish_tax_loophole/ |url-status=live |archive-url=https://web.archive.org/web/20170706132414/https://www.theregister.co.uk/2010/10/22/google_double_irish_tax_loophole/ |archive-date=July 6, 2017 |access-date=August 10, 2017 |website=The Register}}&lt;/ref&gt; This has reportedly sparked a French investigation into Google's [[transfer pricing]] practices.&lt;ref&gt;{{Cite web |last=Leach |first=Anna |date=October 31, 2012 |title=French gov 'plans to hand Google €1bn tax bill'&amp;nbsp;– report |url=https://www.theregister.co.uk/2012/10/31/google_france_tax_office_billion_euros/ |url-status=live |archive-url=https://web.archive.org/web/20130104002014/http://www.theregister.co.uk/2012/10/31/google_france_tax_office_billion_euros/ |archive-date=January 4, 2013 |access-date=January 2, 2013 |publisher=Theregister.co.uk}}&lt;/ref&gt;

In 2020, Google said it had overhauled its controversial global tax structure and consolidated all of its intellectual property holdings back to the US.&lt;ref&gt;{{Cite news |last=Waters |first=Richard |date=January 2, 2020 |title=Google to end use of 'double Irish' as tax loophole set to close |work=[[Financial Times]] |url=https://www.ft.com/content/991f11ae-2c51-11ea-bc77-65e4aa615551 |url-access=subscription}}&lt;/ref&gt;

Google Vice-president [[Matt Brittin]] testified to the [[Public Accounts Committee (United Kingdom)|Public Accounts Committee]] of the [[UK House of Commons]] that his UK sales team made no sales and hence owed no sales taxes to the UK.&lt;ref&gt;{{Cite web |last=Brid-Aine Parnell |date=May 17, 2013 |title=I think you DO do evil, using smoke and mirrors to avoid tax |url=https://www.theregister.co.uk/2013/05/17/quotw_ending_may_17/ |url-status=live |archive-url=https://web.archive.org/web/20131226090028/http://www.theregister.co.uk/2013/05/17/quotw_ending_may_17/ |archive-date=December 26, 2013 |access-date=March 13, 2014 |publisher=Theregister.co.uk}}&lt;/ref&gt; In January 2016, Google reached a settlement with the UK to pay £130m in back taxes plus higher taxes in future.&lt;ref&gt;{{Cite web |first=John |last=Gapper |date=January 23, 2016 |title=Google strikes £130m back tax deal |url=http://www.ft.com/cms/s/0/d50ad5f4-c125-11e5-9fdb-87b8d15baec2.html |url-status=live |archive-url=https://web.archive.org/web/20160124195612/http://www.ft.com/cms/s/0/d50ad5f4-c125-11e5-9fdb-87b8d15baec2.html |archive-date=January 24, 2016 |access-date=January 24, 2016 |publisher=FT.com}}&lt;/ref&gt; In 2017, Google channeled $22.7 billion from the Netherlands to Bermuda to reduce its tax bill.&lt;ref&gt;{{Cite news |first=Bart |last=Meijer |date=January 3, 2019 |title=Google shifted $23 billion to tax haven Bermuda in 2017: filing |work=[[Reuters]] |url=https://www.reuters.com/article/us-google-taxes-netherlands/google-shifted-23-billion-to-tax-haven-bermuda-in-2017-filing-idUSKCN1OX1G9 |url-status=live |access-date=January 3, 2019 |archive-url=https://web.archive.org/web/20190103215930/https://www.reuters.com/article/us-google-taxes-netherlands/google-shifted-23-billion-to-tax-haven-bermuda-in-2017-filing-idUSKCN1OX1G9 |archive-date=January 3, 2019 |quote=Google moved 19.9 billion euros ($22.7 billion) through a Dutch shell company to Bermuda in 2017, as part of an arrangement that allows it to reduce its foreign tax bill}}&lt;/ref&gt;

In 2013, Google ranked 5th in [[Lobbying in the United States|lobbying]] spending, up from 213th in 2003. In 2012, the company ranked 2nd in campaign donations of technology and Internet sections.&lt;ref name="lobby1"&gt;{{Cite news |last1=Hamburger |first1=Tom |last2=Gold |first2=Matea |date=April 13, 2014 |title=Google, once disdainful of lobbying, now a master of Washington influence |newspaper=[[The Washington Post]] |url=https://www.washingtonpost.com/politics/how-google-is-transforming-power-and-politicsgoogle-once-disdainful-of-lobbying-now-a-master-of-washington-influence/2014/04/12/51648b92-b4d3-11e3-8cb6-284052554d74_story.html |url-status=live |access-date=August 22, 2017 |archive-url=https://web.archive.org/web/20171027124925/https://www.washingtonpost.com/politics/how-google-is-transforming-power-and-politicsgoogle-once-disdainful-of-lobbying-now-a-master-of-washington-influence/2014/04/12/51648b92-b4d3-11e3-8cb6-284052554d74_story.html |archive-date=October 27, 2017}}&lt;/ref&gt;

=== Corporate identity ===
{{further|History of Google#Name|Google (verb)|Google logo|Google Doodle|List of Google April Fools' Day jokes|List of Google Easter eggs}}
[[File:Google 2013 logo.svg|thumb|200px|Google's logo from 2013 to 2015]]
The name "Google" originated from a misspelling of "[[googol]]",&lt;ref&gt;{{cite web|last=Koller |first=David|title=Origin of the name, "Google." |url=http://graphics.stanford.edu/~dk/google_name_origin.html |access-date=May 28, 2006 |archive-date=June 27, 2012 |archive-url=https://web.archive.org/web/20120627081942/http://graphics.stanford.edu/~dk/google_name_origin.html |url-status=dead  |website=[[Stanford University]] |date=January 2004}}&lt;/ref&gt;&lt;ref name="Hanley"&gt;Hanley, Rachael. "{{Cite web |title=From Googol to Google: Co-founder returns |url=http://www.stanforddaily.com/2003/02/12/from-googol-to-google/ |access-date=February 15, 2010 |archive-date=May 11, 2011 |archive-url=https://web.archive.org/web/20110511111017/http://www.stanforddaily.com/2003/02/12/from-googol-to-google/ |url-status=dead }}." ''[[The Stanford Daily]].'' February 12, 2003. Retrieved on August 26, 2010.&lt;/ref&gt; which refers to the number represented by a 1 followed by one-hundred zeros. Page and Brin write in their original paper on [[PageRank]]:&lt;ref name="originalpaper"&gt;{{Cite journal |last1=Brin |first1=Sergey |author-link=Sergey Brin |last2=Page |first2=Lawrence |author-link2=Larry Page |year=1998 |title=The anatomy of a large-scale hypertextual Web search engine |url=http://infolab.stanford.edu/pub/papers/google.pdf |url-status=live |journal=Computer Networks and ISDN Systems |volume=30 |issue=1–7 |pages=107–117 |citeseerx=10.1.1.115.5930 |doi=10.1016/S0169-7552(98)00110-X |s2cid=7587743 |issn=0169-7552 |archive-url=https://web.archive.org/web/20150927004511/http://infolab.stanford.edu/pub/papers/google.pdf |archive-date=September 27, 2015 |access-date=April 7, 2019}}&lt;/ref&gt; "We chose our systems name, Google, because it is a common spelling of googol, or 10&lt;sup&gt;100&lt;/sup&gt; and fits well with our goal of building very large-scale search engines." Having found its way increasingly into everyday language, the verb "google" was added to the ''[[Merriam-Webster Collegiate Dictionary|Merriam Webster Collegiate Dictionary]]'' and the ''[[Oxford English Dictionary]]'' in 2006, meaning "to use the Google search engine to obtain information on the Internet."&lt;ref&gt;{{Cite news |last=Harris |first=Scott D. |date=July 7, 2006 |title=Dictionary adds verb: to google |work=San Jose Mercury News |url=http://www.mercurynews.com/mld/mercurynews/business/14985574.htm |url-status=dead |access-date=July 7, 2006 |archive-url=https://web.archive.org/web/20070206065348/http://www.mercurynews.com/mld/mercurynews/business/14985574.htm |archive-date=February 6, 2007}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Bylund |first=Anders |date=July 5, 2006 |title=To Google or Not to Google |work=[[The Motley Fool]] |url=http://msnbc.msn.com/id/13720643/ |url-status=dead |access-date=July 7, 2006 |archive-url=https://archive.today/20060707062623/http://msnbc.msn.com/id/13720643/ |archive-date=July 7, 2006 |via=[[MSNBC]]}}&lt;/ref&gt; Google's [[mission statement]], from the outset, was "to organize the world's information and make it universally accessible and useful",&lt;ref&gt;{{Cite web |last=Gibbs |first=Samuel |date=November 3, 2014 |title=Google has 'outgrown' its 14-year old mission statement, says Larry Page |url=https://www.theguardian.com/technology/2014/nov/03/larry-page-google-dont-be-evil-sergey-brin |url-status=live |archive-url=https://web.archive.org/web/20170326053031/https://www.theguardian.com/technology/2014/nov/03/larry-page-google-dont-be-evil-sergey-brin |archive-date=March 26, 2017 |access-date=March 25, 2017 |website=[[The Guardian]]}}&lt;/ref&gt; and its unofficial slogan is "[[Don't be evil]]".&lt;ref&gt;{{Cite web |date=April 11, 2012 |title=Google Code of Conduct |url=https://abc.xyz/investor/other/google-code-of-conduct.html |url-status=live |archive-url=https://web.archive.org/web/20170211223917/https://abc.xyz/investor/other/google-code-of-conduct.html |archive-date=February 11, 2017 |access-date=March 25, 2017 |website=Alphabet Investor Relations |publisher=Alphabet Inc.}}&lt;/ref&gt; In October 2015, a related motto was adopted in the Alphabet corporate code of conduct by the phrase: "Do the right thing".&lt;ref&gt;{{Cite web |last=Lawler |first=Richard |date=October 2, 2015 |title=Alphabet replaces Google's 'Don't be evil' with 'Do the right thing' |url=https://www.engadget.com/2015/10/02/alphabet-do-the-right-thing/ |url-status=live |archive-url=https://web.archive.org/web/20170701225925/https://www.engadget.com/2015/10/02/alphabet-do-the-right-thing/ |archive-date=July 1, 2017 |access-date=March 25, 2017 |website=[[Engadget]] |publisher=[[AOL]]}}&lt;/ref&gt; The original motto was retained in the code of conduct of Google, now a subsidiary of Alphabet.

The original Google logo was designed by Sergey Brin.&lt;ref&gt;{{Cite news |title=Happy Birthday Google! |publisher=ndtv.com |agency=NDTV Convergence Limited |url=http://www.ndtv.com/photos/news/happy-birthday-google--8267#photo-99345 |url-status=live |access-date=April 28, 2016 |archive-url=https://web.archive.org/web/20190407042748/https://www.ndtv.com/photos/news/happy-birthday-google--8267#photo-99345 |archive-date=April 7, 2019}}&lt;/ref&gt; {{As of|1998|since=y|post=,}} Google has been designing special, temporary alternate logos to place on their homepage intended to celebrate holidays, events, achievements and people. The first Google Doodle was in honor of the [[Burning Man|Burning Man Festival]] of 1998.&lt;ref&gt;{{Cite web |title=Doodle 4 Google |url=https://www.google.com/doodle4google/history.html |url-status=live |archive-url=https://web.archive.org/web/20140427143948/http://www.google.com/doodle4google/history.html |archive-date=April 27, 2014 |access-date=April 23, 2014}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=August 30, 1998 |title=Burning Man Festival |url=https://www.google.com/doodles/burning-man-festival |url-status=live |archive-url=https://web.archive.org/web/20140425051111/https://www.google.com/doodles/burning-man-festival |archive-date=April 25, 2014 |access-date=April 23, 2014}}&lt;/ref&gt; The doodle was designed by [[Larry Page]] and [[Sergey Brin]] to notify users of their absence in case the servers crashed. Subsequent Google Doodles were designed by an outside contractor, until Larry and Sergey asked then-[[intern]] [[Dennis Hwang]] to design a logo for [[Bastille Day]] in 2000. From that point onward, Doodles have been organized and created by a team of employees termed "Doodlers".&lt;ref&gt;{{Cite news |date=April 12, 2014 |title=Meet the people behind the Google Doodles |work=[[The Guardian]] |url=https://www.theguardian.com/technology/2014/apr/12/meet-people-behind-google-doodles-logo |url-status=live |access-date=September 27, 2014 |archive-url=https://web.archive.org/web/20141006222909/http://www.theguardian.com/technology/2014/apr/12/meet-people-behind-google-doodles-logo |archive-date=October 6, 2014}}&lt;/ref&gt;

Google has a tradition of creating [[April Fools' Day]] jokes. Its first on April 1, 2000, was [[Google's hoaxes#2000|Google MentalPlex]] which allegedly featured the use of mental power to search the web.&lt;ref name="mentalplex"&gt;{{Cite web |date=April 1, 2000 |title=Google MentalPlex |url=https://www.google.com/mentalplex/ |url-status=live |archive-url=https://web.archive.org/web/20100921223048/http://www.google.com/mentalplex/ |archive-date=September 21, 2010 |access-date=July 5, 2010 |publisher=Google, Inc.}}&lt;/ref&gt; In 2007, Google announced a free Internet service called [[TiSP]], or Toilet Internet Service Provider, where one obtained a connection by flushing one end of a [[optical fiber|fiber-optic]] cable down their toilet.&lt;ref name="TiSP"&gt;{{Cite web |date=April 1, 2007 |title=Welcome to Google TiSP |url=https://www.google.com/tisp/ |url-status=live |archive-url=https://web.archive.org/web/20100709034300/http://www.google.com/tisp/ |archive-date=July 9, 2010 |access-date=July 5, 2010 |publisher=Google, Inc.}}&lt;/ref&gt;

Google's services contain [[Easter egg (media)|easter eggs]], such as the [[Swedish Chef]]'s "Bork bork bork," [[Pig Latin]], "Hacker" or [[leet]]speak, [[Elmer Fudd]], [[International Talk Like a Pirate Day|Pirate]], and [[Klingon language|Klingon]] as language selections for its search engine.&lt;ref&gt;{{Cite web |title=Language Tools |url=https://www.google.com/language_tools |url-status=dead |archive-url=https://web.archive.org/web/20090522220537/http://www.google.com/language_tools |archive-date=May 22, 2009 |access-date=July 4, 2010 |publisher=Google, Inc.}}&lt;/ref&gt; When searching for the word "[[anagram]]," meaning a rearrangement of letters from one word to form other valid words, Google's suggestion feature displays "Did you mean: nag a ram?"&lt;ref&gt;{{Cite web |title=anagram search |url=https://www.google.com/search?q=anagram |url-status=live |archive-url=https://web.archive.org/web/20130624205429/http://www.google.com/search?q=anagram |archive-date=June 24, 2013 |access-date=September 22, 2010 |publisher=Google, Inc.}}&lt;/ref&gt; Since 2019, Google runs free online courses to help engineers learn how to plan and author [[technical documentation]] better.&lt;ref&gt;{{cite web|url=https://developers.google.com/tech-writing|website=developers.google.com|title=Technical Writing Courses}}&lt;/ref&gt;

=== Workplace culture{{Anchor|Innovation Time Off|Employees}} ===
[[File:Pride in London 2016 - Google participating in the parade.png|alt=|left|thumb|Google employees marching in the [[Pride in London]] parade in 2016]]
On ''[[Fortune (magazine)|Fortune]]'' magazine's list of the best companies to work for, Google ranked first in 2007, 2008 and 2012,&lt;ref name="best_company"&gt;{{Cite journal |last1=Levering |first1=Robert |last2=Moskowitz |first2=Milton |date=January 22, 2007 |editor-last=Serwer |editor-first=Andrew |title=In good company |url=https://money.cnn.com/magazines/fortune/fortune_archive/2007/01/22/8398125/index.htm |url-status=live |journal=Fortune Magazine |volume=155 |issue=1 |pages=94–6, 100, 102 passim |pmid=17256628 |archive-url=https://web.archive.org/web/20100301175257/http://money.cnn.com/magazines/fortune/fortune_archive/2007/01/22/8398125/index.htm |archive-date=March 1, 2010 |access-date=June 19, 2010 |editor1-link=Andrew Serwer}}&lt;/ref&gt;&lt;ref&gt;{{Cite journal |last1=Levering |first1=Robert |last2=Moskowitz |first2=Milton |date=February 4, 2008 |editor-last=Serwer |editor-first=Andrew |title=The 2008 list |url=https://money.cnn.com/magazines/fortune/bestcompanies/2008/full_list/index.html |url-status=live |journal=Fortune Magazine |volume=157 |issue=2 |archive-url=https://web.archive.org/web/20100723223729/http://money.cnn.com/magazines/fortune/bestcompanies/2008/full_list/index.html |archive-date=July 23, 2010 |access-date=June 19, 2010 |editor1-link=Andrew Serwer}}&lt;/ref&gt;&lt;ref&gt;{{Cite journal |title=The 2012 list |url=https://money.cnn.com/magazines/fortune/best-companies/2012/full_list/ |url-status=live |journal=Fortune Magazine |archive-url=https://web.archive.org/web/20121031135647/http://money.cnn.com/magazines/fortune/best-companies/2012/full_list/ |archive-date=October 31, 2012 |access-date=February 26, 2012}}&lt;/ref&gt; and fourth in 2009 and 2010.&lt;ref&gt;{{Cite journal |last1=Levering |first1=Robert |last2=Moskowitz |first2=Milton |date=February 2, 2009 |editor-last=Serwer |editor-first=Andrew |title=The 2009 list |url=https://money.cnn.com/magazines/fortune/bestcompanies/2009/full_list/index.html |url-status=live |journal=Fortune Magazine |volume=159 |issue=2 |archive-url=https://web.archive.org/web/20100726042849/http://money.cnn.com/magazines/fortune/bestcompanies/2009/full_list/index.html |archive-date=July 26, 2010 |access-date=June 19, 2010 |editor1-link=Andrew Serwer}}&lt;/ref&gt;&lt;ref&gt;{{Cite journal |last1=Levering |first1=Robert |last2=Moskowitz |first2=Milton |date=February 8, 2010 |editor-last=Serwer |editor-first=Andrew |title=The 2010 list |url=https://money.cnn.com/magazines/fortune/bestcompanies/2010/full_list/ |url-status=live |journal=Fortune Magazine |volume=161 |issue=2 |archive-url=https://web.archive.org/web/20100618125312/http://money.cnn.com/magazines/fortune/bestcompanies/2010/full_list/ |archive-date=June 18, 2010 |access-date=June 19, 2010 |editor1-link=Andrew Serwer}}&lt;/ref&gt; Google was also nominated in 2010 to be the world's most attractive employer to graduating students in the Universum Communications talent attraction index.&lt;ref&gt;{{Cite web |date=September 28, 2010 |title=The World's Most Attractive Employers 2010 |url=http://www.universumglobal.com/IDEAL-Employer-Rankings/Global-Top-50 |url-status=dead |archive-url=https://web.archive.org/web/20101112131208/http://www.universumglobal.com/IDEAL-Employer-Rankings/Global-Top-50 |archive-date=November 12, 2010 |access-date=October 28, 2010 |publisher=Universum Global}}&lt;/ref&gt; Google's corporate philosophy includes principles such as "you can make money without doing evil," "you can be serious without a suit," and "work should be challenging and the challenge should be fun."&lt;ref&gt;{{Cite web |title=Our Philosophy |url=https://www.google.com/corporate/tenthings.html |url-status=live |archive-url=https://web.archive.org/web/20100709041157/http://www.google.com/corporate/tenthings.html |archive-date=July 9, 2010 |access-date=June 20, 2010 |publisher=Google, Inc.}}&lt;/ref&gt;

{{As of|2020|9|30|alt=As of September 30, 2020,}} Alphabet Inc. had 132,121 employees,&lt;ref&gt;{{Cite web |title=Alphabet Q3 2020 10-Q Report |url=https://abc.xyz/investor/static/pdf/20201030_alphabet_10Q.pdf |url-status=live |archive-url=https://archive.today/20201230042646/https://abc.xyz/investor/static/pdf/20201030_alphabet_10Q.pdf |archive-date=December 30, 2020 |access-date=December 30, 2020 |website=Alphabet Inc.}}&lt;/ref&gt; of which more than 100,000 worked for Google.&lt;ref name=":0"&gt;{{Cite news |last=Wakabayashi |first=Daisuke |date=May 28, 2019 |title=Google's Shadow Work Force: Temps Who Outnumber Full-Time Employees (Published 2019) |language=en-US |work=[[The New York Times]] |url=https://www.nytimes.com/2019/05/28/technology/google-temp-workers.html |url-status=live |access-date=December 30, 2020 |archive-url=https://web.archive.org/web/20201218055115/https://www.nytimes.com/2019/05/28/technology/google-temp-workers.html |archive-date=December 18, 2020 |issn=0362-4331}}&lt;/ref&gt; Google's {{as of|2020|||alt=2020}} diversity report states that 32 percent of its workforce are women and 68 percent are men, with the ethnicity of its workforce being predominantly white (51.7%) and Asian (41.9%).&lt;ref&gt;{{Cite web |last1=Nieva |first1=Richard |last2=Carson |first2=Erin |date=May 5, 2020 |title=Google's diversity numbers show incremental progress |url=https://www.cnet.com/news/googles-diversity-numbers-show-incremental-progress/ |access-date=January 1, 2021 |website=CNET |language=en}}&lt;/ref&gt; Within tech roles, 23.6 percent were women; and 26.7 percent of leadership roles were held by women.&lt;ref&gt;{{Cite web |date=2020 |title=Google Diversity Annual Report 2020 |url=https://kstatic.googleusercontent.com/files/25badfc6b6d1b33f3b87372ff7545d79261520d821e6ee9a82c4ab2de42a01216be2156bc5a60ae3337ffe7176d90b8b2b3000891ac6e516a650ecebf0e3f866 |url-status=live |archive-url=https://web.archive.org/web/20201216005455/https://kstatic.googleusercontent.com/files/25badfc6b6d1b33f3b87372ff7545d79261520d821e6ee9a82c4ab2de42a01216be2156bc5a60ae3337ffe7176d90b8b2b3000891ac6e516a650ecebf0e3f866 |archive-date=December 16, 2020 |access-date=January 1, 2021 |website=Google}}&lt;/ref&gt; In addition to its 100,000+ full-time employees, Google used about 121,000 temporary workers and contractors, {{As of|2019|March|lc=y}}.&lt;ref name=":0" /&gt;

Google's employees are hired based on a hierarchical system. Employees are split into six hierarchies based on experience and can range "from entry-level data center workers at level one to managers and experienced engineers at level six."&lt;ref&gt;{{Cite news |last=Wakabayashi |first=Daisuke |date=September 8, 2017 |title=Google workers collected data showing their male colleagues make more than women |work=[[CNBC]]|url=https://www.cnbc.com/2017/09/08/google-gender-pay-gap-spreadsheet-finds-men-paid-more-than-women.html |url-status=live |access-date=September 25, 2017 |archive-url=https://web.archive.org/web/20170926095602/https://www.cnbc.com/2017/09/08/google-gender-pay-gap-spreadsheet-finds-men-paid-more-than-women.html |archive-date=September 26, 2017}}&lt;/ref&gt; As a motivation technique, Google uses a policy known as [[Innovation Time Off]], where Google engineers are encouraged to spend 20% of their work time on projects that interest them. Some of Google's services, such as Gmail, [[Google News]], [[Orkut]], and [[AdSense]] originated from these independent endeavors.&lt;ref&gt;{{Cite web |last1=Mediratta |first1=Bharat |last2=Bick |first2=Julie |date=October 21, 2007 |title=The Google Way: Give Engineers Room |url=https://www.nytimes.com/2007/10/21/jobs/21pre.html |url-status=live |archive-url=https://web.archive.org/web/20170402201354/http://www.nytimes.com/2007/10/21/jobs/21pre.html |archive-date=April 2, 2017 |access-date=March 9, 2017 |website=[[The New York Times]]}}&lt;/ref&gt; In a talk at Stanford University, [[Marissa Mayer]], Google's vice-president of Search Products and User Experience until July 2012, showed that half of all new product launches in the second half of 2005 had originated from the Innovation Time Off.&lt;ref&gt;{{Cite AV media |url=https://www.youtube.com/watch?v=soYKFWqVVzg |title=Marissa Mayer at Stanford University |date=June 30, 2006 |last=Mayer |first=Marissa (speaker) |type=Seminar |publisher=Martin Lafrance |time=11:33 |access-date=June 20, 2010 |archive-url=https://web.archive.org/web/20100816150501/http://www.youtube.com//watch?v=soYKFWqVVzg |archive-date=August 16, 2010 |url-status=live |quote=Fifty percent of what Google launched in the second half of 2005 actually got built out of 20% time.}}&lt;/ref&gt;

In 2005, articles in ''[[The New York Times]]''&lt;ref&gt;{{Cite web |last=Rivlin |first=Gary |date=August 24, 2005 |title=Relax, Bill Gates; It's Google's Turn as the Villain |url=https://www.nytimes.com/2005/08/24/technology/relax-bill-gates-its-googles-turn-as-the-villain.html |url-status=live |archive-url=https://web.archive.org/web/20170403014314/http://www.nytimes.com/2005/08/24/technology/relax-bill-gates-its-googles-turn-as-the-villain.html |archive-date=April 3, 2017 |access-date=March 9, 2017 |website=[[The New York Times]]}}&lt;/ref&gt; and other sources began suggesting that Google had lost its anti-corporate, no evil philosophy.&lt;ref&gt;{{Cite journal |last=Utz |first=Richard |date=2013 |title=The Good Corporation? Google's Medievalism and Why It Matters |journal=Studies in Medievalism |volume=23 |pages=21–28}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last1=Gibson |first1=Owen |last2=Wray |first2=Richard |date=August 25, 2005 |title=Search giant may outgrow its fans |work=The Sydney Morning Herald |url=https://www.smh.com.au/news/technology/search-giant-may-outgrow-its-fans/2005/08/25/1124562975596.html3001.asp |url-status=live |access-date=November 27, 2010 |archive-url=https://web.archive.org/web/20100517075346/http://www.smh.com.au/news/technology/search-giant-may-outgrow-its-fans/2005/08/25/1124562975596.html3001.asp |archive-date=May 17, 2010}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Ranka |first=Mohit |date=May 17, 2007 |title=Google&amp;nbsp;– Don't Be Evil |url=http://www.osnews.com/story/17928/Google--Dont-Be-Evil |url-status=live |archive-url=https://web.archive.org/web/20100706224751/http://www.osnews.com/story/17928/Google--Dont-Be-Evil |archive-date=July 6, 2010 |access-date=November 27, 2010 |publisher=OSNews}}&lt;/ref&gt; In an effort to maintain the company's unique culture, Google designated a Chief Culture Officer whose purpose was to develop and maintain the culture and work on ways to keep true to the core values that the company was founded on.&lt;ref name="CCO"&gt;{{Cite web |last=Mills |first=Elinor |date=April 30, 2007 |title=Google's culture czar |url=http://www.zdnet.com.au/meet-google-s-culture-czar-339275147.htm |url-status=dead |archive-url=https://web.archive.org/web/20101031155723/http://www.zdnet.com.au/meet-google-s-culture-czar-339275147.htm |archive-date=October 31, 2010 |access-date=November 27, 2010 |website=ZDNet}}&lt;/ref&gt; Google has also faced allegations of [[sexism]] and [[ageism]] from former employees.&lt;ref&gt;{{Cite news |last=Kawamoto |first=Dawn |date=July 27, 2005 |title=Google hit with job discrimination lawsuit |work=[[CNET]] |publisher=CBS Interactive |url=http://news.cnet.com/Google-hit-with-job-discrimination-lawsuit/2100-1030_3-5807158.html?tag=nl |access-date=November 27, 2010}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=October 6, 2007 |title=Google accused of ageism in reinstated lawsuit |url=https://www.ctvnews.ca/google-accused-of-ageism-in-reinstated-lawsuit-1.259152 |url-status=live |archive-url=https://web.archive.org/web/20071011205140/http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20071006/google_old_071006/20071006 |archive-date=October 11, 2007 |access-date=January 22, 2017 |website=ctv.ca}}&lt;/ref&gt; In 2013, a [[High-Tech Employee Antitrust Litigation|class action against]] several [[Silicon Valley]] companies, including Google, was filed for alleged "no cold call" agreements which restrained the recruitment of high-tech employees.&lt;ref&gt;{{Cite web |last=Rosenblatt |first=Seth |date=May 16, 2014 |title=Judge approves first payout in antitrust wage-fixing lawsuit |url=https://www.cnet.com/news/judge-approves-first-payout-in-antitrust-wage-fixing-lawsuit/ |url-status=live |archive-url=https://web.archive.org/web/20170202030937/https://www.cnet.com/news/judge-approves-first-payout-in-antitrust-wage-fixing-lawsuit/ |archive-date=February 2, 2017 |access-date=January 22, 2017 |website=[[CNET]] |publisher=CBS Interactive}}&lt;/ref&gt; In a lawsuit filed January 8, 2018, multiple employees and job applicants alleged Google discriminated against a class defined by their "conservative political views[,] male gender[,] and/or [...] Caucasian or Asian race".&lt;ref name=":4"&gt;{{Cite web |title=Damore, et al. v. Google – FAC |url=https://www.dhillonlaw.com/wp-content/uploads/2018/04/20180418-Damore-et-al.-v.-Google-FAC_Endorsed.pdf |access-date=December 12, 2020 |website=www.dhillonlaw.com}}&lt;/ref&gt;

On January 25, 2020, the formation of an international workers union of Google employees, Alpha Global, was announced.&lt;ref&gt;{{Cite web |title=Google Unions Announce Global Alliance: "Together, we will change Alphabet" |url=https://www.uniglobalunion.org/AlphaGlobal |access-date=January 25, 2021 |website=UNI Global Union |language=en |archive-date=January 25, 2021 |archive-url=https://web.archive.org/web/20210125135902/https://www.uniglobalunion.org/AlphaGlobal |url-status=dead }}&lt;/ref&gt; The coalition is made up of "13 different unions representing workers in 10 countries, including the United States, United Kingdom, and Switzerland."&lt;ref name=":5"&gt;{{Cite web |last=Schiffer |first=Zoe |date=January 25, 2021 |title=Exclusive: Google workers across the globe announce international union alliance to hold Alphabet accountable |url=https://www.theverge.com/2021/1/25/22243138/google-union-alphabet-workers-europe-announce-global-alliance |access-date=January 25, 2021 |website=[[The Verge]] |language=en}}&lt;/ref&gt; The group is affiliated with [[UNI Global Union]], which represents nearly 20 million international workers from various unions and federations. The formation of the union is in response to persistent allegations of mistreatment of Google employees and a toxic workplace culture.&lt;ref name=":5" /&gt;&lt;ref&gt;{{Cite web |last=Ghaffary |first=Shirin |date=September 9, 2019 |title=Dozens of Google employees say they were retaliated against for reporting harassment |url=https://www.vox.com/recode/2019/9/9/20853647/google-employee-retaliation-harassment-me-too-exclusive |access-date=January 25, 2021 |website=[[Vox (website)|Vox]]|language=en}}&lt;/ref&gt;&lt;ref name=":4" /&gt; Google had previously been accused of surveilling and firing employees who were suspected of organizing a workers union.&lt;ref&gt;{{Cite web |last=Rahman |first=Rema |date=December 2, 2020 |title=Google illegally surveilled and fired organizers, NLRB complaint alleges |url=https://thehill.com/policy/technology/528513-google-illegally-surveilled-and-fired-organizers-nlrb-complaint |access-date=January 25, 2021 |website=[[The Hill (newspaper)|The Hill]]|language=en}}&lt;/ref&gt; In 2021 court documents revealed that between 2018 and 2020 Google ran an anti-union campaign called Project Vivian to "convince them (employees) that unions suck".&lt;ref&gt;{{Cite web|title=Google Had Secret Project to 'Convince' Employees 'That Unions Suck'|url=https://www.vice.com/en/article/v7d7j9/google-had-secret-project-to-convince-employees-that-unions-suck|access-date=January 10, 2022|website=www.vice.com|language=en}}&lt;/ref&gt;

=== Office locations&lt;span class="anchor" id="Office locations and headquarters"&gt;&lt;/span&gt; ===
{{Further|Googleplex}}
[[File:111 Eighth Avenue.jpg|alt=|thumb|Google's New York City office building houses its largest advertising sales team.]]
[[File:Google at 111 Richmond Street West in Toronto (cropped).jpg|thumb|Google's [[Toronto]] office]]

Google's headquarters in [[Mountain View, California|Mountain View]], California is referred to as "the [[Googleplex]]", a play on words on the number [[googolplex]] and the headquarters itself being a ''complex'' of buildings. Internationally, Google has over 78 offices in more than 50 countries.&lt;ref&gt;{{Cite web |title=Google: Our Offices |url=https://www.google.com/intl/en/about/locations/?region=north-america |url-status=live |archive-url=https://web.archive.org/web/20180726014216/https://www.google.com/intl/en/about/locations/?region=north-america |archive-date=July 26, 2018 |access-date=April 19, 2018}}&lt;/ref&gt;

In 2006, Google moved into about {{convert|300000|sqft|m2|-2}} of office space at [[111 Eighth Avenue]] in [[Manhattan]], [[New York City]]. The office was designed and built specially for Google, and houses its largest advertising sales team.&lt;ref&gt;{{Cite web |last=Reardon |first=Marguerite |date=October 11, 2006 |title=Google takes a bigger bite of Big Apple |url=https://www.cnet.com/news/google-takes-a-bigger-bite-of-big-apple/ |url-status=live |archive-url=https://web.archive.org/web/20161012171317/https://www.cnet.com/news/google-takes-a-bigger-bite-of-big-apple/ |archive-date=October 12, 2016 |access-date=June 13, 2017 |website=[[CNET]] |publisher=[[CBS Interactive]]}}&lt;/ref&gt; In 2010, Google bought the building housing the headquarter, in a deal that valued the property at around $1.9 billion.&lt;ref&gt;{{Cite news |last=Grant |first=Peter |date=December 3, 2010 |title=Google to Buy New York Office Building |work=[[The Wall Street Journal]] |publisher=[[Dow Jones &amp; Company]] |url=https://www.wsj.com/articles/SB10001424052748704377004575651380545769418 |url-status=live |url-access=subscription |archive-url=https://web.archive.org/web/20161010041640/http://www.wsj.com/articles/SB10001424052748704377004575651380545769418 |archive-date=October 10, 2016}}&lt;/ref&gt;&lt;ref&gt;{{Cite journal |last=Gustin |first=Sam |date=December 22, 2010 |title=Google buys giant New York building for $1.9 billion |url=https://www.wired.com/2010/12/google-nyc/ |url-status=live |journal=[[Wired (website)|Wired]] |publisher=[[Condé Nast]] |archive-url=https://web.archive.org/web/20170102101149/https://www.wired.com/2010/12/google-nyc/ |archive-date=January 2, 2017 |access-date=June 13, 2017}}&lt;/ref&gt; In March 2018, Google's parent company Alphabet bought the nearby [[Chelsea Market]] building for $2.4 billion. The sale is touted as one of the most expensive real estate transactions for a single building in the history of New York.&lt;ref&gt;{{Cite news |title=Google buys NYC's Chelsea Market building for $2.4 bn |url=https://phys.org/news/2018-03-google-nyc-chelsea-bn.html |url-status=live |access-date=June 1, 2018 |archive-url=https://web.archive.org/web/20180613184159/https://phys.org/news/2018-03-google-nyc-chelsea-bn.html |archive-date=June 13, 2018}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |title=Google bought Manhattan's Chelsea Market building for $2.4 billion – TechCrunch |url=https://techcrunch.com/2018/03/20/google-bought-manhattans-chelsea-market-building-for-2-4-billion/ |url-status=live |archive-url=https://web.archive.org/web/20180608214250/https://techcrunch.com/2018/03/20/google-bought-manhattans-chelsea-market-building-for-2-4-billion/ |archive-date=June 8, 2018 |access-date=June 1, 2018 |website=techcrunch.com |date=March 20, 2018 |language=en-US}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |agency=[[Reuters]] |title=Google closes $2.4 billion Chelsea Market deal to expand New York... |language=en-US |work=[[Reuters]] |url=https://www.reuters.com/article/us-new-york-property-google-chelseamarke/google-closes-2-4-billion-chelsea-market-deal-to-expand-new-york-campus-idUSKBN1GW35U |url-status=live |access-date=June 1, 2018 |archive-url=https://web.archive.org/web/20180527003159/https://www.reuters.com/article/us-new-york-property-google-chelseamarke/google-closes-2-4-billion-chelsea-market-deal-to-expand-new-york-campus-idUSKBN1GW35U |archive-date=May 27, 2018}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |date=February 9, 2018 |title=Report: Alphabet Is Buying Chelsea Market for Over $2B |language=en-GB |work=PCMag UK |url=http://uk.pcmag.com/news/93278/report-alphabet-is-buying-chelsea-market-for-over-2b |url-status=live |access-date=June 1, 2018 |archive-url=https://web.archive.org/web/20180613210609/http://uk.pcmag.com/news/93278/report-alphabet-is-buying-chelsea-market-for-over-2b |archive-date=June 13, 2018}}&lt;/ref&gt; In November 2018, Google announced its plan to expand its New York City office to a capacity of 12,000 employees.&lt;ref&gt;{{Cite news |first1=Douglas |last1=MacMillan |first2=Eliot |last2=Brown |first3=Peter |last3=Grant |title=Google Plans Large New York City Expansion |language=en-US |work=[[The Wall Street Journal]]|url=https://www.wsj.com/articles/google-plans-large-new-york-city-expansion-1541636579 |url-status=live |access-date=November 8, 2018 |archive-url=https://web.archive.org/web/20181108182715/https://www.wsj.com/articles/google-plans-large-new-york-city-expansion-1541636579 |archive-date=November 8, 2018}}&lt;/ref&gt; The same December, it was announced that a $1 billion, {{convert|1,700,000|ft2|m2|adj=on}} headquarters for Google would be built in Manhattan's [[Hudson Square]] neighborhood.&lt;ref&gt;{{Cite web |date=December 17, 2018 |title=Google To Build New $1 Billion Campus In NYC |url=https://newyork.cbslocal.com/2018/12/17/google-to-build-new-1-billion-campus-in-nyc/ |url-status=live |archive-url=https://web.archive.org/web/20181217165433/https://newyork.cbslocal.com/2018/12/17/google-to-build-new-1-billion-campus-in-nyc/ |archive-date=December 17, 2018 |access-date=December 17, 2018 |website=CBS New York}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Gartenberg |first=Chaim |date=December 17, 2018 |title=Google announces a new $1 billion NYC campus in Hudson Square |url=https://www.theverge.com/2018/12/17/18144448/google-nyc-campus-hudson-square-location-cost-open-date |url-status=live |archive-url=https://web.archive.org/web/20181217203157/https://www.theverge.com/2018/12/17/18144448/google-nyc-campus-hudson-square-location-cost-open-date |archive-date=December 17, 2018 |access-date=December 17, 2018 |website=[[The Verge]]}}&lt;/ref&gt; Called Google Hudson Square, the new campus is projected to more than double the number of Google employees working in New York City.&lt;ref&gt;{{Cite news |last=Chappell |first=Bill |date=December 17, 2018 |title=Google Will Spend $1 Billion For New York City Campus On Hudson River |language=en |work=[[NPR]] |url=https://www.npr.org/2018/12/17/677450467/google-will-spend-1-billion-for-new-york-city-campus-on-hudson-river |url-status=live |access-date=December 17, 2018 |archive-url=https://web.archive.org/web/20181217211911/https://www.npr.org/2018/12/17/677450467/google-will-spend-1-billion-for-new-york-city-campus-on-hudson-river |archive-date=December 17, 2018}}&lt;/ref&gt;

By late 2006, Google established a new headquarters for its AdWords division in [[Ann Arbor, Michigan]].&lt;ref&gt;{{Cite web |last=Weier |first=Mary Hayes |date=October 24, 2007 |title=Inside Google's Michigan Office |url=http://www.informationweek.com/news/internet/webdev/showArticle.jhtml?articleID=202600809 |url-status=dead |archive-url=https://web.archive.org/web/20080503233009/http://www.informationweek.com/news/internet/webdev/showArticle.jhtml?articleID=202600809 |archive-date=May 3, 2008 |access-date=January 22, 2017 |website=[[InformationWeek]] |publisher=[[UBM plc]]}}&lt;/ref&gt; In November 2006, Google opened offices on [[Carnegie Mellon]]'s campus in [[Pittsburgh]], focusing on shopping-related advertisement coding and [[smartphone applications]] and programs.&lt;ref&gt;{{Cite news |date=November 17, 2006 |title=Google Completes Pittsburgh Office, Holds Open House |publisher=[[WTAE TV|WTAE]] |url=http://www.thepittsburghchannel.com/technology/10346550/detail.html |url-status=dead |access-date=January 13, 2008 |archive-url=https://web.archive.org/web/20090515115505/http://www.thepittsburghchannel.com/technology/10346550/detail.html |archive-date=May 15, 2009}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Olson |first=Thomas |date=December 8, 2010 |title=Google search: Tech-minded workers |url=http://triblive.com/x/pittsburghtrib/business/s_712700.html |url-status=live |archive-url=https://web.archive.org/web/20130603080308/http://triblive.com/x/pittsburghtrib/business/s_712700.html |archive-date=June 3, 2013 |access-date=December 8, 2010 |publisher=[[Trib Total Media]]}}&lt;/ref&gt; Other office locations in the U.S. include [[Atlanta, Georgia]]; [[Austin, Texas]]; [[Boulder, Colorado]]; [[Cambridge, Massachusetts]]; [[San Francisco]], [[California]]; [[Seattle, Washington]]; [[Kirkland, Washington]]; [[Birmingham, Michigan]]; [[Reston, Virginia]], [[Washington, D.C.]],&lt;ref&gt;{{Cite web |title=Google locations |url=https://www.google.com/about/company/facts/locations/ |url-status=live |archive-url=https://web.archive.org/web/20130815024220/https://www.google.com/about/company/facts/locations/ |archive-date=August 15, 2013 |access-date=March 16, 2016}}&lt;/ref&gt; and [[Madison, Wisconsin]].&lt;ref&gt;{{Cite web |date=January 31, 2019 |title=Xconomy: Google's Madison Expansion to Triple Size of Local Offices |url=https://xconomy.com/wisconsin/2019/01/31/googles-madison-expansion-to-triple-size-of-local-offices/ |access-date=August 5, 2021 |website=Xconomy |language=en}}&lt;/ref&gt;
[[File:Google Headquarters in Ireland Building Sign.jpg|thumb|Google's Dublin Ireland office, headquarters of Google Ads for Europe]]
It also has product research and development operations in cities around the world, namely [[Sydney]] (birthplace location of [[Google Maps]])&lt;ref&gt;{{Cite web |title=Sydney |url=https://careers.google.com/locations/sydney/ |url-status=live |archive-url=https://web.archive.org/web/20170505110757/https://careers.google.com/locations/sydney/ |archive-date=May 5, 2017 |access-date=June 4, 2017 |website=Google Careers}}&lt;/ref&gt; and [[London]] (part of Android development).&lt;ref&gt;{{Cite web |title=London |url=https://careers.google.com/locations/london/ |url-status=live |archive-url=https://web.archive.org/web/20170214074855/https://careers.google.com/locations/london/ |archive-date=February 14, 2017 |access-date=June 4, 2017 |website=Google Careers}}&lt;/ref&gt; In November 2013, Google announced plans for a new [[London]] headquarter, a 1 million square foot office able to accommodate 4,500 employees. Recognized as one of the biggest ever commercial property acquisitions at the time of the deal's announcement in January,&lt;ref&gt;{{Cite web |last=Mirani |first=Leo |date=November 1, 2013 |title=Inside Google's new 1-million-square-foot London office—three years before it's ready |url=https://qz.com/139794/inside-googles-new-1-million-square-foot-london-office-three-years-before-its-ready/ |url-status=live |archive-url=https://web.archive.org/web/20170316025208/https://qz.com/139794/inside-googles-new-1-million-square-foot-london-office-three-years-before-its-ready/ |archive-date=March 16, 2017 |access-date=March 15, 2017 |website=[[Quartz (publication)|Quartz]] |publisher=[[Atlantic Media]]}}&lt;/ref&gt; Google submitted plans for the new headquarter to the [[Camden London Borough Council|Camden Council]] in June 2017.&lt;ref&gt;{{Cite web |last=Vincent |first=James |date=June 1, 2017 |title=Google's new London HQ is a 'landscraper' with a rooftop garden |url=https://www.theverge.com/2017/6/1/15723642/google-london-office-pictures-headquarters-kings-cross |url-status=live |archive-url=https://web.archive.org/web/20170603164958/https://www.theverge.com/2017/6/1/15723642/google-london-office-pictures-headquarters-kings-cross |archive-date=June 3, 2017 |access-date=June 4, 2017 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Brian |first=Matt |date=June 1, 2017 |title=Google's 'innovative' new London HQ features giant moving blinds |url=https://www.engadget.com/2017/06/01/google-london-kings-cross-hq-plans-photos/ |url-status=live |archive-url=https://web.archive.org/web/20170604003356/https://www.engadget.com/2017/06/01/google-london-kings-cross-hq-plans-photos/ |archive-date=June 4, 2017 |access-date=June 4, 2017 |website=[[Engadget]] |publisher=[[AOL]]}}&lt;/ref&gt; In May 2015, Google announced its intention to create its own campus in [[Hyderabad]], India. The new campus, reported to be the company's largest outside the United States, will accommodate 13,000 employees.&lt;ref&gt;{{Cite web |date=May 12, 2015 |title=Google to build biggest campus outside US in Hyderabad |url=http://indianexpress.com/article/india/google-to-build-biggest-campus-outside-us-in-hyderabad/ |url-status=live |archive-url=https://web.archive.org/web/20151118040601/http://indianexpress.com/article/india/google-to-build-biggest-campus-outside-us-in-hyderabad/ |archive-date=November 18, 2015 |access-date=June 13, 2017 |website=[[The Indian Express]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=May 13, 2015 |title=Google's upcoming campus in Hyderabad to be its biggest outside the US |url=http://tech.firstpost.com/news-analysis/googles-upcoming-campus-in-hyderabad-to-be-its-biggest-outside-the-us-267059.html |url-status=live |archive-url=https://web.archive.org/web/20161118003932/http://tech.firstpost.com/news-analysis/googles-upcoming-campus-in-hyderabad-to-be-its-biggest-outside-the-us-267059.html |archive-date=November 18, 2016 |access-date=June 13, 2017 |website=[[Firstpost]] |publisher=[[Network 18]]}}&lt;/ref&gt;

Google's Global Offices sum a total of 85 Locations worldwide,&lt;ref name="Google world office locations"&gt;{{Cite web |title=Google world office locations |url=https://about.google/locations/ |access-date=May 29, 2021 |website=Google}}&lt;/ref&gt; with 32 offices in North America, 3 of them in [[Canada]] and 29 in [[United States]] Territory, [[California]] being the state with the most Google's offices with 9 in total including the [[Googleplex]]. In the [[Latin America]] Region Google counts with 6 offices, in Europe 24 (3 of them in [[United Kingdom|UK]]), the [[Asia-Pacific|Asia Pacific]] region counts with 18 offices principally 4 in [[India]] and 3 in [[China]], and the [[Africa]] [[Middle East]] region counts 5 offices.

==== North America ====
{|class="wikitable sotable"
|-
! SN !! City !! US State/Country
|-
| 1. || [[Ann Arbor]] ||{{flag|Michigan}} 
|-
| 2. || [[Atlanta]] ||{{flag|Georgia (U.S. state)|name=Georgia}} 
|-
| 3. || [[Austin]] ||{{flag|Texas}} 
|-
| 4. || [[Boulder, Colorado|Boulder]] ||{{flag|Colorado}} 
|-
| 5. || Boulder – Pearl Place ||{{flag|Colorado}} 
|-
| 6. || Boulder – Walnut ||{{flag|Colorado}} 
|-
| 7. || [[Cambridge]] ||{{flag|Massachusetts}}
|-
| 8. || [[Chapel Hill, North Carolina|Chapel Hill]] ||{{flag|North Carolina}} 
|-
| 9. || [[Chicago]] – Carpenter ||{{flag|Illinois}}
|-
| 10.|| Chicago – Fulton Market ||{{flag|Illinois}}
|-
| 11.|| [[Detroit]] ||{{flag|Michigan}}
|-
| 12.|| [[Irvine, California|Irvine]] ||{{flag|California}}
|-
| 13.|| [[Kirkland, Washington|Kirkland]] ||{{flag|Washington}}
|-
| 14.|| [[Kitchener, Ontario|Kitchener]] ||{{CAN}}
|-
| 15.|| [[Los Angeles]] ||{{flag|California}}
|-
| 16.|| [[Madison, Wisconsin|Madison]] ||{{flag|Wisconsin}}
|-
| 17.|| [[Miami]] ||{{flag|Florida}} 
|-
| 18.|| [[Montreal]] ||{{CAN}}
|-
| 19.|| [[Mountain View, California|Mountain View]] ||{{flag|California}}
|-
| 20.|| [[New York City|New York]] ||{{flag|New York}}
|-
| 21.|| [[Pittsburgh]] ||{{flag|Pennsylvania}}
|-
| 22.|| [[Playa Vista]] ||{{flag|California}}
|-
| 23.|| [[Portland, Oregon|Portland]] ||{{flag|Oregon}}
|-
| 24.|| [[Redwood City]] ||{{flag|California}}
|-
| 25.|| [[Reston, Virginia|Reston]] ||{{flag|Virginia}}
|-
| 26.|| [[San Bruno]] ||{{flag|California}}
|-
| 27.|| [[San Diego]] ||{{flag|California}}
|-
| 28.|| [[San Francisco]] || {{flag|California}} ('''H''')
|-
| 29.|| [[Seattle]]  ||{{flag|Washington}}
|-
| 30.|| [[Sunnyvale]] ||{{flag|California}}
|-
| 31.|| [[Toronto]] || {{CAN}}
|-
| 32.|| [[Washington DC]] ||{{flag|District of Columbia}}
|}

==== Latin America ====
{|class="wikitable sotable"
|-
! SN !! City !! Country
|-
| 1. || [[Belo Horizonte]] || rowspan=2|{{BRA}}
|-
| 2. || [[São Paulo]] 
|-
| 3. || [[Bogotá]]  ||{{COL}}
|-
| 4. || [[Buenos Aires]] ||{{ARG}}
|-
| 5. || [[Mexico City]] ||{{MEX}}
|-
| 6. || [[Santiago de Chile]] ||{{CHI}}
|}

==== Europe ====
{|class="wikitable sotable"
|-
! SN !! City !! Country
|-
| 1. || [[Aarhus]] || rowspan=2|{{DNK}}
|-
| 2. || [[Copenhagen]] 
|-
| 3. || [[Amsterdam]] ||{{NED}}
|-
| 4. || [[Athens]] ||{{GRE}}
|-
| 5. || [[Berlin]] || rowspan=3|{{GER}}
|-
| 6. || [[Hamburg]] 
|-
| 7. || [[Munich]] 
|-
| 8. || [[Brussels]] ||{{BEL}}
|-
| 9. || [[Dublin]] ||{{IRL}}
|-
| 10.|| [[Lisbon]] ||{{POR}}
|-
| 11.|| [[London]] – 6PS || rowspan=3|{{UK}}
|-
| 12.|| London – BEL
|-
| 13.|| London – CSG 
|-
| 14.|| [[Madrid]] ||{{ESP}}
|-
| 15.|| [[Milan]] ||{{ITA}}
|-
| 16.|| [[Moscow]] ||{{RUS}}
|-
| 17.|| [[Oslo]] ||{{NOR}}
|-
| 18.|| [[Paris]] ||{{FRA}}
|-
| 19.|| [[Prague]] ||{{CZE}}
|-
| 20.|| [[Stockholm]] ||{{SWE}}
|-
| 21.|| [[Vienna]] ||{{AUT}}
|-
| 22.|| [[Warsaw]] || rowspan=2|{{POL}}
|-
| 23.|| [[Wroclaw]]
|-
| 24.|| [[Zurich]] &amp;ndash; BRA || rowspan=2|{{CHE}}
|-
| 25.|| Zurich &amp;ndash; EUR
|}

==== Asia-Pacific ====
{|class="wikitable sotable"
|-
! SN !! City !! Country
|-
| 1. || [[Auckland]] || {{NZL}}
|-
| 2. || [[Bangalore]] || rowspan=4|{{IND}}
|-
| 3. || [[Gurgaon]] 
|-
| 4. || [[Hyderabad]]
|-
| 5. || [[Mumbai]]
|-
| 6. || [[Bangkok]] ||{{THA}}
|-
| 7. || [[Beijing]] || rowspan=3|{{CHN}}
|-
| 8. || [[Guangzhou]] 
|-
| 9. || [[Shanghai]] 
|-
| 10. || [[Hong Kong]] ||{{HKG}}
|-
| 11.|| [[Jakarta]] ||{{IDN}}
|-
| 12.|| [[Kuala Lumpur]] ||{{MYS}}
|-
| 13.|| [[Manila]] || {{PHL}}
|-
| 14.|| [[Melbourne]] || rowspan=2|{{AUS}}
|-
| 15.|| [[Sydney]] 
|-
| 16.|| [[Seoul]] ||{{KOR}}
|-
| 17.|| [[Singapore]] ||{{SGP}}
|-
| 18.|| [[Taipei]] ||{{TWN}}
|-
| 19.|| [[Tokyo]] – RPG || rowspan=2|{{JPN}}
|-
| 20.|| Tokyo – STRM
|}

==== Africa and the Middle East ====
{|class="wikitable sotable"
|-
! SN !! City !! Country
|-
| 1.|| [[Dubai]] ||{{UAE}}
|-
| 2.|| [[Haifa]] || rowspan=2|{{ISR}}
|-
| 3.|| [[Tel Aviv]] 
|-
| 4.|| [[Istanbul]] ||{{TUR}}
|-
| 5.|| [[Johannesburg]] ||{{ZAF}}
|}

=== Infrastructure ===
{{Further|Google data centers}}

Google data centers are located in [[North America|North]] and [[South America]], [[Asia]], and [[Europe]].&lt;ref&gt;{{Cite web |title=Data center locations |url=https://www.google.com/about/datacenters/inside/locations/index.html |url-status=live |archive-url=https://web.archive.org/web/20180517162154/https://www.google.com/about/datacenters/inside/locations/index.html |archive-date=May 17, 2018 |access-date=May 17, 2018}}&lt;/ref&gt; There is no official data on the number of [[Server (computing)|servers]] in Google data centers; however, research and advisory firm [[Gartner]] estimated in a July 2016 report that Google at the time had 2.5 million servers.&lt;ref&gt;{{Cite web |date=March 16, 2017 |title=How Many Servers Does Google Have? |url=https://www.datacenterknowledge.com/archives/2017/03/16/google-data-center-faq |url-status=live |archive-url=https://web.archive.org/web/20190217073018/https://www.datacenterknowledge.com/archives/2017/03/16/google-data-center-faq |archive-date=February 17, 2019 |access-date=September 20, 2018 |website=Data Center Knowledge}}&lt;/ref&gt; Traditionally, Google relied on [[parallel computing]] on commodity hardware like mainstream [[x86]] computers (similar to home PCs) to keep costs per query low.&lt;ref&gt;{{Cite web |date=October 10, 2003 |title=Google's Secret: 'Cheap and Fast' Hardware |url=https://research.google.com/archive/googlecluster-ieee.pdf |url-status=live |archive-url=https://web.archive.org/web/20091214182753/http://research.google.com/archive/googlecluster-ieee.pdf |archive-date=December 14, 2009 |access-date=May 26, 2018 |website=PCWorld}}&lt;/ref&gt;&lt;ref&gt;{{Cite journal |last1=Barroso |first1=L.A. |last2=Dean |first2=J. |last3=Holzle |first3=U. |date=April 29, 2003 |title=Web search for a planet: the google cluster architecture |journal=IEEE Micro |volume=23 |issue=2 |pages=22–28 |doi=10.1109/mm.2003.1196112 |issn=0272-1732 |quote=We believe that the best price/performance tradeoff for our applications comes from fashioning a reliable computing infrastructure from clusters of unreliable commodity PCs. |s2cid=15886858}}&lt;/ref&gt;&lt;ref name="CNET2009"&gt;{{Cite news |date=April 1, 2009 |title=Google uncloaks once-secret server |work=CNET |url=https://www.cnet.com/news/google-uncloaks-once-secret-server-10209580/ |url-status=live |access-date=May 26, 2018 |archive-url=https://web.archive.org/web/20180606105133/https://www.cnet.com/news/google-uncloaks-once-secret-server-10209580/ |archive-date=June 6, 2018 |quote=Mainstream servers with x86 processors were the only option, he added. "Ten years ago...it was clear the only way to make (search) work as free product was to run on relatively cheap hardware. You can't run it on a [[mainframe server|mainframe]]. The margins just don't work out," he said.}}&lt;/ref&gt; In 2005, it started developing its own designs, which were only revealed in 2009.&lt;ref name="CNET2009" /&gt;

Google built its own private [[submarine communications cable]]s; the first, named Curie, connects California with [[Chile]] and was completed on November 15, 2019.&lt;ref&gt;{{Cite web |title=Home – Submarine Networks |url=https://www.submarinenetworks.com/en/systems/brazil-us/curie |access-date=July 14, 2020 |website=Submarine Networks}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |date=April 6, 2019 |title=Google and other tech giants are quietly buying up the most important part of the internet |language=en-US |work=VentureBeat |url=https://venturebeat.com/2019/04/06/google-and-other-tech-giants-are-quietly-buying-up-the-most-important-part-of-the-internet/ |url-status=live |access-date=April 25, 2019 |archive-url=https://web.archive.org/web/20190425024849/https://venturebeat.com/2019/04/06/google-and-other-tech-giants-are-quietly-buying-up-the-most-important-part-of-the-internet/ |archive-date=April 25, 2019}}&lt;/ref&gt; The second fully Google-owned undersea cable, named Dunant, connects the United States with France and is planned to begin operation in 2020.&lt;ref&gt;{{Cite web |last=Sawers |first=Paul |date=April 24, 2019 |title=How Google is building its huge subsea cable infrastructure |url=https://venturebeat.com/2019/04/24/how-google-is-building-its-huge-subsea-cable-infrastructure/ |url-status=live |archive-url=https://web.archive.org/web/20190425163121/https://venturebeat.com/2019/04/24/how-google-is-building-its-huge-subsea-cable-infrastructure/ |archive-date=April 25, 2019 |access-date=April 26, 2019 |website=VentureBeat}}&lt;/ref&gt; Google's third subsea cable, Equiano, will connect [[Lisbon]], [[Portugal]] with [[Lagos]], [[Nigeria]] and [[Cape Town]], [[South Africa]].&lt;ref&gt;{{Cite web |last=Sawers |first=Paul |date=June 28, 2019 |title=Google announces Equiano, a privately funded subsea cable that connects Europe with Africa |url=https://venturebeat.com/2019/06/28/google-announces-equiano-a-privately-funded-subsea-cable-that-connects-europe-with-africa/ |url-status=live |archive-url=https://web.archive.org/web/20201125060941/https://venturebeat.com/2019/06/28/google-announces-equiano-a-privately-funded-subsea-cable-that-connects-europe-with-africa/ |archive-date=November 25, 2020 |access-date=December 31, 2020 |website=VentureBeat |language=en-US}}&lt;/ref&gt; The company's fourth cable, named Grace Hopper, connects landing points in [[New York (state)|New York, US]], [[Bude]], [[United Kingdom|UK]] and [[Bilbao]], [[Spain]], and is expected to become operational in 2022.&lt;ref&gt;{{Cite web |last=Lardinois |first=Frederic |date=July 28, 2020 |title=Google is building a new private subsea cable between Europe and the US |url=https://social.techcrunch.com/2020/07/28/google-is-building-a-new-private-subsea-cable-between-europe-and-the-u-s/ |url-status=live |archive-url=https://web.archive.org/web/20201231052511/https://techcrunch.com/2020/07/28/google-is-building-a-new-private-subsea-cable-between-europe-and-the-u-s/ |archive-date=December 31, 2020 |access-date=December 31, 2020 |website=TechCrunch |language=en-US}}&lt;/ref&gt;

=== Environment ===
In October 2006, the company announced plans to install thousands of [[solar panel]]s to provide up to 1.6 [[MegaWatt|Megawatt]] of electricity, enough to satisfy approximately 30% of the campus' energy needs.&lt;ref name="solar"&gt;{{Cite news |last=Marshall |first=Matt |date=October 16, 2006 |title=Google builds largest solar installation in U.S. — oh, and bigger than Microsoft's |work=[[VentureBeat]] |url=https://venturebeat.com/2006/10/16/google-builds-largest-solar-installation-in-us-oh-and-bigger-than-microsofts/}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Thangham |first=Chris V. |date=June 19, 2007 |title=Google Solar Panels Produced 9,810 Kilowatt-hours of Electricity in 24 Hours |work=Digitaljournal.com |url=http://www.digitaljournal.com/article/197545}}&lt;/ref&gt; The system is the largest [[rooftop photovoltaic power station]] constructed on a U.S. corporate campus and one of the largest on any corporate site in the world.&lt;ref name="solar" /&gt; {{As of|2007|since=y|post=,}} Google has aimed for [[carbon neutrality]] in regard to its operations.&lt;ref&gt;{{Cite news |last=McGrath |first=Jack |date=May 18, 2011 |title=Google's Green Initiative: Environmentally Conscious Technology |url=http://www.technobuffalo.com/2011/05/18/googles-green-initiative-environmentally-conscious-technology/ |url-status=live |archive-url=https://web.archive.org/web/20161012172247/http://www.technobuffalo.com/2011/05/18/googles-green-initiative-environmentally-conscious-technology/ |archive-date=October 12, 2016 |access-date=January 22, 2017 |newspaper=TechnoBuffalo}}&lt;/ref&gt;

Google disclosed in September 2011 that it "continuously uses enough electricity to power 200,000 homes", almost 260 million watts or about a quarter of the output of a [[nuclear power plant]]. Total carbon emissions for 2010 were just under 1.5 million metric tons, mostly due to fossil fuels that provide electricity for the data centers. Google said that 25 percent of its energy was supplied by renewable fuels in 2010. An average search uses only 0.3 watt-hours of electricity, so all global searches are only 12.5 million watts or 5% of the total electricity consumption by Google.&lt;ref&gt;{{Cite web |last=Glanz |first=James |date=September 8, 2011 |title=Google Details, and Defends, Its Use of Electricity |url=https://www.nytimes.com/2011/09/09/technology/google-details-and-defends-its-use-of-electricity.html |url-status=live |archive-url=https://web.archive.org/web/20170312053616/http://www.nytimes.com/2011/09/09/technology/google-details-and-defends-its-use-of-electricity.html |archive-date=March 12, 2017 |access-date=March 9, 2017 |website=[[The New York Times]]}}&lt;/ref&gt;

In 2010, [[Google Energy]] made its first investment in a [[renewable energy]] project, putting $38.8&amp;nbsp;million into two [[wind farm]]s in [[North Dakota]]. The company announced the two locations will generate 169.5&amp;nbsp;megawatts of power, enough to supply 55,000 homes.&lt;ref&gt;{{Cite news |last1=Morrison |first1=Scott |last2=Sweet |first2=Cassandra |date=May 4, 2010 |title=Google Invests in Two Wind Farms |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/SB10001424052748704342604575222420304732394 |url-status=live |access-date=November 27, 2010 |archive-url=https://web.archive.org/web/20150213232857/http://www.wsj.com/articles/SB10001424052748704342604575222420304732394 |archive-date=February 13, 2015}}&lt;/ref&gt; In February 2010, the [[Federal Energy Regulatory Commission]] granted Google an authorization to buy and sell energy at market rates.&lt;ref&gt;{{Cite news |title=Google Energy can now buy and sell energy |work=Cnet.com |url=http://news.cnet.com/8301-11128_3-10456435-54.html |url-status=live |access-date=September 23, 2013 |archive-url=https://web.archive.org/web/20130919091407/http://news.cnet.com/8301-11128_3-10456435-54.html |archive-date=September 19, 2013}}&lt;/ref&gt; The corporation exercised this authorization in September 2013 when it announced it would purchase all the electricity produced by the not-yet-built 240-megawatt Happy Hereford wind farm.&lt;ref&gt;{{Cite news |first=Todd |last=Woody |date=September 18, 2013 |title=Google is on the way to quietly becoming an electric utility |work=Quartz |url=http://qz.com/125407/google-is-on-the-way-to-quietly-becoming-an-electric-utility/ |url-status=live |access-date=September 23, 2013 |archive-url=https://web.archive.org/web/20130921050811/http://qz.com/125407/google-is-on-the-way-to-quietly-becoming-an-electric-utility/ |archive-date=September 21, 2013}}&lt;/ref&gt;

In July 2010, Google signed an agreement with an Iowa wind farm to buy 114 megawatts of power for 20 years.&lt;ref name="wind energy"&gt;{{Cite web |date=July 21, 2010 |title=Google buys power from Iowa wind farm |url=http://news.techworld.com/green-it/3232690/google-buys-power-from-iowa-wind-farm/?olo=rss |url-status=dead |archive-url=https://web.archive.org/web/20120105061730/http://news.techworld.com/green-it/3232690/google-buys-power-from-iowa-wind-farm/?olo=rss |archive-date=January 5, 2012 |access-date=October 26, 2010 |website=News.techworld.com}}&lt;/ref&gt;

In December 2016, Google announced that—starting in 2017—it would purchase enough renewable energy to match 100% of the energy usage of its data centers and offices. The commitment will make Google "the world's largest corporate buyer of renewable power, with commitments reaching 2.6 gigawatts (2,600 megawatts) of wind and solar energy".&lt;ref&gt;{{Cite web |last=Hölzle |first=Urs |date=December 6, 2016 |title=We're set to reach 100% renewable energy — and it's just the beginning |url=https://blog.google/topics/environment/100-percent-renewable-energy/ |url-status=live |archive-url=https://web.archive.org/web/20161208102229/https://www.blog.google/topics/environment/100-percent-renewable-energy/ |archive-date=December 8, 2016 |access-date=December 28, 2020 |website=The Keyword Google Blog}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Statt |first=Nick |date=December 6, 2016 |title=Google just notched a big victory in the fight against climate change |url=https://www.theverge.com/2016/12/6/13852004/google-data-center-oklahoma-renewable-energy-climate-change |url-status=live |archive-url=https://web.archive.org/web/20161208001307/http://www.theverge.com/2016/12/6/13852004/google-data-center-oklahoma-renewable-energy-climate-change |archive-date=December 8, 2016 |access-date=December 28, 2020 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Etherington |first=Darrell |date=December 7, 2016 |title=Google says it will hit 100% renewable energy by 2017 |url=https://techcrunch.com/2016/12/06/google-says-it-will-hit-100-renewable-energy-by-2017/ |url-status=live |archive-url=https://web.archive.org/web/20161207164915/https://techcrunch.com/2016/12/06/google-says-it-will-hit-100-renewable-energy-by-2017/ |archive-date=December 7, 2016 |access-date=December 28, 2020 |website=[[TechCrunch]] |publisher=[[AOL]]}}&lt;/ref&gt;

In November 2017, Google bought 536 megawatts of wind power. The purchase made the firm reach [[100% renewable energy]]. The wind energy comes from two power plants in South Dakota, one in Iowa and one in Oklahoma.&lt;ref&gt;{{Cite news |last=Donnelly |first=Grace |date=November 30, 2017 |title=Google Just Bought Enough Wind Power to Run 100% On Renewable Energy |work=[[Fortune (magazine)|Fortune]] |url=http://fortune.com/2017/12/01/google-clean-energy/ |url-status=live |url-access=subscription |access-date=December 1, 2017 |archive-url=https://web.archive.org/web/20171201172833/http://fortune.com/2017/12/01/google-clean-energy/ |archive-date=December 1, 2017}}&lt;/ref&gt; In September 2019, Google's chief executive announced plans for a $2 billion wind and solar investment, the biggest renewable energy deal in corporate history. This will grow their green energy profile by 40%, giving them an extra 1.6 gigawatt of clean energy, the company said.&lt;ref&gt;{{Cite news |first=Jillian |last=Ambrose |date=September 20, 2019 |title=Google signs up to $2bn wind and solar investment |language=en-GB |work=[[The Guardian]] |url=https://www.theguardian.com/technology/2019/sep/20/google-says-its-energy-deals-will-lead-to-2bn-wind-and-solar-investment |access-date=September 25, 2019 |issn=0261-3077}}&lt;/ref&gt;

In September 2020, Google announced it had retroactively offset all of its carbon emissions since the company's foundation in 1998.&lt;ref&gt;{{Cite web |last=Hern |first=Alex |date=September 15, 2020 |title=Facebook and Google announce plans to become carbon neutral |url=http://www.theguardian.com/environment/2020/sep/15/facebook-and-google-announce-plans-become-carbon-neutral |url-status=live |archive-url=https://web.archive.org/web/20201209182453/https://www.theguardian.com/environment/2020/sep/15/facebook-and-google-announce-plans-become-carbon-neutral |archive-date=December 9, 2020 |access-date=December 28, 2020 |website=[[The Guardian]] |language=en}}&lt;/ref&gt; It also committed to operating its data centers and offices using only carbon-free energy by 2030.&lt;ref&gt;{{Cite web |date=September 14, 2020 |title=Google aims to run on carbon-free energy by 2030 |url=https://www.cnbc.com/2020/09/14/google-aims-to-run-on-carbon-free-energy-by-2030.html |url-status=live |archive-url=https://web.archive.org/web/20201210191711/https://www.cnbc.com/2020/09/14/google-aims-to-run-on-carbon-free-energy-by-2030.html |archive-date=December 10, 2020 |access-date=December 28, 2020 |website=[[CNBC]]|language=en}}&lt;/ref&gt; In October 2020, the company pledged to make the packaging for its hardware products 100% plastic-free and 100% recyclable by 2025. It also said that all its final assembly manufacturing sites will achieve a [[UL (safety organization)|UL]] 2799 [[Zero waste#Corporate initiatives|Zero Waste to Landfill]] certification by 2022 by ensuring that the vast majority of waste from the manufacturing process is recycled instead of ending up in a landfill.&lt;ref&gt;{{Cite web |last=Schoon |first=Ben |date=October 26, 2020 |title=Google will ditch plastic packaging by 2025 |url=https://9to5google.com/2020/10/26/google-plastic-packaging-sustainability/ |url-status=live |archive-url=https://web.archive.org/web/20201104130117/https://9to5google.com/2020/10/26/google-plastic-packaging-sustainability/ |archive-date=November 4, 2020 |access-date=December 28, 2020 |website=9to5Google |language=en-US}}&lt;/ref&gt;

==== Climate change denial and misinformation ====
Google donates to [[climate change denial]] political groups including the [[State Policy Network]] and the [[Competitive Enterprise Institute]].&lt;ref&gt;{{Cite news |last=Kirchgaessner |first=Stephanie |date=October 11, 2019 |title=Revealed: Google made large contributions to climate change deniers |language=en-GB |work=[[The Guardian]] |url=https://www.theguardian.com/environment/2019/oct/11/google-contributions-climate-change-deniers |access-date=February 7, 2020 |issn=0261-3077}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Kirchgaessner |first=Stephanie |date=October 11, 2019 |title=The obscure law that explains why Google backs climate deniers |language=en-GB |work=[[The Guardian]] |url=https://www.theguardian.com/environment/2019/oct/11/obscure-law-google-climate-deniers-section-230 |access-date=February 7, 2020 |issn=0261-3077}}&lt;/ref&gt; The company also actively funds and profits from climate [[disinformation]] by monetizing ad spaces on most of the largest climate disinformation sites.&lt;ref&gt;{{Cite web |title=Major Ad Platforms Profit Off Climate Disinformation (And Fund It, Too) |url=https://foe.org/news/dewey-ad-report/ |access-date=2022-11-02 |website=Friends of the Earth |language=en-US}}&lt;/ref&gt; Google continued to monetize and profit from sites propagating climate disinformation even after the company updated their policy to prohibit placing their ads on similar sites.&lt;ref&gt;{{Cite web |date=20 October 2022 |title=Briefing Note: Programmatic Digital Advertisements and Climate Disinformation |url=https://foeus.wpenginepowered.com/wp-content/uploads/2022/10/Briefing-Note-Programmatic-Digital-Ads-and-Disinfo.pdf |publisher=Climate Action Against Disinformation (CAAD)}}&lt;/ref&gt;

=== Philanthropy ===
{{Main|Google.org}}

In 2004, Google formed the not-for-profit philanthropic Google.org, with a start-up fund of $1&amp;nbsp;billion.&lt;ref name="philanthropy"&gt;{{Cite web |title=About the Foundation |url=http://www.google.org/about.html |url-status=dead |archive-url=https://web.archive.org/web/20100714080922/http://www.google.org/about.html |archive-date=July 14, 2010 |access-date=July 16, 2010 |publisher=Google, Inc.}}&lt;/ref&gt; The mission of the organization is to create [[Climate change education|awareness about climate change]], global public health, and global poverty. One of its first projects was to develop a viable [[plug-in hybrid]] [[electric vehicle]] that can attain 100 miles per gallon. Google hired [[Larry Brilliant]] as the program's executive director in 2004&lt;ref&gt;{{Cite web |last=Hafner |first=Katie |date=September 14, 2006 |title=Philanthropy Google's Way: Not the Usual |url=https://www.nytimes.com/2006/09/14/technology/14google.html |url-status=live |archive-url=https://web.archive.org/web/20160723065526/http://www.nytimes.com/2006/09/14/technology/14google.html |archive-date=July 23, 2016 |access-date=March 9, 2017 |website=[[The New York Times]]}}&lt;/ref&gt; and Megan Smith has {{as of|2009|2|23|alt=since}} replaced him as director.&lt;ref&gt;{{Cite web |last=Helft |first=Miguel |date=February 23, 2009 |title=Google Chief for Charity Steps Down on Revamp |url=https://www.nytimes.com/2009/02/24/technology/companies/24google.html |url-status=live |archive-url=https://web.archive.org/web/20170422112540/http://www.nytimes.com/2009/02/24/technology/companies/24google.html |archive-date=April 22, 2017 |access-date=March 9, 2017 |website=[[The New York Times]]}}&lt;/ref&gt;

In March 2007, in partnership with the [[Mathematical Sciences Research Institute]] (MSRI), Google hosted the first [[Julia Robinson Mathematics Festival]] at its headquarters in Mountain View.&lt;ref&gt;{{Cite web |title=The 2007 |website=[[YouTube]] |url=https://www.youtube.com/watch?v=qDL7yoz1TGQ |access-date=April 28, 2018 |archive-date=November 20, 2018 |archive-url=https://web.archive.org/web/20181120090220/https://www.youtube.com/watch?v=qDL7yoz1TGQ |url-status=dead }} [[Julia Robinson Mathematics Festival]] at Google was the founding of this event for middle school and high school students. video&lt;/ref&gt; In 2011, Google donated 1&amp;nbsp;million euros to [[International Mathematical Olympiad]] to support the next five annual International Mathematical Olympiads (2011–2015).&lt;ref&gt;{{Cite magazine |last=Duffy |first=Jill |date=January 21, 2011 |title=Mathletes Receive €1M Donation from Google |url=https://www.pcmag.com/article2/0,2817,2376099,00.asp |url-status=live |archive-url=https://web.archive.org/web/20170323234649/http://www.pcmag.com/article2/0,2817,2376099,00.asp |archive-date=March 23, 2017 |access-date=March 23, 2017 |magazine=[[PC Magazine]] |publisher=[[Ziff Davis]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=January 20, 2011 |title=Google donating 1&amp;nbsp;million euros to IMO |url=https://www.imo2011.nl/node/39 |url-status=dead |archive-url=https://web.archive.org/web/20110724154518/https://www.imo2011.nl/node/39 |archive-date=July 24, 2011 |access-date=February 4, 2011}}&lt;/ref&gt; In July 2012, Google launched a "[[Legalize Love]]" campaign in support of [[gay rights]].&lt;ref&gt;{{Cite web |date=July 8, 2012 |title=Google launches 'Legalise Love' gay rights campaign |url=http://www.pinknews.co.uk/2012/07/08/google-launches-legalise-love-gay-rights-campaign/ |url-status=live |archive-url=https://web.archive.org/web/20140819044558/http://www.pinknews.co.uk/2012/07/08/google-launches-legalise-love-gay-rights-campaign/ |archive-date=August 19, 2014 |access-date=September 9, 2014 |website=PinkNews.co.uk}}&lt;/ref&gt;

In 2008, Google announced its "project 10&lt;sup&gt;100&lt;/sup&gt;" which accepted ideas for how to help the community and then allowed Google users to vote on their favorites.&lt;ref&gt;{{Cite web |title=Project 10 to the 100th |url=http://www.project10tothe100.com/ |url-status=dead |archive-url=https://web.archive.org/web/20090728234553/http://www.project10tothe100.com/ |archive-date=July 28, 2009 |access-date=July 16, 2010 |publisher=Google, Inc.}}&lt;/ref&gt; After two years of silence, during which many wondered what had happened to the program,&lt;ref&gt;{{Cite news |last=Van Burskirk |first=Elliot |date=June 28, 2010 |title=Google Struggles to Give Away $10&amp;nbsp;million |work=[[Wired (website)|Wired]] |url=https://www.wired.com/epicenter/2010/06/google-struggles-to-give-away-10-million/ |url-status=live |access-date=September 26, 2010 |archive-url=https://web.archive.org/web/20100831172215/http://www.wired.com/epicenter/2010/06/google-struggles-to-give-away-10-million/ |archive-date=August 31, 2010}}&lt;/ref&gt; Google revealed the winners of the project, giving a total of ten million dollars to various ideas ranging from non-profit organizations that promote education to a website that intends to make all legal documents public and online.&lt;ref&gt;{{Cite web |last=Twohill |first=Lorraine |date=September 24, 2010 |title=$10&amp;nbsp;million for Project 10^100 winners |url=http://googleblog.blogspot.com/2010/09/10-million-for-project-10100-winners.html |url-status=live |archive-url=https://web.archive.org/web/20100926020623/http://googleblog.blogspot.com/2010/09/10-million-for-project-10100-winners.html |archive-date=September 26, 2010 |access-date=September 26, 2010 |publisher=Google, Inc.}}&lt;/ref&gt;

Responding to the humanitarian crisis after the [[2022 Russian invasion of Ukraine|Russian invasion of Ukraine]], Google announced a $15 million donation to support Ukrainian citizens.&lt;ref&gt;{{cite news |language      = en
 |url         = https://www.business-standard.com/article/international/google-donates-15-mn-in-relief-to-ukraine-blocks-rt-sputnik-on-youtube-122030200492_1.html
 |title       =Google donates $15 mn in relief to Ukraine, blocks RT, Sputnik on YouTube
 |newspaper = Business Standard India
 |publisher   =Business Standard 
 |date        = March 2, 2022
 |accessdate  = March 8, 2022}}&lt;/ref&gt; The company also decided to transform its office in Warsaw into a help center for refugees.&lt;ref&gt;{{cite web
 |author=Amiah Taylor
 |language      = en
 |url         = https://fortune.com/2022/03/07/google-poland-office-ukraine-aid-russia-invasion/
 |title       =Google transforms Poland office into help center for Ukrainian refugees
 |publisher   = Fortune
 |date        = March 7, 2022
 |accessdate  = March 8, 2022}}&lt;/ref&gt;

== Criticism and controversies ==
{{Main|Criticism of Google|Censorship by Google|Privacy concerns regarding Google}}{{summarize|from|Criticism of Google|better=y|section=y|date=April 2019}}

[[File:Google bus protest.jpg|thumb|San Francisco activists [[San Francisco tech bus protests|protest privately owned shuttle buses]] that transport workers for tech companies such as Google from their homes in San Francisco and Oakland to corporate campuses in Silicon Valley.]]

Google has had criticism over issues such as [[Google tax avoidance|aggressive tax avoidance]],&lt;ref&gt;{{Cite news |last=Drucker |first=Jesse |date=October 21, 2010 |title=Google 2.4% Rate Shows How $60 Billion Is Lost to Tax Loopholes |work=[[Bloomberg News]] |publisher=[[Bloomberg L.P.]] |url=https://www.bloomberg.com/news/articles/2010-10-21/google-2-4-rate-shows-how-60-billion-u-s-revenue-lost-to-tax-loopholes |url-status=live |url-access=subscription |archive-url=https://web.archive.org/web/20160922035532/http://www.bloomberg.com/news/articles/2010-10-21/google-2-4-rate-shows-how-60-billion-u-s-revenue-lost-to-tax-loopholes |archive-date=September 22, 2016}}&lt;/ref&gt; [[Criticism of Google#Page rank|search neutrality]], [[Criticism of Google#Copyright issues|copyright]], [[Censorship by Google|censorship]] of search results and content,&lt;ref&gt;{{Cite web |date=February 20, 2018 |title=The Case Against Google |url=https://www.nytimes.com/2018/02/20/magazine/the-case-against-google.html |url-status=live |archive-url=https://web.archive.org/web/20180319192049/https://www.nytimes.com/2018/02/20/magazine/the-case-against-google.html |archive-date=March 19, 2018 |access-date=March 21, 2018 |website=[[The New York Times]]}}&lt;/ref&gt; and [[Google privacy|privacy]].&lt;ref&gt;{{Cite news |date=June 11, 2007 |title=Google ranked 'worst' on privacy |work=[[BBC News]]|url=http://news.bbc.co.uk/2/hi/technology/6740075.stm |url-status=live |access-date=April 30, 2010 |archive-url=https://web.archive.org/web/20121027120902/http://news.bbc.co.uk/2/hi/technology/6740075.stm |archive-date=October 27, 2012}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Rosen |first=Jeffrey |date=November 28, 2008 |title=Google's Gatekeepers |url=https://www.nytimes.com/2008/11/30/magazine/30google-t.html |url-status=live |archive-url=https://web.archive.org/web/20170228140546/http://www.nytimes.com/2008/11/30/magazine/30google-t.html |archive-date=February 28, 2017 |access-date=March 9, 2017 |website=[[The New York Times]]}}&lt;/ref&gt;

Other criticisms are alleged misuse and manipulation of search results, its use of other people's [[intellectual property]], concerns that its [[Data collection|compilation of data]] may violate people's [[Internet privacy|privacy]], and the [[energy consumption]] of its servers, as well as concerns over traditional business issues such as [[monopoly]], [[restraint of trade]], [[anti-competitive practices]], and [[patent infringement]].

Google formerly complied with [[Internet censorship in the People's Republic of China|Internet censorship policies of the People's Republic of China]],&lt;ref&gt;{{Cite news |date=January 25, 2006 |title=Google censors itself for China |work=[[BBC News]]|url=http://news.bbc.co.uk/1/hi/technology/4645596.stm |url-status=live |access-date=August 4, 2018 |archive-url=https://web.archive.org/web/20181119073206/http://news.bbc.co.uk/1/hi/technology/4645596.stm |archive-date=November 19, 2018}}&lt;/ref&gt; enforced by means of filters colloquially known as "The [[Great Firewall of China]]", but [[Censorship by Google#China|no longer does so]]. As a result, all Google services except for Chinese Google Maps are blocked from access within mainland China without the aid of [[virtual private networks]], [[proxy server]]s, or other similar technologies.

=== 2018 ===
In July 2018, [[Mozilla]] program manager Chris Peterson accused Google of intentionally slowing down YouTube performance on [[Firefox]].&lt;ref&gt;{{Cite web |last=Kan |first=Michael |date=July 25, 2018 |title=Mozilla Developer Claims Google Is Slowing YouTube on Firefox |url=https://www.pcmag.com/news/mozilla-developer-claims-google-is-slowing-youtube-on-firefox |url-status=live |archive-url=https://web.archive.org/web/20190813134744/https://www.pcmag.com/news/362696/mozilla-developer-claims-google-is-slowing-youtube-on-firefo |archive-date=August 13, 2019 |website=[[PCMag]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Cimpanu |first=Catalin |date=April 15, 2019 |title=Former Mozilla exec: Google has sabotaged Firefox for years |work=[[ZDNet]] |url=https://www.zdnet.com/article/former-mozilla-exec-google-has-sabotaged-firefox-for-years/}}&lt;/ref&gt; In April 2019, former Mozilla executive Jonathan Nightingale accused Google of intentionally and systematically sabotaging the Firefox browser over the past decade in order to boost adoption of [[Google Chrome]].&lt;ref&gt;{{Cite web |last=Cimpanu |first=Catalin |title=Former Mozilla exec: Google has sabotaged Firefox for years |url=https://www.zdnet.com/article/former-mozilla-exec-google-has-sabotaged-firefox-for-years/ |url-status=live |archive-url=https://web.archive.org/web/20190819235446/https://www.zdnet.com/article/former-mozilla-exec-google-has-sabotaged-firefox-for-years/ |archive-date=August 19, 2019 |access-date=August 13, 2019 |website=ZDNet |language=en}}&lt;/ref&gt;

In August 2018, [[The Intercept]] reported that Google is developing for the People's Republic of China a censored version of its search engine (known as [[Dragonfly (search engine)|Dragonfly]]) "that will blacklist websites and search terms about human rights, democracy, religion, and peaceful protest".&lt;ref&gt;{{Cite news |last=Gallagher |first=Ryan |date=August 1, 2018 |title=Google Plans to Launch Censored Search Engine in China, Leaked Documents Reveal |work=The Intercept |url=https://theintercept.com/2018/08/01/google-china-search-engine-censorship/ |url-status=live |access-date=August 4, 2018 |archive-url=https://web.archive.org/web/20180801120009/https://theintercept.com/2018/08/01/google-china-search-engine-censorship/ |archive-date=August 1, 2018}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Disis |first=Jill |date=September 26, 2018 |title=Google grilled over 'Project Dragonfly' at Senate hearing on data privacy |work=[[CNN]] |url=https://money.cnn.com/2018/09/26/technology/google-dragonfly-senate-hearing/index.html |url-status=live |archive-url=https://web.archive.org/web/20180926222719/https://money.cnn.com/2018/09/26/technology/google-dragonfly-senate-hearing/index.html |archive-date=September 26, 2018}}&lt;/ref&gt; However, the project had been withheld due to privacy concerns.&lt;ref&gt;{{Cite web |last=Gallagher |first=Ryan |date=December 17, 2018 |title=Google's Secret China Project "Effectively Ended" After Internal Confrontation |url=https://theintercept.com/2018/12/17/google-china-censored-search-engine-2/ |url-status=live |archive-url=https://web.archive.org/web/20190321020856/https://theintercept.com/2018/12/17/google-china-censored-search-engine-2/ |archive-date=March 21, 2019 |access-date=December 17, 2018 |website=The Intercept |language=en-US}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=July 17, 2019 |title=Google's Project Dragonfly 'terminated' in China |url=https://www.bbc.com/news/technology-49015516 |access-date=June 18, 2022 |website=[[BBC News]] |language=en-GB}}&lt;/ref&gt;

=== 2019 ===
In 2019, a hub for critics of Google dedicated to abstaining from using Google products coalesced in the [[Reddit]] online [[subreddit|community]] /r/degoogle.&lt;ref&gt;{{Cite web |date=March 23, 2019 |title=Thousands of Reddit users are trying to delete Google from their lives, but they're finding it impossible because Google is everywhere |url=https://www.businessinsider.com/profile-reddit-de-google-community-2019-3 |url-status=live |archive-url=https://web.archive.org/web/20190325123426/https://www.businessinsider.com/profile-reddit-de-google-community-2019-3/ |archive-date=March 25, 2019 |access-date=April 24, 2019 |website=[[Business Insider]]}}&lt;/ref&gt; The [[DeGoogle]] [[grassroots campaign]] continues to grow as privacy activists highlight information about Google products, and the associated incursion on personal privacy rights by the company.

In November 2019, the Office for Civil Rights of the United States [[Department of Health and Human Services]] began investigation into [[Project Nightingale]], to assess whether the "mass collection of individuals' medical records" complied with [[Health Insurance Portability and Accountability Act|HIPAA]].&lt;ref&gt;{{Cite news |last=Copeland |first=Rob |date=November 12, 2019 |title=Google's 'Project Nightingale' Triggers Federal Inquiry |url=https://www.wsj.com/articles/behind-googles-project-nightingale-a-health-data-gold-mine-of-50-million-patients-11573571867 |access-date=November 18, 2019}}&lt;/ref&gt; According to ''The Wall Street Journal'', Google secretively began the project in 2018, with [[St. Louis]]-based [[healthcare]] company [[Ascension (company)|Ascension]].&lt;ref&gt;{{Cite news |last=Copeland |first=Rob |date=November 11, 2019 |title=Google's 'Project Nightingale' Gathers Personal Health Data on Millions of Americans |url=https://www.wsj.com/articles/google-s-secret-project-nightingale-gathers-personal-health-data-on-millions-of-americans-11573496790 |access-date=November 17, 2019}}&lt;/ref&gt;

=== 2022 ===
In a 2022 [[National Labor Relations Board]] ruling, court documents suggested that Google sponsored a secretive project -- ''Project Vivian'' to counsel its employees and to discourage them from forming unions.&lt;ref&gt;{{Cite web|title=Google Had Secret Project to 'Convince' Employees 'That Unions Suck'|url=https://www.vice.com/en/article/v7d7j9/google-had-secret-project-to-convince-employees-that-unions-suck|access-date=January 11, 2022|website=www.vice.com|language=en}}&lt;/ref&gt;

=== 2023 ===
On May 1, 2023, Google placed an ad against anti-[[disinformation]] [[Brazilian Congressional Bill No. 2630]], which was about to be approved, on its search homepage in Brazil, calling on its users to ask congressional representatives to oppose the legislation. The country's government and judiciary accused the company of undue interference in the congressional debate, saying it could amount to abuse of economic power and ordering the company to change the ad within two hours of notification or face fines of {{BRLConvert|1|m|year=2023|force=yes}} per non-compliance hour. The company then promptly removed the ad.&lt;ref&gt;{{cite news |title=Brazil receives pushback from tech companies on 'fake news' bill |url=https://www.theguardian.com/world/2023/may/03/alphabet-google-fake-news-law |access-date=10 May 2023 |work=[[The Guardian]] |date=3 May 2023}}&lt;/ref&gt;&lt;ref&gt;{{cite news |title=Brazil's 'fake news' bill sparks outcry from tech giants |url=https://www.aljazeera.com/news/2023/5/2/brazil-fake-news-bill-sparks-outcry-from-tech-giants |access-date=11 May 2023 |work=[[Al Jazeera]]|date=2 May 2023}}&lt;/ref&gt;

=== Racially-targeted surveillance ===

Google has aided controversial governments in mass surveillance projects, sharing with police and military the identities of those protesting racial injustice. In 2020, they shared with the [[FBI]] information collected from all Android users at a [[Black Lives Matter]] protest in Seattle,&lt;ref&gt;{{Cite web |last=Faife |first=Corin |date=2022-02-05 |title=FBI used geofence warrant in Seattle after BLM protest attack, new documents show |url=https://www.theverge.com/2022/2/5/22918487/fbi-geofence-seattle-blm-protest-police-guild-attack |access-date=2022-11-17 |website=[[The Verge]] |language=en-US}}&lt;/ref&gt; including those who had [[Opt-out|opted out]] of [[Location-based services|location data collection]].&lt;ref&gt;{{Cite web |last=Sonnemaker |first=Tyler |title='Apple is eating our lunch': Google employees admit in lawsuit that the company made it nearly impossible for users to keep their location private |url=https://www.businessinsider.com/unredacted-google-lawsuit-docs-detail-efforts-to-collect-user-location-2021-5 |access-date=2022-11-17 |website=[[Business Insider]] |language=en-US}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Doctorow |first=Cory |author-link=Cory Doctorow |date=2022-11-11 |title=Apple's business model made Chinese oppression inevitable |url=https://pluralistic.net/2022/11/11/foreseeable-consequences/#airdropped |access-date=2022-11-16 |website=Pluralistic: Daily links from Cory Doctorow}}&lt;/ref&gt;

Google is also part of [[Project Nimbus]], a $1.2 billion deal in which the technology companies Google and [[Amazon (company)|Amazon]] will provide [[Israel]] and [[Israel Defense Forces|its military]] with [[artificial intelligence]], [[machine learning]], and other [[cloud computing]] services, including building local [[Server farm|cloud sites]] that will "keep information within Israel's borders under strict security guidelines."&lt;ref name=":12"&gt;{{Cite news |last=Grant |first=Nico |date=2022-08-30 |title=Google Employee Who Played Key Role in Protest of Contract With Israel Quits |language=en-US |work=[[The New York Times]] |url=https://www.nytimes.com/2022/08/30/technology/google-employee-israel.html |access-date=2022-08-30 |issn=0362-4331}}&lt;/ref&gt;&lt;ref name=":02"&gt;{{Cite web |date=July 24, 2022 |first=Sam |last=Biddle |title=Documents Reveal Advanced AI Tools Google Is Selling to Israel |url=https://theintercept.com/2022/07/24/google-israel-artificial-intelligence-project-nimbus/ |access-date=2022-08-30 |website=The Intercept |language=en}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |agency=[[Reuters]] |date=2021-04-21 |title=Israel picks Amazon's AWS, Google for flagship cloud project |language=en |work=[[Reuters]] |url=https://www.reuters.com/world/middle-east/israel-picks-amazons-aws-google-flagship-cloud-project-2021-04-21/ |access-date=2022-08-31}}&lt;/ref&gt; The contract has been criticized by shareholders as well as their employees over concerns that the project will lead to further abuses of [[Palestinians|Palestinians']] human rights in the context of the ongoing [[Palestinian territories|illegal occupation]] and the [[Israeli–Palestinian conflict]].&lt;ref&gt;{{Cite web |date=May 18, 2022 |first=Sam |last=Biddle |title=Google and Amazon Face Shareholder Revolt Over Israeli Defense Work |url=https://theintercept.com/2022/05/18/google-amazon-israel-military-nimbus/ |access-date=2022-08-30 |website=The Intercept |language=en}}&lt;/ref&gt;&lt;ref name=":3"&gt;{{Cite web |date=2021-10-12 |title=We are Google and Amazon workers. We condemn Project Nimbus |url=https://www.theguardian.com/commentisfree/2021/oct/12/google-amazon-workers-condemn-project-nimbus-israeli-military-contract |access-date=2022-08-30 |website=[[The Guardian]]|language=en}}&lt;/ref&gt; Ariel Koren, a former marketing manager for Google's educational products and an outspoken critic of the project, wrote that Google "systematically silences Palestinian, Jewish, Arab and Muslim voices concerned about Google's complicity in violations of Palestinian human rights—to the point of formally retaliating against workers and creating an environment of fear," reflecting her view that the ultimatum came in retaliation for her opposition to and organization against the project.&lt;ref name=":12" /&gt;&lt;ref&gt;{{Cite web |last=Koren |first=Ariel |date=2022-08-30 |title=Google's Complicity in Israeli Apartheid: How Google Weaponizes "Diversity" to Silence Palestinians… |url=https://medium.com/@arielkoren/googles-complicity-in-israeli-apartheid-how-google-weaponizes-diversity-to-silence-palestinians-cb41b24ac423 |access-date=2022-08-30 |website=Medium |language=en}}&lt;/ref&gt;

=== Anti-trust, privacy, and other litigation ===
{{Main|Google litigation}}
[[File:Belgique - Bruxelles - Schuman - Berlaymont - 01.jpg|thumb|The European Commission, which imposed three fines on Google in 2017, 2018, and 2019]]

====Fines and lawsuits====

===== European Union =====
On June 27, 2017, the company received a record fine of {{€|2.42 billion|link=yes}} from the [[European Union]] for "promoting its own shopping comparison service at the top of search results."&lt;ref&gt;{{Cite web |last=Kelion |first=Leo |date=June 27, 2017 |title=Google hit with record EU fine over Shopping service |url=https://www.bbc.co.uk/news/technology-40406542 |url-status=live |archive-url=https://web.archive.org/web/20170627100311/https://www.bbc.co.uk/news/technology-40406542 |archive-date=June 27, 2017 |access-date=June 29, 2017 |publisher=bbc.co.uk}}&lt;/ref&gt;

On July 18, 2018,&lt;ref&gt;{{Cite web |date=July 18, 2018 |title=Antitrust: Commission fines Google €4.34 billion for illegal practices regarding Android mobile devices to strengthen dominance of Google's search engine |url=http://europa.eu/rapid/press-release_IP-17-685_hr.htm |url-status=live |archive-url=https://archive.today/20180718112553/http://europa.eu/rapid/press-release_IP-18-4581_en.htm |archive-date=July 18, 2018 |website=European Commission |location=Bruxelles}}&lt;/ref&gt; the [[European Commissioner for Competition|European Commission]] fined Google €4.34 billion for breaching EU antitrust rules. The abuse of dominant position has been referred to Google's constraint applied to Android device manufacturers and network operators to ensure that traffic on Android devices goes to the Google search engine. On October 9, 2018, Google confirmed&lt;ref&gt;{{Cite web |date=October 10, 2018 |title=Google appeals $5 billion EU fine in Android antitrust case |url=https://apnews.com/f9797e4935c1464f8f6010793ded7c1d |url-status=live |archive-url=https://web.archive.org/web/20181010101238/https://apnews.com/f9797e4935c1464f8f6010793ded7c1d |archive-date=October 10, 2018 |website=[[APNews.com]] |location=Bruxelles |language=en}}&lt;/ref&gt; that it had appealed the fine to the [[General Court (European Union)|General Court of the European Union]].&lt;ref&gt;{{Cite news |last=Foo Yun Chee |date=May 13, 2014 |title=Google challenges record $5 billion EU antitrust fine |work=[[Reuters]] |url=https://www.reuters.com/article/us-eu-alphabet-inc-antitrust/google-challenges-record-5-billion-eu-antitrust-fine-idUSKCN1MJ2CA |url-status=live |archive-url=https://web.archive.org/web/20181222061539/https://www.reuters.com/article/us-eu-google-dataprotection/european-court-says-google-must-respect-right-to-be-forgotten-idUSBREA4C07120140513 |archive-date=December 22, 2018}}&lt;/ref&gt;

On October 8, 2018, a class action lawsuit was filed against Google and Alphabet due to "non-public" [[Google+]] account data being exposed as a result of a bug that allowed app developers to gain access to the private information of users. The litigation was settled in July 2020 for $7.5 million with a payout to claimants of at least $5 each, with a maximum of $12 each.&lt;ref&gt;{{Cite news |last=Murdock |first=Jason |date=August 5, 2020 |title=Google+ Settlement: How to Submit a Claim over Privacy Bug and Get a Payout |work=[[Newsweek]] |url=https://www.newsweek.com/google-plus-privacy-bug-settlement-claim-money-1522967 |access-date=August 5, 2020 |archive-url=https://web.archive.org/web/20200806080428/https://www.newsweek.com/google-plus-privacy-bug-settlement-claim-money-1522967 |archive-date=August 6, 2020}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Graham |first=Jefferson |date=August 4, 2020 |title=Did you use Google+? You may be owed some money from class-action privacy settlement |work=[[USA Today]] |url=https://www.usatoday.com/story/tech/2020/08/04/google-privacy-settlement-how-much-money-how-to-get/3290508001/ |access-date=August 5, 2020 |archive-url=https://web.archive.org/web/20200806014134/https://www.usatoday.com/story/tech/2020/08/04/google-privacy-settlement-how-much-money-how-to-get/3290508001/ |archive-date=August 6, 2020}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=July 22, 2020 |title=In re Google Plus Profile Litigation District Court ND of California |url=https://www.courtlistener.com/docket/7999009/in-re-google-plus-profile-litigation/ |archive-url=https://web.archive.org/web/20200806003928/https://www.courtlistener.com/docket/7999009/in-re-google-plus-profile-litigation/ |archive-date=August 6, 2020 |access-date=August 5, 2020 |website=courtlistener.com |publisher=[[Free Law Project]]}}&lt;/ref&gt;

On March 20, 2019, the European Commission imposed a €1.49 billion ($1.69 billion) fine on Google for preventing rivals from being able to "compete and innovate fairly" in the online advertising market. European Union competition commissioner Margrethe Vestager said Google had violated EU antitrust rules by "imposing anti-competitive contractual restrictions on third-party websites" that required them to exclude search results from Google's rivals.&lt;ref&gt;{{Cite web |last=Reid |first=David |date=March 20, 2019 |title=EU regulators hit Google with $1.7 billion fine for blocking ad rivals |url=https://www.cnbc.com/2019/03/20/eu-vestager-hits-google-with-fine-for.html |url-status=live |archive-url=https://web.archive.org/web/20190320155204/https://www.cnbc.com/2019/03/20/eu-vestager-hits-google-with-fine-for.html |archive-date=March 20, 2019 |access-date=March 20, 2019 |website=[[CNBC]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=March 20, 2019 |title=Europe hits Google with a third, $1.7 billion antitrust fine |url=https://www.cnn.com/2019/03/20/tech/google-eu-antitrust/index.html |url-status=live |archive-url=https://web.archive.org/web/20190320133734/https://www.cnn.com/2019/03/20/tech/google-eu-antitrust/index.html |archive-date=March 20, 2019 |access-date=March 21, 2019 |website=[[CNN]]}}&lt;/ref&gt;

On September 14, 2022, Google lost the appeal over €4.125bn (£3.5bn) fine, which was ruled to be paid after it was proved by the European Commission that Google forced Android phone-makers to carry Google's search and web browser apps. Since the initial accusations, Google changed its policy.&lt;ref&gt;{{cite news|url=https://www.bbc.com/news/technology-62888137 | title=Google loses appeal over record EU anti-trust Android fine | date=September 14, 2022 | publisher=[[BBC News]] |access-date=September 14, 2022 }}&lt;/ref&gt;

===== France =====
On January 21, 2019, French data regulator [[CNIL]] imposed a record €50 million fine on Google for breaching the European Union's [[General Data Protection Regulation]]. The judgment claimed Google had failed to sufficiently inform users of its methods for collecting data to personalize advertising. Google issued a statement saying it was "deeply committed" to transparency and was "studying the decision" before determining its response.&lt;ref&gt;{{Cite web |last=Fox |first=Chris |date=January 21, 2019 |title=Google hit with £44m GDPR fine |url=https://www.bbc.com/news/technology-46944696 |url-status=live |archive-url=https://web.archive.org/web/20190121231240/https://www.bbc.com/news/technology-46944696 |archive-date=January 21, 2019 |access-date=January 22, 2019 |website=[[BBC News]]}}&lt;/ref&gt;

On January 6, 2022, France's data privacy regulatory body [[CNIL]] fined Alphabet's Google 150 million euros (US$169 million) for not allowing its Internet users an easy refusal of  [[HTTP cookie|Cookies]] along with [[Facebook]].&lt;ref&gt;{{Cite news |last=Rosemain |first=Mathieu |date=January 6, 2022 |title=Google hit with 150 mln euro French fine for cookie breaches |language=en |work=[[Reuters]] |url=https://www.reuters.com/world/europe/france-imposes-fines-facebook-ireland-google-2022-01-06/ |access-date=January 6, 2022}}&lt;/ref&gt;

===== United States =====
After U.S. Congressional hearings in July 2020,&lt;ref&gt;{{Cite news |date=July 30, 2020 |title=Tech bosses grilled over claims of 'harmful' power |language=en-GB |work=[[BBC News]] |url=https://www.bbc.com/news/business-53583941 |access-date=July 30, 2020 |archive-url=https://web.archive.org/web/20200730020044/https://www.bbc.com/news/business-53583941 |archive-date=July 30, 2020}}&lt;/ref&gt; and a report from the U.S. House of Representatives' Antitrust Subcommittee released in early October&lt;ref&gt;{{Cite news |last1=Bond |first1=Shannon |last2=Selyukh |first2=Alina |last3=Allyn |first3=Bobby |date=October 6, 2020 |title=How Are Apple, Amazon, Facebook, Google Monopolies? House Report Counts The Ways |work=[[NPR]] |url=https://www.npr.org/2020/10/06/920882893/how-are-apple-amazon-facebook-google-monopolies-house-report-counts-the-ways}}&lt;/ref&gt; the [[United States Department of Justice]] filed an antitrust lawsuit against Google on October 20, 2020, asserting that it has illegally maintained its monopoly position in web search and search advertising.&lt;ref&gt;{{Cite web |last1=McCabe |first1=David |last2=Kang |first2=Cecilia |date=October 20, 2020 |title=U.S. Accuses Google of Illegally Protecting Monopoly |url=https://www.nytimes.com/2020/10/20/technology/google-antitrust.html |archive-url=https://web.archive.org/web/20201020123008/https://www.nytimes.com/2020/10/20/technology/google-antitrust.html |archive-date=October 20, 2020 |url-access=subscription |url-status=live |access-date=October 20, 2020 |website=[[The New York Times]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Allyn |first=Bobby |title=DOC |url=https://www.documentcloud.org/documents/7273448-DOC.html |website=www.documentcloud.org}}&lt;/ref&gt; The lawsuit alleged that Google engaged in anticompetitive behavior by paying Apple between $8 billion-$12 billion to be the default search engine on iPhones.&lt;ref&gt;{{Cite news |last=Ngo |first=Keach Hagey and Vivien |date=November 7, 2019 |title=How Google Edged Out Rivals and Built the World's Dominant Ad Machine: A Visual Guide |language=en-US |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/how-google-edged-out-rivals-and-built-the-worlds-dominant-ad-machine-a-visual-guide-11573142071 |access-date=December 25, 2020 |issn=0099-9660}}&lt;/ref&gt; Later that month, both [[Facebook]] and Alphabet agreed to "cooperate and assist one another" in the face of investigation into their online advertising practices.&lt;ref&gt;{{Cite news |last=McKinnon |first=Ryan Tracy and John D. |date=December 22, 2020 |title=WSJ News Exclusive {{!}} Google, Facebook Agreed to Team Up Against Possible Antitrust Action, Draft Lawsuit Says |language=en-US |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/google-facebook-agreed-to-team-up-against-possible-antitrust-action-draft-lawsuit-says-11608612219 |access-date=December 25, 2020 |issn=0099-9660}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Tracy |first=John D. McKinnon and Ryan |date=December 16, 2020 |title=Ten States Sue Google, Alleging Deal With Facebook to Rig Online Ad Market |language=en-US |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/states-sue-google-over-digital-ad-practices-11608146817 |access-date=December 25, 2020 |issn=0099-9660}}&lt;/ref&gt;

==== Private browsing lawsuit ====
{{See also|Private browsing}}
In early June 2020, a $5 billion class-action lawsuit was filed against Google by a group of consumers, alleging that [[Google Chrome|Chrome]]'s Incognito browsing mode still collects their user history.&lt;ref&gt;{{Cite web |date=March 13, 2021 |title=$5 billion class-action lawsuit against Google |url=https://www.theverge.com/2021/3/13/22329240/judge-rules-google-5-billion-lawsuit-tracking-chrome-incognito-privacy |access-date=October 4, 2021 |publisher=[[The Verge]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=March 15, 2021 |title=$5 billion class-action lawsuit against Google |url=https://www.searchenginejournal.com/google-to-face-5b-lawsuit-over-tracking-users-in-incognito-mode/399113/#close |access-date=October 4, 2021 |website=SearchEngineJournal}}&lt;/ref&gt; The lawsuit became known in March 2021 when a federal judge denied Google's request to dismiss the case, ruling that they must face the group's charges.&lt;ref&gt;{{Cite web |date=March 13, 2021 |title=$5 billion class-action lawsuit |url=https://www.bloomberg.com/news/articles/2021-03-13/google-must-face-suit-over-snooping-on-incognito-browsing |access-date=October 4, 2021 |publisher=[[Bloomberg News|Bloomberg]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=March 15, 2021 |title=Google gets sued |url=https://arstechnica.com/gadgets/2021/03/judge-rules-5-billion-google-chrome-incognito-mode-lawsuit-can-go-forward/ |access-date=October 4, 2021 |publisher=[[Ars Technica]]}}&lt;/ref&gt; [[Reuters]] reported that the lawsuit alleged that Google's CEO [[Sundar Pichai]] sought to keep the users unaware of this issue.&lt;ref&gt;{{Cite web |date=September 24, 2021 |title=$5 billion class-action lawsuit against Google |url=https://www.reuters.com/technology/google-ceo-sought-keep-incognito-mode-issues-out-spotlight-lawsuit-alleges-2021-09-24/ |access-date=October 4, 2021 |publisher=[[Reuters]]}}&lt;/ref&gt;

==== Gender discrimination lawsuit ====
In 2017, three women sued Google, accusing the company of violating California's Equal Pay Act by underpaying its female employees. The lawsuit cited the wage gap was around $17,000 and that Google locked women into lower career tracks, leading to smaller salaries and bonuses. In June 2022, Google agreed to pay a $118 million settlement to 15,550 female employees  working in California since 2013. As a part of the settlement, Google also agreed to hire a third party to analyze its hiring and compensation practices.&lt;ref&gt;{{Cite web |last=Roth |first=Emma |date=June 12, 2022 |title=Google to pay $118 million to settle gender discrimination lawsuit |url=https://www.theverge.com/2022/6/12/23164678/google-pay-118-million-settle-gender-discrimination-lawsuit |access-date=June 14, 2022 |website=[[The Verge]] |language=en}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Complex |first=Valerie |date=June 12, 2022 |title=Google Agrees to Pay Out $118 Million To Former Employees In Gender Discrimination And Pay Equity Suit |url=https://deadline.com/2022/06/google-agrees-to-pay-out-118-million-to-former-1235043474/ |access-date=June 14, 2022 |website=[[Deadline Hollywood|Deadline]]|language=en-US}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Grant |first=Nico |date=June 13, 2022 |title=Google Agrees to Pay $118 Million to Settle Pay Discrimination Case |language=en-US |work=[[The New York Times]] |url=https://www.nytimes.com/2022/06/12/business/google-discrimination-settlement-women.html |access-date=June 14, 2022 |issn=0362-4331}}&lt;/ref&gt;

====U.S. government contracts====

Following media reports about [[PRISM (surveillance program)|PRISM]], the [[National Security Agency|NSA's]] massive electronic [[Mass surveillance|surveillance program]], in June 2013, several technology companies were identified as participants, including Google.&lt;ref&gt;{{Cite web |date=January 17, 2014 |title=Edward Snowden: Leaks that exposed US spy programme |url=https://www.bbc.com/news/world-us-canada-23123964 |url-status=live |archive-url=https://web.archive.org/web/20170320171345/http://www.bbc.com/news/world-us-canada-23123964 |archive-date=March 20, 2017 |access-date=March 25, 2017 |website=[[BBC News]]}}&lt;/ref&gt; According to unnamed sources, Google joined the PRISM program in 2009, as [[YouTube]] in 2010.&lt;ref&gt;{{Cite web |last1=Greenwald |first1=Glenn |last2=MacAskill |first2=Ewen |date=June 7, 2013 |title=NSA Prism program taps in to user data of Apple, Google and others |url=https://www.theguardian.com/world/2013/jun/06/us-tech-giants-nsa-data |url-status=live |archive-url=https://web.archive.org/web/20060818114650/http://www.guardian.co.uk/world/2013/jun/06/us-tech-giants-nsa-data |archive-date=August 18, 2006 |access-date=April 17, 2021 |website=[[The Guardian]]}}&lt;/ref&gt;

Google has worked with the [[United States Department of Defense]] on drone software through the 2017 [[Project Maven]] that could be used to improve the accuracy of [[drone strike]]s.&lt;ref&gt;{{Cite news |last=Amadeo |first=Ron |date=April 4, 2018 |title=Google employees revolt, say company should shut down military drone project |work=Ars Technica |url=https://arstechnica.com/gadgets/2018/04/google-should-not-be-in-the-business-of-war-googlers-decry-pentagon-project/ |url-status=live |access-date=April 21, 2021 |archive-url=https://web.archive.org/web/20210202043739/https://arstechnica.com/gadgets/2018/04/google-should-not-be-in-the-business-of-war-googlers-decry-pentagon-project/ |archive-date=February 2, 2021}}&lt;/ref&gt; In April 2018, thousands of Google employees, including senior engineers, signed a letter urging Google CEO [[Sundar Pichai]] to end this controversial contract with the Pentagon.&lt;ref&gt;{{Cite news |last=Chapman |first=Ben |date=April 3, 2018 |title=Google staff protest company's involvement with Pentagon drones programme |work=[[The Independent]] |url=https://www.independent.co.uk/news/business/news/google-protest-pentagon-drones-programme-company-sundar-pichai-department-defense-a8290111.html |url-status=live |access-date=April 21, 2021 |archive-url=https://web.archive.org/web/20210214235047/https://www.independent.co.uk/news/business/news/google-protest-pentagon-drones-programme-company-sundar-pichai-department-defense-a8290111.html |archive-date=February 14, 2021}}&lt;/ref&gt; Google ultimately decided not to renew this [[United States Department of Defense|DoD]] contract, which was set to expire in 2019.&lt;ref&gt;{{Cite web |last1=Wakabayashi |first1=Daisuke |last2=Shane |first2=Scott |date=June 1, 2018 |title=Google Will Not Renew Pentagon Contract That Upset Employees |url=https://www.nytimes.com/2018/06/01/technology/google-pentagon-project-maven.html |url-status=live |archive-url=https://web.archive.org/web/20181016004020/https://www.nytimes.com/2018/06/01/technology/google-pentagon-project-maven.html |archive-date=October 16, 2018 |access-date=October 16, 2018 |website=[[The New York Times]]}}&lt;/ref&gt;

== See also ==
{{cols|colwidth=15em}}
* [[Outline of Google]]
* [[History of Google]]
* [[List of Google products]]
* [[Google China]]
* [[Google logo]]
* [[Googlization]]
* [[Google.org]]
* [[Google ATAP]]
* [[List of mergers and acquisitions by Alphabet]]
{{colend}}

== Notes ==
{{Notelist}}

== References ==
{{Reflist}}

== Further reading ==
* {{Cite book |last=Saylor |first=Michael |title=The Mobile Wave: How Mobile Intelligence Will Change Everything |publisher=Perseus Books/Vanguard Press |year=2012 |isbn=978-1-59315-720-3 |ref=none |author-link=Michael J. Saylor}}
*Vaidhyanathan, Siya. 2011. ''[https://www.jstor.org/stable/10.1525/j.ctt1pn9z8 The Googlization of Everything: (And Why We Should Worry)]''. University of California Press.

== External links ==
{{sisterlinks|n=Category:Google|s=no|b=Google Services And Products|voy=no|species=no|d=Q95|m=Google}}
* {{Official website}}
* [https://blog.google/ Official Blog]

{{Finance links
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{{Google LLC}}
{{Alphabet Inc.}}

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{{About|the company|the search engine provided by the company|Google Search|other uses}}
{{pp-vandalism|small=yes}}
{{pp-move-indef}}
{{Merge from|Google AI|discuss=Talk:Google#Proposed merge of Google AI into Google|date=May 2023}}
{{Use American English|date=July 2022}}
{{Use mdy dates|date=August 2022}}
{{Infobox company
| name = Google LLC
| logo = Google 2015 logo.svg
| logo_caption = The [[Google logo]] used since 2015
| logo_size = 
| logo_alt = Each letter of "Google" is colored (from left to right) in blue, red, yellow, blue, green, and red.
| image = Googleplex HQ (cropped).jpg
| image_size = 250px
| image_caption = Google's headquarters, the [[Googleplex]]
| former_name = Google Inc. (1998–2017)
| type = [[Subsidiary]] ([[Limited liability company|LLC]])
| industry = {{Unbulleted list
| [[Artificial intelligence]]
| [[Advertising]]
| [[Cloud computing]]
| [[Computer software]]
| [[Computer hardware]]
| [[Internet]]
}}
| founded = {{Start date and age|1998|09|04|mf=yes}}{{efn|Google was incorporated on September 4, 1998, however, since 2002, the company has celebrated its anniversaries on various days in September, most frequently on September 27.&lt;ref&gt;{{Cite magazine |last=Fitzpatrick |first=Alex |date=September 4, 2014 |title=Google Used to Be the Company That Did 'Nothing But Search' |url=https://time.com/3250807/google-anniversary/ |magazine=[[Time (magazine)|Time]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=September 27, 2019 |title=When is Google's birthday – and why are people confused? |url=https://www.telegraph.co.uk/technology/2019/09/27/when-is-googles-21st-birthday-doodle/ |archive-url=https://ghostarchive.org/archive/20220110/https://www.telegraph.co.uk/technology/2019/09/27/when-is-googles-21st-birthday-doodle/ |archive-date=January 10, 2022 |url-access=subscription |url-status=live |website=[[The Daily Telegraph|The Telegraph]]}}{{cbignore}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Griffin |first=Andrew |date=September 27, 2019 |title=Google birthday: The one big problem with the company's celebratory doodle |url=https://www.independent.co.uk/life-style/gadgets-and-tech/google-birthday-surprise-spinner-date-problem-start-company-a7968951.html |website=[[The Independent]]}}&lt;/ref&gt; The shift in dates reportedly happened to celebrate index-size milestones in tandem with the birthday.&lt;ref&gt;{{Cite web |last=Wray |first=Richard |date=September 5, 2008 |title=Happy birthday Google |url=https://www.theguardian.com/business/2008/sep/05/google.mediabusiness |website=[[The Guardian]]}}&lt;/ref&gt;}} in [[Menlo Park, California|Menlo Park]], [[California]], United States
| founders = {{Unbulleted list
| [[Larry Page]]
| [[Sergey Brin]]
}}
| hq_location = [[Googleplex|1600 Amphitheatre Parkway]]
| hq_location_city = [[Mountain View, California]]
| hq_location_country = U.S.
| area_served = Worldwide
| key_people = [[Sundar Pichai]] ([[Chief executive officer|CEO]])&lt;br&gt;[[Ruth Porat]] ([[CFO]])&lt;br&gt;[[Thomas Kurian]] ([[CEO]] of [[Google Cloud Platform|Google Cloud]])
| products = [[Google Workspace|Workspace]]&lt;br&gt;[[Android (operating system)|Android]]&lt;br&gt;[[Waze]]&lt;br&gt;[[Google Pixel|Pixel]]&lt;br&gt;[[Google Nest|Nest]]&lt;br&gt;[[List of Google products|Full list]]
| parent = [[Alphabet Inc.]]
| subsid = [[YouTube]]
| website = {{URL|https://about.google/|about.google}}&lt;br&gt;{{URL|https://www.google.com/|google.com}}
| footnotes = &lt;ref&gt;{{Cite web |date=January 16, 2015 |title=Company – Google |url=https://www.google.com/intl/en/about/company/ |url-status=dead |archive-url=https://web.archive.org/web/20150116073513/https://www.google.com/intl/en/about/company/ |archive-date=January 16, 2015 |access-date=September 13, 2018}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Claburn |first=Thomas |date=September 24, 2008 |title=Google Founded By Sergey Brin, Larry Page... And Hubert Chang?!? |url=https://www.informationweek.com/applications/google-founded-by-sergey-brin-larry-page-and-hubert-chang!/d/d-id/1072309 |url-status=live |archive-url=https://web.archive.org/web/20110628231125/http://www.informationweek.com/news/internet/google/210603678 |archive-date=June 28, 2011 |access-date=January 22, 2017 |website=[[InformationWeek]] |publisher=[[UBM plc]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |title=Locations— Google Jobs |url=https://www.google.com/about/jobs/locations/ |url-status=live |archive-url=https://web.archive.org/web/20130930200600/http://www.google.com/about/jobs/locations/ |archive-date=September 30, 2013 |access-date=September 27, 2013}}&lt;/ref&gt;&lt;ref name=":0" /&gt;
}}
[[File:Schmidt-Brin-Page-20080520.jpg|thumb|Then Chairman and CEO [[Eric Schmidt]] with co-founders [[Sergey Brin]] and [[Larry Page]] (left to right) in 2008|alt=Eric Schmidt, Sergey Brin, and Larry Page sitting together]]
'''Google LLC''' ({{IPAc-en|audio=en-us-googol.ogg|ˈ|ɡ|uː|ɡ|ə|l|}}) is an American [[Multinational corporation|multinational]] [[technology company]] focusing on [[artificial intelligence]],&lt;ref&gt;{{Cite web |last=Condon |first=Stephanie |date=7 May 2019 |title=Google I/O: From 'AI first' to AI working for everyone |url=https://www.zdnet.com/article/google-io-from-ai-first-to-ai-working-for-everyone/ |url-status=live |access-date=April 2, 2022 |website=ZDNet |language=en-US}}&lt;/ref&gt; [[online advertising]], [[Search Engine|search engine technology]], [[cloud computing]], [[software|computer software]], [[quantum computing]], [[e-commerce]], and [[Computer hardware|consumer electronics]]. It has been referred to as "the most powerful company in the world"&lt;ref&gt;{{Cite news |last=Jack |first=Simon |date=November 21, 2017 |title=Google - powerful and responsible? |language=en-GB |work=[[BBC News]] |url=https://www.bbc.com/news/business-42060091 |url-status=live |access-date=March 29, 2022}}&lt;/ref&gt; and as one of the world's [[List of most valuable brands|most valuable brands]] due to its market dominance, data collection, and technological advantages in the field of artificial intelligence.&lt;ref&gt;{{Cite web |last=McCormick |first=Rich |date=June 2, 2016 |title=Elon Musk: There's only one AI company that worries me |url=https://www.theverge.com/2016/6/2/11837566/elon-musk-one-ai-company-that-worries-me |url-status=live |access-date=March 29, 2022 |website=[[The Verge]] |language=en}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=October 20, 2020 |title=Justice Department Sues Monopolist Google For Violating Antitrust Laws |url=https://www.justice.gov/opa/pr/justice-department-sues-monopolist-google-violating-antitrust-laws |url-status=live |access-date=March 29, 2022 |website=www.justice.gov |language=en}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |title=Land of the Giants: The Titans of Tech {{!}} CNN+ |url=https://plus.cnn.com/plus/title-2244411 |access-date=April 18, 2022 |website=plus.cnn.com |language=en}}&lt;/ref&gt; Google's parent company [[Alphabet Inc.]] is one of the [[Big Tech]] companies, alongside [[Amazon (company)|Amazon]], [[Apple Inc.]], [[Meta Platforms]], and [[Microsoft]].

Google was founded on September 4, 1998, by computer scientists [[Larry Page]] and [[Sergey Brin]] while they were [[Doctor of Philosophy|PhD]] students at [[Stanford University]] in [[California]]. Together they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through [[super-voting stock]]. The company went [[public company|public]] via an [[initial public offering]] (IPO) in 2004. In 2015, Google was reorganized as a wholly owned subsidiary of Alphabet Inc. Google is Alphabet's largest subsidiary and is a [[holding company]] for Alphabet's internet properties and interests. [[Sundar Pichai]] was appointed CEO of Google on October 24, 2015, replacing Larry Page, who became the CEO of Alphabet. On December 3, 2019, Pichai also became the CEO of Alphabet.&lt;ref&gt;{{Cite web |last=Feiner |first=Lauren |date=December 3, 2019 |title=Larry Page steps down as CEO of Alphabet, Sundar Pichai to take over |url=https://www.cnbc.com/2019/12/03/larry-page-steps-down-as-ceo-of-alphabet.html |url-status=live |access-date=June 16, 2021 |website=[[CNBC]]|language=en}}&lt;/ref&gt;

The company has since rapidly grown to offer [[List of Google products|a multitude of products and services]] beyond [[Google Search]], many of which hold dominant market positions. These products address a wide range of use cases, including &lt;!-- Notable products only! --&gt;email ([[Gmail]]), navigation ([[Waze]] &amp; [[Google Maps|Maps]]), cloud computing ([[Google Cloud Platform|Cloud]]), web browsing ([[Google Chrome|Chrome]]), video sharing ([[YouTube]]), productivity ([[Google Workspace|Workspace]]), operating systems ([[Android (operating system)|Android]]), cloud storage ([[Google Drive|Drive]]), language translation ([[Google Translate|Translate]]), photo storage ([[Google Photos|Photos]]), video calling ([[Google Meet|Meet]]), smart home ([[Google Nest|Nest]]), smartphones ([[Google Pixel|Pixel]]), wearable technology ([[Pixel Watch]] &amp; [[Fitbit]]), music streaming ([[YouTube Music]]), video on demand ([[YouTube TV]]), artificial intelligence ([[Google Assistant]]), machine learning APIs ([[TensorFlow]]), AI chips ([[Tensor Processing Unit|TPU]]), and more. [[List of Google products#Discontinued products and services|Discontinued Google products]] include gaming ([[Google Stadia|Stadia]]), [[Google Glass|Glass]], [[Google+]], [[Google Reader|Reader]], [[Google Play Music|Play Music]], [[Google Nexus|Nexus]], [[Google Hangouts|Hangouts]], and [[Inbox by Gmail]]&lt;!-- Notable products only! --&gt;.&lt;ref&gt;{{cite web | title= The Google Graveyard | first1= Heather | last1= Brady | first2= Chris | last2= Kirk | date= March 15, 2013 | url= http://www.slate.com/articles/technology/map_of_the_week/2013/03/google_reader_joins_graveyard_of_dead_google_products.html | magazine= [[Slate (magazine)|Slate]] | access-date= March 16, 2013 | archive-url= https://web.archive.org/web/20130316085610/http://www.slate.com/articles/technology/map_of_the_week/2013/03/google_reader_joins_graveyard_of_dead_google_products.html | archive-date= March 16, 2013 | url-status= live }}&lt;/ref&gt;&lt;ref&gt;{{cite web |last1=Booker |first1=Logan |date=March 17, 2013 |title=Google Graveyard Does Exist |url=https://www.gizmodo.com.au/2013/03/google-graveyard-does-exist-you-can-even-place-flowers-on-your-deceased-favourites/ |url-status=live |archive-url=https://web.archive.org/web/20180518055717/https://www.gizmodo.com.au/2013/03/google-graveyard-does-exist-you-can-even-place-flowers-on-your-deceased-favourites/ |archive-date=May 18, 2018 |access-date=May 17, 2018 |website=gizmodo |publisher=[[Gizmodo]]}}&lt;/ref&gt;

Google's other ventures outside of Internet services and consumer electronics include quantum computing ([[Sycamore processor|Sycamore]]), self-driving cars ([[Waymo]], formerly the Google Self-Driving Car Project), smart cities ([[Sidewalk Labs]]), and transformer models ([[Google Brain]]).&lt;ref&gt;{{Cite magazine |title=Inside X, Google's top-secret moonshot factory |language=en-GB |magazine=Wired UK |url=https://www.wired.co.uk/article/ten-years-of-google-x |access-date=May 17, 2022 |issn=1357-0978}}&lt;/ref&gt;

Google and YouTube are the two [[List of most visited websites|most visited websites]] worldwide followed by [[Facebook]] and [[Twitter]]. Google is also the largest search engine, mapping and navigation application, email provider, office suite, video sharing platform, photo and cloud storage provider, mobile operating system, web browser, ML framework, and AI virtual assistant provider in the world as measured by market share. On the list of most valuable brands, Google is ranked second by [[Forbes]]&lt;ref&gt;{{Cite web |last=Swant |first=Marty |title=THE WORLD'S VALUABLE BRANDS |url=https://www.forbes.com/the-worlds-most-valuable-brands/ |url-status=live |access-date=19 January 2022 |website=[[Forbes]] |language=en-US}}&lt;/ref&gt; and fourth by Interbrand.&lt;ref&gt;{{Cite web |title=BEST GLOBAL BRANDS |url=https://interbrand.com/best-global-brands/ |url-status=live |access-date=7 March 2011 |publisher=Interbrand |language=en-US}}&lt;/ref&gt; It has [[Criticism of Google|received significant criticism]] involving issues such as [[Privacy concerns regarding Google|privacy concerns]], [[#Tax avoidance strategies|tax avoidance]], [[Censorship by Google|censorship]], [[search neutrality]], [[antitrust]] and abuse of its [[monopoly]] position.

== History ==
{{Main|History of Google|List of mergers and acquisitions by Alphabet}}
{{See also|Alphabet Inc.}}

=== Early years ===
[[File:Google page brin.jpg|thumb|[[Larry Page]] and [[Sergey Brin]] in 2003|alt=|left]]
Google began in January 1996 as a research project by [[Larry Page]] and [[Sergey Brin]] when they were both PhD students at [[Stanford University]] in [[California]].&lt;ref name="howwestarted"&gt;{{Cite web |title=How we started and where we are today – Google |url=https://about.google/our-story/ |url-status=live |archive-url=https://archive.today/20200422134018/https://about.google/our-story/ |archive-date=April 22, 2020 |access-date=April 24, 2021 |website=about.google |language=en}}&lt;/ref&gt;&lt;ref name="Coronabook"&gt;{{Cite book |last=Brezina |first=Corona |title=Sergey Brin, Larry Page, Eric Schmidt, and Google |publisher=Rosen Publishing Group |year=2013 |isbn=978-1-4488-6911-4 |edition=1st |location=New York |pages=18 |lccn=2011039480}}&lt;/ref&gt;&lt;ref name="milestones"&gt;{{Cite web |title=Our history in depth |url=https://www.google.com/about/company/history/ |url-status=dead |archive-url=https://web.archive.org/web/20120401005940/http://www.google.com/about/company/history/ |archive-date=April 1, 2012 |access-date=July 15, 2017 |website=Google Company}}&lt;/ref&gt; The project initially involved an unofficial "third founder", [[Scott Hassan]], the original lead programmer who wrote much of the code for the original [[Google Search]] engine, but he left before Google was officially founded as a company;&lt;ref name="vanityfair"&gt;{{Cite web |last=Fisher |first=Adam |date=July 10, 2018 |title=Brin, Page, and Mayer on the Accidental Birth of the Company that Changed Everything |url=https://www.vanityfair.com/news/2018/07/valley-of-genius-excerpt-google |url-status=live |archive-url=https://web.archive.org/web/20190704184309/https://www.vanityfair.com/news/2018/07/valley-of-genius-excerpt-google |archive-date=July 4, 2019 |access-date=August 23, 2019 |website=[[Vanity Fair (magazine)|Vanity Fair]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite magazine |last=McHugh |first=Josh |date=January 1, 2003 |title=Google vs. Evil |url=https://www.wired.com/2003/01/google-10/ |url-status=live |archive-url=https://web.archive.org/web/20190602064540/https://www.wired.com/2003/01/google-10/ |archive-date=June 2, 2019 |access-date=August 24, 2019 |magazine=[[Wired (magazine)|Wired]]}}&lt;/ref&gt; Hassan went on to pursue a career in [[robotics]] and founded the company [[Willow Garage]] in 2006.&lt;ref&gt;{{Cite news |date=September 5, 2014 |title=Willow Garage Founder Scott Hassan Aims To Build A Startup Village |work=[[IEEE Spectrum]] |url=https://spectrum.ieee.org/view-from-the-valley/at-work/start-ups/willow-garage-founder-scott-hassan-aims-to-build-a-startup-village |url-status=live |access-date=September 1, 2019 |archive-url=https://web.archive.org/web/20190824075356/https://spectrum.ieee.org/view-from-the-valley/at-work/start-ups/willow-garage-founder-scott-hassan-aims-to-build-a-startup-village |archive-date=August 24, 2019}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=D'Onfro |first=Jillian |date=February 13, 2016 |title=How a billionaire who wrote Google's original code created a robot revolution |work=[[Business Insider]] |url=https://www.businessinsider.com/a-look-back-at-willow-garage-2016-2 |url-status=live |access-date=August 24, 2019 |archive-url=https://web.archive.org/web/20190824075346/https://www.businessinsider.com/a-look-back-at-willow-garage-2016-2 |archive-date=August 24, 2019}}&lt;/ref&gt;

While conventional search engines ranked results by counting how many times the search terms appeared on the page, they theorized about a better system that analyzed the relationships among websites.&lt;ref&gt;{{Cite web |last1=Page |first1=Lawrence |author-link=Larry Page |last2=Brin |first2=Sergey |author-link2=Sergey Brin |last3=Motwani |first3=Rajeev |last4=Winograd |first4=Terry |date=November 11, 1999 |title=The PageRank Citation Ranking: Bringing Order to the Web |url=http://ilpubs.stanford.edu:8090/422/ |url-status=live |archive-url=https://web.archive.org/web/20091118014915/http://ilpubs.stanford.edu:8090/422/ |archive-date=November 18, 2009 |website=Stanford University}}&lt;/ref&gt; They called this algorithm [[PageRank]]; it determined a website's [[Relevance (information retrieval)|relevance]] by the number of pages, and the importance of those pages that linked back to the original site.&lt;ref&gt;{{Cite web |title=Helpful products. For everyone. |url=https://about.google/products/ |url-status=live |archive-url=https://web.archive.org/web/20100210175913/http://www.google.com/corporate/tech.html |archive-date=February 10, 2010 |website=Google, Inc.}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Page |first=Larry |author-link=Larry Page |date=August 18, 1997 |title=PageRank: Bringing Order to the Web |url=http://ilpubs.stanford.edu:8090/422/ |url-status=live |archive-url=https://web.archive.org/web/20020506051802/http://www-diglib.stanford.edu/cgi-bin/WP/get/SIDL-WP-1997-0072?1 |archive-date=May 6, 2002 |access-date=November 27, 2010 |website=Stanford Digital Library Project}}&lt;/ref&gt; Page told his ideas to Hassan, who began writing the code to implement Page's ideas.&lt;ref name="vanityfair" /&gt;

Page and Brin originally nicknamed the new search engine "[[BackRub (search engine)|BackRub]]", because the system checked backlinks to estimate the importance of a site.&lt;ref name="howwestarted" /&gt;&lt;ref&gt;{{Cite news |last=Battelle |first=John |date=August 2005 |title=The Birth of Google |magazine=Wired |url=https://www.wired.com/wired/archive/13.08/battelle.html |url-status=live |access-date=October 12, 2010 |archive-url=https://web.archive.org/web/20121107160749/http://www.wired.com/wired/archive/13.08/battelle.html?tw=wn_tophead_4 |archive-date=November 7, 2012}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |title=Backrub search engine at Stanford University |url=http://huron.stanford.edu |archive-url=https://web.archive.org/web/19961224105215/http://huron.stanford.edu/ |archive-date=December 24, 1996 |access-date=March 12, 2011}}&lt;/ref&gt; Hassan as well as Alan Steremberg were cited by Page and Brin as being critical to the development of Google. [[Rajeev Motwani]] and [[Terry Winograd]] later co-authored with Page and Brin the first paper about the project, describing PageRank and the initial prototype of the Google search engine, published in 1998. [[Héctor García-Molina]] and [[Jeff Ullman]] were also cited as contributors to the project.&lt;ref name="originalpaper" /&gt; PageRank was influenced by a similar page-ranking and site-scoring algorithm earlier used for [[RankDex]], developed by [[Robin Li]] in 1996, with Larry Page's PageRank patent including a citation to Li's earlier RankDex patent; Li later went on to create the Chinese search engine [[Baidu]].&lt;ref&gt;{{Cite web |title="About: RankDex" |url=http://www.rankdex.com/about.html |access-date=September 29, 2010 |archive-date=January 20, 2012 |archive-url=https://web.archive.org/web/20120120002301/http://www.rankdex.com/about.html |url-status=dead }}, ''[[RankDex]]''&lt;/ref&gt;&lt;ref&gt;{{Cite web |title=Method for node ranking in a linked database |url=https://patents.google.com/patent/US6285999 |url-status=live |archive-url=https://web.archive.org/web/20151015185034/http://www.google.com/patents/US6285999 |archive-date=October 15, 2015 |access-date=October 19, 2015 |publisher=Google Patents}}&lt;/ref&gt;

Eventually, they changed the name to ''Google''; the name of the search engine was a misspelling of the word ''[[googol]]'',&lt;ref name="howwestarted" /&gt;&lt;ref&gt;{{Cite web |last=Koller |first=David |date=January 2004 |title=Origin of the name "Google" |url=http://graphics.stanford.edu/~dk/google_name_origin.html |url-status=live |archive-url=https://web.archive.org/web/20120627081942/http://graphics.stanford.edu/~dk/google_name_origin.html |archive-date=June 27, 2012 |website=Stanford University}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Hanley |first=Rachael |date=February 12, 2003 |title=From Googol to Google |work=The Stanford Daily |publisher=Stanford University |url=http://www.stanforddaily.com/2003/02/12/from-googol-to-google |access-date=February 15, 2010 |archive-url=https://web.archive.org/web/20100327141327/http://www.stanforddaily.com/2003/02/12/from-googol-to-google |archive-date=March 27, 2010}}&lt;/ref&gt; a very [[large number]] written '''10&lt;sup&gt;100&lt;/sup&gt;''' (1 followed by 100 zeros), picked to signify that the search engine was intended to provide large quantities of information.&lt;ref&gt;{{Cite web |title=Google! Beta website |url=https://www.google.com/company.html |url-status=dead |archive-url=https://web.archive.org/web/19990221202430/https://www.google.com/company.html |archive-date=February 21, 1999 |access-date=October 12, 2010 |website=Google, Inc.}}&lt;/ref&gt;

[[File:Google1998.png|thumb|upright=1.15|Google's original homepage had a simple design because the company founders had little experience in [[HTML]], the [[markup language]] used for designing web pages.&lt;ref&gt;{{Cite web |last=Williamson |first=Alan |date=January 12, 2005 |title=An evening with Google's Marissa Mayer |url=http://alan.blog-city.com/an_evening_with_googles_marissa_mayer.htm |url-status=dead |archive-url=https://web.archive.org/web/20110930021302/http://alan.blog-city.com/an_evening_with_googles_marissa_mayer.htm |archive-date=September 30, 2011 |access-date=July 5, 2010 |website=Alan Williamson}}&lt;/ref&gt;|alt=Google's homepage in 1998]]

Google was initially funded by an August 1998 investment of $100,000 from [[Andy Bechtolsheim]],&lt;ref name="howwestarted" /&gt; co-founder of [[Sun Microsystems]]. This initial investment served as a motivation to incorporate the company to be able to use the funds.&lt;ref&gt;{{Cite news |last=Long |first=Tony |date=September 7, 2007 |title=Sept. 7, 1998: If the Check Says 'Google Inc.,' We're 'Google Inc.' |magazine=[[Wired (magazine)|Wired]] |url=https://www.wired.com/2007/09/dayintech-0907/ |url-access=limited}}&lt;/ref&gt;&lt;ref name="Bechtolsheim"&gt;{{Cite news |last=Kopytoff |first=Verne |date=April 29, 2004 |title=For early Googlers, key word is $ |work=[[San Francisco Chronicle]] |url=https://www.sfgate.com/news/article/For-early-Googlers-key-word-is-Founders-2786378.php |url-status=live |archive-url=https://web.archive.org/web/20090919030812/http://www.sfgate.com/cgi-bin/article.cgi?file=%2Fchronicle%2Farchive%2F2004%2F04%2F29%2FMNGLD6CFND34.DTL |archive-date=September 19, 2009}}&lt;/ref&gt; Page and Brin initially approached [[David Cheriton]] for advice because he had a nearby office in Stanford, and they knew he had startup experience, having recently sold the company he co-founded, Granite Systems, to [[Cisco]] for $220 million. David arranged a meeting with Page and Brin and his Granite co-founder Andy Bechtolsheim. The meeting was set for 8 a.m. at the front porch of David's home in Palo Alto and it had to be brief because Andy had another meeting at Cisco, where he now worked after the acquisition, at 9 a.m. Andy briefly tested a demo of the website, liked what he saw, and then went back to his car to grab the check. David Cheriton later also joined in with a $250,000 investment.&lt;ref&gt;{{cite web |last1=Jolis |first1=Jacob |title=Frugal after Google |url=https://stanforddaily.com/2010/04/16/frugal-after-google/ |website=The Stanford Daily |date=April 16, 2010 |access-date=June 3, 2022}}&lt;/ref&gt;&lt;ref&gt;{{cite web |title=The Invention And History Of Google {{!}} Silicon Valley: The Untold Story |url=https://www.youtube.com/watch?v=85Nyi4Xb9PY&amp;t=262s |website=[[YouTube]] |publisher=Discovery UK |access-date=June 3, 2022}}&lt;/ref&gt;

Google received money from two other [[angel investor]]s in 1998: [[Amazon.com]] founder [[Jeff Bezos]], and entrepreneur [[Ram Shriram]].&lt;ref name="endofworld"&gt;{{Cite book |last=Auletta |first=Ken |title=Googled: The End of the World as We Know It |publisher=Penguin Books |year=2010 |isbn=978-0-14-311804-6 |edition=Reprint |location=New York |oclc=515456623 |quote=On September 7, 1998, the day Google officially incorporated, he [Shriram] wrote out a check for just over $250,000, one of four of this size the founders received. |author-link=Ken Auletta}}&lt;/ref&gt; Page and Brin had first approached Shriram, who was a venture capitalist, for funding and counsel, and Shriram invested $250,000 in Google in February 1998. Shriram knew Bezos because Amazon had acquired Junglee, at which Shriram was the president. It was Shriram who told Bezos about Google. Bezos asked Shriram to meet Google's founders and they met six months after Shriram had made his investment when Bezos and his wife were on a vacation trip to the Bay Area. Google's initial funding round had already formally closed but Bezos' status as CEO of Amazon was enough to persuade Page and Brin to extend the round and accept his investment.&lt;ref&gt;{{cite web |last1=Canales |first1=Katie |title=The unlikely way Jeff Bezos became one of the first investors in Google, which probably made him a billionaire outside of Amazon |url=https://www.businessinsider.com/how-jeff-bezos-became-first-investors-in-google-2018-4?r=US&amp;IR=T |website=[[Business Insider]]|access-date=June 3, 2022}}&lt;/ref&gt;&lt;ref&gt;{{cite web |last1=Bhagat |first1=Rasheeda |title=The sherpa who funded Google's ascent |url=https://www.thehindubusinessline.com/opinion/columns/rasheeda-bhagat/the-sherpa-who-funded-googles-ascent/article64554661.ece |website=The Hindu Business Line|date=January 12, 2012 }}&lt;/ref&gt;

Between these initial investors, friends, and family Google raised around $1,000,000, which is what allowed them to open up their original shop in [[Menlo Park, California]].&lt;ref name="Google Inc"&gt;{{Cite web |last1=Hosch |first1=William L. |last2=Hall |first2=Mark |title=Google Inc. |url=https://www.britannica.com/topic/Google-Inc |url-status=live |archive-url=https://web.archive.org/web/20190220013941/https://www.britannica.com/topic/Google-Inc |archive-date=February 20, 2019 |access-date=March 17, 2019 |website=Britannica |publisher=Britannica}}&lt;/ref&gt;
[[Craig Silverstein]], a fellow PhD student at Stanford, was hired as the first employee.&lt;ref name="milestones" /&gt;&lt;ref&gt;{{Cite web |title=Craig Silverstein's website |url=http://www-cs-students.stanford.edu/~csilvers/ |url-status=dead |archive-url=https://web.archive.org/web/19991002122809/http://www-cs-students.stanford.edu/~csilvers/ |archive-date=October 2, 1999 |access-date=October 12, 2010 |website=Stanford University}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Kopytoff |first=Verne |date=September 7, 2008 |title=Craig Silverstein grew a decade with Google |work=[[San Francisco Chronicle]] |url=https://www.sfgate.com/news/article/Craig-Silverstein-grew-a-decade-with-Google-3270079.php |url-status=live |archive-url=https://web.archive.org/web/20121107075029/http://www.sfgate.com/news/article/Craig-Silverstein-grew-a-decade-with-Google-3270079.php |archive-date=November 7, 2012}}&lt;/ref&gt;

After some additional, small investments through the end of 1998 to early 1999,&lt;ref name=endofworld /&gt; a new $25 million round of funding was announced on June 7, 1999,&lt;ref&gt;{{Cite press release |title=Google Receives $25&amp;nbsp;Million in Equity Funding |date=June 7, 1999 |location=Palo Alto, Calif. |url=https://www.google.com/pressrel/pressrelease1.html |access-date=February 16, 2009 |url-status=live |archive-url=https://web.archive.org/web/20010212052759/http://www.google.com/pressrel/pressrelease1.html |archive-date=February 12, 2001}}&lt;/ref&gt; with major investors including the [[venture capital]] firms [[Kleiner Perkins]] and [[Sequoia Capital]].&lt;ref name="Bechtolsheim" /&gt; Both firms were initially reticent about investing jointly in Google, as each wanted to retain a larger percentage of control over the company to themselves. Larry and Sergey however insisted in taking investments from both. Both venture companies finally agreed to investing jointly $12.5 million each due to their belief in Google's great potential and through the mediation of earlier angel investors Ron Conway and Ram Shriram who had contacts in the venture companies.&lt;ref&gt;{{cite book |last1=Vise |first1=David |last2=Malseed |first2=Mark |title=The Google Story |date=2005 |chapter=Chapter 5. Divide and Conquer}}&lt;/ref&gt;

=== Growth ===
In March 1999, the company moved its offices to [[Palo Alto, California]],&lt;ref&gt;{{Cite web |last=Weinberger |first=Matt |date=October 12, 2015 |title=Google's cofounders are stepping down from their company. Here are 43 photos showing Google's rise from a Stanford dorm room to global internet superpower |url=https://www.businessinsider.com/google-history-in-photos-2015-10 |url-status=live |archive-url=https://web.archive.org/web/20170819101107/http://www.businessinsider.com/google-history-in-photos-2015-10 |archive-date=August 19, 2017 |website=[[Business Insider]] |publisher=[[Axel Springer SE]]}}&lt;/ref&gt; which is home to several prominent [[Silicon Valley]] technology start-ups.&lt;ref&gt;{{Cite web |title=A building blessed with tech success |url=https://www.cnet.com/news/a-building-blessed-with-tech-success/ |url-status=live |archive-url=https://web.archive.org/web/20170523115134/https://www.cnet.com/news/a-building-blessed-with-tech-success/ |archive-date=May 23, 2017 |access-date=July 15, 2017 |website=[[CNET]] |publisher=[[CBS Interactive]]}}&lt;/ref&gt; The next year, Google began selling advertisements associated with search keywords against Page and Brin's initial opposition toward an advertising-funded search engine.&lt;ref&gt;{{Cite book |last=Stross |first=Randall |url=https://books.google.com/books?id=xOk3EIUW9VgC |title=Planet Google: One Company's Audacious Plan to Organize Everything We Know |date=September 2008 |publisher=Free Press |isbn=978-1-4165-4691-7 |location=New York |pages=3–4 |chapter=Introduction |access-date=February 14, 2010 |chapter-url=https://books.google.com/books?id=xOk3EIUW9VgC}}&lt;/ref&gt;&lt;ref name="milestones" /&gt; To maintain an uncluttered page design, advertisements were solely text-based.&lt;ref&gt;{{Cite web |date=October 23, 2000 |title=Google Launches Self-Service Advertising Program |url=https://www.google.com/press/pressrel/pressrelease39.html |archive-url=https://web.archive.org/web/20120401005413/http://www.google.com/press/pressrel/pressrelease39.html |archive-date=April 1, 2012 |access-date=July 15, 2017 |website=News from Google}}&lt;/ref&gt; In June 2000, it was announced that Google would become the default search engine provider for [[Yahoo!]], one of the most popular websites at the time, replacing [[Inktomi]].&lt;ref&gt;{{Cite news |last=Naughton |first=John |date=July 2, 2000 |title=Why's Yahoo gone to Google? Search me |work=[[The Guardian]] |url=https://www.theguardian.com/technology/2000/jul/02/searchengines.columnists |url-status=live |access-date=January 30, 2019 |archive-url=https://web.archive.org/web/20190131040317/https://www.theguardian.com/technology/2000/jul/02/searchengines.columnists |archive-date=January 31, 2019 |via=www.theguardian.com}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |title=Yahoo! Selects Google as its Default Search Engine Provider – News announcements – News from Google – Google |url=https://googlepress.blogspot.com/2000/06/yahoo-selects-google-as-its-default.html |url-status=live |archive-url=https://web.archive.org/web/20190131041155/https://googlepress.blogspot.com/2000/06/yahoo-selects-google-as-its-default.html |archive-date=January 31, 2019 |access-date=January 30, 2019 |website=googlepress.blogspot.com}}&lt;/ref&gt;

[[File:Google’s First Production Server.jpg|upright|thumb|Google's first production server&lt;ref&gt;{{Cite book |url=http://www.computerhistory.org/collections/accession/102662167 |title=Google Server Assembly |work=Computer History Museum |year=1999 |access-date=July 4, 2010 |archive-url=https://web.archive.org/web/20100722083804/http://www.computerhistory.org/collections/accession/102662167 |archive-date=July 22, 2010 |url-status=live}}&lt;/ref&gt;|alt=Google's first servers, showing lots of exposed wiring and circuit boards]]

In 2003, after outgrowing two other locations, the company leased an office complex from [[Silicon Graphics]], at 1600 Amphitheatre Parkway in [[Mountain View, California]].&lt;ref name="sgibldg"&gt;{{Cite news |last=Olsen |first=Stephanie |date=July 11, 2003 |title=Google's movin' on up |work=[[CNET]] |publisher=CBS Interactive |url=http://news.cnet.com/Googles-movin-on-up/2110-1032_3-1025111.html |url-status=live |access-date=February 15, 2010 |archive-url=https://web.archive.org/web/20121102053103/http://news.cnet.com/Googles-movin-on-up/2110-1032_3-1025111.html |archive-date=November 2, 2012}}&lt;/ref&gt; The complex became known as the [[Googleplex]], a play on the word [[googolplex]], the number one followed by a googol zeroes. Three years later, Google bought the property from SGI for $319&amp;nbsp;million.&lt;ref name="googleplexpurchase"&gt;{{Cite news |date=June 16, 2006 |title=Google to buy headquarters building from Silicon Graphics |work=[[American City Business Journals]] |url=https://www.bizjournals.com/sanjose/stories/2006/06/19/newscolumn3.html |url-status=live |archive-url=https://web.archive.org/web/20100418071152/http://sanjose.bizjournals.com/sanjose/stories/2006/06/19/newscolumn3.html |archive-date=April 18, 2010}}&lt;/ref&gt; By that time, the name "Google" had found its way into everyday language, causing the verb "[[google (verb)|google]]" to be added to the ''[[Merriam-Webster Collegiate Dictionary]]'' and the ''[[Oxford English Dictionary]]'', denoted as: "to use the Google search engine to obtain information on the Internet".&lt;ref&gt;{{Cite web |last=Krantz |first=Michael |date=October 25, 2006 |title=Do You "Google"? |url=http://googleblog.blogspot.com/2006/10/do-you-google.html |url-status=live |archive-url=https://archive.today/20120530/http://googleblog.blogspot.com/2006/10/do-you-google.html |archive-date=May 30, 2012 |access-date=February 17, 2010 |website=Google, Inc.}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Bylund |first=Anders |date=July 5, 2006 |title=To Google or Not to Google |url=http://msnbc.msn.com/id/13720643/ |url-status=dead |archive-url=https://archive.today/20060707062623/http://msnbc.msn.com/id/13720643/ |archive-date=July 7, 2006 |access-date=February 17, 2010 |website=msnbc.com}}&lt;/ref&gt; The first use of the verb on television appeared in an October 2002 episode of ''[[Buffy the Vampire Slayer]]''.&lt;ref&gt;{{Cite web |last=Meyer |first=Robinson |date=June 27, 2014 |title=The First Use of 'to Google' on Television? Buffy the Vampire Slayer |url=https://www.theatlantic.com/technology/archive/2014/06/the-first-use-of-the-verb-to-google-on-television-buffy-the-vampire-slayer/373599/ |access-date=June 30, 2021 |website=[[The Atlantic]]}}&lt;/ref&gt;

Additionally, in 2001 Google's investors felt the need to have a strong internal management, and they agreed to hire [[Eric Schmidt]] as the chairman and CEO of Google.&lt;ref name="Google Inc" /&gt; Eric was proposed by [[John Doerr]] from Kleiner Perkins. He had been trying to find a CEO that Sergey and Larry would accept for several months, but they rejected several candidates because they wanted to retain control over the company. [[Michael Moritz]] from Sequoia Capital at one point even menaced requesting Google to immediately pay back Sequoia's $12.5m investment if they did not fulfill their promise to hire a chief executive officer, which had been made verbally during investment negotiations. Eric wasn't initially enthusiastic about joining Google either, as the company's full potential hadn't yet been widely recognized at the time, and as he was occupied with his responsibilities at [[Novell]] where he was CEO. As part of him joining, Eric agreed to buy $1 million of Google preferred stocks as a way to show his commitment and to provide funds Google needed.&lt;ref&gt;{{cite book |last1=Vise |first1=David |last2=Malseed |first2=Mark |title=The Google Story |date=2005 |chapter=Chapter 9. Hiring a Pilot}}&lt;/ref&gt;

=== Initial public offering ===
On August 19, 2004, Google became a [[public company]] via an [[initial public offering]]. At that time [[Larry Page]], [[Sergey Brin]], and [[Eric Schmidt]] agreed to work together at Google for 20 years, until the year 2024.&lt;ref&gt;{{Cite news |last=Lashinsky |first=Adam |date=January 29, 2008 |title=Google wins again |work=[[Fortune (magazine)|Fortune]] |publisher=Time Warner |url=https://money.cnn.com/2008/01/18/news/companies/google.fortune/index.htm |url-status=live |access-date=January 22, 2011 |archive-url=https://web.archive.org/web/20121022200031/http://money.cnn.com/2008/01/18/news/companies/google.fortune/index.htm |archive-date=October 22, 2012}}&lt;/ref&gt; The company offered 19,605,052 shares at a price of $85 per share.&lt;ref name="IPO"&gt;{{Cite web |title=GOOG Stock |url=https://markets.businessinsider.com/stocks/goog-stock |publisher=[[Business Insider]]}}&lt;/ref&gt;&lt;ref name=":1"&gt;{{Cite web |year=2004 |title=2004 Annual Report |url=http://investor.google.com/pdf/2004_AnnualReport.pdf |url-status=live |archive-url=https://web.archive.org/web/20120114064401/http://investor.google.com/pdf/2004_AnnualReport.pdf |archive-date=January 14, 2012 |access-date=February 19, 2010 |website=Google, Inc. |location=Mountain View, California |page=29}}&lt;/ref&gt; Shares were sold in an online auction format using a system built by [[Morgan Stanley]] and [[Credit Suisse]], underwriters for the deal.&lt;ref&gt;{{Cite news |last=La Monica |first=Paul R. |date=April 30, 2004 |title=Google sets $2.7&amp;nbsp;billion IPO |work=[[CNN]] Money |url=https://money.cnn.com/2004/04/29/technology/google/ |url-status=live |access-date=February 19, 2010 |archive-url=https://web.archive.org/web/20121022154717/http://money.cnn.com/2004/04/29/technology/google/ |archive-date=October 22, 2012}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Kawamoto |first=Dawn |date=April 29, 2004 |title=Want In on Google's IPO? |url=http://www.zdnet.com/news/want-in-on-googles-ipo/135799 |url-status=live |archive-url=https://web.archive.org/web/20111228131306/http://www.zdnet.com/news/want-in-on-googles-ipo/135799 |archive-date=December 28, 2011 |access-date=February 19, 2010 |website=ZDNet}}&lt;/ref&gt; The sale of $1.67 billion gave Google a [[market capitalization]] of more than $23 billion.&lt;ref name="washpost"&gt;{{Cite news |last=Webb |first=Cynthia L. |date=August 19, 2004 |title=Google's IPO: Grate Expectations |newspaper=[[The Washington Post]] |location=Washington, D.C. |url=https://www.washingtonpost.com/wp-dyn/articles/A14939-2004Aug19.html |url-status=live |access-date=February 19, 2010 |archive-url=https://web.archive.org/web/20121112172750/http://www.washingtonpost.com/wp-dyn/articles/A14939-2004Aug19.html |archive-date=November 12, 2012}}&lt;/ref&gt;

[[File:Eric Schmidt at the 37th G8 Summit in Deauville 037.jpg|thumb|upright|left|[[Eric Schmidt]], CEO of Google from 2001 to 2011]]
On November 13, 2006, Google acquired [[YouTube]] for $1.65 billion in Google stock,&lt;ref&gt;{{Cite web |last=Arrington |first=Michael |date=October 9, 2006 |title=Google Has Acquired YouTube |url=https://techcrunch.com/2006/10/09/google-has-acquired-youtube/ |url-status=live |archive-url=https://web.archive.org/web/20170316024815/https://techcrunch.com/2006/10/09/google-has-acquired-youtube/ |archive-date=March 16, 2017 |access-date=March 15, 2017 |website=[[TechCrunch]] |publisher=[[AOL]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last1=Sorkin |first1=Andrew Ross |last2=Peters |first2=Jeremy W. |date=October 9, 2006 |title=Google to Acquire YouTube for $1.65 Billion |url=https://www.nytimes.com/2006/10/09/business/09cnd-deal.html |url-status=live |archive-url=https://web.archive.org/web/20170609080519/http://www.nytimes.com/2006/10/09/business/09cnd-deal.html |archive-date=June 9, 2017 |access-date=March 15, 2017 |website=[[The New York Times]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Arrington |first=Michael |date=November 13, 2006 |title=Google Closes YouTube Acquisition |url=https://techcrunch.com/2006/11/13/google-closes-youtube-acquisition/ |url-status=live |archive-url=https://web.archive.org/web/20170316024500/https://techcrunch.com/2006/11/13/google-closes-youtube-acquisition/ |archive-date=March 16, 2017 |access-date=March 15, 2017 |website=[[TechCrunch]] |publisher=[[AOL]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Auchard |first=Eric |date=November 14, 2006 |title=Google closes YouTube deal |url=https://www.reuters.com/article/us-google-idUSWEN973120061114 |url-status=live |archive-url=https://web.archive.org/web/20170316113147/http://www.reuters.com/article/us-google-idUSWEN973120061114 |archive-date=March 16, 2017 |access-date=March 15, 2017 |website=[[Reuters]] |publisher=[[Thomson Reuters]]}}&lt;/ref&gt; On March 11, 2008, Google acquired [[DoubleClick]] for $3.1&amp;nbsp;billion, transferring to Google valuable relationships that DoubleClick had with Web publishers and advertising agencies.&lt;ref&gt;{{Cite news |last=Lawsky |first=David |date=March 11, 2008 |title=Google closes DoubleClick merger after EU approval |work=[[Reuters]] |url=https://www.reuters.com/article/us-google-doubleclick-eu-idUSBFA00058020080311}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last1=Story |first1=Louise |last2=Helft |first2=Miguel |date=April 14, 2007 |title=Google Buys DoubleClick for $3.1 Billion |url=https://www.nytimes.com/2007/04/14/technology/14DoubleClick.html |url-status=live |archive-url=https://web.archive.org/web/20170404014741/http://www.nytimes.com/2007/04/14/technology/14DoubleClick.html |archive-date=April 4, 2017 |access-date=March 9, 2017 |website=[[The New York Times]]}}&lt;/ref&gt;

By 2011, Google was handling approximately 3 billion searches per day. To handle this workload, Google built 11 [[data centers]] around the world with several thousand servers in each. These data centers allowed Google to handle the ever-changing workload more efficiently.&lt;ref name="Google Inc" /&gt;

In May 2011, the number of monthly unique visitors to Google surpassed one billion for the first time.&lt;ref&gt;{{Cite news |last=Worstall |first=Tim |date=June 22, 2011 |title=Google Hits One Billion Visitors in Only One Month |work=[[Forbes]] |url=https://www.forbes.com/sites/timworstall/2011/06/22/google-hits-one-billion-visitors-in-only-one-month/ |url-access=limited}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Efrati |first=Amir |date=June 21, 2011 |title=Google Notches One Billion Unique Visitors Per Month |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/BL-DGB-22656 |url-access=subscription}}&lt;/ref&gt;

In May 2012, Google acquired [[Motorola Mobility]] for $12.5&amp;nbsp;billion, in its largest acquisition to date.&lt;ref&gt;{{Cite news |date=May 22, 2012 |title=Google Completes Takeover of Motorola Mobility |publisher=[[IndustryWeek]] |agency=[[Agence France-Presse]] |url=https://www.industryweek.com/finance/governance-risk-compliance/article/21957658/google-completes-takeover-of-motorola-mobility}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Tsukayama |first=Hayley |date=August 15, 2011 |title=Google agrees to acquire Motorola Mobility |newspaper=[[The Washington Post]] |url=https://www.washingtonpost.com/blogs/faster-forward/post/google-agrees-to-acquire-motorola-mobility/2011/08/15/gIQABmTkGJ_blog.html |url-status=live |archive-url=https://web.archive.org/web/20121113035358/http://www.washingtonpost.com/blogs/faster-forward/post/google-agrees-to-acquire-motorola-mobility/2011/08/15/gIQABmTkGJ_blog.html |archive-date=November 13, 2012}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |title=Google to Acquire Motorola Mobility&amp;nbsp;— Google Investor Relations |url=http://investor.google.com/releases/2011/0815.html |url-status=live |archive-url=https://web.archive.org/web/20110817101741/http://investor.google.com/releases/2011/0815.html |archive-date=August 17, 2011 |access-date=August 17, 2011 |website=Google}}&lt;/ref&gt; This purchase was made in part to help Google gain Motorola's considerable patent portfolio on mobile phones and wireless technologies, to help protect Google in its ongoing patent disputes with other companies,&lt;ref&gt;{{Cite web |last=Page |first=Larry |author-link=Larry Page |date=August 15, 2011 |title=Official Google Blog: Supercharging Android: Google to Acquire Motorola Mobility |url=https://googleblog.blogspot.com/2011/08/supercharging-android-google-to-acquire.html |url-status=live |archive-url=https://web.archive.org/web/20110921134344/https://googleblog.blogspot.com/2011/08/supercharging-android-google-to-acquire.html |archive-date=September 21, 2011 |website=Official Google Blog}}&lt;/ref&gt; mainly [[Apple Inc.|Apple]] and [[Microsoft]],&lt;ref&gt;{{Cite web |last=Hughes |first=Neil |date=August 15, 2011 |title=Google CEO: 'Anticompetitive' Apple, Microsoft forced Motorola deal |url=https://appleinsider.com/articles/11/08/15/google_ceo_anticompetitive_apple_microsoft_forced_motorola_deal.html |url-status=live |archive-url=https://web.archive.org/web/20111210181127/http://www.appleinsider.com/articles/11/08/15/google_ceo_anticompetitive_apple_microsoft_forced_motorola_deal.html |archive-date=December 10, 2011 |website=[[AppleInsider]]}}&lt;/ref&gt; and to allow it to continue to freely offer Android.&lt;ref name="cnet"&gt;{{Cite web |last=Cheng |first=Roger |date=August 15, 2011 |title=Google to buy Motorola Mobility for $12.5B |url=http://news.cnet.com/8301-1035_3-20092362-94/google-to-buy-motorola-mobility-for-$12.5b/ |url-status=live |archive-url=https://web.archive.org/web/20111006062539/http://news.cnet.com/8301-1035_3-20092362-94/google-to-buy-motorola-mobility-for-$12.5b/ |archive-date=October 6, 2011 |access-date=August 15, 2011 |website=CNet News}}&lt;/ref&gt;

=== 2012 onward ===
In June 2013, Google acquired [[Waze]], a $966 million deal.&lt;ref&gt;{{Cite web |last=Kerr |first=Dara |date=July 25, 2013 |title=Google reveals it spent $966 million in Waze acquisition |url=https://www.cnet.com/news/google-reveals-it-spent-966-million-in-waze-acquisition/ |url-status=live |archive-url=https://web.archive.org/web/20170216011658/https://www.cnet.com/news/google-reveals-it-spent-966-million-in-waze-acquisition/ |archive-date=February 16, 2017 |access-date=June 12, 2017 |website=[[CNET]] |publisher=CBS Interactive}}&lt;/ref&gt; While Waze would remain an independent entity, its social features, such as its crowdsourced location platform, were reportedly valuable integrations between Waze and [[Google Maps]], Google's own mapping service.&lt;ref&gt;{{Cite web |last=Lunden |first=Ingrid |date=June 11, 2013 |title=Google Bought Waze For $1.1B, Giving A Social Data Boost To Its Mapping Business |url=https://techcrunch.com/2013/06/11/its-official-google-buys-waze-giving-a-social-data-boost-to-its-location-and-mapping-business/ |url-status=live |archive-url=https://web.archive.org/web/20170706051802/https://techcrunch.com/2013/06/11/its-official-google-buys-waze-giving-a-social-data-boost-to-its-location-and-mapping-business/ |archive-date=July 6, 2017 |access-date=June 12, 2017 |website=[[TechCrunch]] |publisher=[[AOL]]}}&lt;/ref&gt;

Google announced the launch of a new company, called [[Calico (company)|Calico]], on September 19, 2013, to be led by [[Apple Inc.]] chairman [[Arthur D. Levinson|Arthur Levinson]]. In the official public statement, Page explained that the "health and well-being" company would focus on "the challenge of ageing and associated diseases".&lt;ref&gt;{{Cite news |last=Wakefield |first=Jane |date=September 19, 2013 |title=Google spin-off Calico to search for answers to ageing |work=[[BBC News]] |url=https://www.bbc.co.uk/news/technology-24158924 |url-status=live |access-date=September 20, 2013 |archive-url=https://web.archive.org/web/20130919201510/http://www.bbc.co.uk/news/technology-24158924 |archive-date=September 19, 2013}}&lt;/ref&gt;

[[File:Google-Deep Mind headquarters in London, 6 Pancras Square.jpg|thumb|upright|Entrance of building where Google and its subsidiary Deep Mind are located at 6 Pancras Square, London|alt=]]
On January 26, 2014, Google announced it had agreed to acquire [[DeepMind Technologies]], a privately held artificial intelligence company from [[London]].&lt;ref&gt;{{Cite news |last=Chowdhry |first=Amit |date=January 27, 2014 |title=Google To Acquire Artificial Intelligence Company DeepMind |work=[[Forbes]] |url=https://www.forbes.com/sites/amitchowdhry/2014/01/27/google-to-acquire-artificial-intelligence-company-deepmind/ |url-status=live |access-date=January 27, 2014 |archive-url=https://web.archive.org/web/20140129142153/http://www.forbes.com/sites/amitchowdhry/2014/01/27/google-to-acquire-artificial-intelligence-company-deepmind/ |archive-date=January 29, 2014}}&lt;/ref&gt; Technology news website ''[[Recode]]'' reported that the company was purchased for $400 million, yet the source of the information was not disclosed. A Google spokesperson declined to comment on the price.&lt;ref name="Helgren- DeepMind"&gt;{{Cite news |last=Helgren |first=Chris |date=January 27, 2014 |title=Google to buy artificial intelligence company DeepMind |work=[[Reuters]] |url=https://www.reuters.com/article/us-google-deepmind-idUSBREA0Q03220140127 |url-status=live |access-date=January 27, 2014 |archive-url=https://web.archive.org/web/20140127042513/http://www.reuters.com/article/2014/01/27/us-google-deepmind-idUSBREA0Q03220140127 |archive-date=January 27, 2014}}&lt;/ref&gt;&lt;ref name="Ribeiro- DeepMind"&gt;{{Cite news |last=Ribeiro |first=Jon |date=January 27, 2014 |title=Google buys artificial intelligence company DeepMind |work=PC World |url=http://www.pcworld.com/article/2091500/google-acquires-artificial-intelligence-company-deepmind.html |url-status=live |access-date=January 27, 2014 |archive-url=https://web.archive.org/web/20140130042946/http://www.pcworld.com/article/2091500/google-acquires-artificial-intelligence-company-deepmind.html |archive-date=January 30, 2014}}&lt;/ref&gt; The purchase of DeepMind aids in Google's recent growth in the artificial intelligence and robotics community.&lt;ref&gt;{{Cite web |last=Opam |first=Kwame |date=January 26, 2014 |title=Google buying AI startup DeepMind for a reported $400 million |url=https://www.theverge.com/2014/1/26/5348640/google-deepmind-acquisition-robotics-ai |url-status=live |archive-url=https://web.archive.org/web/20170708161602/https://www.theverge.com/2014/1/26/5348640/google-deepmind-acquisition-robotics-ai |archive-date=July 8, 2017 |access-date=March 9, 2017 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt;

According to Interbrand's annual Best Global Brands report, Google has been the second most valuable brand in the world (behind [[Apple Inc.]]) in 2013,&lt;ref&gt;{{Cite web |title=Rankings – 2013 – Best Global Brands – Interbrand |url=http://interbrand.com/best-brands/best-global-brands/2013/ranking/#?listFormat=ls |url-status=live |archive-url=https://web.archive.org/web/20161022013506/http://interbrand.com/best-brands/best-global-brands/2013/ranking/#?listFormat=ls |archive-date=October 22, 2016 |access-date=October 23, 2016 |website=Interbrand}}&lt;/ref&gt; 2014,&lt;ref&gt;{{Cite web |title=Rankings – 2014 – Best Global Brands – Interbrand |url=http://interbrand.com/best-brands/best-global-brands/2014/ranking/#?listFormat=ls |url-status=live |archive-url=https://web.archive.org/web/20161103140119/http://interbrand.com/best-brands/best-global-brands/2014/ranking/#?listFormat=ls |archive-date=November 3, 2016 |access-date=October 23, 2016 |website=Interbrand}}&lt;/ref&gt; 2015,&lt;ref&gt;{{Cite web |title=Rankings – 2015 – Best Global Brands – Interbrand |url=http://interbrand.com/best-brands/best-global-brands/2015/ranking/#?listFormat=ls |url-status=live |archive-url=https://web.archive.org/web/20161021100708/http://interbrand.com/best-brands/best-global-brands/2015/ranking/#?listFormat=ls |archive-date=October 21, 2016 |access-date=October 23, 2016 |website=Interbrand}}&lt;/ref&gt; and 2016, with a valuation of $133 billion.&lt;ref&gt;{{Cite web |title=Rankings – 2016 – Best Global Brands |url=http://interbrand.com/best-brands/best-global-brands/2016/ranking/#?listFormat=ls |url-status=live |archive-url=https://archive.today/20161220191226/http://interbrand.com/best-brands/best-global-brands/2016/ranking/#?listFormat=ls |archive-date=December 20, 2016 |access-date=October 23, 2016 |website=Interbrand}}&lt;/ref&gt;

On August 10, 2015, Google announced plans to reorganize its various interests as a [[Conglomerate (company)|conglomerate]] named [[Alphabet Inc.|Alphabet Inc]]. Google became Alphabet's largest subsidiary and the [[umbrella company]] for Alphabet's Internet interests. Upon completion of the restructuring, [[Sundar Pichai]] became [[Chief executive officer|CEO]] of Google, replacing [[Larry Page]], who became CEO of Alphabet.&lt;ref&gt;{{Cite web |last=Womack |first=Brian |date=August 10, 2015 |title=Google Rises After Creating Holding Company Called Alphabet |url=https://www.bloomberg.com/news/articles/2015-08-10/google-to-adopt-new-holding-structure-under-name-alphabet- |url-status=live |archive-url=https://web.archive.org/web/20161123054841/https://www.bloomberg.com/news/articles/2015-08-10/google-to-adopt-new-holding-structure-under-name-alphabet- |archive-date=November 23, 2016 |access-date=November 22, 2016 |publisher=[[Bloomberg L.P.]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last1=Barr |first1=Alistair |last2=Winkler |first2=Rolf |date=August 10, 2015 |title=Google Creates Parent Company Called Alphabet in Restructuring |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/google-creates-new-company-alphabet-1439240645 |url-status=live |access-date=November 22, 2016 |archive-url=https://web.archive.org/web/20161128112043/http://www.wsj.com/articles/google-creates-new-company-alphabet-1439240645 |archive-date=November 28, 2016}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Dougherty |first=Conor |date=August 10, 2015 |title=Google to Reorganize as Alphabet to Keep Its Lead as an Innovator |url=https://www.nytimes.com/2015/08/11/technology/google-alphabet-restructuring.html |url-status=live |archive-url=https://web.archive.org/web/20161019164806/http://www.nytimes.com/2015/08/11/technology/google-alphabet-restructuring.html |archive-date=October 19, 2016 |access-date=November 22, 2016 |website=[[The New York Times]]}}&lt;/ref&gt;
[[File:The CEO of Google, Mr. Sundar Pichai calls on the Prime Minister, Shri Narendra Modi, in New Delhi on December 17, 2015 (1).jpg|thumb|Current Google CEO, [[Sundar Pichai]], with [[Prime Minister of India]], [[Narendra Modi]]]]
On August 8, 2017, Google fired employee James Damore after he distributed a memo throughout the company that argued bias and "[[Google's Ideological Echo Chamber]]" clouded their thinking about diversity and inclusion, and that it is also biological factors, not discrimination alone, that cause the average woman to be less interested than men in technical positions.&lt;ref&gt;{{Cite news|title="Google Fires Engineer Who Wrote Memo Questioning Women in Tech"|website=[[The New York Times]]|date=August 8, 2017|url=https://www.nytimes.com/2017/08/07/business/google-women-engineer-fired-memo.html|last1=Wakabayashi|first1=Daisuke|access-date=August 10, 2017|archive-date=August 10, 2017|archive-url=https://web.archive.org/web/20170810185646/https://www.nytimes.com/2017/08/07/business/google-women-engineer-fired-memo.html|url-status=dead}}. ''[[The New York Times]]'', August 7, 2017&lt;/ref&gt; Google CEO Sundar Pichai accused Damore of violating company policy by "advancing harmful gender stereotypes in our workplace", and he was fired on the same day.&lt;ref&gt;{{Cite news|title=Contentious Memo Strikes Nerve Inside Google and Out|website=[[The New York Times]]|date=August 8, 2017|url=https://www.nytimes.com/2017/08/08/technology/google-engineer-fired-gender-memo.html|last1=Wakabayashi|first1=Daisuke|access-date=August 10, 2017|archive-date=August 9, 2017|archive-url=https://web.archive.org/web/20170809012140/https://www.nytimes.com/2017/08/08/technology/google-engineer-fired-gender-memo.html|url-status=dead}}. ''[[The New York Times]]'', August 8, 2017&lt;/ref&gt;&lt;ref&gt;diversitymemo.com&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Friedersdorf |first=Conor |date=August 8, 2017 |title=The Most Common Error in Media Coverage of the Google Memo |url=https://www.theatlantic.com/politics/archive/2017/08/the-most-common-error-in-coverage-of-the-google-memo/536181/ |url-status=live |archive-url=https://web.archive.org/web/20170808230220/https://www.theatlantic.com/politics/archive/2017/08/the-most-common-error-in-coverage-of-the-google-memo/536181/ |archive-date=August 8, 2017 |access-date=August 9, 2017 |website=[[The Atlantic]]}}&lt;/ref&gt;

Between 2018 and 2019, [[Google worker organization|tensions between the company's leadership and its workers escalated]] as staff protested company decisions on internal sexual harassment, [[Dragonfly (search engine)|Dragonfly]], a censored Chinese search engine, and [[Project Maven]], a military drone artificial intelligence, which had been seen as areas of revenue growth for the company.&lt;ref&gt;{{Cite news |last=Bergen |first=Mark |date=November 22, 2019 |title=Google Workers Protest Company's 'Brute Force Intimidation' |language=en |work=[[Bloomberg.com]] |url=https://www.bloomberg.com/news/articles/2019-11-22/google-workers-protest-company-s-brute-force-intimidation}}&lt;/ref&gt;&lt;ref name="Verge busting"&gt;{{Cite web |last=Hollister |first=Sean |date=November 25, 2019 |title=Google is accused of union busting after firing four employees |url=https://www.theverge.com/2019/11/25/20983053/google-fires-four-employees-memo-rebecca-rivers-laurence-berland-union-busting-accusation-walkout |access-date=November 26, 2019 |website=[[The Verge]] |language=en}}&lt;/ref&gt; On October 25, 2018, ''[[The New York Times]]'' published the ''exposé'', "How Google Protected [[Andy Rubin]], the 'Father of Android'". The company subsequently announced that "48 employees have been fired over the last two years" for sexual misconduct.&lt;ref&gt;{{Cite web |last=Welch |first=Chris |date=October 25, 2018 |title=Google says 48 people have been fired for sexual harassment in the last two years |url=https://www.theverge.com/2018/10/25/18024486/google-sexual-harassment-people-fired-rubin-2-years-ceo |url-status=live |archive-url=https://web.archive.org/web/20181031133020/https://www.theverge.com/2018/10/25/18024486/google-sexual-harassment-people-fired-rubin-2-years-ceo |archive-date=October 31, 2018 |access-date=October 31, 2018 |website=[[The Verge]]}}&lt;/ref&gt; On November 1, 2018, more than 20,000 Google employees and contractors staged a global walk-out to protest the company's handling of sexual harassment complaints.&lt;ref&gt;{{Cite web |last=Hamilton |first=Isobel Asher |display-authors=etal |date=November 1, 2018 |title=PHOTOS: Google employees all over the world left their desk and walked out in protest over sexual misconduct |url=https://www.businessinsider.com/google-walkout-live-pictures-of-protesting-google-workers-2018-11 |url-status=live |archive-url=https://web.archive.org/web/20181102174328/https://www.businessinsider.com/google-walkout-live-pictures-of-protesting-google-workers-2018-11 |archive-date=November 2, 2018 |access-date=November 6, 2018 |website=[[Business Insider]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Segarra |first=Lisa Marie |date=November 3, 2018 |title=More Than 20,000 Google Employees Participated in Walkout Over Sexual Harassment Policy |publisher=[[Fortune (magazine)|Fortune]]|url=http://fortune.com/2018/11/03/google-employees-walkout-demands/ |url-status=live |access-date=November 6, 2018 |archive-url=https://web.archive.org/web/20181107013331/http://fortune.com/2018/11/03/google-employees-walkout-demands/ |archive-date=November 7, 2018}}&lt;/ref&gt; CEO Sundar Pichai was reported to be in support of the protests.&lt;ref&gt;{{Cite news |last=Liedtke |first=Michael |date=November 1, 2018 |title=Google workers walk out to protest sexual misconduct |publisher=Akron Beacon/Journal |agency=[[Associated Press]] |location=San Francisco, Calf. |url=https://www.ohio.com/news/20181101/google-workers-walk-out-to-protest-sexual-misconduct |access-date=November 6, 2018}}&lt;/ref&gt; Later in 2019, some workers accused the company of retaliating against internal activists.{{r|Verge busting}}

On March 19, 2019, Google announced that it would enter the video game market, launching a [[cloud gaming]] platform called [[Google Stadia]].&lt;ref name=unveils /&gt;

On June 3, 2019, the [[United States Department of Justice]] reported that it would investigate Google for [[antitrust]] violations.&lt;ref&gt;{{Cite web |title=Google shares take a dive with reports of US DoJ 'competition' probe |url=https://www.theregister.com/2019/06/03/google_shares_take_a_dive_on_doj_reports/ |website=www.theregister.com}}&lt;/ref&gt; This led to the filing of an antitrust lawsuit in October 2020, on the grounds the company had abused a monopoly position in the [[Web search engine|search]] and [[search advertising]] markets.&lt;ref&gt;{{Cite news |title=U.S. Files Antitrust Suit Against Google |work=[[NPR]] |url=https://www.npr.org/2020/10/20/925895658/u-s-files-antitrust-suit-against-google}}&lt;/ref&gt;

In December 2019, former [[PayPal]] [[chief operating officer]] Bill Ready became Google's new commerce chief. Ready's role will not be directly involved with [[Google Pay (2018–2022)|Google Pay]].&lt;ref&gt;{{Cite web |last=Perez |first=Sarah |date=December 11, 2019 |title=PayPal's exiting COO Bill Ready to join Google as its new president of Commerce |url=https://techcrunch.com/2019/12/11/paypals-exiting-coo-bill-ready-to-join-google-as-its-new-president-of-commerce/ |website=[[TechCrunch]]}}&lt;/ref&gt;

In April 2020, due to the [[COVID-19 pandemic]], Google announced several cost-cutting measures. Such measures included slowing down hiring for the remainder of 2020, except for a small number of strategic areas, recalibrating the focus and pace of investments in areas like data centers and machines, and non-business essential marketing and travel.&lt;ref&gt;{{Cite web |date=April 15, 2020 |title=Bloomberg – Google to Slow Hiring for Rest of 2020, CEO Tells Staff |url=https://www.bloomberg.com/news/articles/2020-04-15/google-to-slow-hiring-for-rest-of-2020-ceo-pichai-tells-staff |access-date=April 16, 2020 |website=www.bloomberg.com}}&lt;/ref&gt; Most employees were also working from home due to the [[COVID-19 pandemic]] and the success of it even led to Google announcing that they would be permanently converting some of their jobs to work from home &lt;ref&gt;{{Cite journal |last1=Bonacini |first1=Luca |last2=Gallo |first2=Giovanni |last3=Scicchitano |first3=Sergio |date=2021 |title=Working from home and income inequality: risks of a 'new normal' with COVID-19 |journal=Journal of Population Economics |language=en |volume=34 |issue=1 |pages=303–360 |doi=10.1007/s00148-020-00800-7 |issn=0933-1433 |pmc=7486597 |pmid=32952308}}&lt;/ref&gt;

The [[2020 Google services outages]] disrupted Google services: one in August that affected [[Google Drive]] among others, another in November affecting [[YouTube]], and a third in December affecting the entire suite of Google applications. All three outages were resolved within hours.&lt;ref&gt;{{Cite web |title=Google services including Gmail hit by serious disruption |url=https://news.sky.com/story/google-services-including-gmail-hit-by-serious-disruption-12052892 |website=Sky News}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Li |first=Abner |date=November 12, 2020 |title=YouTube is currently down amid widespread outage |url=https://9to5google.com/2020/11/11/youtube-tv-down-2/}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=December 14, 2020 |title=YouTube back online, all services restored as Google apologizes for 'system outage' &amp;#124; TechRadar |url=https://www.techradar.com/amp/news/google-suite-youtube-and-other-services-are-down&amp;ved=0ahUKEwjT_qTet83tAhVJJzQIHcFXB-kQyM8BCCgwAQ&amp;usg=AOvVaw0HFBmVnTnarPXLRK7ok2jE&amp;ampcf=1 |website=www.techradar.com |access-date=February 23, 2022 |archive-date=December 14, 2020 |archive-url=https://web.archive.org/web/20201214235555/https://www.techradar.com/amp/news/google-suite-youtube-and-other-services-are-down%26ved%3D0ahUKEwjT_qTet83tAhVJJzQIHcFXB-kQyM8BCCgwAQ%26usg%3DAOvVaw0HFBmVnTnarPXLRK7ok2jE%26ampcf%3D1 |url-status=dead }}&lt;/ref&gt;

In 2021, the [[Alphabet Workers Union]] was founded, composed mostly of Google employees.&lt;ref&gt;{{Cite web |date=January 4, 2021 |title=Google employees are forming a union |url=https://www.androidpolice.com/2021/01/04/google-employees-are-forming-a-union/ |access-date=March 26, 2022 |website=Android Police |language=en-US}}&lt;/ref&gt;

In January 2021, the [[Australian Government]] proposed legislation that would require Google and Facebook to pay media companies for the right to use their content. In response, Google threatened to close off access to its search engine in Australia.&lt;ref&gt;{{Cite news |last=Jose |first=Renju |date=January 22, 2021 |title=Google says to block search engine in Australia if forced to pay for news |language=en |work=[[Reuters]] |url=https://www.reuters.com/article/us-australia-media-google-idUSKBN29R04O |access-date=January 22, 2021}}&lt;/ref&gt;

In March 2021, Google reportedly paid $20 million for [[Ubisoft]] ports on [[Google Stadia]].&lt;ref&gt;{{Cite web |title=Google reportedly paid $20m for Ubisoft ports on Stadia |url=https://www.gamesindustry.biz/articles/2021-03-01-google-reportedly-paid-usd20m-for-ubisoft-ports-on-stadia |access-date=March 1, 2021 |website=GamesIndustry.biz |date=March 2021 |language=en}}&lt;/ref&gt; Google spent "tens of millions of dollars" on getting major publishers such as [[Ubisoft]] and Take-Two to bring some of their biggest games to Stadia.&lt;ref&gt;{{Cite web|last=Schreier|first=Jason|date=February 28, 2021|title=Google had big video game ambitions. Then reality hit|url=https://fortune.com/2021/02/27/google-stadia-video-game-streaming-reality-check-consoles/|access-date=February 3, 2022|website=[[Fortune (magazine)|Fortune]]|language=en}}&lt;/ref&gt;

In April 2021, ''[[The Wall Street Journal]]'' reported that Google ran a years-long program called "Project Bernanke" that used data from past advertising bids to gain an advantage over competing for ad services. This was revealed in documents concerning the antitrust lawsuit filed by ten US states against Google in December.&lt;ref&gt;{{Cite web |date=April 11, 2021 |title=Google's Secret 'Project Bernanke' Revealed in Texas Antitrust Case |url=https://www.wsj.com/articles/googles-secret-project-bernanke-revealed-in-texas-antitrust-case-11618097760 |access-date=April 13, 2021 |website=[[The Wall Street Journal]] |language=en}}&lt;/ref&gt;

In September 2021, the Australian government announced plans to curb Google's capability to sell targeted ads, claiming that the company has a monopoly on the market harming publishers, advertisers, and consumers.&lt;ref&gt;{{Cite web |date=September 28, 2021 |title=Australian Government Plans to Curb Google's Capability to Sell Targeted Ads – September 28, 2021 |url=https://dailynewsbrief.com/2021/09/28/australian-government-plans-to-curb-googles-capability-to-sell-targeted-ads/ |access-date=October 4, 2021 |website=Daily News Brief |language=en-US}}&lt;/ref&gt;

In 2022, Google began accepting requests for the removal of phone numbers, physical addresses and email addresses from its search results. It had previously accepted requests for removing confidential data only, such as Social Security numbers, bank account and credit card numbers, personal signatures, and medical records. Even with the new policy, Google may remove information from only certain but not all search queries. It would not remove content that is "broadly useful", such as news articles, or already part of the public record.&lt;ref&gt;{{cite news |last1=Picchi |first1=Aimee |title=Google will now remove your phone number and other info from search results. Here's how to do it. |url=https://www.cbsnews.com/news/google-search-remove-phone-number-personal-information/ |work=[[CBS News]] |date=April 28, 2022}}&lt;/ref&gt;

In May 2022, Google announced that the company had acquired California based, MicroLED display technology development and manufacturing Start-up Raxium. Raxium is set to join Google's Devices and Services team to aid in the development of micro-optics, monolithic integration, and system integration.&lt;ref&gt;{{cite web|date=May 5, 2022|url=https://www.devdiscourse.com/article/technology/2025894-google-announces-acquisition-of-microled-startup-raxium|title=Google announces acquisition of MicroLED startup Raxium|website=Devdiscourse|access-date=May 6, 2022|url-status=live|archive-url=https://web.archive.org/web/20220506121844/https://www.devdiscourse.com/article/technology/2025894-google-announces-acquisition-of-microled-startup-raxium|archive-date=May 6, 2022}}&lt;/ref&gt;&lt;ref&gt;{{cite web|url=https://www.computerworld.com/article/3646533/noteworthy-tech-acquisitions-2022.html|title=Noteworthy tech acquisitions 2022|website=Computer World|date=July 6, 2022|author=Charlotte Trueman|access-date=July 24, 2022}}&lt;/ref&gt;

In early 2023, following the success of [[ChatGPT]] and concerns that Google was falling behind in the AI race, Google's senior management issued a "code red" and a "directive that all of its most important products—those with more than a billion users—must incorporate generative AI within months".&lt;ref&gt;{{Cite news |last1=Love |first1=Julia |last2=Alba |first2=Davey |date=2023-03-08 |title=Google's Plan to Catch ChatGPT Is to Stuff AI Into Everything |language=en |work=[[Bloomberg News|Bloomberg]] Businessweek |url=https://www.bloomberg.com/news/articles/2023-03-08/chatgpt-success-drives-google-to-put-ai-in-all-its-products |access-date=2023-03-14}}&lt;/ref&gt;

In early May 2023, Google announced its plans to build two additional data centers in Ohio. These centers, which will be built in Columbus and Lancaster, will power up the company’s tools, including AI technology. The said data hub will add to the already operational center near Columbus, bringing Google's total investment in Ohio to over $2 billion.&lt;ref&gt;{{Cite news|url=https://abcnews.go.com/Technology/wireStory/google-open-data-centers-ohio-99041576 |title=Google to open two more data centers in Ohio |work=[[ABC News]]}}&lt;/ref&gt;

== Products and services ==
{{Main|List of Google products}}

=== Search engine ===
{{Main|Google Search|Google Images}}
Google [[search engine indexing|indexes]] billions of web pages to allow users to search for the information they desire through the use of keywords and [[Operator (computer programming)|operators]].&lt;ref&gt;{{Cite web |last=Arrington |first=Michael |date=July 25, 2008 |title=Google's Misleading Blog Post: The Size Of The Web And The Size Of Their Index Are Very Different |url=https://techcrunch.com/2008/07/25/googles-misleading-blog-post-on-the-size-of-the-web/ |url-status=live |archive-url=https://web.archive.org/web/20170312042335/https://techcrunch.com/2008/07/25/googles-misleading-blog-post-on-the-size-of-the-web/ |archive-date=March 12, 2017 |access-date=March 9, 2017 |website=[[TechCrunch]] |publisher=[[AOL]]}}&lt;/ref&gt; According to [[comScore]] market research from November 2009, Google Search is the dominant search engine in the United States market, with a [[market share]] of 65.6%.&lt;ref name="comscore"&gt;{{Cite news |date=December 16, 2006 |title=comScore Releases November 2009 U.S. Search Engine Rankings |url=http://www.comscore.com/Press_Events/Press_Releases/2009/12/comScore_Releases_November_2009_U.S._Search_Engine_Rankings |url-status=live |access-date=July 5, 2010 |archive-url=https://web.archive.org/web/20100225142724/http://www.comscore.com/Press_Events/Press_Releases/2009/12/comScore_Releases_November_2009_U.S._Search_Engine_Rankings |archive-date=February 25, 2010}}&lt;/ref&gt; In May 2017, Google enabled a new "Personal" tab in Google Search, letting users search for content in their Google accounts' various services, including email messages from Gmail and photos from [[Google Photos]].&lt;ref&gt;{{Cite web |last=Schwartz |first=Barry |date=May 26, 2017 |title=Google Adds Personal Tab To Search Filters |url=https://www.seroundtable.com/google-personal-tab-search-23912.html |url-status=live |archive-url=https://web.archive.org/web/20170527140309/https://www.seroundtable.com/google-personal-tab-search-23912.html |archive-date=May 27, 2017 |access-date=May 27, 2017 |website=Search Engine Roundtable |publisher=RustyBrick}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Gartenberg |first=Chaim |date=May 26, 2017 |title=Google adds new Personal tab to search results to show Gmail and Photos content |url=https://www.theverge.com/2017/5/26/15701778/google-personal-tab-search-results-gmail-photos-images-maps-news-filter |url-status=live |archive-url=https://web.archive.org/web/20170526215945/https://www.theverge.com/2017/5/26/15701778/google-personal-tab-search-results-gmail-photos-images-maps-news-filter |archive-date=May 26, 2017 |access-date=May 27, 2017 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt;

Google launched its [[Google News]] service in 2002, an automated service which summarizes news articles from various websites.&lt;ref&gt;{{Cite news |last=Macht |first=Joshua |date=September 30, 2002 |title=Automatic for the People |magazine=Time |url=http://www.time.com/time/business/article/0,8599,356152,00.html |url-status=dead |access-date=June 7, 2010 |archive-url=https://web.archive.org/web/20101022094519/http://www.time.com/time/business/article/0,8599,356152,00.html |archive-date=October 22, 2010}}&lt;/ref&gt; Google also hosts [[Google Books]], a service which searches the text found in books in its database and shows limited previews or and the full book where allowed.&lt;ref&gt;{{Cite web |last=Martin |first=China |date=November 26, 2007 |title=Google hit with second lawsuit over Library project |url=http://www.infoworld.com/t/platforms/google-hit-second-lawsuit-over-library-project-722 |url-status=live |archive-url=https://web.archive.org/web/20110510022853/http://www.infoworld.com/t/platforms/google-hit-second-lawsuit-over-library-project-722 |archive-date=May 10, 2011 |access-date=July 5, 2010 |publisher=[[InfoWorld]]}}&lt;/ref&gt;

Google has added several features in recent years.{{clarify timeframe|date=January 2023}} Such options includes Flights, Shopping,  and Finance.

=== Advertising ===
[[File:Ad-tech London 2010 (2).JPG|thumb|Google on ad-tech London, 2010]]

Google generates most of its revenues from advertising. This includes sales of apps, purchases made in-app, digital content products on Google and YouTube, Android and licensing and service fees, including fees received for Google Cloud offerings. Forty-six percent of this profit was from clicks (cost per clicks), amounting to US$109,652 million in 2017. This includes three principal methods, namely [[AdMob]], [[AdSense]] (such as AdSense for Content, [[AdSense]] for Search, etc.) and [[DoubleClick]] AdExchange.&lt;ref name="agm2017"&gt;{{Cite book |url=https://abc.xyz/investor |title=Annualg report (Alphabet Inc.) – 2017 |date=March 1, 2018 |publisher=Alphabet Inc. Investor relations |access-date=December 3, 2018 |archive-url=https://web.archive.org/web/20160203091612/https://abc.xyz/investor/ |archive-date=February 3, 2016 |url-status=live}}&lt;/ref&gt;

In addition to its own algorithms for understanding search requests, Google uses technology its acquisition of [[DoubleClick]], to project user interest and target advertising to the search context and the user history.&lt;ref&gt;{{Cite news |last=Nakashima |first=Ellen |date=August 12, 2008 |title=Some Web Firms Say They Track Behavior Without Explicit Consent |newspaper=[[The Washington Post]] |url=https://www.washingtonpost.com/wp-dyn/content/article/2008/08/11/AR2008081102270_pf.html |url-status=live |archive-url=https://web.archive.org/web/20121112172756/http://www.washingtonpost.com/wp-dyn/content/article/2008/08/11/AR2008081102270_pf.html |archive-date=November 12, 2012}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Helft |first=Miguel |date=March 11, 2009 |title=Google to Offer Ads Based on Interests |url=https://www.nytimes.com/2009/03/11/technology/internet/11google.html |url-status=live |archive-url=https://web.archive.org/web/20170328214358/http://www.nytimes.com/2009/03/11/technology/internet/11google.html |archive-date=March 28, 2017 |access-date=March 9, 2017 |website=[[The New York Times]]}}&lt;/ref&gt;

In 2007, Google launched "[[AdSense for Mobile]]", taking advantage of the emerging mobile advertising market.&lt;ref name="adsense_mobile"&gt;{{Cite web |date=September 17, 2007 |title=Google AdSense for Mobile unlocks the potential of the mobile advertising market |url=https://www.google.com/intl/en/press/annc/20070917_mobileads.html |url-status=live |archive-url=https://web.archive.org/web/20120620042233/https://www.google.com/intl/en/press/annc/20070917_mobileads.html |archive-date=June 20, 2012 |access-date=February 26, 2010 |website=Google, Inc.}}&lt;/ref&gt;

[[Google Analytics]] allows website owners to track where and how people use their website, for example by examining click rates for all the links on a page.&lt;ref&gt;{{Cite web |last=Bright |first=Peter |date=August 27, 2008 |title=Surfing on the sly with IE8's new "InPrivate" Internet |url=https://arstechnica.com/information-technology/2008/08/surfing-on-the-sly-ie8s-inprivate-internet/ |url-status=live |archive-url=https://web.archive.org/web/20170312040931/https://arstechnica.com/information-technology/2008/08/surfing-on-the-sly-ie8s-inprivate-internet/ |archive-date=March 12, 2017 |access-date=March 9, 2017 |website=[[Ars Technica]] |publisher=[[Condé Nast]]}}&lt;/ref&gt; Google advertisements can be placed on third-party websites in a two-part program. [[Google Ads]] allows advertisers to display their advertisements in the Google content network, through a cost-per-click scheme.&lt;ref&gt;{{Cite web |last=Beal |first=Vangie |date=December 21, 2010 |title=AdWords – Google AdWords |url=http://www.webopedia.com/TERM/A/adwords.html |url-status=live |archive-url=https://web.archive.org/web/20170629163240/http://www.webopedia.com/TERM/A/adwords.html |archive-date=June 29, 2017 |access-date=May 27, 2017 |website=Webopedia |publisher=QuinStreet Inc.}}&lt;/ref&gt; The sister service, Google AdSense, allows website owners to display these advertisements on their website and earn money every time ads are clicked.&lt;ref&gt;{{Cite web |last=Beal |first=Vangie |date=December 20, 2010 |title=AdSense – Google AdSense |url=http://www.webopedia.com/TERM/A/adsense.html |url-status=live |archive-url=https://web.archive.org/web/20170502044751/http://www.webopedia.com/TERM/A/adsense.html |archive-date=May 2, 2017 |access-date=May 27, 2017 |website=Webopedia |publisher=QuinStreet Inc.}}&lt;/ref&gt; One of the criticisms of this program is the possibility of [[click fraud]], which occurs when a person or automated script clicks on advertisements without being interested in the product, causing the advertiser to pay money to Google unduly. Industry reports in 2006 claimed that approximately 14 to 20&amp;nbsp;percent of clicks were fraudulent or invalid.&lt;ref&gt;{{Cite news |last=Mills |first=Elinor |date=July 25, 2006 |title=Google to offer advertisers click fraud stats |work=news.cnet.com |publisher=[[CNET]] |url=http://news.cnet.com/Google-to-offer-advertisers-click-fraud-stats/2100-1024_3-6098469.html |url-status=live |access-date=July 29, 2006 |archive-url=https://web.archive.org/web/20110510075216/http://news.cnet.com/Google-to-offer-advertisers-click-fraud-stats/2100-1024_3-6098469.html |archive-date=May 10, 2011}}&lt;/ref&gt; [[Google Search Console]] (rebranded from Google Webmaster Tools in May 2015) allows [[webmasters]] to check the sitemap, crawl rate, and for security issues of their websites, as well as optimize their website's visibility.

=== Consumer services ===

==== Web-based services ====
Google offers [[Gmail]] for [[email]],&lt;ref&gt;{{Cite web |last=Gayomali |first=Chris |date=April 1, 2014 |title=When Gmail Launched On April 1, 2004, People Thought It Was A Joke |url=https://www.fastcompany.com/3028513/when-gmail-launched-on-april-1-2004-people-thought-it-was-a-joke |url-status=live |archive-url=https://web.archive.org/web/20171018201644/https://www.fastcompany.com/3028513/when-gmail-launched-on-april-1-2004-people-thought-it-was-a-joke |archive-date=October 18, 2017 |access-date=June 12, 2017 |website=[[Fast Company (magazine)|Fast Company]] |publisher=Mansueto Ventures}}&lt;/ref&gt; [[Google Calendar]] for time-management and scheduling,&lt;ref&gt;{{Cite web |last=Vincent |first=James |date=January 5, 2017 |title=Google Calendar update makes it easier to track your New Year's fitness goals |url=https://www.theverge.com/2017/1/5/14175830/google-calendar-track-fitness-goals-health-data |url-status=live |archive-url=https://web.archive.org/web/20170113025213/http://www.theverge.com/2017/1/5/14175830/google-calendar-track-fitness-goals-health-data |archive-date=January 13, 2017 |access-date=June 12, 2017 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt; [[Google Maps]] for mapping, navigation and [[satellite imagery]],&lt;ref&gt;{{Cite web |last=Broussard |first=Mitchel |date=March 22, 2017 |title=Google Maps Introduces New Location Sharing Feature With Real-Time Friend Tracking |url=https://www.macrumors.com/2017/03/22/google-maps-location-sharing/ |url-status=live |archive-url=https://web.archive.org/web/20170327173708/https://www.macrumors.com/2017/03/22/google-maps-location-sharing/ |archive-date=March 27, 2017 |access-date=June 12, 2017 |website=[[MacRumors]]}}&lt;/ref&gt; [[Google Drive]] for [[File hosting service|cloud storage]] of files,&lt;ref name="verge-drive-announced"&gt;{{Cite web |last=Sottek |first=T.C. |date=April 24, 2012 |title=Google Drive officially launches with 5&amp;nbsp;GB free storage, Google Docs integration |url=https://www.theverge.com/2012/4/24/2971025/google-drive-official-launch-features |url-status=live |archive-url=https://web.archive.org/web/20161226161807/http://www.theverge.com/2012/4/24/2971025/google-drive-official-launch-features |archive-date=December 26, 2016 |access-date=June 12, 2017 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt; [[Google Docs]], [[Google Sheets|Sheets]] and [[Google Slides|Slides]] for productivity,&lt;ref name="verge-drive-announced" /&gt; [[Google Photos]] for photo storage and sharing,&lt;ref&gt;{{Cite web |last=Perez |first=Sarah |date=May 28, 2015 |title=Google Photos Breaks Free Of Google+, Now Offers Free, Unlimited Storage |url=https://techcrunch.com/2015/05/28/google-photos-breaks-free-of-google-now-offers-free-unlimited-storage/ |url-status=live |archive-url=https://web.archive.org/web/20170706135643/https://techcrunch.com/2015/05/28/google-photos-breaks-free-of-google-now-offers-free-unlimited-storage/ |archive-date=July 6, 2017 |access-date=June 12, 2017 |website=[[TechCrunch]] |publisher=[[AOL]]}}&lt;/ref&gt; [[Google Keep]] for [[note-taking]],&lt;ref&gt;{{Cite web |last=Graziano |first=Dan |date=March 20, 2013 |title=Google launches Google Keep note-taking service [video] |url=http://bgr.com/2013/03/20/google-keep-annnounced-388095/ |url-status=live |archive-url=https://web.archive.org/web/20161008154306/http://bgr.com/2013/03/20/google-keep-annnounced-388095/ |archive-date=October 8, 2016 |access-date=June 12, 2017 |website=[[Boy Genius Report|BGR]] |publisher=[[Penske Media Corporation]]}}&lt;/ref&gt; [[Google Translate]] for language translation,&lt;ref&gt;{{Cite magazine |last=Eadicicco |first=Lisa |date=November 16, 2016 |title=Google's Translation App Is About To Get Much Better |url=http://time.com/4572942/google-translate-app-update-2016/ |url-status=live |magazine=[[Time (magazine)|Time]] |archive-url=https://web.archive.org/web/20170401152526/http://time.com/4572942/google-translate-app-update-2016/ |archive-date=April 1, 2017 |access-date=June 12, 2017}}&lt;/ref&gt; [[YouTube]] for video viewing and sharing,&lt;ref&gt;{{Cite web |last=Hamedy |first=Saba |date=February 28, 2017 |title=People now spend 1 billion hours watching YouTube every day |url=http://mashable.com/2017/02/27/youtube-one-billion-hours-of-video-daily/ |url-status=live |archive-url=https://web.archive.org/web/20170517233015/http://mashable.com/2017/02/27/youtube-one-billion-hours-of-video-daily/ |archive-date=May 17, 2017 |access-date=June 12, 2017 |website=[[Mashable]]}}&lt;/ref&gt; [[Google My Business]] for managing public business information,&lt;ref&gt;{{Cite web |title=Google My Business – Stand Out on Google for Free |url=https://www.google.com/business/ |url-status=live |archive-url=https://web.archive.org/web/20190207151521/https://www.google.com/business/ |archive-date=February 7, 2019 |access-date=February 6, 2019 |website=www.google.com}}&lt;/ref&gt; and [[Google Duo|Duo]] for social interaction.&lt;ref&gt;{{Cite magazine |last=Levy |first=Steven |date=June 28, 2011 |title=Inside Google+ - How the search giant plans to go social |url=https://www.wired.com/2011/06/inside-google-plus-social/ |url-status=live |magazine=[[Wired (website)|Wired]] |publisher=[[Condé Nast]] |archive-url=https://web.archive.org/web/20170405130052/https://www.wired.com/2011/06/inside-google-plus-social/ |archive-date=April 5, 2017 |access-date=June 12, 2017}}&lt;/ref&gt; In March 2019, Google unveiled a [[cloud gaming]] service named [[Google Stadia|Stadia]].&lt;ref name="unveils"&gt;{{Cite web |last=Warren |first=Tom |date=March 19, 2019 |title=Google unveils Stadia cloud gaming service, launches in 2019 |url=https://www.theverge.com/2019/3/19/18271702/google-stadia-cloud-gaming-service-announcement-gdc-2019 |url-status=live |archive-url=https://web.archive.org/web/20190319173136/https://www.theverge.com/2019/3/19/18271702/google-stadia-cloud-gaming-service-announcement-gdc-2019 |archive-date=March 19, 2019 |access-date=April 8, 2019 |website=[[The Verge]]}}&lt;/ref&gt; A job search product has also existed since before 2017,&lt;ref&gt;{{Cite web |last=Zakrasek |first=Nick |year=2017 |title=Connecting more Americans with jobs |url=https://www.blog.google/products/search/connecting-more-americans-jobs/ |website=blog.google}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |title=Job Search on Google – Get Your Job Postings on Google Today |url=https://jobs.google.com/about |website=jobs.google.com}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |title=Search Job Opportunities &amp; Expand Career Skills |url=https://grow.google/job-seekers/ |website=Grow With Google}}&lt;/ref&gt; Google for Jobs is an enhanced search feature that aggregates listings from [[job board]]s and career sites.&lt;ref&gt;{{Cite web |last=Ryan |first=Robin |year=2019 |title=How To Use Google's Job Search Feature To Land A Job |url=https://www.forbes.com/sites/robinryan/2019/08/06/how-to-use-googles-new-job-search-feature-to-land-a-job |archive-url=https://web.archive.org/web/20190806144615/https://www.forbes.com/sites/robinryan/2019/08/06/how-to-use-googles-new-job-search-feature-to-land-a-job/ |url-status=dead |archive-date=August 6, 2019 |website=forbes.com}}&lt;/ref&gt;

Some Google services are not web-based. [[Google Earth]], launched in 2005, allowed users to see high-definition satellite pictures from all over the world for free through a client software downloaded to their computers.&lt;ref&gt;{{Cite journal |last1=Clarke |first1=Philippa |last2=Ailshire |first2=Jennifer |last3=Melendez |first3=Robert |last4=Bader |first4=Michael |last5=Morenoff |first5=Jeffrey |year=2010 |title=Using Google Earth to conduct a neighborhood audit: reliability of a virtual audit instrument |journal=Health &amp; Place |volume=16 |issue=6 |pages=1224–1229 |doi=10.1016/j.healthplace.2010.08.007 |pmc=2952684 |pmid=20797897}}&lt;/ref&gt;

==== Software ====
Google develops the [[Android (operating system)|Android]] [[mobile operating system]],&lt;ref&gt;{{Cite web |last=Schonfeld |first=Erick |date=November 5, 2007 |title=Breaking: Google Announces Android and Open Handset Alliance |url=https://techcrunch.com/2007/11/05/breaking-google-announces-android-and-open-handset-alliance/ |url-status=live |archive-url=https://web.archive.org/web/20170622140334/https://techcrunch.com/2007/11/05/breaking-google-announces-android-and-open-handset-alliance/ |archive-date=June 22, 2017 |access-date=June 12, 2017 |website=[[TechCrunch]] |publisher=[[AOL]]}}&lt;/ref&gt; as well as its [[Wear OS|smartwatch]],&lt;ref&gt;{{Cite web |last=D'Orazio |first=Dante |date=March 18, 2014 |title=Google reveals Android Wear, an operating system for smartwatches |url=https://www.theverge.com/2014/3/18/5522226/google-reveals-android-wear-an-operating-system-designed-for |url-status=live |archive-url=https://web.archive.org/web/20170210034323/http://www.theverge.com/2014/3/18/5522226/google-reveals-android-wear-an-operating-system-designed-for |archive-date=February 10, 2017 |access-date=April 4, 2017 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt; [[Android TV|television]],&lt;ref&gt;{{Cite web |last=Ong |first=Josh |date=June 25, 2014 |title=Google announces Android TV to bring 'voice input, user experience and content' to the living room |url=https://thenextweb.com/google/2014/06/25/android-tv-google-io-2014/ |url-status=live |archive-url=https://web.archive.org/web/20170313130445/https://thenextweb.com/google/2014/06/25/android-tv-google-io-2014/ |archive-date=March 13, 2017 |access-date=April 4, 2017 |website=The Next Web}}&lt;/ref&gt; [[Android Auto|car]],&lt;ref&gt;{{Cite web |last=Wilhelm |first=Alex |date=June 25, 2014 |title=Google Announces Android Auto, Promises Enabled Cars By The End Of 2014 |url=https://techcrunch.com/2014/06/25/google-announces-android-auto-promises-enabled-cars-by-end-of-2014/ |url-status=live |archive-url=https://web.archive.org/web/20170622135917/https://techcrunch.com/2014/06/25/google-announces-android-auto-promises-enabled-cars-by-end-of-2014/ |archive-date=June 22, 2017 |access-date=April 4, 2017 |website=[[TechCrunch]] |publisher=[[AOL]]}}&lt;/ref&gt; and [[Internet of things]]-enabled [[Android Things|smart devices]] variations.&lt;ref&gt;{{Cite web |last=Kastrenakes |first=Jacob |date=December 13, 2016 |title=Android Things is Google's new OS for smart devices |url=https://www.theverge.com/2016/12/13/13924996/android-things-announced-smart-home-iot-operating-system |url-status=live |archive-url=https://web.archive.org/web/20170217131058/http://www.theverge.com/2016/12/13/13924996/android-things-announced-smart-home-iot-operating-system |archive-date=February 17, 2017 |access-date=April 4, 2017 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt;

It also develops the [[Google Chrome]] web browser,&lt;ref&gt;{{Cite web |last1=Pichai |first1=Sundar |last2=Upson |first2=Linus |date=September 1, 2008 |title=A fresh take on the browser |url=https://googleblog.blogspot.no/2008/09/fresh-take-on-browser.html |url-status=live |archive-url=https://web.archive.org/web/20160315022315/https://googleblog.blogspot.no/2008/09/fresh-take-on-browser.html |archive-date=March 15, 2016 |access-date=November 22, 2016 |website=Official Google Blog}}&lt;/ref&gt; and [[ChromeOS]], an operating system based on Chrome.&lt;ref&gt;{{Cite web |last1=Pichai |first1=Sundar |last2=Upson |first2=Linus |date=July 7, 2009 |title=Introducing the Google Chrome OS |url=https://googleblog.blogspot.no/2009/07/introducing-google-chrome-os.html |url-status=live |archive-url=https://web.archive.org/web/20161122222918/https://googleblog.blogspot.no/2009/07/introducing-google-chrome-os.html |archive-date=November 22, 2016 |access-date=November 22, 2016 |website=Official Google Blog}}&lt;/ref&gt;

==== Hardware ====
[[File:Pixel 3 と Pixel 3 XL を初触。本体をギュッと握ると Google Assistant が立ち上がるのがおもしろい。 ワシントンDC (44519013945).jpg|thumb|180px|Google Pixel smartphones on display in a store]]
In January 2010, Google released [[Nexus One]], the first Android phone under its own brand.&lt;ref&gt;{{Cite web |last=Siegler |first=MG |date=January 5, 2010 |title=The Droid You're Looking For: Live From The Nexus One Event |url=https://techcrunch.com/2010/01/05/nexus-one-event/ |url-status=live |archive-url=https://web.archive.org/web/20161123054909/https://techcrunch.com/2010/01/05/nexus-one-event/ |archive-date=November 23, 2016 |access-date=November 22, 2016 |website=[[TechCrunch]] |publisher=[[AOL]]}}&lt;/ref&gt; It spawned a number of phones and tablets under the "[[Google Nexus|Nexus]]" branding&lt;ref&gt;{{Cite web |last=Ion |first=Florence |date=May 15, 2013 |title=From Nexus One to Nexus 10: a brief history of Google's flagship devices |url=https://arstechnica.com/gadgets/2013/05/from-the-nexus-one-to-the-nexus-10-a-brief-history-of-nexus-devices/ |url-status=live |archive-url=https://web.archive.org/web/20170624004245/https://arstechnica.com/gadgets/2013/05/from-the-nexus-one-to-the-nexus-10-a-brief-history-of-nexus-devices/ |archive-date=June 24, 2017 |access-date=June 12, 2017 |website=[[Ars Technica]] |publisher=[[Condé Nast]]}}&lt;/ref&gt; until its eventual discontinuation in 2016, replaced by a new brand called [[Google Pixel|Pixel]].&lt;ref name="Pixel inside story"&gt;{{Cite web |last=Bohn |first=Dieter |date=October 4, 2016 |title=The Google Phone: The inside story of Google's bold bet on hardware |url=https://www.theverge.com/a/google-pixel-phone-new-hardware-interview-2016 |url-status=live |archive-url=https://web.archive.org/web/20170106213353/http://www.theverge.com/a/google-pixel-phone-new-hardware-interview-2016 |archive-date=January 6, 2017 |access-date=June 12, 2017 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt;

In 2011, the [[Chromebook]] was introduced, which runs on [[ChromeOS]].&lt;ref&gt;{{Cite web |last1=Pichai |first1=Sundar |last2=Upson |first2=Linus |date=May 11, 2011 |title=A new kind of computer: Chromebook |url=https://googleblog.blogspot.no/2011/05/new-kind-of-computer-chromebook.html |url-status=live |archive-url=https://web.archive.org/web/20161122222651/https://googleblog.blogspot.no/2011/05/new-kind-of-computer-chromebook.html |archive-date=November 22, 2016 |access-date=November 22, 2016 |website=Official Google Blog}}&lt;/ref&gt;

In July 2013, Google introduced the [[Chromecast]] dongle, which allows users to stream content from their smartphones to televisions.&lt;ref&gt;{{Cite web |last=Robertson |first=Adi |date=July 24, 2013 |title=Google reveals Chromecast: video streaming to your TV from any device for $35 |url=https://www.theverge.com/2013/7/24/4552204/google-reveals-chromecast-tv-streaming |url-status=live |archive-url=https://web.archive.org/web/20161226065215/http://www.theverge.com/2013/7/24/4552204/google-reveals-chromecast-tv-streaming |archive-date=December 26, 2016 |access-date=November 29, 2016 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=July 31, 2013 |title=Google Chromecast takes on streaming content to TV |url=https://www.bbc.com/news/technology-23514400 |url-status=live |archive-url=https://web.archive.org/web/20161129205929/http://www.bbc.com/news/technology-23514400 |archive-date=November 29, 2016 |access-date=November 29, 2016 |website=[[BBC News]] |publisher=[[BBC]]}}&lt;/ref&gt;

In June 2014, Google announced [[Google Cardboard]], a simple cardboard viewer that lets the user place their smartphone in a special front compartment to view [[virtual reality]] (VR) media.&lt;ref&gt;{{Cite web |last=O'Toole |first=James |date=June 26, 2014 |title=Google's cardboard virtual-reality goggles |url=https://money.cnn.com/2014/06/25/technology/innovation/google-cardboard/ |url-status=live |archive-url=https://web.archive.org/web/20161129145138/http://money.cnn.com/2014/06/25/technology/innovation/google-cardboard/ |archive-date=November 29, 2016 |access-date=November 29, 2016 |publisher=[[CNN]]}}&lt;/ref&gt;

Other hardware products include:
* [[Google Nest (smart speakers)|Nest]], a series of voice assistant smart speakers that can answer voice queries, play music, find information from apps (calendar, weather etc.), and control third-party smart home appliances (users can tell it to turn on the lights, for example). The Google Nest line includes the original [[Google Home]]&lt;ref&gt;{{Cite web |last=Bohn |first=Dieter |date=October 4, 2016 |title=Google Home is smart, loud, and kind of cute |url=https://www.theverge.com/2016/10/4/13156676/google-home-assistant-speaker-photos-video-device-hands-on |url-status=live |archive-url=https://web.archive.org/web/20161007204916/http://www.theverge.com/2016/10/4/13156676/google-home-assistant-speaker-photos-video-device-hands-on |archive-date=October 7, 2016 |access-date=October 8, 2016 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt; (later succeeded by the [[Nest Audio]]), the [[Google Home Mini]] (later succeeded by the [[Nest Mini]]), the [[Google Home Max]], the [[Google Home Hub]] (later rebranded as the Nest Hub), and the [[Nest Hub Max]].
* [[Google Nest Wifi|Nest Wifi]] (originally Google Wifi), a connected set of [[Wi-Fi]] routers to simplify and extend coverage of home Wi-Fi.&lt;ref&gt;{{Cite web |last=Bohn |first=Dieter |date=October 4, 2016 |title=The Google Wifi routers are little white pucks you can scatter throughout your house |url=https://www.theverge.com/2016/10/4/13157680/google-wifi-router-photos-hands-on |url-status=live |archive-url=https://web.archive.org/web/20161007180430/http://www.theverge.com/2016/10/4/13157680/google-wifi-router-photos-hands-on |archive-date=October 7, 2016 |access-date=October 8, 2016 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt;

=== Enterprise services{{anchor|Enterprise_products}} ===
{{Main|Google Workspace|Google Cloud Platform}}

[[Google Workspace]] (formerly G Suite until October 2020&lt;ref&gt;{{Cite web |title=Announcing Google Workspace, everything you need to get it done, in one location |url=https://cloud.google.com/blog/products/workspace/introducing-google-workspace/ |access-date=October 24, 2020 |website=Google Cloud Blog}}&lt;/ref&gt;) is a monthly subscription offering for organizations and businesses to get access to a collection of Google's services, including [[Gmail]], [[Google Drive]] and [[Google Docs]], [[Google Sheets]] and [[Google Slides]], with additional administrative tools, unique domain names, and 24/7 support.&lt;ref&gt;{{Cite web |title=Choose a Plan |url=https://gsuite.google.com/intl/en_ie/pricing.html |url-status=live |archive-url=https://web.archive.org/web/20161212231639/https://gsuite.google.com/intl/en_ie/pricing.html |archive-date=December 12, 2016 |access-date=December 2, 2016 |website=G Suite by Google Cloud}}&lt;/ref&gt;

On September 24, 2012,&lt;ref&gt;{{Cite web |date=September 24, 2012 |title=Celebrating the spirit of entrepreneurship with the new Google for Entrepreneurs |url=https://googleblog.blogspot.com/2012/09/celebrating-spirit-of-entrepreneurship.html |url-status=live |archive-url=https://web.archive.org/web/20180320171207/https://googleblog.blogspot.com/2012/09/celebrating-spirit-of-entrepreneurship.html |archive-date=March 20, 2018 |access-date=March 20, 2018 |website=Official Google Blog |language=en}}&lt;/ref&gt; Google launched [[Google for Entrepreneurs]], a largely not-for-profit [[business incubator]] providing startups with [[Coworking|co-working spaces]] known as Campuses, with assistance to startup founders that may include workshops, conferences, and mentorships.&lt;ref&gt;{{Cite news |last=Fell |first=Jason |date=September 27, 2012 |title=How Google Wants to Make Starting Up Easier for Entrepreneurs |language=en |work=Entrepreneur |url=https://www.entrepreneur.com/article/224522 |url-status=live |access-date=March 20, 2018 |archive-url=https://web.archive.org/web/20180320230407/https://www.entrepreneur.com/article/224522 |archive-date=March 20, 2018}}&lt;/ref&gt; Presently, there are seven Campus locations: [[Berlin]], [[London]], [[Madrid]], [[Seoul]], [[São Paulo]], [[Tel Aviv]], and [[Warsaw]].

On March 15, 2016, Google announced the introduction of Google Analytics 360 Suite, "a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers" which can be integrated with [[BigQuery]] on the Google Cloud Platform. Among other things, the suite is designed to help "enterprise class marketers" "see the complete [[customer journey]]", generate "useful insights", and "deliver engaging experiences to the right people".&lt;ref&gt;{{Cite web |last=Muret |first=Paul |date=March 15, 2016 |title=Introducing the Google Analytics 360 Suite |url=https://analytics.googleblog.com/2016/03/introducing-google-analytics-360-suite.html |url-status=live |archive-url=https://web.archive.org/web/20170112142850/https://analytics.googleblog.com/2016/03/introducing-google-analytics-360-suite.html |archive-date=January 12, 2017 |access-date=January 22, 2017}}&lt;/ref&gt; Jack Marshall of ''[[The Wall Street Journal]]'' wrote that the suite competes with existing marketing cloud offerings by companies including [[Adobe Systems|Adobe]], [[Oracle Corporation|Oracle]], [[Salesforce.com|Salesforce]], and [[IBM]].&lt;ref&gt;{{Cite news |last=Marshall |first=Jack |date=March 15, 2016 |title=Google Launches New Data Tools for Marketers |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/google-launches-new-data-tools-for-marketers-1458043217 |url-status=live |access-date=January 22, 2017 |archive-url=https://web.archive.org/web/20161113150024/http://www.wsj.com/articles/google-launches-new-data-tools-for-marketers-1458043217 |archive-date=November 13, 2016}}&lt;/ref&gt;

=== Internet services ===
In February 2010, Google announced the [[Google Fiber]] project, with experimental plans to build an ultra-high-speed broadband network for 50,000 to 500,000 customers in one or more American cities.&lt;ref&gt;{{Cite web |last1=Ingersoll |first1=Minnie |last2=Kelly |first2=James |date=February 10, 2010 |title=Think big with a gig: Our experimental fiber network |url=https://googleblog.blogspot.no/2010/02/think-big-with-gig-our-experimental.html |url-status=live |archive-url=https://web.archive.org/web/20161129150926/https://googleblog.blogspot.no/2010/02/think-big-with-gig-our-experimental.html |archive-date=November 29, 2016 |access-date=November 29, 2016 |website=Official Google Blog}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Schonfeld |first=Erick |date=February 10, 2010 |title=Google Plans To Deliver 1Gb/sec Fiber-Optic Broadband Network To More Than 50,000 Homes |url=https://techcrunch.com/2010/02/10/google-fiber-optic-network-home/ |url-status=live |archive-url=https://web.archive.org/web/20161129145628/https://techcrunch.com/2010/02/10/google-fiber-optic-network-home/ |archive-date=November 29, 2016 |access-date=November 29, 2016 |website=[[TechCrunch]] |publisher=[[AOL]]}}&lt;/ref&gt; Following Google's corporate restructure to make Alphabet Inc. its parent company, [[Google Fiber]] was moved to Alphabet's Access division.&lt;ref&gt;{{Cite web |last=McLaughlin |first=Kevin |date=August 25, 2016 |title=Inside the Battle Over Google Fiber |url=https://www.theinformation.com/articles/inside-the-battle-over-google-fiber |url-status=live |archive-url=https://web.archive.org/web/20161129144256/https://www.theinformation.com/articles/inside-the-battle-over-google-fiber |archive-date=November 29, 2016 |access-date=November 29, 2016 |website=The Information}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Statt |first=Nick |date=August 25, 2016 |title=Alphabet is putting serious pressure on Google Fiber to cut costs |url=https://www.theverge.com/2016/8/25/12652734/google-fiber-access-alphabet-layoffs-wireless-internet |url-status=live |archive-url=https://web.archive.org/web/20161129145849/http://www.theverge.com/2016/8/25/12652734/google-fiber-access-alphabet-layoffs-wireless-internet |archive-date=November 29, 2016 |access-date=November 29, 2016 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt;

In April 2015, Google announced [[Project Fi]], a mobile virtual network operator, that combines Wi-Fi and cellular networks from different telecommunication providers in an effort to enable seamless connectivity and fast Internet signal.&lt;ref&gt;{{Cite web |last=Fox |first=Nick |date=April 22, 2015 |title=Say hi to Fi: A new way to say hello |url=https://googleblog.blogspot.no/2015/04/project-fi.html |url-status=live |archive-url=https://web.archive.org/web/20161129150714/https://googleblog.blogspot.no/2015/04/project-fi.html |archive-date=November 29, 2016 |access-date=November 29, 2016 |website=Official Google Blog}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Goldman |first=David |date=April 22, 2015 |title=Google launches 'Project Fi' wireless service |url=https://money.cnn.com/2015/04/22/technology/google-project-fi-wireless-service/ |url-status=live |archive-url=https://web.archive.org/web/20161129150255/http://money.cnn.com/2015/04/22/technology/google-project-fi-wireless-service/ |archive-date=November 29, 2016 |access-date=November 29, 2016 |website=[[CNN]]}}&lt;/ref&gt;

== Corporate affairs ==
=== Stock price performance and quarterly earnings ===
Google's [[initial public offering]] (IPO) took place on August 19, 2004. At IPO, the company offered 19,605,052 shares at a price of $85 per share.&lt;ref name="IPO" /&gt;&lt;ref name=":1" /&gt; The sale of $1.67 billion gave Google a [[market capitalization]] of more than $23 billion.&lt;ref name="washpost" /&gt; The stock performed well after the IPO, with shares hitting $350 for the first time on October 31, 2007,&lt;ref&gt;{{Cite news |last=Hancock |first=Jay |date=October 31, 2007 |title=Google shares hit $700 |work=The Baltimore Sun |url=http://weblogs.baltimoresun.com/business/hancock/blog/2007/10/google_shares_hit_700.html |url-status=live |access-date=November 27, 2010 |archive-url=https://web.archive.org/web/20120202214534/http://weblogs.baltimoresun.com/business/hancock/blog/2007/10/google_shares_hit_700.html |archive-date=February 2, 2012}}&lt;/ref&gt; primarily because of strong sales and earnings in the [[online advertising]] market.&lt;ref name="bowlingforgoogle"&gt;{{Cite news |last=La Monica |first=Paul R. |date=May 25, 2005 |title=Bowling for Google |work=[[CNN]] |url=https://money.cnn.com/2005/05/25/technology/techinvestor/lamonica/index.htm |url-status=live |access-date=February 28, 2007 |archive-url=https://web.archive.org/web/20120304043014/http://money.cnn.com/2005/05/25/technology/techinvestor/lamonica/index.htm |archive-date=March 4, 2012}}&lt;/ref&gt; The surge in stock price was fueled mainly by individual investors, as opposed to large institutional investors and [[mutual fund]]s.&lt;ref name="bowlingforgoogle" /&gt; GOOG shares split into GOOG [[class C share]]s and GOOGL [[class A share]]s.&lt;ref&gt;{{Cite web |date=April 2, 2015 |title=This could cost Google more than $500 million |url=https://www.cnbc.com/2015/04/02/stock-split-could-cost-google-over-500-million.html |url-status=live |archive-url=https://web.archive.org/web/20151226080454/https://www.cnbc.com/2015/04/02/stock-split-could-cost-google-over-500-million.html |archive-date=December 26, 2015 |access-date=December 30, 2015 |website=[[CNBC]]}}&lt;/ref&gt; The company is listed on the [[NASDAQ]] stock exchange under the [[ticker symbol]]s GOOGL and GOOG, and on the [[Frankfurt Stock Exchange]] under the ticker symbol GGQ1. These ticker symbols now refer to Alphabet Inc., Google's holding company, {{as of|2015|8|10|alt=since the fourth quarter of 2015.}}&lt;ref&gt;{{Cite news |last=Pramuk |first=Jacob |date=August 10, 2015 |title=Google to become part of new company, Alphabet |work=[[CNBC]] |url=https://www.cnbc.com/2015/08/10/google-announces-plans-for-new-operating-structure.html |url-status=live |access-date=August 11, 2015 |archive-url=https://web.archive.org/web/20150811000128/https://www.cnbc.com/2015/08/10/google-announces-plans-for-new-operating-structure.html |archive-date=August 11, 2015}}&lt;/ref&gt;

In the third quarter of 2005, Google reported a 700% increase in profit, largely due to large companies shifting their advertising strategies from newspapers, magazines, and television to the Internet.&lt;ref&gt;{{Cite news |last=Vise |first=David |date=October 21, 2005 |title=Online Ads Give Google Huge Gain in Profit |newspaper=[[The Washington Post]] |url=https://www.washingtonpost.com/wp-dyn/content/article/2005/10/20/AR2005102002058.html |url-status=live |access-date=November 27, 2016 |archive-url=https://web.archive.org/web/20161020134416/http://www.washingtonpost.com/wp-dyn/content/article/2005/10/20/AR2005102002058.html |archive-date=October 20, 2016}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=La Monica |first=Paul R. |date=October 21, 2005 |title=All signals go for Google |work=[[CNN]] |url=https://money.cnn.com/2005/10/20/technology/google_analysis/index.htm}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |date=October 21, 2005 |title=Google shares jump on big profit increase |work=[[CBC News]] |url=https://www.cbc.ca/amp/1.558678}}&lt;/ref&gt;

For the 2006 fiscal year, the company reported $10.492 billion in total advertising revenues and only $112 million in licensing and other revenues.&lt;ref name="10-K"&gt;{{Cite web |title=Form 10-K{{nbsp}}– Annual Report |url=https://www.sec.gov/Archives/edgar/data/1288776/000119312507044494/d10k.htm |url-status=live |archive-url=https://web.archive.org/web/20101106152355/http://www.sec.gov/Archives/edgar/data/1288776/000119312507044494/d10k.htm |archive-date=November 6, 2010 |access-date=July 5, 2010 |publisher=SEC}}&lt;/ref&gt; In 2011, 96% of Google's revenue was derived from its advertising programs.&lt;ref name="Google-Inc-Jan-2012-10-K"&gt;{{Cite web |title=Google Inc, Form 10-K, Annual Report, Filing Date January 26, 2012 |url=http://pdf.secdatabase.com/44/0001193125-12-025336.pdf |url-status=live |archive-url=https://web.archive.org/web/20130502193637/http://pdf.secdatabase.com/44/0001193125-12-025336.pdf |archive-date=May 2, 2013 |access-date=March 8, 2013 |publisher=secdatabase.com}}&lt;/ref&gt;

Google generated $50 billion in annual revenue for the first time in 2012, generating $38 billion the previous year. In January 2013, then-CEO Larry Page commented, "We ended 2012 with a strong quarter ... Revenues were up 36% year-on-year, and 8% quarter-on-quarter. And we hit $50 billion in revenues for the first time last year – not a bad achievement in just a decade and a half."&lt;ref&gt;{{Cite web |last=Fiegerman |first=Seth |date=January 22, 2013 |title=Google Has Its First $50 Billion Year |url=http://mashable.com/2013/01/22/google-q4-earnings/#42cbeRCbSkqH |url-status=live |archive-url=https://web.archive.org/web/20161201014741/http://mashable.com/2013/01/22/google-q4-earnings/#42cbeRCbSkqH |archive-date=December 1, 2016 |access-date=November 30, 2016 |website=[[Mashable]]}}&lt;/ref&gt;

Google's consolidated revenue for the third quarter of 2013 was reported in mid-October 2013 as $14.89 billion, a 12 percent increase compared to the previous quarter.&lt;ref&gt;{{Cite web |last=Whitwam |first=Ryan |date=October 18, 2013 |title=Google Beats Analyst Estimates For Third Quarter Results, Stock Passes $1000 Per Share |url=http://www.androidpolice.com/2013/10/18/google-beats-analyst-estimates-for-third-quarter-results-stock-passes-1000-per-share/ |url-status=live |archive-url=https://web.archive.org/web/20170316025733/http://www.androidpolice.com/2013/10/18/google-beats-analyst-estimates-for-third-quarter-results-stock-passes-1000-per-share/ |archive-date=March 16, 2017 |access-date=March 15, 2017 |website=Android Police}}&lt;/ref&gt; Google's Internet business was responsible for $10.8 billion of this total, with an increase in the number of users' clicks on advertisements.&lt;ref&gt;{{Cite news |date=October 17, 2013 |title=Google earnings up 12% in third quarter even as Motorola losses deepen |work=[[The Guardian]] |agency=[[Reuters]] |url=https://www.theguardian.com/technology/2013/oct/17/google-q3-revenue-earnings-report |url-status=dead |access-date=October 18, 2013 |archive-url=https://web.archive.org/web/20131017221536/http://www.theguardian.com/technology/2013/oct/17/google-q3-revenue-earnings-report |archive-date=October 17, 2013}}&lt;/ref&gt; By January 2014, Google's market capitalization had grown to $397 billion.&lt;ref name="Marketwatch"&gt;{{Cite web |title=Google Overview |url=http://www.marketwatch.com/investing/stock/goog |url-status=live |archive-url=https://web.archive.org/web/20140202073406/http://www.marketwatch.com/investing/stock/GOOG |archive-date=February 2, 2014 |access-date=February 2, 2014 |website=Marketwatch}}&lt;/ref&gt;

=== Tax avoidance strategies ===
{{Further|Corporation tax in the Republic of Ireland#Multinational tax schemes|Google tax}}
Google uses various [[tax avoidance]] strategies. On the [[list of largest technology companies by revenue]], it pays the lowest taxes to the countries of origin of its revenues. Google between 2007 and 2010 saved $3.1 billion in taxes by shuttling non-U.S. profits through [[Ireland]] and the [[Netherlands]] and then to [[Bermuda]]. Such techniques lower its non-U.S. tax rate to 2.3 per cent, while normally the corporate tax rate in, for instance, the UK is 28 per cent.&lt;ref&gt;{{Cite web |last=Metz |first=Cade |date=October 22, 2010 |title=Google slips $3.1bn through 'Double Irish' tax loophole. |url=https://www.theregister.co.uk/2010/10/22/google_double_irish_tax_loophole/ |url-status=live |archive-url=https://web.archive.org/web/20170706132414/https://www.theregister.co.uk/2010/10/22/google_double_irish_tax_loophole/ |archive-date=July 6, 2017 |access-date=August 10, 2017 |website=The Register}}&lt;/ref&gt; This has reportedly sparked a French investigation into Google's [[transfer pricing]] practices.&lt;ref&gt;{{Cite web |last=Leach |first=Anna |date=October 31, 2012 |title=French gov 'plans to hand Google €1bn tax bill'&amp;nbsp;– report |url=https://www.theregister.co.uk/2012/10/31/google_france_tax_office_billion_euros/ |url-status=live |archive-url=https://web.archive.org/web/20130104002014/http://www.theregister.co.uk/2012/10/31/google_france_tax_office_billion_euros/ |archive-date=January 4, 2013 |access-date=January 2, 2013 |publisher=Theregister.co.uk}}&lt;/ref&gt;

In 2020, Google said it had overhauled its controversial global tax structure and consolidated all of its intellectual property holdings back to the US.&lt;ref&gt;{{Cite news |last=Waters |first=Richard |date=January 2, 2020 |title=Google to end use of 'double Irish' as tax loophole set to close |work=[[Financial Times]] |url=https://www.ft.com/content/991f11ae-2c51-11ea-bc77-65e4aa615551 |url-access=subscription}}&lt;/ref&gt;

Google Vice-president [[Matt Brittin]] testified to the [[Public Accounts Committee (United Kingdom)|Public Accounts Committee]] of the [[UK House of Commons]] that his UK sales team made no sales and hence owed no sales taxes to the UK.&lt;ref&gt;{{Cite web |last=Brid-Aine Parnell |date=May 17, 2013 |title=I think you DO do evil, using smoke and mirrors to avoid tax |url=https://www.theregister.co.uk/2013/05/17/quotw_ending_may_17/ |url-status=live |archive-url=https://web.archive.org/web/20131226090028/http://www.theregister.co.uk/2013/05/17/quotw_ending_may_17/ |archive-date=December 26, 2013 |access-date=March 13, 2014 |publisher=Theregister.co.uk}}&lt;/ref&gt; In January 2016, Google reached a settlement with the UK to pay £130m in back taxes plus higher taxes in future.&lt;ref&gt;{{Cite web |first=John |last=Gapper |date=January 23, 2016 |title=Google strikes £130m back tax deal |url=http://www.ft.com/cms/s/0/d50ad5f4-c125-11e5-9fdb-87b8d15baec2.html |url-status=live |archive-url=https://web.archive.org/web/20160124195612/http://www.ft.com/cms/s/0/d50ad5f4-c125-11e5-9fdb-87b8d15baec2.html |archive-date=January 24, 2016 |access-date=January 24, 2016 |publisher=FT.com}}&lt;/ref&gt; In 2017, Google channeled $22.7 billion from the Netherlands to Bermuda to reduce its tax bill.&lt;ref&gt;{{Cite news |first=Bart |last=Meijer |date=January 3, 2019 |title=Google shifted $23 billion to tax haven Bermuda in 2017: filing |work=[[Reuters]] |url=https://www.reuters.com/article/us-google-taxes-netherlands/google-shifted-23-billion-to-tax-haven-bermuda-in-2017-filing-idUSKCN1OX1G9 |url-status=live |access-date=January 3, 2019 |archive-url=https://web.archive.org/web/20190103215930/https://www.reuters.com/article/us-google-taxes-netherlands/google-shifted-23-billion-to-tax-haven-bermuda-in-2017-filing-idUSKCN1OX1G9 |archive-date=January 3, 2019 |quote=Google moved 19.9 billion euros ($22.7 billion) through a Dutch shell company to Bermuda in 2017, as part of an arrangement that allows it to reduce its foreign tax bill}}&lt;/ref&gt;

In 2013, Google ranked 5th in [[Lobbying in the United States|lobbying]] spending, up from 213th in 2003. In 2012, the company ranked 2nd in campaign donations of technology and Internet sections.&lt;ref name="lobby1"&gt;{{Cite news |last1=Hamburger |first1=Tom |last2=Gold |first2=Matea |date=April 13, 2014 |title=Google, once disdainful of lobbying, now a master of Washington influence |newspaper=[[The Washington Post]] |url=https://www.washingtonpost.com/politics/how-google-is-transforming-power-and-politicsgoogle-once-disdainful-of-lobbying-now-a-master-of-washington-influence/2014/04/12/51648b92-b4d3-11e3-8cb6-284052554d74_story.html |url-status=live |access-date=August 22, 2017 |archive-url=https://web.archive.org/web/20171027124925/https://www.washingtonpost.com/politics/how-google-is-transforming-power-and-politicsgoogle-once-disdainful-of-lobbying-now-a-master-of-washington-influence/2014/04/12/51648b92-b4d3-11e3-8cb6-284052554d74_story.html |archive-date=October 27, 2017}}&lt;/ref&gt;

=== Corporate identity ===
{{further|History of Google#Name|Google (verb)|Google logo|Google Doodle|List of Google April Fools' Day jokes|List of Google Easter eggs}}
[[File:Google 2013 logo.svg|thumb|200px|Google's logo from 2013 to 2015]]
The name "Google" originated from a misspelling of "[[googol]]",&lt;ref&gt;{{cite web|last=Koller |first=David|title=Origin of the name, "Google." |url=http://graphics.stanford.edu/~dk/google_name_origin.html |access-date=May 28, 2006 |archive-date=June 27, 2012 |archive-url=https://web.archive.org/web/20120627081942/http://graphics.stanford.edu/~dk/google_name_origin.html |url-status=dead  |website=[[Stanford University]] |date=January 2004}}&lt;/ref&gt;&lt;ref name="Hanley"&gt;Hanley, Rachael. "{{Cite web |title=From Googol to Google: Co-founder returns |url=http://www.stanforddaily.com/2003/02/12/from-googol-to-google/ |access-date=February 15, 2010 |archive-date=May 11, 2011 |archive-url=https://web.archive.org/web/20110511111017/http://www.stanforddaily.com/2003/02/12/from-googol-to-google/ |url-status=dead }}." ''[[The Stanford Daily]].'' February 12, 2003. Retrieved on August 26, 2010.&lt;/ref&gt; which refers to the number represented by a 1 followed by one-hundred zeros. Page and Brin write in their original paper on [[PageRank]]:&lt;ref name="originalpaper"&gt;{{Cite journal |last1=Brin |first1=Sergey |author-link=Sergey Brin |last2=Page |first2=Lawrence |author-link2=Larry Page |year=1998 |title=The anatomy of a large-scale hypertextual Web search engine |url=http://infolab.stanford.edu/pub/papers/google.pdf |url-status=live |journal=Computer Networks and ISDN Systems |volume=30 |issue=1–7 |pages=107–117 |citeseerx=10.1.1.115.5930 |doi=10.1016/S0169-7552(98)00110-X |s2cid=7587743 |issn=0169-7552 |archive-url=https://web.archive.org/web/20150927004511/http://infolab.stanford.edu/pub/papers/google.pdf |archive-date=September 27, 2015 |access-date=April 7, 2019}}&lt;/ref&gt; "We chose our systems name, Google, because it is a common spelling of googol, or 10&lt;sup&gt;100&lt;/sup&gt; and fits well with our goal of building very large-scale search engines." Having found its way increasingly into everyday language, the verb "google" was added to the ''[[Merriam-Webster Collegiate Dictionary|Merriam Webster Collegiate Dictionary]]'' and the ''[[Oxford English Dictionary]]'' in 2006, meaning "to use the Google search engine to obtain information on the Internet."&lt;ref&gt;{{Cite news |last=Harris |first=Scott D. |date=July 7, 2006 |title=Dictionary adds verb: to google |work=San Jose Mercury News |url=http://www.mercurynews.com/mld/mercurynews/business/14985574.htm |url-status=dead |access-date=July 7, 2006 |archive-url=https://web.archive.org/web/20070206065348/http://www.mercurynews.com/mld/mercurynews/business/14985574.htm |archive-date=February 6, 2007}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Bylund |first=Anders |date=July 5, 2006 |title=To Google or Not to Google |work=[[The Motley Fool]] |url=http://msnbc.msn.com/id/13720643/ |url-status=dead |access-date=July 7, 2006 |archive-url=https://archive.today/20060707062623/http://msnbc.msn.com/id/13720643/ |archive-date=July 7, 2006 |via=[[MSNBC]]}}&lt;/ref&gt; Google's [[mission statement]], from the outset, was "to organize the world's information and make it universally accessible and useful",&lt;ref&gt;{{Cite web |last=Gibbs |first=Samuel |date=November 3, 2014 |title=Google has 'outgrown' its 14-year old mission statement, says Larry Page |url=https://www.theguardian.com/technology/2014/nov/03/larry-page-google-dont-be-evil-sergey-brin |url-status=live |archive-url=https://web.archive.org/web/20170326053031/https://www.theguardian.com/technology/2014/nov/03/larry-page-google-dont-be-evil-sergey-brin |archive-date=March 26, 2017 |access-date=March 25, 2017 |website=[[The Guardian]]}}&lt;/ref&gt; and its unofficial slogan is "[[Don't be evil]]".&lt;ref&gt;{{Cite web |date=April 11, 2012 |title=Google Code of Conduct |url=https://abc.xyz/investor/other/google-code-of-conduct.html |url-status=live |archive-url=https://web.archive.org/web/20170211223917/https://abc.xyz/investor/other/google-code-of-conduct.html |archive-date=February 11, 2017 |access-date=March 25, 2017 |website=Alphabet Investor Relations |publisher=Alphabet Inc.}}&lt;/ref&gt; In October 2015, a related motto was adopted in the Alphabet corporate code of conduct by the phrase: "Do the right thing".&lt;ref&gt;{{Cite web |last=Lawler |first=Richard |date=October 2, 2015 |title=Alphabet replaces Google's 'Don't be evil' with 'Do the right thing' |url=https://www.engadget.com/2015/10/02/alphabet-do-the-right-thing/ |url-status=live |archive-url=https://web.archive.org/web/20170701225925/https://www.engadget.com/2015/10/02/alphabet-do-the-right-thing/ |archive-date=July 1, 2017 |access-date=March 25, 2017 |website=[[Engadget]] |publisher=[[AOL]]}}&lt;/ref&gt; The original motto was retained in the code of conduct of Google, now a subsidiary of Alphabet.

The original Google logo was designed by Sergey Brin.&lt;ref&gt;{{Cite news |title=Happy Birthday Google! |publisher=ndtv.com |agency=NDTV Convergence Limited |url=http://www.ndtv.com/photos/news/happy-birthday-google--8267#photo-99345 |url-status=live |access-date=April 28, 2016 |archive-url=https://web.archive.org/web/20190407042748/https://www.ndtv.com/photos/news/happy-birthday-google--8267#photo-99345 |archive-date=April 7, 2019}}&lt;/ref&gt; {{As of|1998|since=y|post=,}} Google has been designing special, temporary alternate logos to place on their homepage intended to celebrate holidays, events, achievements and people. The first Google Doodle was in honor of the [[Burning Man|Burning Man Festival]] of 1998.&lt;ref&gt;{{Cite web |title=Doodle 4 Google |url=https://www.google.com/doodle4google/history.html |url-status=live |archive-url=https://web.archive.org/web/20140427143948/http://www.google.com/doodle4google/history.html |archive-date=April 27, 2014 |access-date=April 23, 2014}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=August 30, 1998 |title=Burning Man Festival |url=https://www.google.com/doodles/burning-man-festival |url-status=live |archive-url=https://web.archive.org/web/20140425051111/https://www.google.com/doodles/burning-man-festival |archive-date=April 25, 2014 |access-date=April 23, 2014}}&lt;/ref&gt; The doodle was designed by [[Larry Page]] and [[Sergey Brin]] to notify users of their absence in case the servers crashed. Subsequent Google Doodles were designed by an outside contractor, until Larry and Sergey asked then-[[intern]] [[Dennis Hwang]] to design a logo for [[Bastille Day]] in 2000. From that point onward, Doodles have been organized and created by a team of employees termed "Doodlers".&lt;ref&gt;{{Cite news |date=April 12, 2014 |title=Meet the people behind the Google Doodles |work=[[The Guardian]] |url=https://www.theguardian.com/technology/2014/apr/12/meet-people-behind-google-doodles-logo |url-status=live |access-date=September 27, 2014 |archive-url=https://web.archive.org/web/20141006222909/http://www.theguardian.com/technology/2014/apr/12/meet-people-behind-google-doodles-logo |archive-date=October 6, 2014}}&lt;/ref&gt;

Google has a tradition of creating [[April Fools' Day]] jokes. Its first on April 1, 2000, was [[Google's hoaxes#2000|Google MentalPlex]] which allegedly featured the use of mental power to search the web.&lt;ref name="mentalplex"&gt;{{Cite web |date=April 1, 2000 |title=Google MentalPlex |url=https://www.google.com/mentalplex/ |url-status=live |archive-url=https://web.archive.org/web/20100921223048/http://www.google.com/mentalplex/ |archive-date=September 21, 2010 |access-date=July 5, 2010 |publisher=Google, Inc.}}&lt;/ref&gt; In 2007, Google announced a free Internet service called [[TiSP]], or Toilet Internet Service Provider, where one obtained a connection by flushing one end of a [[optical fiber|fiber-optic]] cable down their toilet.&lt;ref name="TiSP"&gt;{{Cite web |date=April 1, 2007 |title=Welcome to Google TiSP |url=https://www.google.com/tisp/ |url-status=live |archive-url=https://web.archive.org/web/20100709034300/http://www.google.com/tisp/ |archive-date=July 9, 2010 |access-date=July 5, 2010 |publisher=Google, Inc.}}&lt;/ref&gt;

Google's services contain [[Easter egg (media)|easter eggs]], such as the [[Swedish Chef]]'s "Bork bork bork," [[Pig Latin]], "Hacker" or [[leet]]speak, [[Elmer Fudd]], [[International Talk Like a Pirate Day|Pirate]], and [[Klingon language|Klingon]] as language selections for its search engine.&lt;ref&gt;{{Cite web |title=Language Tools |url=https://www.google.com/language_tools |url-status=dead |archive-url=https://web.archive.org/web/20090522220537/http://www.google.com/language_tools |archive-date=May 22, 2009 |access-date=July 4, 2010 |publisher=Google, Inc.}}&lt;/ref&gt; When searching for the word "[[anagram]]," meaning a rearrangement of letters from one word to form other valid words, Google's suggestion feature displays "Did you mean: nag a ram?"&lt;ref&gt;{{Cite web |title=anagram search |url=https://www.google.com/search?q=anagram |url-status=live |archive-url=https://web.archive.org/web/20130624205429/http://www.google.com/search?q=anagram |archive-date=June 24, 2013 |access-date=September 22, 2010 |publisher=Google, Inc.}}&lt;/ref&gt; Since 2019, Google runs free online courses to help engineers learn how to plan and author [[technical documentation]] better.&lt;ref&gt;{{cite web|url=https://developers.google.com/tech-writing|website=developers.google.com|title=Technical Writing Courses}}&lt;/ref&gt;

=== Workplace culture{{Anchor|Innovation Time Off|Employees}} ===
[[File:Pride in London 2016 - Google participating in the parade.png|alt=|left|thumb|Google employees marching in the [[Pride in London]] parade in 2016]]
On ''[[Fortune (magazine)|Fortune]]'' magazine's list of the best companies to work for, Google ranked first in 2007, 2008 and 2012,&lt;ref name="best_company"&gt;{{Cite journal |last1=Levering |first1=Robert |last2=Moskowitz |first2=Milton |date=January 22, 2007 |editor-last=Serwer |editor-first=Andrew |title=In good company |url=https://money.cnn.com/magazines/fortune/fortune_archive/2007/01/22/8398125/index.htm |url-status=live |journal=Fortune Magazine |volume=155 |issue=1 |pages=94–6, 100, 102 passim |pmid=17256628 |archive-url=https://web.archive.org/web/20100301175257/http://money.cnn.com/magazines/fortune/fortune_archive/2007/01/22/8398125/index.htm |archive-date=March 1, 2010 |access-date=June 19, 2010 |editor1-link=Andrew Serwer}}&lt;/ref&gt;&lt;ref&gt;{{Cite journal |last1=Levering |first1=Robert |last2=Moskowitz |first2=Milton |date=February 4, 2008 |editor-last=Serwer |editor-first=Andrew |title=The 2008 list |url=https://money.cnn.com/magazines/fortune/bestcompanies/2008/full_list/index.html |url-status=live |journal=Fortune Magazine |volume=157 |issue=2 |archive-url=https://web.archive.org/web/20100723223729/http://money.cnn.com/magazines/fortune/bestcompanies/2008/full_list/index.html |archive-date=July 23, 2010 |access-date=June 19, 2010 |editor1-link=Andrew Serwer}}&lt;/ref&gt;&lt;ref&gt;{{Cite journal |title=The 2012 list |url=https://money.cnn.com/magazines/fortune/best-companies/2012/full_list/ |url-status=live |journal=Fortune Magazine |archive-url=https://web.archive.org/web/20121031135647/http://money.cnn.com/magazines/fortune/best-companies/2012/full_list/ |archive-date=October 31, 2012 |access-date=February 26, 2012}}&lt;/ref&gt; and fourth in 2009 and 2010.&lt;ref&gt;{{Cite journal |last1=Levering |first1=Robert |last2=Moskowitz |first2=Milton |date=February 2, 2009 |editor-last=Serwer |editor-first=Andrew |title=The 2009 list |url=https://money.cnn.com/magazines/fortune/bestcompanies/2009/full_list/index.html |url-status=live |journal=Fortune Magazine |volume=159 |issue=2 |archive-url=https://web.archive.org/web/20100726042849/http://money.cnn.com/magazines/fortune/bestcompanies/2009/full_list/index.html |archive-date=July 26, 2010 |access-date=June 19, 2010 |editor1-link=Andrew Serwer}}&lt;/ref&gt;&lt;ref&gt;{{Cite journal |last1=Levering |first1=Robert |last2=Moskowitz |first2=Milton |date=February 8, 2010 |editor-last=Serwer |editor-first=Andrew |title=The 2010 list |url=https://money.cnn.com/magazines/fortune/bestcompanies/2010/full_list/ |url-status=live |journal=Fortune Magazine |volume=161 |issue=2 |archive-url=https://web.archive.org/web/20100618125312/http://money.cnn.com/magazines/fortune/bestcompanies/2010/full_list/ |archive-date=June 18, 2010 |access-date=June 19, 2010 |editor1-link=Andrew Serwer}}&lt;/ref&gt; Google was also nominated in 2010 to be the world's most attractive employer to graduating students in the Universum Communications talent attraction index.&lt;ref&gt;{{Cite web |date=September 28, 2010 |title=The World's Most Attractive Employers 2010 |url=http://www.universumglobal.com/IDEAL-Employer-Rankings/Global-Top-50 |url-status=dead |archive-url=https://web.archive.org/web/20101112131208/http://www.universumglobal.com/IDEAL-Employer-Rankings/Global-Top-50 |archive-date=November 12, 2010 |access-date=October 28, 2010 |publisher=Universum Global}}&lt;/ref&gt; Google's corporate philosophy includes principles such as "you can make money without doing evil," "you can be serious without a suit," and "work should be challenging and the challenge should be fun."&lt;ref&gt;{{Cite web |title=Our Philosophy |url=https://www.google.com/corporate/tenthings.html |url-status=live |archive-url=https://web.archive.org/web/20100709041157/http://www.google.com/corporate/tenthings.html |archive-date=July 9, 2010 |access-date=June 20, 2010 |publisher=Google, Inc.}}&lt;/ref&gt;

{{As of|2020|9|30|alt=As of September 30, 2020,}} Alphabet Inc. had 132,121 employees,&lt;ref&gt;{{Cite web |title=Alphabet Q3 2020 10-Q Report |url=https://abc.xyz/investor/static/pdf/20201030_alphabet_10Q.pdf |url-status=live |archive-url=https://archive.today/20201230042646/https://abc.xyz/investor/static/pdf/20201030_alphabet_10Q.pdf |archive-date=December 30, 2020 |access-date=December 30, 2020 |website=Alphabet Inc.}}&lt;/ref&gt; of which more than 100,000 worked for Google.&lt;ref name=":0"&gt;{{Cite news |last=Wakabayashi |first=Daisuke |date=May 28, 2019 |title=Google's Shadow Work Force: Temps Who Outnumber Full-Time Employees (Published 2019) |language=en-US |work=[[The New York Times]] |url=https://www.nytimes.com/2019/05/28/technology/google-temp-workers.html |url-status=live |access-date=December 30, 2020 |archive-url=https://web.archive.org/web/20201218055115/https://www.nytimes.com/2019/05/28/technology/google-temp-workers.html |archive-date=December 18, 2020 |issn=0362-4331}}&lt;/ref&gt; Google's {{as of|2020|||alt=2020}} diversity report states that 32 percent of its workforce are women and 68 percent are men, with the ethnicity of its workforce being predominantly white (51.7%) and Asian (41.9%).&lt;ref&gt;{{Cite web |last1=Nieva |first1=Richard |last2=Carson |first2=Erin |date=May 5, 2020 |title=Google's diversity numbers show incremental progress |url=https://www.cnet.com/news/googles-diversity-numbers-show-incremental-progress/ |access-date=January 1, 2021 |website=CNET |language=en}}&lt;/ref&gt; Within tech roles, 23.6 percent were women; and 26.7 percent of leadership roles were held by women.&lt;ref&gt;{{Cite web |date=2020 |title=Google Diversity Annual Report 2020 |url=https://kstatic.googleusercontent.com/files/25badfc6b6d1b33f3b87372ff7545d79261520d821e6ee9a82c4ab2de42a01216be2156bc5a60ae3337ffe7176d90b8b2b3000891ac6e516a650ecebf0e3f866 |url-status=live |archive-url=https://web.archive.org/web/20201216005455/https://kstatic.googleusercontent.com/files/25badfc6b6d1b33f3b87372ff7545d79261520d821e6ee9a82c4ab2de42a01216be2156bc5a60ae3337ffe7176d90b8b2b3000891ac6e516a650ecebf0e3f866 |archive-date=December 16, 2020 |access-date=January 1, 2021 |website=Google}}&lt;/ref&gt; In addition to its 100,000+ full-time employees, Google used about 121,000 temporary workers and contractors, {{As of|2019|March|lc=y}}.&lt;ref name=":0" /&gt;

Google's employees are hired based on a hierarchical system. Employees are split into six hierarchies based on experience and can range "from entry-level data center workers at level one to managers and experienced engineers at level six."&lt;ref&gt;{{Cite news |last=Wakabayashi |first=Daisuke |date=September 8, 2017 |title=Google workers collected data showing their male colleagues make more than women |work=[[CNBC]]|url=https://www.cnbc.com/2017/09/08/google-gender-pay-gap-spreadsheet-finds-men-paid-more-than-women.html |url-status=live |access-date=September 25, 2017 |archive-url=https://web.archive.org/web/20170926095602/https://www.cnbc.com/2017/09/08/google-gender-pay-gap-spreadsheet-finds-men-paid-more-than-women.html |archive-date=September 26, 2017}}&lt;/ref&gt; As a motivation technique, Google uses a policy known as [[Innovation Time Off]], where Google engineers are encouraged to spend 20% of their work time on projects that interest them. Some of Google's services, such as Gmail, [[Google News]], [[Orkut]], and [[AdSense]] originated from these independent endeavors.&lt;ref&gt;{{Cite web |last1=Mediratta |first1=Bharat |last2=Bick |first2=Julie |date=October 21, 2007 |title=The Google Way: Give Engineers Room |url=https://www.nytimes.com/2007/10/21/jobs/21pre.html |url-status=live |archive-url=https://web.archive.org/web/20170402201354/http://www.nytimes.com/2007/10/21/jobs/21pre.html |archive-date=April 2, 2017 |access-date=March 9, 2017 |website=[[The New York Times]]}}&lt;/ref&gt; In a talk at Stanford University, [[Marissa Mayer]], Google's vice-president of Search Products and User Experience until July 2012, showed that half of all new product launches in the second half of 2005 had originated from the Innovation Time Off.&lt;ref&gt;{{Cite AV media |url=https://www.youtube.com/watch?v=soYKFWqVVzg |title=Marissa Mayer at Stanford University |date=June 30, 2006 |last=Mayer |first=Marissa (speaker) |type=Seminar |publisher=Martin Lafrance |time=11:33 |access-date=June 20, 2010 |archive-url=https://web.archive.org/web/20100816150501/http://www.youtube.com//watch?v=soYKFWqVVzg |archive-date=August 16, 2010 |url-status=live |quote=Fifty percent of what Google launched in the second half of 2005 actually got built out of 20% time.}}&lt;/ref&gt;

In 2005, articles in ''[[The New York Times]]''&lt;ref&gt;{{Cite web |last=Rivlin |first=Gary |date=August 24, 2005 |title=Relax, Bill Gates; It's Google's Turn as the Villain |url=https://www.nytimes.com/2005/08/24/technology/relax-bill-gates-its-googles-turn-as-the-villain.html |url-status=live |archive-url=https://web.archive.org/web/20170403014314/http://www.nytimes.com/2005/08/24/technology/relax-bill-gates-its-googles-turn-as-the-villain.html |archive-date=April 3, 2017 |access-date=March 9, 2017 |website=[[The New York Times]]}}&lt;/ref&gt; and other sources began suggesting that Google had lost its anti-corporate, no evil philosophy.&lt;ref&gt;{{Cite journal |last=Utz |first=Richard |date=2013 |title=The Good Corporation? Google's Medievalism and Why It Matters |journal=Studies in Medievalism |volume=23 |pages=21–28}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last1=Gibson |first1=Owen |last2=Wray |first2=Richard |date=August 25, 2005 |title=Search giant may outgrow its fans |work=The Sydney Morning Herald |url=https://www.smh.com.au/news/technology/search-giant-may-outgrow-its-fans/2005/08/25/1124562975596.html3001.asp |url-status=live |access-date=November 27, 2010 |archive-url=https://web.archive.org/web/20100517075346/http://www.smh.com.au/news/technology/search-giant-may-outgrow-its-fans/2005/08/25/1124562975596.html3001.asp |archive-date=May 17, 2010}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Ranka |first=Mohit |date=May 17, 2007 |title=Google&amp;nbsp;– Don't Be Evil |url=http://www.osnews.com/story/17928/Google--Dont-Be-Evil |url-status=live |archive-url=https://web.archive.org/web/20100706224751/http://www.osnews.com/story/17928/Google--Dont-Be-Evil |archive-date=July 6, 2010 |access-date=November 27, 2010 |publisher=OSNews}}&lt;/ref&gt; In an effort to maintain the company's unique culture, Google designated a Chief Culture Officer whose purpose was to develop and maintain the culture and work on ways to keep true to the core values that the company was founded on.&lt;ref name="CCO"&gt;{{Cite web |last=Mills |first=Elinor |date=April 30, 2007 |title=Google's culture czar |url=http://www.zdnet.com.au/meet-google-s-culture-czar-339275147.htm |url-status=dead |archive-url=https://web.archive.org/web/20101031155723/http://www.zdnet.com.au/meet-google-s-culture-czar-339275147.htm |archive-date=October 31, 2010 |access-date=November 27, 2010 |website=ZDNet}}&lt;/ref&gt; Google has also faced allegations of [[sexism]] and [[ageism]] from former employees.&lt;ref&gt;{{Cite news |last=Kawamoto |first=Dawn |date=July 27, 2005 |title=Google hit with job discrimination lawsuit |work=[[CNET]] |publisher=CBS Interactive |url=http://news.cnet.com/Google-hit-with-job-discrimination-lawsuit/2100-1030_3-5807158.html?tag=nl |access-date=November 27, 2010}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=October 6, 2007 |title=Google accused of ageism in reinstated lawsuit |url=https://www.ctvnews.ca/google-accused-of-ageism-in-reinstated-lawsuit-1.259152 |url-status=live |archive-url=https://web.archive.org/web/20071011205140/http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20071006/google_old_071006/20071006 |archive-date=October 11, 2007 |access-date=January 22, 2017 |website=ctv.ca}}&lt;/ref&gt; In 2013, a [[High-Tech Employee Antitrust Litigation|class action against]] several [[Silicon Valley]] companies, including Google, was filed for alleged "no cold call" agreements which restrained the recruitment of high-tech employees.&lt;ref&gt;{{Cite web |last=Rosenblatt |first=Seth |date=May 16, 2014 |title=Judge approves first payout in antitrust wage-fixing lawsuit |url=https://www.cnet.com/news/judge-approves-first-payout-in-antitrust-wage-fixing-lawsuit/ |url-status=live |archive-url=https://web.archive.org/web/20170202030937/https://www.cnet.com/news/judge-approves-first-payout-in-antitrust-wage-fixing-lawsuit/ |archive-date=February 2, 2017 |access-date=January 22, 2017 |website=[[CNET]] |publisher=CBS Interactive}}&lt;/ref&gt; In a lawsuit filed January 8, 2018, multiple employees and job applicants alleged Google discriminated against a class defined by their "conservative political views[,] male gender[,] and/or [...] Caucasian or Asian race".&lt;ref name=":4"&gt;{{Cite web |title=Damore, et al. v. Google – FAC |url=https://www.dhillonlaw.com/wp-content/uploads/2018/04/20180418-Damore-et-al.-v.-Google-FAC_Endorsed.pdf |access-date=December 12, 2020 |website=www.dhillonlaw.com}}&lt;/ref&gt;

On January 25, 2020, the formation of an international workers union of Google employees, Alpha Global, was announced.&lt;ref&gt;{{Cite web |title=Google Unions Announce Global Alliance: "Together, we will change Alphabet" |url=https://www.uniglobalunion.org/AlphaGlobal |access-date=January 25, 2021 |website=UNI Global Union |language=en |archive-date=January 25, 2021 |archive-url=https://web.archive.org/web/20210125135902/https://www.uniglobalunion.org/AlphaGlobal |url-status=dead }}&lt;/ref&gt; The coalition is made up of "13 different unions representing workers in 10 countries, including the United States, United Kingdom, and Switzerland."&lt;ref name=":5"&gt;{{Cite web |last=Schiffer |first=Zoe |date=January 25, 2021 |title=Exclusive: Google workers across the globe announce international union alliance to hold Alphabet accountable |url=https://www.theverge.com/2021/1/25/22243138/google-union-alphabet-workers-europe-announce-global-alliance |access-date=January 25, 2021 |website=[[The Verge]] |language=en}}&lt;/ref&gt; The group is affiliated with [[UNI Global Union]], which represents nearly 20 million international workers from various unions and federations. The formation of the union is in response to persistent allegations of mistreatment of Google employees and a toxic workplace culture.&lt;ref name=":5" /&gt;&lt;ref&gt;{{Cite web |last=Ghaffary |first=Shirin |date=September 9, 2019 |title=Dozens of Google employees say they were retaliated against for reporting harassment |url=https://www.vox.com/recode/2019/9/9/20853647/google-employee-retaliation-harassment-me-too-exclusive |access-date=January 25, 2021 |website=[[Vox (website)|Vox]]|language=en}}&lt;/ref&gt;&lt;ref name=":4" /&gt; Google had previously been accused of surveilling and firing employees who were suspected of organizing a workers union.&lt;ref&gt;{{Cite web |last=Rahman |first=Rema |date=December 2, 2020 |title=Google illegally surveilled and fired organizers, NLRB complaint alleges |url=https://thehill.com/policy/technology/528513-google-illegally-surveilled-and-fired-organizers-nlrb-complaint |access-date=January 25, 2021 |website=[[The Hill (newspaper)|The Hill]]|language=en}}&lt;/ref&gt; In 2021 court documents revealed that between 2018 and 2020 Google ran an anti-union campaign called Project Vivian to "convince them (employees) that unions suck".&lt;ref&gt;{{Cite web|title=Google Had Secret Project to 'Convince' Employees 'That Unions Suck'|url=https://www.vice.com/en/article/v7d7j9/google-had-secret-project-to-convince-employees-that-unions-suck|access-date=January 10, 2022|website=www.vice.com|language=en}}&lt;/ref&gt;

=== Office locations&lt;span class="anchor" id="Office locations and headquarters"&gt;&lt;/span&gt; ===
{{Further|Googleplex}}
[[File:111 Eighth Avenue.jpg|alt=|thumb|Google's New York City office building houses its largest advertising sales team.]]
[[File:Google at 111 Richmond Street West in Toronto (cropped).jpg|thumb|Google's [[Toronto]] office]]

Google's headquarters in [[Mountain View, California|Mountain View]], California is referred to as "the [[Googleplex]]", a play on words on the number [[googolplex]] and the headquarters itself being a ''complex'' of buildings. Internationally, Google has over 78 offices in more than 50 countries.&lt;ref&gt;{{Cite web |title=Google: Our Offices |url=https://www.google.com/intl/en/about/locations/?region=north-america |url-status=live |archive-url=https://web.archive.org/web/20180726014216/https://www.google.com/intl/en/about/locations/?region=north-america |archive-date=July 26, 2018 |access-date=April 19, 2018}}&lt;/ref&gt;

In 2006, Google moved into about {{convert|300000|sqft|m2|-2}} of office space at [[111 Eighth Avenue]] in [[Manhattan]], [[New York City]]. The office was designed and built specially for Google, and houses its largest advertising sales team.&lt;ref&gt;{{Cite web |last=Reardon |first=Marguerite |date=October 11, 2006 |title=Google takes a bigger bite of Big Apple |url=https://www.cnet.com/news/google-takes-a-bigger-bite-of-big-apple/ |url-status=live |archive-url=https://web.archive.org/web/20161012171317/https://www.cnet.com/news/google-takes-a-bigger-bite-of-big-apple/ |archive-date=October 12, 2016 |access-date=June 13, 2017 |website=[[CNET]] |publisher=[[CBS Interactive]]}}&lt;/ref&gt; In 2010, Google bought the building housing the headquarter, in a deal that valued the property at around $1.9 billion.&lt;ref&gt;{{Cite news |last=Grant |first=Peter |date=December 3, 2010 |title=Google to Buy New York Office Building |work=[[The Wall Street Journal]] |publisher=[[Dow Jones &amp; Company]] |url=https://www.wsj.com/articles/SB10001424052748704377004575651380545769418 |url-status=live |url-access=subscription |archive-url=https://web.archive.org/web/20161010041640/http://www.wsj.com/articles/SB10001424052748704377004575651380545769418 |archive-date=October 10, 2016}}&lt;/ref&gt;&lt;ref&gt;{{Cite journal |last=Gustin |first=Sam |date=December 22, 2010 |title=Google buys giant New York building for $1.9 billion |url=https://www.wired.com/2010/12/google-nyc/ |url-status=live |journal=[[Wired (website)|Wired]] |publisher=[[Condé Nast]] |archive-url=https://web.archive.org/web/20170102101149/https://www.wired.com/2010/12/google-nyc/ |archive-date=January 2, 2017 |access-date=June 13, 2017}}&lt;/ref&gt; In March 2018, Google's parent company Alphabet bought the nearby [[Chelsea Market]] building for $2.4 billion. The sale is touted as one of the most expensive real estate transactions for a single building in the history of New York.&lt;ref&gt;{{Cite news |title=Google buys NYC's Chelsea Market building for $2.4 bn |url=https://phys.org/news/2018-03-google-nyc-chelsea-bn.html |url-status=live |access-date=June 1, 2018 |archive-url=https://web.archive.org/web/20180613184159/https://phys.org/news/2018-03-google-nyc-chelsea-bn.html |archive-date=June 13, 2018}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |title=Google bought Manhattan's Chelsea Market building for $2.4 billion – TechCrunch |url=https://techcrunch.com/2018/03/20/google-bought-manhattans-chelsea-market-building-for-2-4-billion/ |url-status=live |archive-url=https://web.archive.org/web/20180608214250/https://techcrunch.com/2018/03/20/google-bought-manhattans-chelsea-market-building-for-2-4-billion/ |archive-date=June 8, 2018 |access-date=June 1, 2018 |website=techcrunch.com |date=March 20, 2018 |language=en-US}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |agency=[[Reuters]] |title=Google closes $2.4 billion Chelsea Market deal to expand New York... |language=en-US |work=[[Reuters]] |url=https://www.reuters.com/article/us-new-york-property-google-chelseamarke/google-closes-2-4-billion-chelsea-market-deal-to-expand-new-york-campus-idUSKBN1GW35U |url-status=live |access-date=June 1, 2018 |archive-url=https://web.archive.org/web/20180527003159/https://www.reuters.com/article/us-new-york-property-google-chelseamarke/google-closes-2-4-billion-chelsea-market-deal-to-expand-new-york-campus-idUSKBN1GW35U |archive-date=May 27, 2018}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |date=February 9, 2018 |title=Report: Alphabet Is Buying Chelsea Market for Over $2B |language=en-GB |work=PCMag UK |url=http://uk.pcmag.com/news/93278/report-alphabet-is-buying-chelsea-market-for-over-2b |url-status=live |access-date=June 1, 2018 |archive-url=https://web.archive.org/web/20180613210609/http://uk.pcmag.com/news/93278/report-alphabet-is-buying-chelsea-market-for-over-2b |archive-date=June 13, 2018}}&lt;/ref&gt; In November 2018, Google announced its plan to expand its New York City office to a capacity of 12,000 employees.&lt;ref&gt;{{Cite news |first1=Douglas |last1=MacMillan |first2=Eliot |last2=Brown |first3=Peter |last3=Grant |title=Google Plans Large New York City Expansion |language=en-US |work=[[The Wall Street Journal]]|url=https://www.wsj.com/articles/google-plans-large-new-york-city-expansion-1541636579 |url-status=live |access-date=November 8, 2018 |archive-url=https://web.archive.org/web/20181108182715/https://www.wsj.com/articles/google-plans-large-new-york-city-expansion-1541636579 |archive-date=November 8, 2018}}&lt;/ref&gt; The same December, it was announced that a $1 billion, {{convert|1,700,000|ft2|m2|adj=on}} headquarters for Google would be built in Manhattan's [[Hudson Square]] neighborhood.&lt;ref&gt;{{Cite web |date=December 17, 2018 |title=Google To Build New $1 Billion Campus In NYC |url=https://newyork.cbslocal.com/2018/12/17/google-to-build-new-1-billion-campus-in-nyc/ |url-status=live |archive-url=https://web.archive.org/web/20181217165433/https://newyork.cbslocal.com/2018/12/17/google-to-build-new-1-billion-campus-in-nyc/ |archive-date=December 17, 2018 |access-date=December 17, 2018 |website=CBS New York}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Gartenberg |first=Chaim |date=December 17, 2018 |title=Google announces a new $1 billion NYC campus in Hudson Square |url=https://www.theverge.com/2018/12/17/18144448/google-nyc-campus-hudson-square-location-cost-open-date |url-status=live |archive-url=https://web.archive.org/web/20181217203157/https://www.theverge.com/2018/12/17/18144448/google-nyc-campus-hudson-square-location-cost-open-date |archive-date=December 17, 2018 |access-date=December 17, 2018 |website=[[The Verge]]}}&lt;/ref&gt; Called Google Hudson Square, the new campus is projected to more than double the number of Google employees working in New York City.&lt;ref&gt;{{Cite news |last=Chappell |first=Bill |date=December 17, 2018 |title=Google Will Spend $1 Billion For New York City Campus On Hudson River |language=en |work=[[NPR]] |url=https://www.npr.org/2018/12/17/677450467/google-will-spend-1-billion-for-new-york-city-campus-on-hudson-river |url-status=live |access-date=December 17, 2018 |archive-url=https://web.archive.org/web/20181217211911/https://www.npr.org/2018/12/17/677450467/google-will-spend-1-billion-for-new-york-city-campus-on-hudson-river |archive-date=December 17, 2018}}&lt;/ref&gt;

By late 2006, Google established a new headquarters for its AdWords division in [[Ann Arbor, Michigan]].&lt;ref&gt;{{Cite web |last=Weier |first=Mary Hayes |date=October 24, 2007 |title=Inside Google's Michigan Office |url=http://www.informationweek.com/news/internet/webdev/showArticle.jhtml?articleID=202600809 |url-status=dead |archive-url=https://web.archive.org/web/20080503233009/http://www.informationweek.com/news/internet/webdev/showArticle.jhtml?articleID=202600809 |archive-date=May 3, 2008 |access-date=January 22, 2017 |website=[[InformationWeek]] |publisher=[[UBM plc]]}}&lt;/ref&gt; In November 2006, Google opened offices on [[Carnegie Mellon]]'s campus in [[Pittsburgh]], focusing on shopping-related advertisement coding and [[smartphone applications]] and programs.&lt;ref&gt;{{Cite news |date=November 17, 2006 |title=Google Completes Pittsburgh Office, Holds Open House |publisher=[[WTAE TV|WTAE]] |url=http://www.thepittsburghchannel.com/technology/10346550/detail.html |url-status=dead |access-date=January 13, 2008 |archive-url=https://web.archive.org/web/20090515115505/http://www.thepittsburghchannel.com/technology/10346550/detail.html |archive-date=May 15, 2009}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Olson |first=Thomas |date=December 8, 2010 |title=Google search: Tech-minded workers |url=http://triblive.com/x/pittsburghtrib/business/s_712700.html |url-status=live |archive-url=https://web.archive.org/web/20130603080308/http://triblive.com/x/pittsburghtrib/business/s_712700.html |archive-date=June 3, 2013 |access-date=December 8, 2010 |publisher=[[Trib Total Media]]}}&lt;/ref&gt; Other office locations in the U.S. include [[Atlanta, Georgia]]; [[Austin, Texas]]; [[Boulder, Colorado]]; [[Cambridge, Massachusetts]]; [[San Francisco]], [[California]]; [[Seattle, Washington]]; [[Kirkland, Washington]]; [[Birmingham, Michigan]]; [[Reston, Virginia]], [[Washington, D.C.]],&lt;ref&gt;{{Cite web |title=Google locations |url=https://www.google.com/about/company/facts/locations/ |url-status=live |archive-url=https://web.archive.org/web/20130815024220/https://www.google.com/about/company/facts/locations/ |archive-date=August 15, 2013 |access-date=March 16, 2016}}&lt;/ref&gt; and [[Madison, Wisconsin]].&lt;ref&gt;{{Cite web |date=January 31, 2019 |title=Xconomy: Google's Madison Expansion to Triple Size of Local Offices |url=https://xconomy.com/wisconsin/2019/01/31/googles-madison-expansion-to-triple-size-of-local-offices/ |access-date=August 5, 2021 |website=Xconomy |language=en}}&lt;/ref&gt;
[[File:Google Headquarters in Ireland Building Sign.jpg|thumb|Google's Dublin Ireland office, headquarters of Google Ads for Europe]]
It also has product research and development operations in cities around the world, namely [[Sydney]] (birthplace location of [[Google Maps]])&lt;ref&gt;{{Cite web |title=Sydney |url=https://careers.google.com/locations/sydney/ |url-status=live |archive-url=https://web.archive.org/web/20170505110757/https://careers.google.com/locations/sydney/ |archive-date=May 5, 2017 |access-date=June 4, 2017 |website=Google Careers}}&lt;/ref&gt; and [[London]] (part of Android development).&lt;ref&gt;{{Cite web |title=London |url=https://careers.google.com/locations/london/ |url-status=live |archive-url=https://web.archive.org/web/20170214074855/https://careers.google.com/locations/london/ |archive-date=February 14, 2017 |access-date=June 4, 2017 |website=Google Careers}}&lt;/ref&gt; In November 2013, Google announced plans for a new [[London]] headquarter, a 1 million square foot office able to accommodate 4,500 employees. Recognized as one of the biggest ever commercial property acquisitions at the time of the deal's announcement in January,&lt;ref&gt;{{Cite web |last=Mirani |first=Leo |date=November 1, 2013 |title=Inside Google's new 1-million-square-foot London office—three years before it's ready |url=https://qz.com/139794/inside-googles-new-1-million-square-foot-london-office-three-years-before-its-ready/ |url-status=live |archive-url=https://web.archive.org/web/20170316025208/https://qz.com/139794/inside-googles-new-1-million-square-foot-london-office-three-years-before-its-ready/ |archive-date=March 16, 2017 |access-date=March 15, 2017 |website=[[Quartz (publication)|Quartz]] |publisher=[[Atlantic Media]]}}&lt;/ref&gt; Google submitted plans for the new headquarter to the [[Camden London Borough Council|Camden Council]] in June 2017.&lt;ref&gt;{{Cite web |last=Vincent |first=James |date=June 1, 2017 |title=Google's new London HQ is a 'landscraper' with a rooftop garden |url=https://www.theverge.com/2017/6/1/15723642/google-london-office-pictures-headquarters-kings-cross |url-status=live |archive-url=https://web.archive.org/web/20170603164958/https://www.theverge.com/2017/6/1/15723642/google-london-office-pictures-headquarters-kings-cross |archive-date=June 3, 2017 |access-date=June 4, 2017 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Brian |first=Matt |date=June 1, 2017 |title=Google's 'innovative' new London HQ features giant moving blinds |url=https://www.engadget.com/2017/06/01/google-london-kings-cross-hq-plans-photos/ |url-status=live |archive-url=https://web.archive.org/web/20170604003356/https://www.engadget.com/2017/06/01/google-london-kings-cross-hq-plans-photos/ |archive-date=June 4, 2017 |access-date=June 4, 2017 |website=[[Engadget]] |publisher=[[AOL]]}}&lt;/ref&gt; In May 2015, Google announced its intention to create its own campus in [[Hyderabad]], India. The new campus, reported to be the company's largest outside the United States, will accommodate 13,000 employees.&lt;ref&gt;{{Cite web |date=May 12, 2015 |title=Google to build biggest campus outside US in Hyderabad |url=http://indianexpress.com/article/india/google-to-build-biggest-campus-outside-us-in-hyderabad/ |url-status=live |archive-url=https://web.archive.org/web/20151118040601/http://indianexpress.com/article/india/google-to-build-biggest-campus-outside-us-in-hyderabad/ |archive-date=November 18, 2015 |access-date=June 13, 2017 |website=[[The Indian Express]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=May 13, 2015 |title=Google's upcoming campus in Hyderabad to be its biggest outside the US |url=http://tech.firstpost.com/news-analysis/googles-upcoming-campus-in-hyderabad-to-be-its-biggest-outside-the-us-267059.html |url-status=live |archive-url=https://web.archive.org/web/20161118003932/http://tech.firstpost.com/news-analysis/googles-upcoming-campus-in-hyderabad-to-be-its-biggest-outside-the-us-267059.html |archive-date=November 18, 2016 |access-date=June 13, 2017 |website=[[Firstpost]] |publisher=[[Network 18]]}}&lt;/ref&gt;

Google's Global Offices sum a total of 85 Locations worldwide,&lt;ref name="Google world office locations"&gt;{{Cite web |title=Google world office locations |url=https://about.google/locations/ |access-date=May 29, 2021 |website=Google}}&lt;/ref&gt; with 32 offices in North America, 3 of them in [[Canada]] and 29 in [[United States]] Territory, [[California]] being the state with the most Google's offices with 9 in total including the [[Googleplex]]. In the [[Latin America]] Region Google counts with 6 offices, in Europe 24 (3 of them in [[United Kingdom|UK]]), the [[Asia-Pacific|Asia Pacific]] region counts with 18 offices principally 4 in [[India]] and 3 in [[China]], and the [[Africa]] [[Middle East]] region counts 5 offices.

==== North America ====
{|class="wikitable sotable"
|-
! SN !! City !! US State/Country
|-
| 1. || [[Ann Arbor]] ||{{flag|Michigan}} 
|-
| 2. || [[Atlanta]] ||{{flag|Georgia (U.S. state)|name=Georgia}} 
|-
| 3. || [[Austin]] ||{{flag|Texas}} 
|-
| 4. || [[Boulder, Colorado|Boulder]] ||{{flag|Colorado}} 
|-
| 5. || Boulder – Pearl Place ||{{flag|Colorado}} 
|-
| 6. || Boulder – Walnut ||{{flag|Colorado}} 
|-
| 7. || [[Cambridge]] ||{{flag|Massachusetts}}
|-
| 8. || [[Chapel Hill, North Carolina|Chapel Hill]] ||{{flag|North Carolina}} 
|-
| 9. || [[Chicago]] – Carpenter ||{{flag|Illinois}}
|-
| 10.|| Chicago – Fulton Market ||{{flag|Illinois}}
|-
| 11.|| [[Detroit]] ||{{flag|Michigan}}
|-
| 12.|| [[Irvine, California|Irvine]] ||{{flag|California}}
|-
| 13.|| [[Kirkland, Washington|Kirkland]] ||{{flag|Washington}}
|-
| 14.|| [[Kitchener, Ontario|Kitchener]] ||{{CAN}}
|-
| 15.|| [[Los Angeles]] ||{{flag|California}}
|-
| 16.|| [[Madison, Wisconsin|Madison]] ||{{flag|Wisconsin}}
|-
| 17.|| [[Miami]] ||{{flag|Florida}} 
|-
| 18.|| [[Montreal]] ||{{CAN}}
|-
| 19.|| [[Mountain View, California|Mountain View]] ||{{flag|California}}
|-
| 20.|| [[New York City|New York]] ||{{flag|New York}}
|-
| 21.|| [[Pittsburgh]] ||{{flag|Pennsylvania}}
|-
| 22.|| [[Playa Vista]] ||{{flag|California}}
|-
| 23.|| [[Portland, Oregon|Portland]] ||{{flag|Oregon}}
|-
| 24.|| [[Redwood City]] ||{{flag|California}}
|-
| 25.|| [[Reston, Virginia|Reston]] ||{{flag|Virginia}}
|-
| 26.|| [[San Bruno]] ||{{flag|California}}
|-
| 27.|| [[San Diego]] ||{{flag|California}}
|-
| 28.|| [[San Francisco]] || {{flag|California}} ('''H''')
|-
| 29.|| [[Seattle]]  ||{{flag|Washington}}
|-
| 30.|| [[Sunnyvale]] ||{{flag|California}}
|-
| 31.|| [[Toronto]] || {{CAN}}
|-
| 32.|| [[Washington DC]] ||{{flag|District of Columbia}}
|}

==== Latin America ====
{|class="wikitable sotable"
|-
! SN !! City !! Country
|-
| 1. || [[Belo Horizonte]] || rowspan=2|{{BRA}}
|-
| 2. || [[São Paulo]] 
|-
| 3. || [[Bogotá]]  ||{{COL}}
|-
| 4. || [[Buenos Aires]] ||{{ARG}}
|-
| 5. || [[Mexico City]] ||{{MEX}}
|-
| 6. || [[Santiago de Chile]] ||{{CHI}}
|}

==== Europe ====
{|class="wikitable sotable"
|-
! SN !! City !! Country
|-
| 1. || [[Aarhus]] || rowspan=2|{{DNK}}
|-
| 2. || [[Copenhagen]] 
|-
| 3. || [[Amsterdam]] ||{{NED}}
|-
| 4. || [[Athens]] ||{{GRE}}
|-
| 5. || [[Berlin]] || rowspan=3|{{GER}}
|-
| 6. || [[Hamburg]] 
|-
| 7. || [[Munich]] 
|-
| 8. || [[Brussels]] ||{{BEL}}
|-
| 9. || [[Dublin]] ||{{IRL}}
|-
| 10.|| [[Lisbon]] ||{{POR}}
|-
| 11.|| [[London]] – 6PS || rowspan=3|{{UK}}
|-
| 12.|| London – BEL
|-
| 13.|| London – CSG 
|-
| 14.|| [[Madrid]] ||{{ESP}}
|-
| 15.|| [[Milan]] ||{{ITA}}
|-
| 16.|| [[Moscow]] ||{{RUS}}
|-
| 17.|| [[Oslo]] ||{{NOR}}
|-
| 18.|| [[Paris]] ||{{FRA}}
|-
| 19.|| [[Prague]] ||{{CZE}}
|-
| 20.|| [[Stockholm]] ||{{SWE}}
|-
| 21.|| [[Vienna]] ||{{AUT}}
|-
| 22.|| [[Warsaw]] || rowspan=2|{{POL}}
|-
| 23.|| [[Wroclaw]]
|-
| 24.|| [[Zurich]] &amp;ndash; BRA || rowspan=2|{{CHE}}
|-
| 25.|| Zurich &amp;ndash; EUR
|}

==== Asia-Pacific ====
{|class="wikitable sotable"
|-
! SN !! City !! Country
|-
| 1. || [[Auckland]] || {{NZL}}
|-
| 2. || [[Bangalore]] || rowspan=4|{{IND}}
|-
| 3. || [[Gurgaon]] 
|-
| 4. || [[Hyderabad]]
|-
| 5. || [[Mumbai]]
|-
| 6. || [[Bangkok]] ||{{THA}}
|-
| 7. || [[Beijing]] || rowspan=3|{{CHN}}
|-
| 8. || [[Guangzhou]] 
|-
| 9. || [[Shanghai]] 
|-
| 10. || [[Hong Kong]] ||{{HKG}}
|-
| 11.|| [[Jakarta]] ||{{IDN}}
|-
| 12.|| [[Kuala Lumpur]] ||{{MYS}}
|-
| 13.|| [[Manila]] || {{PHL}}
|-
| 14.|| [[Melbourne]] || rowspan=2|{{AUS}}
|-
| 15.|| [[Sydney]] 
|-
| 16.|| [[Seoul]] ||{{KOR}}
|-
| 17.|| [[Singapore]] ||{{SGP}}
|-
| 18.|| [[Taipei]] ||{{TWN}}
|-
| 19.|| [[Tokyo]] – RPG || rowspan=2|{{JPN}}
|-
| 20.|| Tokyo – STRM
|}

==== Africa and the Middle East ====
{|class="wikitable sotable"
|-
! SN !! City !! Country
|-
| 1.|| [[Dubai]] ||{{UAE}}
|-
| 2.|| [[Haifa]] || rowspan=2|{{ISR}}
|-
| 3.|| [[Tel Aviv]] 
|-
| 4.|| [[Istanbul]] ||{{TUR}}
|-
| 5.|| [[Johannesburg]] ||{{ZAF}}
|}

=== Infrastructure ===
{{Further|Google data centers}}

Google data centers are located in [[North America|North]] and [[South America]], [[Asia]], and [[Europe]].&lt;ref&gt;{{Cite web |title=Data center locations |url=https://www.google.com/about/datacenters/inside/locations/index.html |url-status=live |archive-url=https://web.archive.org/web/20180517162154/https://www.google.com/about/datacenters/inside/locations/index.html |archive-date=May 17, 2018 |access-date=May 17, 2018}}&lt;/ref&gt; There is no official data on the number of [[Server (computing)|servers]] in Google data centers; however, research and advisory firm [[Gartner]] estimated in a July 2016 report that Google at the time had 2.5 million servers.&lt;ref&gt;{{Cite web |date=March 16, 2017 |title=How Many Servers Does Google Have? |url=https://www.datacenterknowledge.com/archives/2017/03/16/google-data-center-faq |url-status=live |archive-url=https://web.archive.org/web/20190217073018/https://www.datacenterknowledge.com/archives/2017/03/16/google-data-center-faq |archive-date=February 17, 2019 |access-date=September 20, 2018 |website=Data Center Knowledge}}&lt;/ref&gt; Traditionally, Google relied on [[parallel computing]] on commodity hardware like mainstream [[x86]] computers (similar to home PCs) to keep costs per query low.&lt;ref&gt;{{Cite web |date=October 10, 2003 |title=Google's Secret: 'Cheap and Fast' Hardware |url=https://research.google.com/archive/googlecluster-ieee.pdf |url-status=live |archive-url=https://web.archive.org/web/20091214182753/http://research.google.com/archive/googlecluster-ieee.pdf |archive-date=December 14, 2009 |access-date=May 26, 2018 |website=PCWorld}}&lt;/ref&gt;&lt;ref&gt;{{Cite journal |last1=Barroso |first1=L.A. |last2=Dean |first2=J. |last3=Holzle |first3=U. |date=April 29, 2003 |title=Web search for a planet: the google cluster architecture |journal=IEEE Micro |volume=23 |issue=2 |pages=22–28 |doi=10.1109/mm.2003.1196112 |issn=0272-1732 |quote=We believe that the best price/performance tradeoff for our applications comes from fashioning a reliable computing infrastructure from clusters of unreliable commodity PCs. |s2cid=15886858}}&lt;/ref&gt;&lt;ref name="CNET2009"&gt;{{Cite news |date=April 1, 2009 |title=Google uncloaks once-secret server |work=CNET |url=https://www.cnet.com/news/google-uncloaks-once-secret-server-10209580/ |url-status=live |access-date=May 26, 2018 |archive-url=https://web.archive.org/web/20180606105133/https://www.cnet.com/news/google-uncloaks-once-secret-server-10209580/ |archive-date=June 6, 2018 |quote=Mainstream servers with x86 processors were the only option, he added. "Ten years ago...it was clear the only way to make (search) work as free product was to run on relatively cheap hardware. You can't run it on a [[mainframe server|mainframe]]. The margins just don't work out," he said.}}&lt;/ref&gt; In 2005, it started developing its own designs, which were only revealed in 2009.&lt;ref name="CNET2009" /&gt;

Google built its own private [[submarine communications cable]]s; the first, named Curie, connects California with [[Chile]] and was completed on November 15, 2019.&lt;ref&gt;{{Cite web |title=Home – Submarine Networks |url=https://www.submarinenetworks.com/en/systems/brazil-us/curie |access-date=July 14, 2020 |website=Submarine Networks}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |date=April 6, 2019 |title=Google and other tech giants are quietly buying up the most important part of the internet |language=en-US |work=VentureBeat |url=https://venturebeat.com/2019/04/06/google-and-other-tech-giants-are-quietly-buying-up-the-most-important-part-of-the-internet/ |url-status=live |access-date=April 25, 2019 |archive-url=https://web.archive.org/web/20190425024849/https://venturebeat.com/2019/04/06/google-and-other-tech-giants-are-quietly-buying-up-the-most-important-part-of-the-internet/ |archive-date=April 25, 2019}}&lt;/ref&gt; The second fully Google-owned undersea cable, named Dunant, connects the United States with France and is planned to begin operation in 2020.&lt;ref&gt;{{Cite web |last=Sawers |first=Paul |date=April 24, 2019 |title=How Google is building its huge subsea cable infrastructure |url=https://venturebeat.com/2019/04/24/how-google-is-building-its-huge-subsea-cable-infrastructure/ |url-status=live |archive-url=https://web.archive.org/web/20190425163121/https://venturebeat.com/2019/04/24/how-google-is-building-its-huge-subsea-cable-infrastructure/ |archive-date=April 25, 2019 |access-date=April 26, 2019 |website=VentureBeat}}&lt;/ref&gt; Google's third subsea cable, Equiano, will connect [[Lisbon]], [[Portugal]] with [[Lagos]], [[Nigeria]] and [[Cape Town]], [[South Africa]].&lt;ref&gt;{{Cite web |last=Sawers |first=Paul |date=June 28, 2019 |title=Google announces Equiano, a privately funded subsea cable that connects Europe with Africa |url=https://venturebeat.com/2019/06/28/google-announces-equiano-a-privately-funded-subsea-cable-that-connects-europe-with-africa/ |url-status=live |archive-url=https://web.archive.org/web/20201125060941/https://venturebeat.com/2019/06/28/google-announces-equiano-a-privately-funded-subsea-cable-that-connects-europe-with-africa/ |archive-date=November 25, 2020 |access-date=December 31, 2020 |website=VentureBeat |language=en-US}}&lt;/ref&gt; The company's fourth cable, named Grace Hopper, connects landing points in [[New York (state)|New York, US]], [[Bude]], [[United Kingdom|UK]] and [[Bilbao]], [[Spain]], and is expected to become operational in 2022.&lt;ref&gt;{{Cite web |last=Lardinois |first=Frederic |date=July 28, 2020 |title=Google is building a new private subsea cable between Europe and the US |url=https://social.techcrunch.com/2020/07/28/google-is-building-a-new-private-subsea-cable-between-europe-and-the-u-s/ |url-status=live |archive-url=https://web.archive.org/web/20201231052511/https://techcrunch.com/2020/07/28/google-is-building-a-new-private-subsea-cable-between-europe-and-the-u-s/ |archive-date=December 31, 2020 |access-date=December 31, 2020 |website=TechCrunch |language=en-US}}&lt;/ref&gt;

=== Environment ===
In October 2006, the company announced plans to install thousands of [[solar panel]]s to provide up to 1.6 [[MegaWatt|Megawatt]] of electricity, enough to satisfy approximately 30% of the campus' energy needs.&lt;ref name="solar"&gt;{{Cite news |last=Marshall |first=Matt |date=October 16, 2006 |title=Google builds largest solar installation in U.S. — oh, and bigger than Microsoft's |work=[[VentureBeat]] |url=https://venturebeat.com/2006/10/16/google-builds-largest-solar-installation-in-us-oh-and-bigger-than-microsofts/}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Thangham |first=Chris V. |date=June 19, 2007 |title=Google Solar Panels Produced 9,810 Kilowatt-hours of Electricity in 24 Hours |work=Digitaljournal.com |url=http://www.digitaljournal.com/article/197545}}&lt;/ref&gt; The system is the largest [[rooftop photovoltaic power station]] constructed on a U.S. corporate campus and one of the largest on any corporate site in the world.&lt;ref name="solar" /&gt; {{As of|2007|since=y|post=,}} Google has aimed for [[carbon neutrality]] in regard to its operations.&lt;ref&gt;{{Cite news |last=McGrath |first=Jack |date=May 18, 2011 |title=Google's Green Initiative: Environmentally Conscious Technology |url=http://www.technobuffalo.com/2011/05/18/googles-green-initiative-environmentally-conscious-technology/ |url-status=live |archive-url=https://web.archive.org/web/20161012172247/http://www.technobuffalo.com/2011/05/18/googles-green-initiative-environmentally-conscious-technology/ |archive-date=October 12, 2016 |access-date=January 22, 2017 |newspaper=TechnoBuffalo}}&lt;/ref&gt;

Google disclosed in September 2011 that it "continuously uses enough electricity to power 200,000 homes", almost 260 million watts or about a quarter of the output of a [[nuclear power plant]]. Total carbon emissions for 2010 were just under 1.5 million metric tons, mostly due to fossil fuels that provide electricity for the data centers. Google said that 25 percent of its energy was supplied by renewable fuels in 2010. An average search uses only 0.3 watt-hours of electricity, so all global searches are only 12.5 million watts or 5% of the total electricity consumption by Google.&lt;ref&gt;{{Cite web |last=Glanz |first=James |date=September 8, 2011 |title=Google Details, and Defends, Its Use of Electricity |url=https://www.nytimes.com/2011/09/09/technology/google-details-and-defends-its-use-of-electricity.html |url-status=live |archive-url=https://web.archive.org/web/20170312053616/http://www.nytimes.com/2011/09/09/technology/google-details-and-defends-its-use-of-electricity.html |archive-date=March 12, 2017 |access-date=March 9, 2017 |website=[[The New York Times]]}}&lt;/ref&gt;

In 2010, [[Google Energy]] made its first investment in a [[renewable energy]] project, putting $38.8&amp;nbsp;million into two [[wind farm]]s in [[North Dakota]]. The company announced the two locations will generate 169.5&amp;nbsp;megawatts of power, enough to supply 55,000 homes.&lt;ref&gt;{{Cite news |last1=Morrison |first1=Scott |last2=Sweet |first2=Cassandra |date=May 4, 2010 |title=Google Invests in Two Wind Farms |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/SB10001424052748704342604575222420304732394 |url-status=live |access-date=November 27, 2010 |archive-url=https://web.archive.org/web/20150213232857/http://www.wsj.com/articles/SB10001424052748704342604575222420304732394 |archive-date=February 13, 2015}}&lt;/ref&gt; In February 2010, the [[Federal Energy Regulatory Commission]] granted Google an authorization to buy and sell energy at market rates.&lt;ref&gt;{{Cite news |title=Google Energy can now buy and sell energy |work=Cnet.com |url=http://news.cnet.com/8301-11128_3-10456435-54.html |url-status=live |access-date=September 23, 2013 |archive-url=https://web.archive.org/web/20130919091407/http://news.cnet.com/8301-11128_3-10456435-54.html |archive-date=September 19, 2013}}&lt;/ref&gt; The corporation exercised this authorization in September 2013 when it announced it would purchase all the electricity produced by the not-yet-built 240-megawatt Happy Hereford wind farm.&lt;ref&gt;{{Cite news |first=Todd |last=Woody |date=September 18, 2013 |title=Google is on the way to quietly becoming an electric utility |work=Quartz |url=http://qz.com/125407/google-is-on-the-way-to-quietly-becoming-an-electric-utility/ |url-status=live |access-date=September 23, 2013 |archive-url=https://web.archive.org/web/20130921050811/http://qz.com/125407/google-is-on-the-way-to-quietly-becoming-an-electric-utility/ |archive-date=September 21, 2013}}&lt;/ref&gt;

In July 2010, Google signed an agreement with an Iowa wind farm to buy 114 megawatts of power for 20 years.&lt;ref name="wind energy"&gt;{{Cite web |date=July 21, 2010 |title=Google buys power from Iowa wind farm |url=http://news.techworld.com/green-it/3232690/google-buys-power-from-iowa-wind-farm/?olo=rss |url-status=dead |archive-url=https://web.archive.org/web/20120105061730/http://news.techworld.com/green-it/3232690/google-buys-power-from-iowa-wind-farm/?olo=rss |archive-date=January 5, 2012 |access-date=October 26, 2010 |website=News.techworld.com}}&lt;/ref&gt;

In December 2016, Google announced that—starting in 2017—it would purchase enough renewable energy to match 100% of the energy usage of its data centers and offices. The commitment will make Google "the world's largest corporate buyer of renewable power, with commitments reaching 2.6 gigawatts (2,600 megawatts) of wind and solar energy".&lt;ref&gt;{{Cite web |last=Hölzle |first=Urs |date=December 6, 2016 |title=We're set to reach 100% renewable energy — and it's just the beginning |url=https://blog.google/topics/environment/100-percent-renewable-energy/ |url-status=live |archive-url=https://web.archive.org/web/20161208102229/https://www.blog.google/topics/environment/100-percent-renewable-energy/ |archive-date=December 8, 2016 |access-date=December 28, 2020 |website=The Keyword Google Blog}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Statt |first=Nick |date=December 6, 2016 |title=Google just notched a big victory in the fight against climate change |url=https://www.theverge.com/2016/12/6/13852004/google-data-center-oklahoma-renewable-energy-climate-change |url-status=live |archive-url=https://web.archive.org/web/20161208001307/http://www.theverge.com/2016/12/6/13852004/google-data-center-oklahoma-renewable-energy-climate-change |archive-date=December 8, 2016 |access-date=December 28, 2020 |website=[[The Verge]] |publisher=[[Vox Media]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Etherington |first=Darrell |date=December 7, 2016 |title=Google says it will hit 100% renewable energy by 2017 |url=https://techcrunch.com/2016/12/06/google-says-it-will-hit-100-renewable-energy-by-2017/ |url-status=live |archive-url=https://web.archive.org/web/20161207164915/https://techcrunch.com/2016/12/06/google-says-it-will-hit-100-renewable-energy-by-2017/ |archive-date=December 7, 2016 |access-date=December 28, 2020 |website=[[TechCrunch]] |publisher=[[AOL]]}}&lt;/ref&gt;

In November 2017, Google bought 536 megawatts of wind power. The purchase made the firm reach [[100% renewable energy]]. The wind energy comes from two power plants in South Dakota, one in Iowa and one in Oklahoma.&lt;ref&gt;{{Cite news |last=Donnelly |first=Grace |date=November 30, 2017 |title=Google Just Bought Enough Wind Power to Run 100% On Renewable Energy |work=[[Fortune (magazine)|Fortune]] |url=http://fortune.com/2017/12/01/google-clean-energy/ |url-status=live |url-access=subscription |access-date=December 1, 2017 |archive-url=https://web.archive.org/web/20171201172833/http://fortune.com/2017/12/01/google-clean-energy/ |archive-date=December 1, 2017}}&lt;/ref&gt; In September 2019, Google's chief executive announced plans for a $2 billion wind and solar investment, the biggest renewable energy deal in corporate history. This will grow their green energy profile by 40%, giving them an extra 1.6 gigawatt of clean energy, the company said.&lt;ref&gt;{{Cite news |first=Jillian |last=Ambrose |date=September 20, 2019 |title=Google signs up to $2bn wind and solar investment |language=en-GB |work=[[The Guardian]] |url=https://www.theguardian.com/technology/2019/sep/20/google-says-its-energy-deals-will-lead-to-2bn-wind-and-solar-investment |access-date=September 25, 2019 |issn=0261-3077}}&lt;/ref&gt;

In September 2020, Google announced it had retroactively offset all of its carbon emissions since the company's foundation in 1998.&lt;ref&gt;{{Cite web |last=Hern |first=Alex |date=September 15, 2020 |title=Facebook and Google announce plans to become carbon neutral |url=http://www.theguardian.com/environment/2020/sep/15/facebook-and-google-announce-plans-become-carbon-neutral |url-status=live |archive-url=https://web.archive.org/web/20201209182453/https://www.theguardian.com/environment/2020/sep/15/facebook-and-google-announce-plans-become-carbon-neutral |archive-date=December 9, 2020 |access-date=December 28, 2020 |website=[[The Guardian]] |language=en}}&lt;/ref&gt; It also committed to operating its data centers and offices using only carbon-free energy by 2030.&lt;ref&gt;{{Cite web |date=September 14, 2020 |title=Google aims to run on carbon-free energy by 2030 |url=https://www.cnbc.com/2020/09/14/google-aims-to-run-on-carbon-free-energy-by-2030.html |url-status=live |archive-url=https://web.archive.org/web/20201210191711/https://www.cnbc.com/2020/09/14/google-aims-to-run-on-carbon-free-energy-by-2030.html |archive-date=December 10, 2020 |access-date=December 28, 2020 |website=[[CNBC]]|language=en}}&lt;/ref&gt; In October 2020, the company pledged to make the packaging for its hardware products 100% plastic-free and 100% recyclable by 2025. It also said that all its final assembly manufacturing sites will achieve a [[UL (safety organization)|UL]] 2799 [[Zero waste#Corporate initiatives|Zero Waste to Landfill]] certification by 2022 by ensuring that the vast majority of waste from the manufacturing process is recycled instead of ending up in a landfill.&lt;ref&gt;{{Cite web |last=Schoon |first=Ben |date=October 26, 2020 |title=Google will ditch plastic packaging by 2025 |url=https://9to5google.com/2020/10/26/google-plastic-packaging-sustainability/ |url-status=live |archive-url=https://web.archive.org/web/20201104130117/https://9to5google.com/2020/10/26/google-plastic-packaging-sustainability/ |archive-date=November 4, 2020 |access-date=December 28, 2020 |website=9to5Google |language=en-US}}&lt;/ref&gt;

==== Climate change denial and misinformation ====
Google donates to [[climate change denial]] political groups including the [[State Policy Network]] and the [[Competitive Enterprise Institute]].&lt;ref&gt;{{Cite news |last=Kirchgaessner |first=Stephanie |date=October 11, 2019 |title=Revealed: Google made large contributions to climate change deniers |language=en-GB |work=[[The Guardian]] |url=https://www.theguardian.com/environment/2019/oct/11/google-contributions-climate-change-deniers |access-date=February 7, 2020 |issn=0261-3077}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Kirchgaessner |first=Stephanie |date=October 11, 2019 |title=The obscure law that explains why Google backs climate deniers |language=en-GB |work=[[The Guardian]] |url=https://www.theguardian.com/environment/2019/oct/11/obscure-law-google-climate-deniers-section-230 |access-date=February 7, 2020 |issn=0261-3077}}&lt;/ref&gt; The company also actively funds and profits from climate [[disinformation]] by monetizing ad spaces on most of the largest climate disinformation sites.&lt;ref&gt;{{Cite web |title=Major Ad Platforms Profit Off Climate Disinformation (And Fund It, Too) |url=https://foe.org/news/dewey-ad-report/ |access-date=2022-11-02 |website=Friends of the Earth |language=en-US}}&lt;/ref&gt; Google continued to monetize and profit from sites propagating climate disinformation even after the company updated their policy to prohibit placing their ads on similar sites.&lt;ref&gt;{{Cite web |date=20 October 2022 |title=Briefing Note: Programmatic Digital Advertisements and Climate Disinformation |url=https://foeus.wpenginepowered.com/wp-content/uploads/2022/10/Briefing-Note-Programmatic-Digital-Ads-and-Disinfo.pdf |publisher=Climate Action Against Disinformation (CAAD)}}&lt;/ref&gt;

=== Philanthropy ===
{{Main|Google.org}}

In 2004, Google formed the not-for-profit philanthropic Google.org, with a start-up fund of $1&amp;nbsp;billion.&lt;ref name="philanthropy"&gt;{{Cite web |title=About the Foundation |url=http://www.google.org/about.html |url-status=dead |archive-url=https://web.archive.org/web/20100714080922/http://www.google.org/about.html |archive-date=July 14, 2010 |access-date=July 16, 2010 |publisher=Google, Inc.}}&lt;/ref&gt; The mission of the organization is to create [[Climate change education|awareness about climate change]], global public health, and global poverty. One of its first projects was to develop a viable [[plug-in hybrid]] [[electric vehicle]] that can attain 100 miles per gallon. Google hired [[Larry Brilliant]] as the program's executive director in 2004&lt;ref&gt;{{Cite web |last=Hafner |first=Katie |date=September 14, 2006 |title=Philanthropy Google's Way: Not the Usual |url=https://www.nytimes.com/2006/09/14/technology/14google.html |url-status=live |archive-url=https://web.archive.org/web/20160723065526/http://www.nytimes.com/2006/09/14/technology/14google.html |archive-date=July 23, 2016 |access-date=March 9, 2017 |website=[[The New York Times]]}}&lt;/ref&gt; and Megan Smith has {{as of|2009|2|23|alt=since}} replaced him as director.&lt;ref&gt;{{Cite web |last=Helft |first=Miguel |date=February 23, 2009 |title=Google Chief for Charity Steps Down on Revamp |url=https://www.nytimes.com/2009/02/24/technology/companies/24google.html |url-status=live |archive-url=https://web.archive.org/web/20170422112540/http://www.nytimes.com/2009/02/24/technology/companies/24google.html |archive-date=April 22, 2017 |access-date=March 9, 2017 |website=[[The New York Times]]}}&lt;/ref&gt;

In March 2007, in partnership with the [[Mathematical Sciences Research Institute]] (MSRI), Google hosted the first [[Julia Robinson Mathematics Festival]] at its headquarters in Mountain View.&lt;ref&gt;{{Cite web |title=The 2007 |website=[[YouTube]] |url=https://www.youtube.com/watch?v=qDL7yoz1TGQ |access-date=April 28, 2018 |archive-date=November 20, 2018 |archive-url=https://web.archive.org/web/20181120090220/https://www.youtube.com/watch?v=qDL7yoz1TGQ |url-status=dead }} [[Julia Robinson Mathematics Festival]] at Google was the founding of this event for middle school and high school students. video&lt;/ref&gt; In 2011, Google donated 1&amp;nbsp;million euros to [[International Mathematical Olympiad]] to support the next five annual International Mathematical Olympiads (2011–2015).&lt;ref&gt;{{Cite magazine |last=Duffy |first=Jill |date=January 21, 2011 |title=Mathletes Receive €1M Donation from Google |url=https://www.pcmag.com/article2/0,2817,2376099,00.asp |url-status=live |archive-url=https://web.archive.org/web/20170323234649/http://www.pcmag.com/article2/0,2817,2376099,00.asp |archive-date=March 23, 2017 |access-date=March 23, 2017 |magazine=[[PC Magazine]] |publisher=[[Ziff Davis]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=January 20, 2011 |title=Google donating 1&amp;nbsp;million euros to IMO |url=https://www.imo2011.nl/node/39 |url-status=dead |archive-url=https://web.archive.org/web/20110724154518/https://www.imo2011.nl/node/39 |archive-date=July 24, 2011 |access-date=February 4, 2011}}&lt;/ref&gt; In July 2012, Google launched a "[[Legalize Love]]" campaign in support of [[gay rights]].&lt;ref&gt;{{Cite web |date=July 8, 2012 |title=Google launches 'Legalise Love' gay rights campaign |url=http://www.pinknews.co.uk/2012/07/08/google-launches-legalise-love-gay-rights-campaign/ |url-status=live |archive-url=https://web.archive.org/web/20140819044558/http://www.pinknews.co.uk/2012/07/08/google-launches-legalise-love-gay-rights-campaign/ |archive-date=August 19, 2014 |access-date=September 9, 2014 |website=PinkNews.co.uk}}&lt;/ref&gt;

In 2008, Google announced its "project 10&lt;sup&gt;100&lt;/sup&gt;" which accepted ideas for how to help the community and then allowed Google users to vote on their favorites.&lt;ref&gt;{{Cite web |title=Project 10 to the 100th |url=http://www.project10tothe100.com/ |url-status=dead |archive-url=https://web.archive.org/web/20090728234553/http://www.project10tothe100.com/ |archive-date=July 28, 2009 |access-date=July 16, 2010 |publisher=Google, Inc.}}&lt;/ref&gt; After two years of silence, during which many wondered what had happened to the program,&lt;ref&gt;{{Cite news |last=Van Burskirk |first=Elliot |date=June 28, 2010 |title=Google Struggles to Give Away $10&amp;nbsp;million |work=[[Wired (website)|Wired]] |url=https://www.wired.com/epicenter/2010/06/google-struggles-to-give-away-10-million/ |url-status=live |access-date=September 26, 2010 |archive-url=https://web.archive.org/web/20100831172215/http://www.wired.com/epicenter/2010/06/google-struggles-to-give-away-10-million/ |archive-date=August 31, 2010}}&lt;/ref&gt; Google revealed the winners of the project, giving a total of ten million dollars to various ideas ranging from non-profit organizations that promote education to a website that intends to make all legal documents public and online.&lt;ref&gt;{{Cite web |last=Twohill |first=Lorraine |date=September 24, 2010 |title=$10&amp;nbsp;million for Project 10^100 winners |url=http://googleblog.blogspot.com/2010/09/10-million-for-project-10100-winners.html |url-status=live |archive-url=https://web.archive.org/web/20100926020623/http://googleblog.blogspot.com/2010/09/10-million-for-project-10100-winners.html |archive-date=September 26, 2010 |access-date=September 26, 2010 |publisher=Google, Inc.}}&lt;/ref&gt;

Responding to the humanitarian crisis after the [[2022 Russian invasion of Ukraine|Russian invasion of Ukraine]], Google announced a $15 million donation to support Ukrainian citizens.&lt;ref&gt;{{cite news |language      = en
 |url         = https://www.business-standard.com/article/international/google-donates-15-mn-in-relief-to-ukraine-blocks-rt-sputnik-on-youtube-122030200492_1.html
 |title       =Google donates $15 mn in relief to Ukraine, blocks RT, Sputnik on YouTube
 |newspaper = Business Standard India
 |publisher   =Business Standard 
 |date        = March 2, 2022
 |accessdate  = March 8, 2022}}&lt;/ref&gt; The company also decided to transform its office in Warsaw into a help center for refugees.&lt;ref&gt;{{cite web
 |author=Amiah Taylor
 |language      = en
 |url         = https://fortune.com/2022/03/07/google-poland-office-ukraine-aid-russia-invasion/
 |title       =Google transforms Poland office into help center for Ukrainian refugees
 |publisher   = Fortune
 |date        = March 7, 2022
 |accessdate  = March 8, 2022}}&lt;/ref&gt;

== Criticism and controversies ==
{{Main|Criticism of Google|Censorship by Google|Privacy concerns regarding Google}}{{summarize|from|Criticism of Google|better=y|section=y|date=April 2019}}

[[File:Google bus protest.jpg|thumb|San Francisco activists [[San Francisco tech bus protests|protest privately owned shuttle buses]] that transport workers for tech companies such as Google from their homes in San Francisco and Oakland to corporate campuses in Silicon Valley.]]

Google has had criticism over issues such as [[Google tax avoidance|aggressive tax avoidance]],&lt;ref&gt;{{Cite news |last=Drucker |first=Jesse |date=October 21, 2010 |title=Google 2.4% Rate Shows How $60 Billion Is Lost to Tax Loopholes |work=[[Bloomberg News]] |publisher=[[Bloomberg L.P.]] |url=https://www.bloomberg.com/news/articles/2010-10-21/google-2-4-rate-shows-how-60-billion-u-s-revenue-lost-to-tax-loopholes |url-status=live |url-access=subscription |archive-url=https://web.archive.org/web/20160922035532/http://www.bloomberg.com/news/articles/2010-10-21/google-2-4-rate-shows-how-60-billion-u-s-revenue-lost-to-tax-loopholes |archive-date=September 22, 2016}}&lt;/ref&gt; [[Criticism of Google#Page rank|search neutrality]], [[Criticism of Google#Copyright issues|copyright]], [[Censorship by Google|censorship]] of search results and content,&lt;ref&gt;{{Cite web |date=February 20, 2018 |title=The Case Against Google |url=https://www.nytimes.com/2018/02/20/magazine/the-case-against-google.html |url-status=live |archive-url=https://web.archive.org/web/20180319192049/https://www.nytimes.com/2018/02/20/magazine/the-case-against-google.html |archive-date=March 19, 2018 |access-date=March 21, 2018 |website=[[The New York Times]]}}&lt;/ref&gt; and [[Google privacy|privacy]].&lt;ref&gt;{{Cite news |date=June 11, 2007 |title=Google ranked 'worst' on privacy |work=[[BBC News]]|url=http://news.bbc.co.uk/2/hi/technology/6740075.stm |url-status=live |access-date=April 30, 2010 |archive-url=https://web.archive.org/web/20121027120902/http://news.bbc.co.uk/2/hi/technology/6740075.stm |archive-date=October 27, 2012}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Rosen |first=Jeffrey |date=November 28, 2008 |title=Google's Gatekeepers |url=https://www.nytimes.com/2008/11/30/magazine/30google-t.html |url-status=live |archive-url=https://web.archive.org/web/20170228140546/http://www.nytimes.com/2008/11/30/magazine/30google-t.html |archive-date=February 28, 2017 |access-date=March 9, 2017 |website=[[The New York Times]]}}&lt;/ref&gt;

Other criticisms are alleged misuse and manipulation of search results, its use of other people's [[intellectual property]], concerns that its [[Data collection|compilation of data]] may violate people's [[Internet privacy|privacy]], and the [[energy consumption]] of its servers, as well as concerns over traditional business issues such as [[monopoly]], [[restraint of trade]], [[anti-competitive practices]], and [[patent infringement]].

Google formerly complied with [[Internet censorship in the People's Republic of China|Internet censorship policies of the People's Republic of China]],&lt;ref&gt;{{Cite news |date=January 25, 2006 |title=Google censors itself for China |work=[[BBC News]]|url=http://news.bbc.co.uk/1/hi/technology/4645596.stm |url-status=live |access-date=August 4, 2018 |archive-url=https://web.archive.org/web/20181119073206/http://news.bbc.co.uk/1/hi/technology/4645596.stm |archive-date=November 19, 2018}}&lt;/ref&gt; enforced by means of filters colloquially known as "The [[Great Firewall of China]]", but [[Censorship by Google#China|no longer does so]]. As a result, all Google services except for Chinese Google Maps are blocked from access within mainland China without the aid of [[virtual private networks]], [[proxy server]]s, or other similar technologies.

=== 2018 ===
In July 2018, [[Mozilla]] program manager Chris Peterson accused Google of intentionally slowing down YouTube performance on [[Firefox]].&lt;ref&gt;{{Cite web |last=Kan |first=Michael |date=July 25, 2018 |title=Mozilla Developer Claims Google Is Slowing YouTube on Firefox |url=https://www.pcmag.com/news/mozilla-developer-claims-google-is-slowing-youtube-on-firefox |url-status=live |archive-url=https://web.archive.org/web/20190813134744/https://www.pcmag.com/news/362696/mozilla-developer-claims-google-is-slowing-youtube-on-firefo |archive-date=August 13, 2019 |website=[[PCMag]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Cimpanu |first=Catalin |date=April 15, 2019 |title=Former Mozilla exec: Google has sabotaged Firefox for years |work=[[ZDNet]] |url=https://www.zdnet.com/article/former-mozilla-exec-google-has-sabotaged-firefox-for-years/}}&lt;/ref&gt; In April 2019, former Mozilla executive Jonathan Nightingale accused Google of intentionally and systematically sabotaging the Firefox browser over the past decade in order to boost adoption of [[Google Chrome]].&lt;ref&gt;{{Cite web |last=Cimpanu |first=Catalin |title=Former Mozilla exec: Google has sabotaged Firefox for years |url=https://www.zdnet.com/article/former-mozilla-exec-google-has-sabotaged-firefox-for-years/ |url-status=live |archive-url=https://web.archive.org/web/20190819235446/https://www.zdnet.com/article/former-mozilla-exec-google-has-sabotaged-firefox-for-years/ |archive-date=August 19, 2019 |access-date=August 13, 2019 |website=ZDNet |language=en}}&lt;/ref&gt;

In August 2018, [[The Intercept]] reported that Google is developing for the People's Republic of China a censored version of its search engine (known as [[Dragonfly (search engine)|Dragonfly]]) "that will blacklist websites and search terms about human rights, democracy, religion, and peaceful protest".&lt;ref&gt;{{Cite news |last=Gallagher |first=Ryan |date=August 1, 2018 |title=Google Plans to Launch Censored Search Engine in China, Leaked Documents Reveal |work=The Intercept |url=https://theintercept.com/2018/08/01/google-china-search-engine-censorship/ |url-status=live |access-date=August 4, 2018 |archive-url=https://web.archive.org/web/20180801120009/https://theintercept.com/2018/08/01/google-china-search-engine-censorship/ |archive-date=August 1, 2018}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Disis |first=Jill |date=September 26, 2018 |title=Google grilled over 'Project Dragonfly' at Senate hearing on data privacy |work=[[CNN]] |url=https://money.cnn.com/2018/09/26/technology/google-dragonfly-senate-hearing/index.html |url-status=live |archive-url=https://web.archive.org/web/20180926222719/https://money.cnn.com/2018/09/26/technology/google-dragonfly-senate-hearing/index.html |archive-date=September 26, 2018}}&lt;/ref&gt; However, the project had been withheld due to privacy concerns.&lt;ref&gt;{{Cite web |last=Gallagher |first=Ryan |date=December 17, 2018 |title=Google's Secret China Project "Effectively Ended" After Internal Confrontation |url=https://theintercept.com/2018/12/17/google-china-censored-search-engine-2/ |url-status=live |archive-url=https://web.archive.org/web/20190321020856/https://theintercept.com/2018/12/17/google-china-censored-search-engine-2/ |archive-date=March 21, 2019 |access-date=December 17, 2018 |website=The Intercept |language=en-US}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=July 17, 2019 |title=Google's Project Dragonfly 'terminated' in China |url=https://www.bbc.com/news/technology-49015516 |access-date=June 18, 2022 |website=[[BBC News]] |language=en-GB}}&lt;/ref&gt;

=== 2019 ===
In 2019, a hub for critics of Google dedicated to abstaining from using Google products coalesced in the [[Reddit]] online [[subreddit|community]] /r/degoogle.&lt;ref&gt;{{Cite web |date=March 23, 2019 |title=Thousands of Reddit users are trying to delete Google from their lives, but they're finding it impossible because Google is everywhere |url=https://www.businessinsider.com/profile-reddit-de-google-community-2019-3 |url-status=live |archive-url=https://web.archive.org/web/20190325123426/https://www.businessinsider.com/profile-reddit-de-google-community-2019-3/ |archive-date=March 25, 2019 |access-date=April 24, 2019 |website=[[Business Insider]]}}&lt;/ref&gt; The [[DeGoogle]] [[grassroots campaign]] continues to grow as privacy activists highlight information about Google products, and the associated incursion on personal privacy rights by the company.

In November 2019, the Office for Civil Rights of the United States [[Department of Health and Human Services]] began investigation into [[Project Nightingale]], to assess whether the "mass collection of individuals' medical records" complied with [[Health Insurance Portability and Accountability Act|HIPAA]].&lt;ref&gt;{{Cite news |last=Copeland |first=Rob |date=November 12, 2019 |title=Google's 'Project Nightingale' Triggers Federal Inquiry |url=https://www.wsj.com/articles/behind-googles-project-nightingale-a-health-data-gold-mine-of-50-million-patients-11573571867 |access-date=November 18, 2019}}&lt;/ref&gt; According to ''The Wall Street Journal'', Google secretively began the project in 2018, with [[St. Louis]]-based [[healthcare]] company [[Ascension (company)|Ascension]].&lt;ref&gt;{{Cite news |last=Copeland |first=Rob |date=November 11, 2019 |title=Google's 'Project Nightingale' Gathers Personal Health Data on Millions of Americans |url=https://www.wsj.com/articles/google-s-secret-project-nightingale-gathers-personal-health-data-on-millions-of-americans-11573496790 |access-date=November 17, 2019}}&lt;/ref&gt;

=== 2022 ===
In a 2022 [[National Labor Relations Board]] ruling, court documents suggested that Google sponsored a secretive project -- ''Project Vivian'' to counsel its employees and to discourage them from forming unions.&lt;ref&gt;{{Cite web|title=Google Had Secret Project to 'Convince' Employees 'That Unions Suck'|url=https://www.vice.com/en/article/v7d7j9/google-had-secret-project-to-convince-employees-that-unions-suck|access-date=January 11, 2022|website=www.vice.com|language=en}}&lt;/ref&gt;

=== 2023 ===
On May 1, 2023, Google placed an ad against anti-[[disinformation]] [[Brazilian Congressional Bill No. 2630]], which was about to be approved, on its search homepage in Brazil, calling on its users to ask congressional representatives to oppose the legislation. The country's government and judiciary accused the company of undue interference in the congressional debate, saying it could amount to abuse of economic power and ordering the company to change the ad within two hours of notification or face fines of {{BRLConvert|1|m|year=2023|force=yes}} per non-compliance hour. The company then promptly removed the ad.&lt;ref&gt;{{cite news |title=Brazil receives pushback from tech companies on 'fake news' bill |url=https://www.theguardian.com/world/2023/may/03/alphabet-google-fake-news-law |access-date=10 May 2023 |work=[[The Guardian]] |date=3 May 2023}}&lt;/ref&gt;&lt;ref&gt;{{cite news |title=Brazil's 'fake news' bill sparks outcry from tech giants |url=https://www.aljazeera.com/news/2023/5/2/brazil-fake-news-bill-sparks-outcry-from-tech-giants |access-date=11 May 2023 |work=[[Al Jazeera]]|date=2 May 2023}}&lt;/ref&gt;

=== Racially-targeted surveillance ===

Google has aided controversial governments in mass surveillance projects, sharing with police and military the identities of those protesting racial injustice. In 2020, they shared with the [[FBI]] information collected from all Android users at a [[Black Lives Matter]] protest in Seattle,&lt;ref&gt;{{Cite web |last=Faife |first=Corin |date=2022-02-05 |title=FBI used geofence warrant in Seattle after BLM protest attack, new documents show |url=https://www.theverge.com/2022/2/5/22918487/fbi-geofence-seattle-blm-protest-police-guild-attack |access-date=2022-11-17 |website=[[The Verge]] |language=en-US}}&lt;/ref&gt; including those who had [[Opt-out|opted out]] of [[Location-based services|location data collection]].&lt;ref&gt;{{Cite web |last=Sonnemaker |first=Tyler |title='Apple is eating our lunch': Google employees admit in lawsuit that the company made it nearly impossible for users to keep their location private |url=https://www.businessinsider.com/unredacted-google-lawsuit-docs-detail-efforts-to-collect-user-location-2021-5 |access-date=2022-11-17 |website=[[Business Insider]] |language=en-US}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Doctorow |first=Cory |author-link=Cory Doctorow |date=2022-11-11 |title=Apple's business model made Chinese oppression inevitable |url=https://pluralistic.net/2022/11/11/foreseeable-consequences/#airdropped |access-date=2022-11-16 |website=Pluralistic: Daily links from Cory Doctorow}}&lt;/ref&gt;

Google is also part of [[Project Nimbus]], a $1.2 billion deal in which the technology companies Google and [[Amazon (company)|Amazon]] will provide [[Israel]] and [[Israel Defense Forces|its military]] with [[artificial intelligence]], [[machine learning]], and other [[cloud computing]] services, including building local [[Server farm|cloud sites]] that will "keep information within Israel's borders under strict security guidelines."&lt;ref name=":12"&gt;{{Cite news |last=Grant |first=Nico |date=2022-08-30 |title=Google Employee Who Played Key Role in Protest of Contract With Israel Quits |language=en-US |work=[[The New York Times]] |url=https://www.nytimes.com/2022/08/30/technology/google-employee-israel.html |access-date=2022-08-30 |issn=0362-4331}}&lt;/ref&gt;&lt;ref name=":02"&gt;{{Cite web |date=July 24, 2022 |first=Sam |last=Biddle |title=Documents Reveal Advanced AI Tools Google Is Selling to Israel |url=https://theintercept.com/2022/07/24/google-israel-artificial-intelligence-project-nimbus/ |access-date=2022-08-30 |website=The Intercept |language=en}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |agency=[[Reuters]] |date=2021-04-21 |title=Israel picks Amazon's AWS, Google for flagship cloud project |language=en |work=[[Reuters]] |url=https://www.reuters.com/world/middle-east/israel-picks-amazons-aws-google-flagship-cloud-project-2021-04-21/ |access-date=2022-08-31}}&lt;/ref&gt; The contract has been criticized by shareholders as well as their employees over concerns that the project will lead to further abuses of [[Palestinians|Palestinians']] human rights in the context of the ongoing [[Palestinian territories|illegal occupation]] and the [[Israeli–Palestinian conflict]].&lt;ref&gt;{{Cite web |date=May 18, 2022 |first=Sam |last=Biddle |title=Google and Amazon Face Shareholder Revolt Over Israeli Defense Work |url=https://theintercept.com/2022/05/18/google-amazon-israel-military-nimbus/ |access-date=2022-08-30 |website=The Intercept |language=en}}&lt;/ref&gt;&lt;ref name=":3"&gt;{{Cite web |date=2021-10-12 |title=We are Google and Amazon workers. We condemn Project Nimbus |url=https://www.theguardian.com/commentisfree/2021/oct/12/google-amazon-workers-condemn-project-nimbus-israeli-military-contract |access-date=2022-08-30 |website=[[The Guardian]]|language=en}}&lt;/ref&gt; Ariel Koren, a former marketing manager for Google's educational products and an outspoken critic of the project, wrote that Google "systematically silences Palestinian, Jewish, Arab and Muslim voices concerned about Google's complicity in violations of Palestinian human rights—to the point of formally retaliating against workers and creating an environment of fear," reflecting her view that the ultimatum came in retaliation for her opposition to and organization against the project.&lt;ref name=":12" /&gt;&lt;ref&gt;{{Cite web |last=Koren |first=Ariel |date=2022-08-30 |title=Google's Complicity in Israeli Apartheid: How Google Weaponizes "Diversity" to Silence Palestinians… |url=https://medium.com/@arielkoren/googles-complicity-in-israeli-apartheid-how-google-weaponizes-diversity-to-silence-palestinians-cb41b24ac423 |access-date=2022-08-30 |website=Medium |language=en}}&lt;/ref&gt;

=== Anti-trust, privacy, and other litigation ===
{{Main|Google litigation}}
[[File:Belgique - Bruxelles - Schuman - Berlaymont - 01.jpg|thumb|The European Commission, which imposed three fines on Google in 2017, 2018, and 2019]]

====Fines and lawsuits====

===== European Union =====
On June 27, 2017, the company received a record fine of {{€|2.42 billion|link=yes}} from the [[European Union]] for "promoting its own shopping comparison service at the top of search results."&lt;ref&gt;{{Cite web |last=Kelion |first=Leo |date=June 27, 2017 |title=Google hit with record EU fine over Shopping service |url=https://www.bbc.co.uk/news/technology-40406542 |url-status=live |archive-url=https://web.archive.org/web/20170627100311/https://www.bbc.co.uk/news/technology-40406542 |archive-date=June 27, 2017 |access-date=June 29, 2017 |publisher=bbc.co.uk}}&lt;/ref&gt;

On July 18, 2018,&lt;ref&gt;{{Cite web |date=July 18, 2018 |title=Antitrust: Commission fines Google €4.34 billion for illegal practices regarding Android mobile devices to strengthen dominance of Google's search engine |url=http://europa.eu/rapid/press-release_IP-17-685_hr.htm |url-status=live |archive-url=https://archive.today/20180718112553/http://europa.eu/rapid/press-release_IP-18-4581_en.htm |archive-date=July 18, 2018 |website=European Commission |location=Bruxelles}}&lt;/ref&gt; the [[European Commissioner for Competition|European Commission]] fined Google €4.34 billion for breaching EU antitrust rules. The abuse of dominant position has been referred to Google's constraint applied to Android device manufacturers and network operators to ensure that traffic on Android devices goes to the Google search engine. On October 9, 2018, Google confirmed&lt;ref&gt;{{Cite web |date=October 10, 2018 |title=Google appeals $5 billion EU fine in Android antitrust case |url=https://apnews.com/f9797e4935c1464f8f6010793ded7c1d |url-status=live |archive-url=https://web.archive.org/web/20181010101238/https://apnews.com/f9797e4935c1464f8f6010793ded7c1d |archive-date=October 10, 2018 |website=[[APNews.com]] |location=Bruxelles |language=en}}&lt;/ref&gt; that it had appealed the fine to the [[General Court (European Union)|General Court of the European Union]].&lt;ref&gt;{{Cite news |last=Foo Yun Chee |date=May 13, 2014 |title=Google challenges record $5 billion EU antitrust fine |work=[[Reuters]] |url=https://www.reuters.com/article/us-eu-alphabet-inc-antitrust/google-challenges-record-5-billion-eu-antitrust-fine-idUSKCN1MJ2CA |url-status=live |archive-url=https://web.archive.org/web/20181222061539/https://www.reuters.com/article/us-eu-google-dataprotection/european-court-says-google-must-respect-right-to-be-forgotten-idUSBREA4C07120140513 |archive-date=December 22, 2018}}&lt;/ref&gt;

On October 8, 2018, a class action lawsuit was filed against Google and Alphabet due to "non-public" [[Google+]] account data being exposed as a result of a bug that allowed app developers to gain access to the private information of users. The litigation was settled in July 2020 for $7.5 million with a payout to claimants of at least $5 each, with a maximum of $12 each.&lt;ref&gt;{{Cite news |last=Murdock |first=Jason |date=August 5, 2020 |title=Google+ Settlement: How to Submit a Claim over Privacy Bug and Get a Payout |work=[[Newsweek]] |url=https://www.newsweek.com/google-plus-privacy-bug-settlement-claim-money-1522967 |access-date=August 5, 2020 |archive-url=https://web.archive.org/web/20200806080428/https://www.newsweek.com/google-plus-privacy-bug-settlement-claim-money-1522967 |archive-date=August 6, 2020}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Graham |first=Jefferson |date=August 4, 2020 |title=Did you use Google+? You may be owed some money from class-action privacy settlement |work=[[USA Today]] |url=https://www.usatoday.com/story/tech/2020/08/04/google-privacy-settlement-how-much-money-how-to-get/3290508001/ |access-date=August 5, 2020 |archive-url=https://web.archive.org/web/20200806014134/https://www.usatoday.com/story/tech/2020/08/04/google-privacy-settlement-how-much-money-how-to-get/3290508001/ |archive-date=August 6, 2020}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=July 22, 2020 |title=In re Google Plus Profile Litigation District Court ND of California |url=https://www.courtlistener.com/docket/7999009/in-re-google-plus-profile-litigation/ |archive-url=https://web.archive.org/web/20200806003928/https://www.courtlistener.com/docket/7999009/in-re-google-plus-profile-litigation/ |archive-date=August 6, 2020 |access-date=August 5, 2020 |website=courtlistener.com |publisher=[[Free Law Project]]}}&lt;/ref&gt;

On March 20, 2019, the European Commission imposed a €1.49 billion ($1.69 billion) fine on Google for preventing rivals from being able to "compete and innovate fairly" in the online advertising market. European Union competition commissioner Margrethe Vestager said Google had violated EU antitrust rules by "imposing anti-competitive contractual restrictions on third-party websites" that required them to exclude search results from Google's rivals.&lt;ref&gt;{{Cite web |last=Reid |first=David |date=March 20, 2019 |title=EU regulators hit Google with $1.7 billion fine for blocking ad rivals |url=https://www.cnbc.com/2019/03/20/eu-vestager-hits-google-with-fine-for.html |url-status=live |archive-url=https://web.archive.org/web/20190320155204/https://www.cnbc.com/2019/03/20/eu-vestager-hits-google-with-fine-for.html |archive-date=March 20, 2019 |access-date=March 20, 2019 |website=[[CNBC]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=March 20, 2019 |title=Europe hits Google with a third, $1.7 billion antitrust fine |url=https://www.cnn.com/2019/03/20/tech/google-eu-antitrust/index.html |url-status=live |archive-url=https://web.archive.org/web/20190320133734/https://www.cnn.com/2019/03/20/tech/google-eu-antitrust/index.html |archive-date=March 20, 2019 |access-date=March 21, 2019 |website=[[CNN]]}}&lt;/ref&gt;

On September 14, 2022, Google lost the appeal over €4.125bn (£3.5bn) fine, which was ruled to be paid after it was proved by the European Commission that Google forced Android phone-makers to carry Google's search and web browser apps. Since the initial accusations, Google changed its policy.&lt;ref&gt;{{cite news|url=https://www.bbc.com/news/technology-62888137 | title=Google loses appeal over record EU anti-trust Android fine | date=September 14, 2022 | publisher=[[BBC News]] |access-date=September 14, 2022 }}&lt;/ref&gt;

===== France =====
On January 21, 2019, French data regulator [[CNIL]] imposed a record €50 million fine on Google for breaching the European Union's [[General Data Protection Regulation]]. The judgment claimed Google had failed to sufficiently inform users of its methods for collecting data to personalize advertising. Google issued a statement saying it was "deeply committed" to transparency and was "studying the decision" before determining its response.&lt;ref&gt;{{Cite web |last=Fox |first=Chris |date=January 21, 2019 |title=Google hit with £44m GDPR fine |url=https://www.bbc.com/news/technology-46944696 |url-status=live |archive-url=https://web.archive.org/web/20190121231240/https://www.bbc.com/news/technology-46944696 |archive-date=January 21, 2019 |access-date=January 22, 2019 |website=[[BBC News]]}}&lt;/ref&gt;

On January 6, 2022, France's data privacy regulatory body [[CNIL]] fined Alphabet's Google 150 million euros (US$169 million) for not allowing its Internet users an easy refusal of  [[HTTP cookie|Cookies]] along with [[Facebook]].&lt;ref&gt;{{Cite news |last=Rosemain |first=Mathieu |date=January 6, 2022 |title=Google hit with 150 mln euro French fine for cookie breaches |language=en |work=[[Reuters]] |url=https://www.reuters.com/world/europe/france-imposes-fines-facebook-ireland-google-2022-01-06/ |access-date=January 6, 2022}}&lt;/ref&gt;

===== United States =====
After U.S. Congressional hearings in July 2020,&lt;ref&gt;{{Cite news |date=July 30, 2020 |title=Tech bosses grilled over claims of 'harmful' power |language=en-GB |work=[[BBC News]] |url=https://www.bbc.com/news/business-53583941 |access-date=July 30, 2020 |archive-url=https://web.archive.org/web/20200730020044/https://www.bbc.com/news/business-53583941 |archive-date=July 30, 2020}}&lt;/ref&gt; and a report from the U.S. House of Representatives' Antitrust Subcommittee released in early October&lt;ref&gt;{{Cite news |last1=Bond |first1=Shannon |last2=Selyukh |first2=Alina |last3=Allyn |first3=Bobby |date=October 6, 2020 |title=How Are Apple, Amazon, Facebook, Google Monopolies? House Report Counts The Ways |work=[[NPR]] |url=https://www.npr.org/2020/10/06/920882893/how-are-apple-amazon-facebook-google-monopolies-house-report-counts-the-ways}}&lt;/ref&gt; the [[United States Department of Justice]] filed an antitrust lawsuit against Google on October 20, 2020, asserting that it has illegally maintained its monopoly position in web search and search advertising.&lt;ref&gt;{{Cite web |last1=McCabe |first1=David |last2=Kang |first2=Cecilia |date=October 20, 2020 |title=U.S. Accuses Google of Illegally Protecting Monopoly |url=https://www.nytimes.com/2020/10/20/technology/google-antitrust.html |archive-url=https://web.archive.org/web/20201020123008/https://www.nytimes.com/2020/10/20/technology/google-antitrust.html |archive-date=October 20, 2020 |url-access=subscription |url-status=live |access-date=October 20, 2020 |website=[[The New York Times]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Allyn |first=Bobby |title=DOC |url=https://www.documentcloud.org/documents/7273448-DOC.html |website=www.documentcloud.org}}&lt;/ref&gt; The lawsuit alleged that Google engaged in anticompetitive behavior by paying Apple between $8 billion-$12 billion to be the default search engine on iPhones.&lt;ref&gt;{{Cite news |last=Ngo |first=Keach Hagey and Vivien |date=November 7, 2019 |title=How Google Edged Out Rivals and Built the World's Dominant Ad Machine: A Visual Guide |language=en-US |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/how-google-edged-out-rivals-and-built-the-worlds-dominant-ad-machine-a-visual-guide-11573142071 |access-date=December 25, 2020 |issn=0099-9660}}&lt;/ref&gt; Later that month, both [[Facebook]] and Alphabet agreed to "cooperate and assist one another" in the face of investigation into their online advertising practices.&lt;ref&gt;{{Cite news |last=McKinnon |first=Ryan Tracy and John D. |date=December 22, 2020 |title=WSJ News Exclusive {{!}} Google, Facebook Agreed to Team Up Against Possible Antitrust Action, Draft Lawsuit Says |language=en-US |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/google-facebook-agreed-to-team-up-against-possible-antitrust-action-draft-lawsuit-says-11608612219 |access-date=December 25, 2020 |issn=0099-9660}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Tracy |first=John D. McKinnon and Ryan |date=December 16, 2020 |title=Ten States Sue Google, Alleging Deal With Facebook to Rig Online Ad Market |language=en-US |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/states-sue-google-over-digital-ad-practices-11608146817 |access-date=December 25, 2020 |issn=0099-9660}}&lt;/ref&gt;

==== Private browsing lawsuit ====
{{See also|Private browsing}}
In early June 2020, a $5 billion class-action lawsuit was filed against Google by a group of consumers, alleging that [[Google Chrome|Chrome]]'s Incognito browsing mode still collects their user history.&lt;ref&gt;{{Cite web |date=March 13, 2021 |title=$5 billion class-action lawsuit against Google |url=https://www.theverge.com/2021/3/13/22329240/judge-rules-google-5-billion-lawsuit-tracking-chrome-incognito-privacy |access-date=October 4, 2021 |publisher=[[The Verge]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=March 15, 2021 |title=$5 billion class-action lawsuit against Google |url=https://www.searchenginejournal.com/google-to-face-5b-lawsuit-over-tracking-users-in-incognito-mode/399113/#close |access-date=October 4, 2021 |website=SearchEngineJournal}}&lt;/ref&gt; The lawsuit became known in March 2021 when a federal judge denied Google's request to dismiss the case, ruling that they must face the group's charges.&lt;ref&gt;{{Cite web |date=March 13, 2021 |title=$5 billion class-action lawsuit |url=https://www.bloomberg.com/news/articles/2021-03-13/google-must-face-suit-over-snooping-on-incognito-browsing |access-date=October 4, 2021 |publisher=[[Bloomberg News|Bloomberg]]}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |date=March 15, 2021 |title=Google gets sued |url=https://arstechnica.com/gadgets/2021/03/judge-rules-5-billion-google-chrome-incognito-mode-lawsuit-can-go-forward/ |access-date=October 4, 2021 |publisher=[[Ars Technica]]}}&lt;/ref&gt; [[Reuters]] reported that the lawsuit alleged that Google's CEO [[Sundar Pichai]] sought to keep the users unaware of this issue.&lt;ref&gt;{{Cite web |date=September 24, 2021 |title=$5 billion class-action lawsuit against Google |url=https://www.reuters.com/technology/google-ceo-sought-keep-incognito-mode-issues-out-spotlight-lawsuit-alleges-2021-09-24/ |access-date=October 4, 2021 |publisher=[[Reuters]]}}&lt;/ref&gt;

==== Gender discrimination lawsuit ====
In 2017, three women sued Google, accusing the company of violating California's Equal Pay Act by underpaying its female employees. The lawsuit cited the wage gap was around $17,000 and that Google locked women into lower career tracks, leading to smaller salaries and bonuses. In June 2022, Google agreed to pay a $118 million settlement to 15,550 female employees  working in California since 2013. As a part of the settlement, Google also agreed to hire a third party to analyze its hiring and compensation practices.&lt;ref&gt;{{Cite web |last=Roth |first=Emma |date=June 12, 2022 |title=Google to pay $118 million to settle gender discrimination lawsuit |url=https://www.theverge.com/2022/6/12/23164678/google-pay-118-million-settle-gender-discrimination-lawsuit |access-date=June 14, 2022 |website=[[The Verge]] |language=en}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |last=Complex |first=Valerie |date=June 12, 2022 |title=Google Agrees to Pay Out $118 Million To Former Employees In Gender Discrimination And Pay Equity Suit |url=https://deadline.com/2022/06/google-agrees-to-pay-out-118-million-to-former-1235043474/ |access-date=June 14, 2022 |website=[[Deadline Hollywood|Deadline]]|language=en-US}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last=Grant |first=Nico |date=June 13, 2022 |title=Google Agrees to Pay $118 Million to Settle Pay Discrimination Case |language=en-US |work=[[The New York Times]] |url=https://www.nytimes.com/2022/06/12/business/google-discrimination-settlement-women.html |access-date=June 14, 2022 |issn=0362-4331}}&lt;/ref&gt;

====U.S. government contracts====

Following media reports about [[PRISM (surveillance program)|PRISM]], the [[National Security Agency|NSA's]] massive electronic [[Mass surveillance|surveillance program]], in June 2013, several technology companies were identified as participants, including Google.&lt;ref&gt;{{Cite web |date=January 17, 2014 |title=Edward Snowden: Leaks that exposed US spy programme |url=https://www.bbc.com/news/world-us-canada-23123964 |url-status=live |archive-url=https://web.archive.org/web/20170320171345/http://www.bbc.com/news/world-us-canada-23123964 |archive-date=March 20, 2017 |access-date=March 25, 2017 |website=[[BBC News]]}}&lt;/ref&gt; According to unnamed sources, Google joined the PRISM program in 2009, as [[YouTube]] in 2010.&lt;ref&gt;{{Cite web |last1=Greenwald |first1=Glenn |last2=MacAskill |first2=Ewen |date=June 7, 2013 |title=NSA Prism program taps in to user data of Apple, Google and others |url=https://www.theguardian.com/world/2013/jun/06/us-tech-giants-nsa-data |url-status=live |archive-url=https://web.archive.org/web/20060818114650/http://www.guardian.co.uk/world/2013/jun/06/us-tech-giants-nsa-data |archive-date=August 18, 2006 |access-date=April 17, 2021 |website=[[The Guardian]]}}&lt;/ref&gt;

Google has worked with the [[United States Department of Defense]] on drone software through the 2017 [[Project Maven]] that could be used to improve the accuracy of [[drone strike]]s.&lt;ref&gt;{{Cite news |last=Amadeo |first=Ron |date=April 4, 2018 |title=Google employees revolt, say company should shut down military drone project |work=Ars Technica |url=https://arstechnica.com/gadgets/2018/04/google-should-not-be-in-the-business-of-war-googlers-decry-pentagon-project/ |url-status=live |access-date=April 21, 2021 |archive-url=https://web.archive.org/web/20210202043739/https://arstechnica.com/gadgets/2018/04/google-should-not-be-in-the-business-of-war-googlers-decry-pentagon-project/ |archive-date=February 2, 2021}}&lt;/ref&gt; In April 2018, thousands of Google employees, including senior engineers, signed a letter urging Google CEO [[Sundar Pichai]] to end this controversial contract with the Pentagon.&lt;ref&gt;{{Cite news |last=Chapman |first=Ben |date=April 3, 2018 |title=Google staff protest company's involvement with Pentagon drones programme |work=[[The Independent]] |url=https://www.independent.co.uk/news/business/news/google-protest-pentagon-drones-programme-company-sundar-pichai-department-defense-a8290111.html |url-status=live |access-date=April 21, 2021 |archive-url=https://web.archive.org/web/20210214235047/https://www.independent.co.uk/news/business/news/google-protest-pentagon-drones-programme-company-sundar-pichai-department-defense-a8290111.html |archive-date=February 14, 2021}}&lt;/ref&gt; Google ultimately decided not to renew this [[United States Department of Defense|DoD]] contract, which was set to expire in 2019.&lt;ref&gt;{{Cite web |last1=Wakabayashi |first1=Daisuke |last2=Shane |first2=Scott |date=June 1, 2018 |title=Google Will Not Renew Pentagon Contract That Upset Employees |url=https://www.nytimes.com/2018/06/01/technology/google-pentagon-project-maven.html |url-status=live |archive-url=https://web.archive.org/web/20181016004020/https://www.nytimes.com/2018/06/01/technology/google-pentagon-project-maven.html |archive-date=October 16, 2018 |access-date=October 16, 2018 |website=[[The New York Times]]}}&lt;/ref&gt;

== See also ==
{{cols|colwidth=15em}}
* [[Outline of Google]]
* [[History of Google]]
* [[List of Google products]]
* [[Google China]]
* [[Google logo]]
* [[Googlization]]
* [[Google.org]]
* [[Google ATAP]]
* [[List of mergers and acquisitions by Alphabet]]
{{colend}}

== Notes ==
{{Notelist}}

== References ==
{{Reflist}}

== Further reading ==
* {{Cite book |last=Saylor |first=Michael |title=The Mobile Wave: How Mobile Intelligence Will Change Everything |publisher=Perseus Books/Vanguard Press |year=2012 |isbn=978-1-59315-720-3 |ref=none |author-link=Michael J. Saylor}}
*Vaidhyanathan, Siya. 2011. ''[https://www.jstor.org/stable/10.1525/j.ctt1pn9z8 The Googlization of Everything: (And Why We Should Worry)]''. University of California Press.

== External links ==
{{sisterlinks|n=Category:Google|s=no|b=Google Services And Products|voy=no|species=no|d=Q95|m=Google}}
* {{Official website}}
* [https://blog.google/ Official Blog]

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{{Google LLC}}
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  <title>C.U Shah Polytechnic, Surendranagar</title>
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    <comment>Created page with "{{Infobox university |name = C U Shah Polytechnic Surendranagar |established = 1984 |principal= Prof. M. B. Kalariya |type = Government |affiliation =  [[Gujarat Technological University]],[[Department of Technical Education]] |city = [[Surendranagar]] |state = [[Gujarat]] |country = [[India]] |campus = Urban |website = http://www.cusp.cteguj.in/ }}&lt;ref&gt;{{Cite web |title=Home {{!}} C. U. SHAH GOVT. POLYTECHNIC, SURENDRANAGAR |url=http://www.cusp.cteguj.in/ |access-date=2..."</comment>
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    <text bytes="2384" xml:space="preserve">{{Infobox university
|name = C U Shah Polytechnic Surendranagar
|established = 1984
|principal= Prof. M. B. Kalariya
|type = Government
|affiliation =  [[Gujarat Technological University]],[[Department of Technical Education]]
|city = [[Surendranagar]]
|state = [[Gujarat]]
|country = [[India]]
|campus = Urban
|website = http://www.cusp.cteguj.in/
}}&lt;ref&gt;{{Cite web |title=Home {{!}} C. U. SHAH GOVT. POLYTECHNIC, SURENDRANAGAR |url=http://www.cusp.cteguj.in/ |access-date=2023-11-27 |website=www.cusp.cteguj.in}}&lt;/ref&gt;
'''C U Shah Polytechnic Surendranagar''' CUSP is a polytechnic institution located in [[Surendranagar]], [[Gujarat]], [[India]]. It was established in June 1984. The polytechnic is situated in Nr. Boda Talav
GIDC Area Wadhawan City. The institution is affiliated with [[Gujarat Technological University]] and is approved by [[Department of Technical Education]].&lt;ref&gt;{{Cite web |title=Home {{!}} C. U. SHAH GOVT. POLYTECHNIC, SURENDRANAGAR |url=http://www.cusp.cteguj.in/ |access-date=2023-11-27 |website=www.cusp.cteguj.in}}&lt;/ref&gt;

== History ==
C U Shah Polytechnic Surendranagar was established in June 1984.&lt;ref&gt;{{Cite web |title=About College |url=http://www.cusp.cteguj.in/about/ |access-date=2023-11-27 |website=www.cusp.cteguj.in}}&lt;/ref&gt;

== Academics and affiliation ==
C U Shah Polytechnic Surendranagar offers various diploma programs in engineering disciplines. The institution provides full-time diploma courses in fields such as Automobile Engineering, Civil Engineering, Computer Engineering, Computer Aided Costume Design and Dress Making, Electrical Engineering, Mechanical Engineering. These programs allow students to pursue their interests and gain expertise in their chosen field.&lt;ref&gt;{{Cite web |title=C.U. Shah Polytechnic Courses: |url=https://www.shiksha.com/college/c-u-shah-polytechnic-surendranagar-146561/courses}}&lt;/ref&gt;&lt;ref&gt;{{Cite web |title=CU Shah Polytechnic, Wadhwan: Admission, Fees, Courses, Placements, Cutoff, Ranking |url=https://www.careers360.com/colleges/colleges/cu-shah-polytechnic-wadhwan |access-date=2023-11-27 |website=@careers360 |language=en}}&lt;/ref&gt;

== References ==
{{Reflist}}

== External links ==
* [http://www.cusp.cteguj.in/ Offical Website]
* [https://www.shiksha.com/college/c-u-shah-polytechnic-surendranagar-146561 Shiksha]
* [https://www.careers360.com/colleges/cu-shah-polytechnic-wadhwan Careers360]</text>
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